{"id":3044,"date":"2018-02-01T00:00:00","date_gmt":"2018-02-01T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-leaders-fiona-taag\/"},"modified":"2021-09-02T10:58:56","modified_gmt":"2021-09-02T10:58:56","slug":"5-minutes-leaders-fiona-taag","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-fiona-taag\/","title":{"rendered":"5 Minutes with Leaders: Fiona Taag"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/5-Minutes-With-Fiona-Taag-Featured-Image-700.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Feb 01, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Fiona Taag<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-fiona-taag\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-fiona-taag\/&#038;text=5 Minutes with Leaders: Fiona Taag\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Fiona Taag. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-fiona-taag\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-fiona-taag\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">The DHL Head of Global Sponsorship &#038; Europe Marketing Communications on their sport sponsorship portfolio, sponsorship strategy and measuring success.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/GroubSGugtE?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Fiona Taag joined DHL in 2005 and has served in various roles across the global sponsorship team, most recently as Head of Global Sponsorship &amp; Europe Marketing Communications. Taag manages partnerships for DHL Express including: the World Rugby Sevens Series, Manchester United, MotoGP, as well as assisting colleagues around the world to activate Formula One, fashion and a variety of local partnerships.<\/p>\n<p>In this short interview Taag discusses DHL\u2019s sport sponsorship portfolio, how digital and social have become essential parts of their marketing mix as the way people consume sport changes, the DHL sponsorship strategy and how they measure the success of each partnership.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/brands-and-sponsorship\/sponsorship\/5-minutes-leaders-ryan-luckey-att\/\">5 Minutes with Leaders: Ryan Luckey<\/a><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-jun-zhao-china-sports-media\/\">5 Minutes with Leaders: Jun Zhao, China Sports Media<\/a><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-rich-gotham-boston-celtics\/\">5 Minutes with Leaders: Rich Gotham, Boston Celtics<\/a><\/p>\n<p><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-gary-bettman-national-hockey-league\/\">5 Minutes with Leaders: Gary Bettman, National Hockey League<\/a><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Fiona Taag on DHL\u2019s sport sponsorship portfolio, how digital and social have become essential parts of their marketing mix as the way people consume sport changes how they measure the success of partnerships.<\/p>\n","protected":false},"featured_media":3045,"menu_order":0,"template":"","categories":[36],"pathway":[],"topic":[],"sport":[],"class_list":["post-3044","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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