{"id":2985,"date":"2018-11-01T00:00:00","date_gmt":"2018-11-01T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-with-leaders-steve-tew\/"},"modified":"2021-09-02T10:58:28","modified_gmt":"2021-09-02T10:58:28","slug":"5-minutes-with-leaders-steve-tew","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-steve-tew\/","title":{"rendered":"5 Minutes with Leaders: Steve Tew"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/GettyImages-1166968281-1.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Nov 01, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Steve Tew<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-steve-tew\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-steve-tew\/&#038;text=5 Minutes with Leaders: Steve Tew\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Steve Tew. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-steve-tew\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-steve-tew\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">New Zealand Rugby&#8217;s CEO on the All Blacks brand, the internationalisation strategy for NZR and how to strike a balance between commercialisation opportunities while staying true to brand values.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/vd40PlOqrYU?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Steve Tew became CEO of New Zealand Rugby in January 2008.<\/h4>\n<p>Under his leadership, New Zealand Rugby has agreed two of the most iconic partnerships in sport, with AIG and Adidas, as well as achieving unprecedented success on the pitch with World Cup wins for the All Blacks in 2011 and 2015 and for the Black Ferns in 2010 and 2017.<\/p>\n<p>Prior to joining New Zealand Rugby, Tew was CEO of the Canterbury Rugby Union and the Crusaders franchise; with the latter a dominant force in Super Rugby, with nine titles won between 1998 and this year.<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-guillem-graell-alabern\/\">5 Minutes with Leaders: Guillem Graell Alabern<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-billy-beane\/\">5 Minutes with Leaders: Billy Beane<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/broadcast\/5-minutes-with-leaders-james-rushton\/\">5 Minutes with Leaders: James Rushton<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-james-pitaro\/\">5 Minutes with Leaders: James Pitaro<\/a><\/li>\n<\/ul>\n<p>In this short interview, recorded backstage at The Leaders Sport Business Summit in New York in May 2018, Tew explains what the All Black brand means to him, lifts the lid on the internationalisation strategy for NZR &#8211; with particular emphasis on the US &#8211; and discusses how to strike a balance between capitalising on commercialisation opportunities while remaining true to the All Blacks heritage and brand values.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19918 size-medium\" src=\"\/app\/uploads\/sites\/3\/2021\/08\/775167526_MS_2656_7F63FFA7FC147B527D7F914940A7BF58-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n               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