{"id":2834,"date":"2021-03-12T00:00:00","date_gmt":"2021-03-12T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/leaders-live-why-are-online-car-dealerships-the-only-brands-investing-in-sports-sponsorship\/"},"modified":"2022-03-23T18:17:22","modified_gmt":"2022-03-23T18:17:22","slug":"leaders-live-why-are-online-car-dealerships-the-only-brands-investing-in-sports-sponsorship","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-are-online-car-dealerships-the-only-brands-investing-in-sports-sponsorship\/","title":{"rendered":"Leaders Live: Why are online car dealerships the only brands investing in sports sponsorship?"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Cinch-website-header.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Mar 12, 2021                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Live: Why are online car dealerships the only brands investing in sports sponsorship?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-are-online-car-dealerships-the-only-brands-investing-in-sports-sponsorship\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-are-online-car-dealerships-the-only-brands-investing-in-sports-sponsorship\/&#038;text=Leaders Live: Why are online car dealerships the only brands investing in sports sponsorship?\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Live: Why are online car dealerships the only brands investing in sports sponsorship?. https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-are-online-car-dealerships-the-only-brands-investing-in-sports-sponsorship\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-are-online-car-dealerships-the-only-brands-investing-in-sports-sponsorship\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/KTrZfau-Kl0?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><strong>Wednesday 10th March: Cinch&#8217;s Chief Customer Officer Robert Bridge and former World Surf League CEO Sophie Goldschmidt<\/strong><\/h4>\n<p><span data-ccp-props=\"{}\">The first edition of Leaders Live &#8211; our new, monthly livestreamed topical discussion show for the global sports industry &#8211; examined the challenged and disrupted sponsorship market, in the company of a bold<\/span><span data-ccp-props=\"{}\">\u00a0new brand spender and a highly experienced commercial operator.\u00a0\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Online car dealer <strong>Cinch <\/strong>&#8211; a major disruptor in its own sector &#8211; has recently secured significant partnerships with the ECB, Northampton Saints, Tottenham Hotspur and the Queens Club Championships, as it seeks to build its brand in the UK. The organisation&#8217;s <strong>Chief Customer Officer, Robert Bridge<\/strong> joined us [at 09.20] to help paint a picture of where sponsorship fits into its wider plans, Cinch&#8217;s activation focuses and how data and customer insights will at the heart of all its sports investments.\u00a0<\/span><\/p>\n<p>Then <strong>Sophie Goldschmidt<\/strong>, former CEO at the World Surf League, dialled in [at 18.20] to provide a perspective from the rights-holder world on the state of the sponsorship marketplace. She explained why she&#8217;s optimistic about the market and, drawing on her various consulting roles with organisations across the industry, offered her thoughts on h<span class=\"TextRun SCXW226177093 BCX8\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226177093 BCX8\">ow should teams, leagues, events should be <\/span><\/span><span class=\"TextRun SCXW226177093 BCX8\" lang=\"EN-GB\" xml_lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226177093 BCX8\">evolving &#8211; and in some cases revolutionizing &#8211; their approach to commercial partnerships.<\/span><\/span><\/p>\n<h5>Hosted by Leaders Head of Content David Cushnan and Editor-at-Large James Emmett on 10 March 2021. The next edition will be broadcast live on LinkedIn and Twitter on 31 March, at 15.00 BST.<\/h5>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2835,"menu_order":0,"template":"","categories":[25,36,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-2834","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-sport-business","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Live: Why are online car dealerships the only brands investing in sports sponsorship? 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