{"id":2945,"date":"2019-05-09T00:00:00","date_gmt":"2019-05-09T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-with-leaders-sandrine-conseiller\/"},"modified":"2022-03-23T18:18:21","modified_gmt":"2022-03-23T18:18:21","slug":"5-minutes-with-leaders-sandrine-conseiller","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-sandrine-conseiller\/","title":{"rendered":"5 Minutes with Leaders: Sandrine Conseiller"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/GettyImages-1147547172-1.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                May 09, 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Sandrine Conseiller<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-sandrine-conseiller\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-sandrine-conseiller\/&#038;text=5 Minutes with Leaders: Sandrine Conseiller\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Sandrine Conseiller. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-sandrine-conseiller\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-sandrine-conseiller\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Lacoste&#8217;s EVP of Marketing and Branding on measuring ROI and the instinctive nature of fashion marketing.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/fzimyXMHSfg?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>&#8216;Athleisure&#8217; is the dominant fashion trend of our time and French clothing brand Lacoste is one of the chief exponents of it.<\/h4>\n<p>In fact, according to Lacoste EVP of Marketing and Branding Sandrine Conseiller, it was the eponymous\u00a0Ren\u00e9 Lacoste himself who pioneered the trend in the early 20th Century, when he decided to wear the same signature polo shirt in competition on the tennis court, as well as off it.<\/p>\n<p>Speaking backstage at the Leaders Sport Business Summit in London in October 2018, Conseiller explained how Lacoste continues to stand out form the competition in an increasingly crowded athleisure market.<\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-hua-fung-teh\/\">5 Minutes with Leaders: Hua Fung Teh<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-claire-cronin\/\">5 Minutes with Leaders: Claire Cronin<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-jamie-dinan\/\">5 Minutes with Leaders: Jamie Dinan<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-alex-williamson\/\">5 Minutes with Leaders: Alex Williamson<\/a><\/p>\n<p>Conseiller, who joined the company from her position in global brand marketing at Unilever in 2015, manages the Lacoste brand at every customer touchpoint, including CRM and sports marketing.<\/p>\n<p>In this brief interview, she also explains:<\/p>\n<ul>\n<li>How the brand measures ROI on all its sports marketing efforts;<\/li>\n<li>Why Novak Djokovic is the model embodiment of the Lacoste brand;<\/li>\n<li>How to approach Lacoste with a sponsorship proposal;<\/li>\n<li>The key differences between marketing FMCG brands compared to fashion brands.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22143\" src=\"\/app\/uploads\/sites\/3\/2021\/08\/Bringing-Sports-and-Fashion-to-Life-33-300x200.jpg\" alt=\"\" width=\"538\" height=\"358\" \/><\/p>\n<h5><strong>Sandrine speaking alongside Emily Caroe, Founder &amp; Director, Mallory Group at The Sport Business Summit during Leaders Week London 2018.<\/strong><\/h5>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Lacoste&#8217;s EVP of Marketing and Branding on measuring ROI and the instinctive nature of fashion 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