{"id":3060,"date":"2017-09-22T00:00:00","date_gmt":"2017-09-22T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/5-minutes-leaders-francesco-calvo-fc-barcelona\/"},"modified":"2021-09-02T10:59:06","modified_gmt":"2021-09-02T10:59:06","slug":"5-minutes-leaders-francesco-calvo-fc-barcelona","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-francesco-calvo-fc-barcelona\/","title":{"rendered":"5 Minutes with Leaders: Francesco Calvo, FC Barcelona"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/5-Minutes-With-Francesco-Calvo-Featured-Image.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Sep 22, 2017                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">5 Minutes with Leaders: Francesco Calvo, FC Barcelona<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-francesco-calvo-fc-barcelona\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-francesco-calvo-fc-barcelona\/&#038;text=5 Minutes with Leaders: Francesco Calvo, FC Barcelona\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: 5 Minutes with Leaders: Francesco Calvo, FC Barcelona. https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-francesco-calvo-fc-barcelona\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/5-minutes-leaders-francesco-calvo-fc-barcelona\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">FC Barcelona&#8217;s Chief Revenue Officer explains the Barca brand secrets, reveals the club&#8217;s target growth territories and how the club promotes its most valuable assets.<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/5hUURR3diKg?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Francesco Calvo is FC Barcelona\u2019s Chief Revenue Officer, responsible for the operations, sales, marketing and revenue management of the club. Having previously worked as Commercial Director and Chief Revenue Officer at Juventus FC, Calvo worked for many years at the Italian club where he gathered in-depth knowledge of the football business, the generation of income and sponsorship deals. Calvo was put in charge of Juventus\u2019 commercial plans and strategies, generation of income, financial sustainability, licenses and the implementation and development of new digital platforms. Calvo has also held managerial positions at Philip Morris International and Marlboro Motorsports Global Communication, and his representation of these companies led to his involvement in the business side of Formula One and Moto GP.<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-tod-leiweke-nfl\/\">5 Minutes with Leaders: Tod Leiweke, NFL<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-lord-sebastian-coe-iaaf\/\">5 Minutes with Leaders:\u00a0Lord Sebastian Coe, IAAF<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/5-minutes-leaders-ted-leonsis-monumental-sports-entertainment\/\">5 Minutes with Leaders: Ted Leonsis, Monumental Sports &amp; Entertainment<\/a><\/li>\n<\/ul>\n<p>Interviewed backstage at the Leaders Sport Business Summit in New York in March, Calvo discusses why the FC Barcelona brand is so unique, reveals the club&#8217;s target growth territories and what FC Barcelona is doing to cultivate those fanbases, delves into the strategy for promoting the club\u2019s most valuable assets, and addresses the rumours about Gerard Pique having set up the club&#8217;s sponsorship deal with Rakuten.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>FC Barcelona&#8217;s Chief Revenue Officer explains the Barca brand secrets, reveals the club&#8217;s target growth territories and how the club promotes its most valuable assets.<\/p>\n","protected":false},"featured_media":3061,"menu_order":0,"template":"","categories":[36],"pathway":[],"topic":[],"sport":[],"class_list":["post-3060","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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