{"id":13961,"date":"2022-10-28T07:47:20","date_gmt":"2022-10-28T07:47:20","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=vlog&#038;p=13961"},"modified":"2022-10-28T07:47:20","modified_gmt":"2022-10-28T07:47:20","slug":"leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/","title":{"rendered":"Leaders Live &#8211; The creator economy and how to unlock it in sport"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/10\/IMG_0152-scaled.jpeg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                28 Oct 2022                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Live &#8211; The creator economy and how to unlock it in sport<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/strategy-and-commercialisation\/\" rel=\"tag\">Strategy &amp; Commercialisation<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/&#038;text=Leaders Live - The creator economy and how to unlock it in sport\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Live - The creator economy and how to unlock it in sport. https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/z838SS_ERas?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Leaders Live, our monthly, topical broadcast, is back for season two &#8211; live from IMG Studios.<\/h4>\n<p>Together with IMG each month, we\u2019ll be tackling the topics and major trends that matter to the global sports industry, with live guests and fresh analysis. On Thursday 20th October, we were joined by <strong>IMG Media <\/strong>President <strong>Adam Kelly<\/strong> for a state of the nation verdict on the sports industry and to review the key themes emerging from Leaders Week.<\/p>\n<p><strong>Victor Bengtsson<\/strong>, Head of Content for creator collective <strong>The Sidemen<\/strong>, also joined us to explore what the rise of the creator economy means for the sports industry and sports content. And <strong>Tim Edwards<\/strong>, who looks after athlete partnerships at <strong>TikTok<\/strong>, offered a glimpse into how the platform is helping athletes become creators, where the crossovers are between sport and the online creator community and helping to explain how and where brands can get involved in a credible way.<\/p>\n<p>You can watch the full episode above or the podcast edition <a href=\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/\">here<\/a>.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":13970,"menu_order":0,"template":"","categories":[19,56,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-13961","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-strategy-and-commercialisation","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Live - The creator economy and how to unlock it in sport - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaders Live - The creator economy and how to unlock it in sport - Sport Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/10\/IMG_0152-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/\",\"name\":\"Leaders Live - The creator economy and how to unlock it in sport - Sport Business\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/10\/IMG_0152-scaled.jpeg\",\"datePublished\":\"2022-10-28T07:47:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/10\/IMG_0152-scaled.jpeg\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/10\/IMG_0152-scaled.jpeg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-the-creator-economy-and-how-to-unlock-it-in-sport\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadersinsport.com\/sport-business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leaders Live &#8211; 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