{"id":2987,"date":"2018-10-19T00:00:00","date_gmt":"2018-10-19T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-with-leaders-guillem-graell-alabern\/"},"modified":"2022-03-23T18:18:21","modified_gmt":"2022-03-23T18:18:21","slug":"5-minutes-with-leaders-guillem-graell-alabern","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-guillem-graell-alabern\/","title":{"rendered":"5 Minutes with Leaders: Guillem Graell Alabern"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/5-Mins-with-Barca-web-header.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Oct 19, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Guillem Graell Alabern<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-guillem-graell-alabern\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-guillem-graell-alabern\/&#038;text=5 Minutes with Leaders: Guillem Graell Alabern\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Guillem Graell Alabern. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-guillem-graell-alabern\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-with-leaders-guillem-graell-alabern\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">FC Barcelona\u2019s Chief Marketing Officer &#038; Director of Brand on the Bar\u00e7a brand, constant innovation, and the Camp Nou upgrades.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/MicJ9dvNjZo?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>As Chief Marketing Officer &amp; Director of Brand at FC Barcelona, Guillem Graell is responsible for leading the global growth of the Bar\u00e7a brand across the club\u2019s strategic target markets. Graell leads a team of more than 100 people across the functions of marketing, communications, digital content, brand experience, and protocol and institutional relationships.<\/p>\n<p>In this short interview, recorded backstage at the Sport Business Summit in New York in May 2018, Graell explains what the Bar\u00e7a brand means to him, discusses how the club celebrates its heritage while trying to remain at the cutting edge of technology and innovation, and gives an insight into what the stadium upgrades will mean for fans.<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-with-leaders-billy-beane\/\">5 Minutes with Leaders: Billy Beane<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/broadcast\/5-minutes-with-leaders-james-rushton\/\">5 Minutes with Leaders: James Rushton<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-james-pitaro\/\">5 Minutes with Leaders: James Pitaro<\/a><\/li>\n<\/ul>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>FC Barcelona\u2019s Chief Marketing Officer &#038; Director of Brand on the Bar\u00e7a brand, constant innovation, and the Camp Nou upgrades.<\/p>\n","protected":false},"featured_media":2988,"menu_order":0,"template":"","categories":[25,36],"pathway":[],"topic":[],"sport":[],"class_list":["post-2987","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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