{"id":7714,"date":"2020-01-23T17:51:00","date_gmt":"2020-01-23T17:51:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&#038;p=7714"},"modified":"2022-05-05T17:53:18","modified_gmt":"2022-05-05T17:53:18","slug":"whitepaper-game-changer-rethinking-sports-experiences-for-gen-z","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/","title":{"rendered":"Whitepaper &#8211; Game Changer: Rethinking Sports Experiences For Gen Z"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Nielsen-header.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                23 Jan 2020                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/reports\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Reports<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Whitepaper &#8211; Game Changer: Rethinking Sports Experiences For Gen Z<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><span style=\"color: #2f1e87;\"><strong>Download the latest Nielsen Sports and Leaders whitepaper, examining the power, potential and myths surrounding a younger generation of fans.<\/strong><\/span><\/h4>\n<p>Their high expectations for entertainment experiences as well as their divergent desires and tastes when compared to their predecessors make Generation Z &#8211; or Gen Z &#8211; a challenging group for sports properties to attract, engage and, most importantly, retain. Yet the group is brimming with potential and the best sports entities will succeed in the long run by adapting their offering for this pool of younger fans.<\/p>\n<p><a href=\"http:\/\/go.pardot.com\/l\/856843\/2020-08-12\/53bbm\"><button>Download Report<\/button><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This whitepaper examines:<\/p>\n<ul>\n<li>The dilemmas that come with the younger generation: individual athletes being a bigger draw than teams or leagues, to cite just one.<\/li>\n<li>The myths about Gen Z sports fans.<\/li>\n<li>How Gen Z fans are consuming their sport, outside of the stadium or arena.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.leadersinsport.com\/sport-business\/leaders-whitepaper-athletes-as-endorsers\/\">Whitepaper &#8211; Power of One: Athletes as endorsers<\/a><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-special-report-fan-engagement\/\">Leaders Special Report: Fan Engagement<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-special-report-opportunity-and-challenge-in-betting-and-integrity\/\">Leaders Special Report: Opportunity and challenge in betting and integrity<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/governance-and-commercial-growth\/leaders-special-report-vc-investment-in-sport\/\">Leaders Special Report: VC &amp; investment in sport<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/special-report-data-driven-decision-making\/\">Leaders Special Report: Data-driven decision making<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/digital\/leaders-special-report-anatomy-sports-fan\/\">Leaders Special Report: Anatomy of a sports fan<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This whitepaper has been produced by Leaders and Nielsen Sports. The whitepaper is <strong>free to download<\/strong> and requires a basic set of details. We will not share these details with any third party.<\/p>\n<p><a href=\"http:\/\/go.pardot.com\/l\/856843\/2020-08-12\/53bbm\"><button>Download Report<\/button><\/a><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":797,"menu_order":0,"template":"","categories":[25,19],"pathway":[],"topic":[],"sport":[],"class_list":["post-7714","report","type-report","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-digital-media-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whitepaper - Game Changer: Rethinking Sports Experiences For Gen Z - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper - Game Changer: Rethinking Sports Experiences For Gen Z - Sport Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T17:53:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Nielsen-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2040\" \/>\n\t<meta property=\"og:image:height\" content=\"1093\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/\",\"name\":\"Whitepaper - Game Changer: Rethinking Sports Experiences For Gen Z - Sport Business\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Nielsen-header.jpg\",\"datePublished\":\"2020-01-23T17:51:00+00:00\",\"dateModified\":\"2022-05-05T17:53:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Nielsen-header.jpg\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Nielsen-header.jpg\",\"width\":2040,\"height\":1093},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-game-changer-rethinking-sports-experiences-for-gen-z\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadersinsport.com\/sport-business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whitepaper &#8211; 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