{"id":3048,"date":"2017-12-18T00:00:00","date_gmt":"2017-12-18T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-leaders-jun-zhao-china-sports-media\/"},"modified":"2022-03-18T17:44:19","modified_gmt":"2022-03-18T17:44:19","slug":"5-minutes-leaders-jun-zhao-china-sports-media","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jun-zhao-china-sports-media\/","title":{"rendered":"5 Minutes with Leaders: Jun Zhao, China Sports Media"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/5-Minutes-With-Jun-Zhao-featured-image.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Dec 18, 2017                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Jun Zhao, China Sports Media<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/strategy-and-commercialisation\/\" rel=\"tag\">Strategy &amp; Commercialisation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jun-zhao-china-sports-media\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jun-zhao-china-sports-media\/&#038;text=5 Minutes with Leaders: Jun Zhao, China Sports Media\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Jun Zhao, China Sports Media. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jun-zhao-china-sports-media\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-jun-zhao-china-sports-media\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">China Sports Media\u2019s (CSM) CEO opens up on the deal that earned her the nickname of \u2018Miss Eight Billion\u2019, the media rights renegotiations with Chinese Super League and the challenges media operators face for pay-per-view TV adoption in China.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/YMoCcx3dP6A?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Jun Zhao is CEO of the CSM agency and leads on negotiating and distributing sports media rights across China. The organisation has the rights to national and international sports broadcasting content including the China Basketball Association, Chinese Super League, AFC Champions League, Soccer\u2019s World Cup Qualifiers, AFC Asian Cup, Mission Hills Golf World Cup, FIFA Club World Cup and FIVB Volleyball World Championships.<\/p>\n<p>Interviewed backstage at the Leaders Sport Business Summit in Beijing in July 2017, Zhao explains why she has been given the nickname \u2018Miss Eight Billion\u2019; frames the ongoing discussions around the renegotiation of the RMB8bn ($1.18bn) CSM deal for media rights to the Chinese Super League from 2016 to 2020; and offers her view on regional TV rights in China and why they might be hampering the adoption of pay-TV models in the country.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>China Sports Media\u2019s (CSM) CEO opens up on the deal that earned her the nickname of \u2018Miss Eight Billion\u2019, the media rights renegotiations with Chinese Super League and the challenges media operators face for pay-per-view TV adoption in China.<\/p>\n","protected":false},"featured_media":3049,"menu_order":0,"template":"","categories":[36,56],"pathway":[],"topic":[],"sport":[],"class_list":["post-3048","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-sport-business","category-strategy-and-commercialisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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