{"id":3005,"date":"2018-08-09T00:00:00","date_gmt":"2018-08-09T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-leaders-julia-goldin\/"},"modified":"2022-03-18T17:45:39","modified_gmt":"2022-03-18T17:45:39","slug":"5-minutes-leaders-julia-goldin","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-julia-goldin\/","title":{"rendered":"5 Minutes with Leaders: Julia Goldin"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/5-Minutes-With-Julia-Goldin.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Aug 09, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Julia Goldin<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-julia-goldin\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-julia-goldin\/&#038;text=5 Minutes with Leaders: Julia Goldin\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Julia Goldin. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-julia-goldin\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-julia-goldin\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">The LEGO Group CMO on her assessment of the brand, the secret sauce to inspiring and engaging kids and whether digital is &#8216;the enemy&#8217; when trying to breakthrough sedentary behaviours.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/znatDtUsVuY?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><strong>As Chief Marketing Officer at the LEGO Group, Julia Goldin is responsible for leading and inspiring the creation of LEGO play experiences which excite and educate kids.<\/strong><\/h4>\n<p>Goldin is responsible for a diverse team that is at the core of the LEGO brand. Her role includes developing the product portfolio and experience, as well as the marketing and building of the brand &#8211; essentially, telling the stories of how millions of kids play and learn with LEGO through content, communication and digital channels.<\/p>\n<p>During her time with the LEGO Group, Goldin has led the team which launched the brand\u2019s award winning safe social media platform for kids called LEGO LIFE; two highly successful movies \u2013 LEGO Batman Movie and LEGO Ninjago Movie; and new products which integrate innovative digital technology to enhance play experiences for kids.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-didier-quillot\/\">5 Minutes with Leaders: Didier Quillot\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-sir-dave-brailsford\/\">5 Minutes with Leaders: Sir Dave Brailsford<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-mins-leaders-al-guido\/\">5 Minutes with Leaders: Al Guido<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-stephanie-mcmahon\/\">5 Minutes with Leaders: Stephanie McMahon<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Prior to joining the LEGO in 2014, Goldin was Global Chief Marketing Officer at Revlon. She also had a 13 year career with the Coca-Cola Company, where she held several senior global and regional marketing roles.<\/p>\n<p>In this short interview, recorded backstage at Leaders Week New York in May, Goldin discusses what the LEGO brand means to her, reveals the secret sauce when it comes to reaching and engaging with kids and offers her perspective on whether digital is &#8216;the enemy&#8217; when it comes to sedentary lifestyles amongst the young generation.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18401\" src=\"\/app\/uploads\/sites\/3\/2021\/08\/Julia-Goldin_Website.jpg\" alt=\"\" width=\"700\" height=\"375\" \/><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>The LEGO Group CMO on her assessment of the brand, the secret sauce to inspiring and engaging kids and whether digital is &#8216;the enemy&#8217; when trying to breakthrough sedentary behaviours.<\/p>\n","protected":false},"featured_media":3006,"menu_order":0,"template":"","categories":[25,19,36],"pathway":[],"topic":[],"sport":[],"class_list":["post-3005","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-digital-media-sport-business","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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