{"id":23220,"date":"2024-01-11T13:02:46","date_gmt":"2024-01-11T13:02:46","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=vlog&#038;p=23220"},"modified":"2024-01-11T15:59:16","modified_gmt":"2024-01-11T15:59:16","slug":"leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/","title":{"rendered":"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                11 Jan 2024                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/leadership-and-culture\/\" rel=\"tag\">Leadership &amp; Culture<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/strategy-and-commercialisation\/\" rel=\"tag\">Strategy &amp; Commercialisation<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/&#038;text=Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024. https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/Z355Adlb26M?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h5><span class=\"ui-provider dy bjz cmk cql cqm cqn cqo cqp cqq cqr cqs cqt cqu cqv cqw cqx cqy cqz cra crb crc crd cre crf crg crh cri crj crk crl crm crn cro crp crq\" dir=\"ltr\"><strong>On this special episode of Leaders in Focus, two of IMG\u2019s digital experts, VP of Digital Commercial, Bindi Ghai and VP of Digital Strategy, Charlie Beall, discuss and dissect some of the key digital trends in sport, as a busy new year begins.<\/strong><\/span><\/h5>\n<p>In conversation with Leaders\u2019 James Emmett, they reveal the platform sport is sleeping on; why 2024 is the year women\u2019s sport fulfils its potential; how to achieve maximum impact for minimum spend in making stadiums smarter; and the difference between \u2018if\u2019 and \u2018when\u2019 in digital trend spotting.<\/p>\n<p>The basis for the conversation, which was recorded in early January 2024, is <strong><a href=\"https:\/\/www.img.com\/sports\/our-news\/img_launches_digital_trends_report_2024\">IMG\u2019s annual digital trends report<\/a><\/strong>.<\/p>\n<p><strong><em>Leaders in Focus is produced in partnership with IMG.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>On the conversational agenda:<\/p>\n<ul>\n<li>1:43 &#8211; Bindi Ghai&#8217;s banker prediction and outside bet for 2024<\/li>\n<li>3:16 &#8211; No.1 question from clients in 2023<\/li>\n<li>4:55 &#8211; Stop saying &#8216;social media&#8217; and the rise of digital marketing channels<\/li>\n<li>11:06 &#8211; The platform rankings<\/li>\n<li>14:05 &#8211; Women&#8217;s sport, diversifying your revenue streams and appropriate success metrics<\/li>\n<li>23:46 &#8211; Charlie Beall&#8217;s banker and wildcard prediction for 2024<\/li>\n<li>30:24 &#8211; The third age of the internet<\/li>\n<li>32:26 &#8211; Why creatives shouldn&#8217;t fear AI<\/li>\n<li>36:24 &#8211; Smarter stadiums<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You can also listen to the podcast version below, and subscribe today on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/leaders-sport-business-podcast\/id1126762453\">Apple<\/a>,\u00a0<a href=\"https:\/\/music.amazon.co.uk\/podcasts\/2479cb82-ffc9-49bd-847c-c25a75416d8d\/leaders-sport-business-podcast\">Amazon<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2bmUlpixbMfrRGdEs6FKWz\">Spotify<\/a> or your chosen podcast platform.<\/p>\n<p><iframe loading=\"lazy\" title=\"Blubrry Podcast Player\" src=\"https:\/\/player.blubrry.com\/id\/128339144?cache=1704988727#darkOrLight-Light&amp;shownotes-ffffff&amp;download-ffffff&amp;subscribe-ffffff&amp;share-ffffff&amp;shownotesBackground-444444&amp;downloadBackground-003366&amp;subscribeBackground-fb8c00&amp;shareBackground-1976d2\" width=\"100%\" height=\"150px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><br \/>\nPrevious editions of Leaders in Focus:<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-commonwealth-games-federation-ceo-katie-sadleir\/\">Katie Sadleir, CEO, Commonwealth Games Federation<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-in-conversation-with-alex-green\/\">Amazon&#8217;s European Sports Chief, Alex Green<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-alan-gilpin-world-rugby\/\">Alan Gilpin, CEO, World Rugby<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-victoire-cogevina-souki-mercury-13\/\">Victoire Cogevina Souki, Mercury\/13\u00a0<\/a><\/li>\n<\/ul>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":23263,"menu_order":0,"template":"","categories":[19,59,36,56,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-23220","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-leadership-and-culture","category-sport-business","category-strategy-and-commercialisation","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024 - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T15:59:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image-1.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/\",\"name\":\"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024 - Sport Business\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image.png\",\"datePublished\":\"2024-01-11T13:02:46+00:00\",\"dateModified\":\"2024-01-11T15:59:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image.png\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadersinsport.com\/sport-business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/\",\"name\":\"Sport Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadersinsport.com\/sport-business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024 - Sport Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/","og_locale":"en_US","og_type":"article","og_title":"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024","og_url":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/","og_site_name":"Sport Business","article_modified_time":"2024-01-11T15:59:16+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024","twitter_image":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image-1.png","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/","url":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/","name":"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024 - Sport Business","isPartOf":{"@id":"https:\/\/leadersinsport.com\/sport-business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#primaryimage"},"image":{"@id":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image.png","datePublished":"2024-01-11T13:02:46+00:00","dateModified":"2024-01-11T15:59:16+00:00","breadcrumb":{"@id":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#primaryimage","url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image.png","contentUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/MicrosoftTeams-image.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-in-focus-imgs-digital-experts-on-what-to-watch-out-for-in-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadersinsport.com\/sport-business\/"},{"@type":"ListItem","position":2,"name":"Leaders in Focus: IMG\u2019s digital experts on what to watch out for in 2024"}]},{"@type":"WebSite","@id":"https:\/\/leadersinsport.com\/sport-business\/#website","url":"https:\/\/leadersinsport.com\/sport-business\/","name":"Sport Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadersinsport.com\/sport-business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/vlog\/23220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/vlog"}],"about":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/types\/vlog"}],"version-history":[{"count":51,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/vlog\/23220\/revisions"}],"predecessor-version":[{"id":23275,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/vlog\/23220\/revisions\/23275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/media\/23263"}],"wp:attachment":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/media?parent=23220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/categories?post=23220"},{"taxonomy":"pathway","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/pathway?post=23220"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/topic?post=23220"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/sport?post=23220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}