{"id":2913,"date":"2019-11-29T00:00:00","date_gmt":"2019-11-29T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/in-conversation-with-w-series\/"},"modified":"2022-03-23T18:16:30","modified_gmt":"2022-03-23T18:16:30","slug":"in-conversation-with-w-series","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/in-conversation-with-w-series\/","title":{"rendered":"Reflections from the top; one year on from the launch of W Series"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/W-Series-AD.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Nov 29, 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Reflections from the top; one year on from the launch of W Series<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/in-conversation-with-w-series\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/in-conversation-with-w-series\/&#038;text=Reflections from the top; one year on from the launch of W Series\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Reflections from the top; one year on from the launch of W Series. https:\/\/leadersinsport.com\/sport-business\/videos\/in-conversation-with-w-series\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/in-conversation-with-w-series\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Inside the all-female motorsport series.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/c0Dpf78ApnE?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><strong>W Series CEO Catherine Bond Muir reflects on the journey so far for the all-female motor racing championship.<\/strong><\/h4>\n<p>It&#8217;s been some journey for W Series, the trailblazing all-female motor racing championship, since details of the series were announced in October 2018. The first season comprised six races, 21 drivers and was broadcast on free-to-air television in several key markets, to a total of 340 million households.<\/p>\n<p>Catherine Bond Muir, the executive and lawyer who helped negotiate both the sale of Chelsea to Roman Abramovich and the acquisition of Aston Villa by Randy Lerner, has been spearheading the growth of the series as its CEO.<\/p>\n<p>Reflecting on its inaugural season, Muir explains:<\/p>\n<ul>\n<li>The story behind the launch of W Series and the challenges of launching a motorsport start-up;<\/li>\n<li>The next milestones for the championship;<\/li>\n<li>Why a single-gender platform is the best way to promote gender equality.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/in-conversation-with-katy-bowman\/#featured-section\">Barclays: How football partnerships help drive its diversity and inclusion strategy<\/a><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/in-conversation-with-shizuka-suzuki\/\">How AT&amp;T pulled off an NBA All-Star Activation in 9 days<\/a><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/in-conversation-with-tony-ponturo\/\">How Anheuser-Busch used sport to dominate the US beer market<\/a><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Inside the all-female motorsport series.<\/p>\n","protected":false},"featured_media":2914,"menu_order":0,"template":"","categories":[25,36],"pathway":[],"topic":[],"sport":[],"class_list":["post-2913","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reflections from the top; 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