{"id":2963,"date":"2019-03-14T00:00:00","date_gmt":"2019-03-14T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/backstage-pass-visa-marketing-chief-chris-curtin-in-session\/"},"modified":"2022-03-18T17:45:38","modified_gmt":"2022-03-18T17:45:38","slug":"backstage-pass-visa-marketing-chief-chris-curtin-in-session","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/backstage-pass-visa-marketing-chief-chris-curtin-in-session\/","title":{"rendered":"Backstage Pass: Visa marketing chief Chris Curtin in session"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/775167526_MS_1742_A46EA0D7048A0826597BFE8D878D2B0B.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Mar 14, 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Backstage Pass: Visa marketing chief Chris Curtin in session<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/backstage-pass-visa-marketing-chief-chris-curtin-in-session\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/backstage-pass-visa-marketing-chief-chris-curtin-in-session\/&#038;text=Backstage Pass: Visa marketing chief Chris Curtin in session\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Backstage Pass: Visa marketing chief Chris Curtin in session. https:\/\/leadersinsport.com\/sport-business\/videos\/backstage-pass-visa-marketing-chief-chris-curtin-in-session\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/backstage-pass-visa-marketing-chief-chris-curtin-in-session\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Visa commits to equal spending on women\u2019s football activation.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/UjbmLigsyi0?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><b>Payment solutions giant Visa reinforced its commitment to women&#8217;s sport in early March by announcing, in the build up to International Women&#8217;s Day, that it will commit the same activation budget to its women\u2019s football sponsorships as it did for the men&#8217;s FIFA World Cup in 2018.<\/b><\/h4>\n<p>The announcement came shortly after the company decided to widen the Visa Everywhere Initiative to include a Women\u2019s Global Edition, which will provide the opportunity for female executives from around the world to put forward their solutions to issues in fintech and social impact challenges. The\u00a0programme will then culminate in a final event held during the opening stages of the FIFA Women\u2019s World Cup in France in June.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/liverpool-fc-local-heart-global-pulse\/\">Backstage Pass: Liverpool CEO Peter Moore in Session<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/backstage-pass-sir-martin-sorrell-session\/\">Backstage Pass: Sir Martin Sorrell in Session<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/curtain-call-dark-leaders-sport-business-summit-day-two\/\">Curtain Call: After Dark at the Leaders Sport Business Summit &#8211; day two<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Innovative activation was a key focus for Visa at the 2018 FIFA World Cup; something which Chris Curtin, the organisation&#8217;s Chief Brand and Innovation Marketing officer, explained to <a href=\"https:\/\/leadersinsport.com\/leaders-week-new-york-2019\/the-sport-business-summit-2\/\">The Sport Business Summit<\/a> during Leaders Week New York 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>In this summit session, Curtin explains:<\/p>\n<ul>\n<li>How the company structure their advertising spend;<\/li>\n<li>How the campaign with Zlatan Ibrahimovic aimed to raise awarenesss of contactless technology;<\/li>\n<li>Advice for rights holders forging new relationships with brands;<\/li>\n<li>What the future of sports sponsorship looks like.<\/li>\n<\/ul>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Visa commits to equal spending on women\u2019s football activation.<\/p>\n","protected":false},"featured_media":2964,"menu_order":0,"template":"","categories":[19,36],"pathway":[],"topic":[],"sport":[],"class_list":["post-2963","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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