{"id":7457,"date":"2021-11-26T15:19:00","date_gmt":"2021-11-26T15:19:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=vlog&#038;p=7457"},"modified":"2022-06-06T14:08:36","modified_gmt":"2022-06-06T14:08:36","slug":"leaders-live-why-doesnt-your-crm-system-work","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-doesnt-your-crm-system-work\/","title":{"rendered":"Leaders Live: Why doesn&#8217;t your CRM system work?"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/05\/Giants-header.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                26 Nov 2021                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Live: Why doesn&#8217;t your CRM system work?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/investment-and-ownership\/\" rel=\"tag\">Investment &amp; Ownership<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/strategy-and-commercialisation\/\" rel=\"tag\">Strategy &amp; Commercialisation<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-doesnt-your-crm-system-work\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-doesnt-your-crm-system-work\/&#038;text=Leaders Live: Why doesn't your CRM system work?\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Live: Why doesn't your CRM system work?. https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-doesnt-your-crm-system-work\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/leaders-live-why-doesnt-your-crm-system-work\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/xE1pWYraOiA?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-47114\" src=\"https:\/\/www.leadersinsport.com\/wp-content\/uploads\/2021\/04\/LeadersLive_infrontX_lockup_CMYK-300x70.png\" alt=\"\" width=\"300\" height=\"70\" \/><\/h4>\n<hr \/>\n<h4><strong>This edition of Leaders Live &#8211; our topical sport business discussion show delivered in partnership with Infront X \u2013 is a CRM special, as we investigate the ways in which fan data is being compiled, organised and used by sports organisations \u2013 what\u2019s working and what\u2019s not.<\/strong><\/h4>\n<p>We have a viewpoint from either side of the Atlantic. Russell Scibetti, Vice President, Strategy &amp; Business Intelligence, at the New York Giants, offers up an NFL team perspective on managing fan data and effective messaging, and Alison Crowe, Director of Data and Digital at the England &amp; Wales Cricket Board, joins us to explain what the organisation is doing with the data gathered during this summer\u2019s The Hundred.<\/p>\n<p>On the conversational agenda:<\/p>\n<ul>\n<li>What does a great CRM system look like &#8211; what it should tell you and how it can be used most effectively<\/li>\n<li>What you need be wary of when collecting and interpreting fan data<\/li>\n<li>What personalisation means in practice<\/li>\n<li>Inspiration inside or outside of sport when it comes to organising, managing and making good on fan fata<\/li>\n<\/ul>\n<p><i>Hosted by Leaders Head of Content David Cushnan and Content Producer Cameron MacDonald. The next edition will be broadcast live on LinkedIn and Twitter on Wednesday 15 December at 15.00 GMT.<\/i><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":7458,"menu_order":0,"template":"","categories":[25,60,56,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-7457","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-investment-and-ownership","category-strategy-and-commercialisation","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Live: Why doesn&#039;t your CRM system work? 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