{"id":7717,"date":"2019-09-12T17:53:00","date_gmt":"2019-09-12T17:53:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&p=7717"},"modified":"2022-05-05T17:55:22","modified_gmt":"2022-05-05T17:55:22","slug":"whitepaper-power-of-one-athletes-as-endorsers","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/whitepaper-power-of-one-athletes-as-endorsers\/","title":{"rendered":"Whitepaper – Power of One: Athletes as Endorsers"},"content":{"rendered":"\n\n
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\n 12 Sep 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Reports<\/a>\n\n\t\t\t\t\t\t

Whitepaper – Power of One: Athletes as Endorsers<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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Relationships between athletes and brands are becoming more meaningful, more integrated and more measurable, in many cases moving far beyond the traditional and straightforward product endorsement.<\/h4>\n

Lucrative personal endorsement contracts covering sectors such as sportswear, beverages, automobiles, financial services, technology, electronics companies and fashion have become a significant revenue stream for the world\u2019s top athletes. Deals range from long-term, fully integrated partnerships to shorter-term, more tactical arrangements around a particular event or achievement.<\/p>\n