{"id":7543,"date":"2021-09-03T18:23:00","date_gmt":"2021-09-03T18:23:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=vlog&#038;p=7543"},"modified":"2022-05-03T18:25:26","modified_gmt":"2022-05-03T18:25:26","slug":"womens-equality-day-how-far-has-womens-sport-come","status":"publish","type":"vlog","link":"https:\/\/leadersinsport.com\/sport-business\/videos\/womens-equality-day-how-far-has-womens-sport-come\/","title":{"rendered":"Women&#8217;s Equality Day &#8211; How Far Has Women&#8217;s Sport Come?"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/05\/100-banner.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                3 Sep 2021                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/videos\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Videos<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Women&#8217;s Equality Day &#8211; How Far Has Women&#8217;s Sport Come?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/equality-diversity-inclusion\/\" rel=\"tag\">Equality, Diversity &amp; Inclusion<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/strategy-and-commercialisation\/\" rel=\"tag\">Strategy &amp; Commercialisation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/videos\/womens-equality-day-how-far-has-womens-sport-come\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/videos\/womens-equality-day-how-far-has-womens-sport-come\/&#038;text=Women's Equality Day - How Far Has Women's Sport Come?\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Women's Equality Day - How Far Has Women's Sport Come?. https:\/\/leadersinsport.com\/sport-business\/videos\/womens-equality-day-how-far-has-womens-sport-come\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/videos\/womens-equality-day-how-far-has-womens-sport-come\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                                                                <div class=\"video video__inline\">\n                                        <iframe loading=\"lazy\" title=\"\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.youtube.com\/embed\/Pm-pIOuYLCM?feature=oembed&amp;enablejsapi=1&amp;origin=https%3A%2F%2Fleadersinsport.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n                                    <\/div>\n                                \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><strong>Women\u2019s Equality Day is celebrated on August 26, to mark the anniversary of women\u2019s suffrage in the US. Though we now enjoy equality in men\u2019s and women\u2019s voting rights (in most areas of the world), there is still huge disparity between the opportunities and privileges afforded to men and women in society, culture and sport.<\/strong><\/h4>\n<p>Whilst great strides have been made in the past several years, there is still much to be done to achieve equality between men\u2019s and women\u2019s sports. From prize money, to viewing figures, to the archaic but sadly still much held view that women cannot perform on the same level as men, there are some large hurdles to overcome. But whether it be The Hundred, the Olympic Triathlon Mixed relay, or the W Series, there are many game-changing initiatives and events to feel optimistic about.<\/p>\n<p>To mark Women\u2019s Equality Day this year and drive the conversations surrounding it forward, Leaders brought together three women at the top of their game to discuss how far women&#8217;s sport has come, and what still needs to be done to achieve equality between men and women in the world of sport. Zarah Al-Kudcy, <strong>F1\u2019s<\/strong> Head of Commercial Partnerships, hosted Beth Barrett-Wild, Head of <strong>The Hundred<\/strong> Women\u2019s Competition and Female Engagement at the <strong>England and Wales Cricket Board<\/strong>, and Lynsey Douglas, Women\u2019s Sport Global Lead and Head of Brands at <strong>Nielsen<\/strong>.<\/p>\n<p>Topics on the conversational agenda included:<\/p>\n<ul>\n<li>How the traditional structure of men\u2019s sports leagues, events and competitions makes it difficult for women\u2019s sports to be presented with parity<\/li>\n<li>The market is absolutely there for women\u2019s sports; its just about how you present and sell it<\/li>\n<li>Why there is no shame in benefiting off the scale and visibility of the men\u2019s competition<\/li>\n<li>How data is a powerful tool for understanding what fanbases want<\/li>\n<li>What means can be used to encourage understanding, advocacy and excitement from men and boys around women\u2019s sport<\/li>\n<\/ul>\n<p>\u2018It\u2019s important to see women\u2019s sport as <em>sport<\/em> to engage <em>sports fans<\/em>.\u2019 &#8211;\u00a0 Lyndsay Douglas<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-37960\" src=\"https:\/\/www.leadersinsport.com\/wp-content\/uploads\/2020\/08\/Logo_Black-Excellence_Purple_Jan2020-copy-02-300x135.png\" alt=\"\" width=\"244\" height=\"110\" \/><\/p>\n<p><em><span style=\"font-weight: inherit !important;\">This session was broadcast live on 26 August 2021, as a part of the <a href=\"https:\/\/leadersinsport.com\/leaders-meet-diversity-2\/\">Leaders Meet: Diversity Series<\/a>, in partnership with Facebook. <\/span><\/em><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":7544,"menu_order":0,"template":"","categories":[57,56],"pathway":[],"topic":[],"sport":[],"class_list":["post-7543","vlog","type-vlog","status-publish","has-post-thumbnail","hentry","category-equality-diversity-inclusion","category-strategy-and-commercialisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women&#039;s Equality Day - How Far Has Women&#039;s Sport Come? 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