{"id":2933,"date":"2019-06-07T00:00:00","date_gmt":"2019-06-07T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-with-leaders-john-doig\/"},"modified":"2021-09-02T10:58:16","modified_gmt":"2021-09-02T10:58:16","slug":"5-minutes-with-leaders-john-doig","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-john-doig\/","title":{"rendered":"5 Minutes with Leaders: Scotiabank&#8217;s John Doig"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/GettyImages-1161551297.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Jun 07, 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Scotiabank&#8217;s John Doig<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-john-doig\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-john-doig\/&#038;text=5 Minutes with Leaders: Scotiabank's John Doig\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Scotiabank's John Doig. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-john-doig\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-john-doig\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/JJrdERpSdDI?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><strong>Scotiabank made the headlines in July last year by agreeing a reported $800 million, 20-year naming rights deal with what was formerly known as the Air Canada Centre, the home of the Toronto Raptors NBA team and the NHL&#8217;s Toronto Maple Leafs.<\/strong><\/h4>\n<p>Replacing signage that has graced Canada\u2019s busiest sport and entertainment venue for over two decades wouldn&#8217;t be an easy transition for any new naming rights partner. But John Doig, Scotiabank\u2019s Executive Vice President and Chief Marketing Officer, explains that the organisation has worked in tandem with venue owner Maple Leafs Sports &amp; Entertainment (MLSE) to ensure it remains a place \u201cwhere dreams are made\u201d and in order to drive maximum return from the partnership.<\/p>\n<p>Speaking on-stage at The Sport Business Summit during Leaders Week London in October 2018, Doig explained that the company must earn the consumers&#8217; confidence and, ultimately, \u2018wow\u2019 the consumer, through multiple engagement opportunities and interaction points.<\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-hua-fung-teh\/\">5 Minutes with Leaders: Hua Fung Teh<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-claire-cronin\/\">5 Minutes with Leaders: Claire Cronin<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-jamie-dinan\/\">5 Minutes with Leaders: Jamie Dinan<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-alex-williamson\/\">5 Minutes with Leaders: Alex Williamson<\/a><\/p>\n<p>In this edition of 5 Minutes with Leaders, Doig also explains:<\/p>\n<ul>\n<li>How Scotiabank plan to use the arena to tell new stories;<\/li>\n<li>How a complicated deal like this is put together;<\/li>\n<li>And how rightsholders should pitch a sponsorship proposition to Scotiabank.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22454\" src=\"\/app\/uploads\/sites\/3\/2021\/08\/Naming-Rights-39-300x200.jpg\" alt=\"\" width=\"461\" height=\"307\" \/><\/p>\n<h5>Doig speaking alongside Patrick Pierce, Senior Vice President, Endeavor and Ben Martin, Vice President Partnerships, Legends International at The Sport Business Summit during Leaders Week London 2018.<\/h5>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Scotiabank&#8217;s EVP and CMO on measuring the ROI from their $800 naming rights deal.; one of the biggest in North America&#8217;s history.<\/p>\n","protected":false},"featured_media":2934,"menu_order":0,"template":"","categories":[36],"pathway":[],"topic":[],"sport":[],"class_list":["post-2933","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Minutes with Leaders: Scotiabank&#039;s John Doig - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-with-leaders-john-doig\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Minutes with Leaders: Scotiabank&#039;s John Doig - Sport Business\" \/>\n<meta property=\"og:description\" content=\"Scotiabank&#039;s EVP and CMO on measuring the ROI from their $800 naming rights deal.; 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