{"id":3094,"date":"2016-11-07T00:00:00","date_gmt":"2016-11-07T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/vlogs\/omar-johnson-beats-dre\/"},"modified":"2022-03-18T16:49:50","modified_gmt":"2022-03-18T16:49:50","slug":"omar-johnson-beats-dre","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/omar-johnson-beats-dre\/","title":{"rendered":"Omar Johnson, Beats by Dre"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/185.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Nov 07, 2016                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Omar Johnson, Beats by Dre<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/omar-johnson-beats-dre\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/omar-johnson-beats-dre\/&#038;text=Omar Johnson, Beats by Dre\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Omar Johnson, Beats by Dre. https:\/\/leadersinsport.com\/sport-business\/videos\/omar-johnson-beats-dre\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/omar-johnson-beats-dre\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">10 years of Leaders: Beats By Dre makes its mark<\/p>\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/ovaxMZ5Spb0?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>Omar Johnson left Beats By Dre on 1 November 2016. As Chief Marketing Officer and VP of Marketing before that, Johnson was instrumental in the surge that saw the brand rise to the very top. He was responsible for some of the company&#8217;s most impactful advertising campaigns, catapulting Beats By Dre and its distinctive product to the position of ever-present in pop culture.<\/p>\n<p>In October 2014, two years after Beats By Dre, fresh from a powerful &#8216;ambush&#8217; marketing campaign at the London 2012 Olympics, was acquired by Apple in a blockbuster $3 billion deal, Johnson travelled to London to deliver a standout session at the Leaders Sport Business Summit.<\/p>\n<p>In this archive footage from backstage at the 2014 event, Johnson talks passion points, sport as a driver of emotion, Beats By Dre&#8217;s sporting positioning as the &#8216;official pre-game headphone&#8217;, the transformative power of the product, the game before the game campaign with Neymar, and the future as he saw it then.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Leaders is ten years old this year. To celebrate a decade in the business, we&#8217;ll be trawling back through the archives to bring you the biggest, quirkiest, most prescient stories from on and off the stage over the years.<\/p>\n","protected":false},"featured_media":3095,"menu_order":0,"template":"","categories":[25,36],"pathway":[],"topic":[],"sport":[],"class_list":["post-3094","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omar Johnson, Beats by Dre - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/vlogs\/omar-johnson-beats-dre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omar Johnson, Beats by Dre - Sport Business\" \/>\n<meta property=\"og:description\" content=\"Leaders is ten years old this year. 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