{"id":2894,"date":"2020-06-24T00:00:00","date_gmt":"2020-06-24T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/leaders-linked-gamification-of-the-fan-experience\/"},"modified":"2022-03-18T17:48:24","modified_gmt":"2022-03-18T17:48:24","slug":"leaders-linked-gamification-of-the-fan-experience","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-linked-gamification-of-the-fan-experience\/","title":{"rendered":"Leaders Linked: The gamification of the fan experience"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Leaders-Linked-web-header.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Jun 24, 2020                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Linked: The gamification of the fan experience<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-linked-gamification-of-the-fan-experience\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-linked-gamification-of-the-fan-experience\/&#038;text=Leaders Linked: The gamification of the fan experience\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Linked: The gamification of the fan experience. https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-linked-gamification-of-the-fan-experience\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-linked-gamification-of-the-fan-experience\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">In conversation with the leaders from LFP, Pacers Sports &#038; Entertainment and Infront Sports &#038; Media<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/BlEORUPXe7s?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><strong>In partnership with<\/strong>:<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33419\" src=\"\/app\/uploads\/sites\/3\/2021\/08\/lfp_lo_contour_off_cmjn_v2-208x300.jpg\" alt=\"\" width=\"80\" height=\"116\" \/><\/p>\n<h4><\/h4>\n<hr \/>\n<h4><strong>The gamification of the fan experience is a concept that sits at the core of the most successful fan engagement initiatives in sport.\u00a0\u00a0<\/strong><\/h4>\n<p>As digital delivery and consumption become more sophisticated \u2013 and, in the current climate, more necessary \u2013 it\u2019s a concept that will be turned to by sports organisations around the world.<\/p>\n<p>Gamification has become a mainstay of customer and fan interaction in the digital age \u2013 incentives and interactivity to keep users engaged, gain new fans and support the insights that can be used to refine future activities.<\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-special-report-sport-and-gamification\/\">Leaders Special Report: Sport and gamification<\/a><\/p>\n<p>To help make sense of what we\u2019re seeing and where we might be going, Leaders convened a group of experts from across sport for &#8216;Leaders Linked&#8217; &#8211; a fortnightly online gathering to keep the industry updated on case study-led insights, learnings and future-proofing concepts &#8211; broadcast live on Wednesday 17 June 2020.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>From the top of French football, Ligue 1, Christophe Charmoille, Chief Digital Officer at the <strong>Ligue Football de\u00a0Professionel<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Beaming in from Indianapolis, Tatiana Holifield, Vice President and Head of Digital Strategy at <strong>Pacers Sports and Entertainment<\/strong>, the parent company of the WNBA\u2019s Indiana Fever and the NBA\u2019s Indiana Pacers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>And, dialling in from Switzerland, we were joined by the Head of Gaming and Esports at one of sport\u2019s leading marketing agencies,\u00a0<strong>Infront\u00a0Sports and Media<\/strong>, Andr\u00e9 Fl\u00e4ckel.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The next Leaders Linked will take place on <strong>Thursday 2 July<\/strong> and will see executives from <strong>The FA<\/strong> and <strong>Football Manager<\/strong> lead a live discussion on the changing business of football performance data. <a href=\"https:\/\/event.on24.com\/wcc\/r\/2454077\/DED235E93CAFAA551487D62465F56CF4\">More info<\/a>.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>In conversation with the leaders from LFP, Pacers Sports &#038; Entertainment and Infront Sports &#038; Media.<\/p>\n","protected":false},"featured_media":2895,"menu_order":0,"template":"","categories":[19,36,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-2894","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-sport-business","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Linked: The gamification of the fan experience - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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