{"id":3018,"date":"2018-06-15T00:00:00","date_gmt":"2018-06-15T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-leaders-jay-li\/"},"modified":"2021-09-02T10:58:41","modified_gmt":"2021-09-02T10:58:41","slug":"5-minutes-leaders-jay-li","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jay-li\/","title":{"rendered":"5 Minutes with Leaders: Jay Li"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/5-Minutes-With-Jay-Li-Featured-Article.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Jun 15, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Jay Li<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jay-li\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jay-li\/&#038;text=5 Minutes with Leaders: Jay Li\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Jay Li. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jay-li\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jay-li\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">WWE&#8217;s Vice President\/General Manager, Greater China Jay Li on emerging markets, engaging Chinese sports fans and the evolution of the industry in this region.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/9cimiQqnUXk?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Jay Li is the Vice President and General Manager for Greater China at the WWE. Prior to joining the organisation he held multiple leadership positions in key industries in China and the U.S. Li leads WWE\u2019s strategic business development initiatives and day-to-day operations in China and works in conjunction with local government authorities and partners across all of WWE\u2019s lines of the business including television, live events, marketing, sponsorship, new media, licensing and merchandising.<\/p>\n<p>We caught up with Li backstage at the inaugural Leaders Sport Business Summit in Beijing last year. In this short interview, Li discusses the importance of emerging markets to the WWE, particularly China and India, at a time when 30% of the organisation&#8217;s revenue now comes from outside of the United States. He also explains the WWE&#8217;s strategy for engaging the Chinese audience, which has been an ongoing process for the last 10 years since the organisation\u00a0opened its first office there. And finally, he offers an insight into how the sports market is developing and becoming more sophisticated in China.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-stephanie-mcmahon\/\">5 Minutes with Leaders: Stephanie McMahon<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-ted-leonsis-monumental-sports-entertainment\/\">5 Minutes with Leaders: Ted Leonsis, Monumental Sports &amp; Entertainment Owner<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-francesco-calvo-fc-barcelona\/\">5 Minutes with Leaders: Francesco Calvo, FC Barcelona CRO<\/a><br \/>\n<a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-james-pallotta\/\">5 Minutes with Leaders:\u00a0James Pallotta<\/a><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>WWE&#8217;s Vice President\/General Manager, Greater China Jay Li on emerging markets, engaging Chinese sports fans and the evolution of the industry in this region.<\/p>\n","protected":false},"featured_media":3019,"menu_order":0,"template":"","categories":[36],"pathway":[],"topic":[],"sport":[],"class_list":["post-3018","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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