{"id":7686,"date":"2018-04-13T17:34:00","date_gmt":"2018-04-13T17:34:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&p=7686"},"modified":"2022-05-05T17:36:11","modified_gmt":"2022-05-05T17:36:11","slug":"leaders-special-report-anatomy-of-a-sports-fan","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-anatomy-of-a-sports-fan\/","title":{"rendered":"Leaders Special Report: Anatomy of a Sports Fan"},"content":{"rendered":"\n\n
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\n 13 Apr 2018 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Reports<\/a>\n\n\t\t\t\t\t\t

Leaders Special Report: Anatomy of a Sports Fan<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Personal data is a sensitive and newsworthy topic at present. Who holds our data, which bits of information do they have, and what will they use it for?<\/p>\n

These are all important questions and ones to which we are all entitled to answers. Fundamentally, though, an understanding of our behaviours \u2013 our likes, dislikes and how they all come together to form a picture of what we\u2019re likely to want or need in the future \u2013 is enormously helpful for rights holders or service providers who want to offer us products or experiences that make our lives easier, surprise, delight or entertain us.<\/p>\n

Over the course of the report, you\u2019ll read about various approaches being taken by sports entities the world over to the collection, interpretation, and ultimate use of fan data; whether it\u2019s measurement systems that allow for tailored content strands to ensure different audience demographics are engaged how they prefer to be engaged; or ever-sophisticated fan experience platforms that drive engagement and capture data; analytics dashboards that collate data from numerous touchpoints and drive business intelligence across the organization; an understanding of sponsor data expectations and how to exceed them; or the thorny issue of ticketing.<\/p>\n

The report contains exclusive insight from ticketing systems integration technologist Keyper, the Sacramento Kings, the Chicago Bulls, Manchester United, Tottenham Hotspur, Paris St-Germain, DHL, Mastercard <\/strong>and more.<\/p>\n

Download the latest Leaders Report for free today for a comprehensive assessment on fan data and how it\u2019s being generated, collected, interpreted and used across sport.<\/p>\n