{"id":2860,"date":"2020-11-18T00:00:00","date_gmt":"2020-11-18T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/the-changing-value-of-sports-sponsorship\/"},"modified":"2022-03-23T18:17:22","modified_gmt":"2022-03-23T18:17:22","slug":"the-changing-value-of-sports-sponsorship","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/the-changing-value-of-sports-sponsorship\/","title":{"rendered":"Nielsen Sports&#8217; Mike Wragg on The Changing Value of Sponsorship and its Relevance in the Marketing Mix"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Mike-Wragg-header-1.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Nov 18, 2020                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Nielsen Sports&#8217; Mike Wragg on The Changing Value of Sponsorship and its Relevance in the Marketing Mix<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/the-changing-value-of-sports-sponsorship\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/the-changing-value-of-sports-sponsorship\/&#038;text=Nielsen Sports' Mike Wragg on The Changing Value of Sponsorship and its Relevance in the Marketing Mix\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Nielsen Sports' Mike Wragg on The Changing Value of Sponsorship and its Relevance in the Marketing Mix. https:\/\/leadersinsport.com\/sport-business\/videos\/the-changing-value-of-sports-sponsorship\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/the-changing-value-of-sports-sponsorship\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/XbcT__ZJWxI?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Brought to you by<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33680\" src=\"\/app\/uploads\/sites\/3\/2021\/08\/Logo-Nielsen-300x106-1.png\" alt=\"\" width=\"198\" height=\"70\" \/><\/p>\n<hr \/>\n<h4><\/h4>\n<h4><strong>The sports sponsorship market all around the world is clearly evolving with a whole new set of questions and queries to consider as we enter 2021.<\/strong><\/h4>\n<p>Understanding the changing value of sponsorship and how to measure it effectively has never been more business critical for rights holders and brands. In this short session, streamed live during <a href=\"http:\/\/leadersinsport.com\/LWdirect\">LeadersWeek.direct\/<\/a> on 6 October, Nielsen Sports&#8217; Global Head of Research Mike Wragg gives his take on the current marketplace, sharing an insight on:<\/p>\n<ul>\n<li>The latest trends around brand partnership investment in sport;<\/li>\n<li>How to provide true sponsorship ROI to partners;<\/li>\n<li>The role sport now plays in the overall marketing mix for brands.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/nielsensports.com\/connected-solutions\/\">Click here<\/a> for more information on how Nielsen are serving the industry with their suite of solutions.<\/p>\n<p>&nbsp;<\/p>\n<h5>In conversation with Leaders Head of Content David Cushnan.<\/h5>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2861,"menu_order":0,"template":"","categories":[25,36,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-2860","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-sport-business","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen Sports&#039; 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