{"id":7246,"date":"2021-08-05T16:55:00","date_gmt":"2021-08-05T16:55:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=vlog&#038;p=7246"},"modified":"2022-06-06T14:13:02","modified_gmt":"2022-06-06T14:13:02","slug":"leaders-live-who-really-cares-about-the-olympics-and-why-you-should","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/","title":{"rendered":"Leaders Live: Who really cares about the Olympics (and why you should)?"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/04\/GettyImages-1331388354-2.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                5 Aug 2021                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Live: Who really cares about the Olympics (and why you should)?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/XSuvfZ3LmLs?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-47114\" src=\"https:\/\/www.leadersinsport.com\/wp-content\/uploads\/2021\/04\/LeadersLive_infrontX_lockup_CMYK-300x70.png\" alt=\"\" width=\"300\" height=\"70\" \/><\/h4>\n<hr \/>\n<h4><strong>This edition of Leaders Live &#8211; our topical sport business discussion show that brings you the brightest minds and boldest new concepts driving professional sport \u2013 is an Olympic special, as we debate the relevance of the Games and the future direction of travel.<\/strong><\/h4>\n<p>Already delayed by a year and set to take place in front of largely empty stands, the Tokyo 2020 Olympics is set to be remarkably different from previous editions. Beijing, Paris, Milan-Cortina and Los Angeles, meanwhile, are preparing to host the Games over the next decade amid significant uncertainty about who\u2019ll be watching, how they\u2019ll be watching and ultimately who cares.<\/p>\n<p>Tune in for a no-holds barred conversation about the Olympics with Amy Gleeson, who leads LA28\u2019s multi-channel brand and marketing strategy, and global sports leader Sarah Lewis, the former Secretary General at the International Ski Federation.<\/p>\n<p><i>Hosted by Leaders Head of Content, David Cushnan and Editor-at-Large, James Emmett on 29 July 2021. The next edition will be broadcast live on LinkedIn and Twitter on Wednesday 25 August, at 15.00 BST.<\/i><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":7247,"menu_order":0,"template":"","categories":[25,60,56,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-7246","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-investment-and-ownership","category-strategy-and-commercialisation","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Live: Who really cares about the Olympics (and why you should)? - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaders Live: Who really cares about the Olympics (and why you should)? - Sport Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T14:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/04\/GettyImages-1331388354-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2040\" \/>\n\t<meta property=\"og:image:height\" content=\"1093\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/\",\"name\":\"Leaders Live: Who really cares about the Olympics (and why you should)? - Sport Business\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/04\/GettyImages-1331388354-2.jpg\",\"datePublished\":\"2021-08-05T16:55:00+00:00\",\"dateModified\":\"2022-06-06T14:13:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-who-really-cares-about-the-olympics-and-why-you-should\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/04\/GettyImages-1331388354-2.jpg\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/04\/GettyImages-1331388354-2.jpg\",\"width\":2040,\"height\":1093,\"caption\":\"TOKYO, JAPAN - JULY 30: Asha Philip (C) of Team Great Britain competes during round one of the Women's 100m heats on day seven of the Tokyo 2020 Olympic Games at Olympic Stadium on July 30, 2021 in Tokyo, Japan. 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