{"id":2951,"date":"2019-03-28T00:00:00","date_gmt":"2019-03-28T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/behind-the-scenes-with-leaders-joel-seymour-hyde\/"},"modified":"2022-03-23T18:18:21","modified_gmt":"2022-03-23T18:18:21","slug":"behind-the-scenes-with-leaders-joel-seymour-hyde","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/behind-the-scenes-with-leaders-joel-seymour-hyde\/","title":{"rendered":"Behind the scenes with Leaders: Joel Seymour-Hyde"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/GettyImages-612879840.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Mar 28, 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Behind the scenes with Leaders: Joel Seymour-Hyde<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/behind-the-scenes-with-leaders-joel-seymour-hyde\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/behind-the-scenes-with-leaders-joel-seymour-hyde\/&#038;text=Behind the scenes with Leaders: Joel Seymour-Hyde\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Behind the scenes with Leaders: Joel Seymour-Hyde. https:\/\/leadersinsport.com\/sport-business\/videos\/behind-the-scenes-with-leaders-joel-seymour-hyde\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/behind-the-scenes-with-leaders-joel-seymour-hyde\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Octagon&#8217;s Head of UK on the commercial challenge and opportunities of a year without a traditional mega-event.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/uD3616OKLrU?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Octagon Head of UK Joel Seymour-Hyde discusses the commercial challenge and opportunities of a year without a traditional mega-event, how content creation units are being incorporated into agencies, and esports sponsorship investments.<\/h4>\n<p>In conversation backstage at Leaders Week London 2018, Seymour-Hyde provided his observations on the agency ebb and flow in a year with no men\u2019s FIFA World Cup or Olympic Games and the fragmented media landscape and how agencies like Octagon are responding and anticipating that client challenge. Octagon, he explains, now describes itself as a creative agency working in sport rather than a sponsorship agency, doing \u2018work\u2019 for clients as opposed to \u2018activation\u2019.<\/p>\n<p>He also discusses the continuing rise of non-endemic brands, such as Mastercard, Domino\u2019s Pizza, Toyota and T-Mobile, in and around professional esports teams and events and why the next step \u2013 evidence-based success stories \u2013 is the next crucial moment in esports\u2019 commercial maturity.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Octagon Head of UK Joel Seymour-Hyde discusses the commercial challenge and opportunities of a year without a traditional mega-event, how content creation units are being incorporated into agencies, and esports sponsorship investments.<\/p>\n","protected":false},"featured_media":2952,"menu_order":0,"template":"","categories":[25,36],"pathway":[],"topic":[],"sport":[],"class_list":["post-2951","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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