What is Leaders?

Leaders organise inspiring events for the professional world of sport by searching for the best content, attracting the best people and spreading the best intelligence.

We service two distinct groups in sport; professionals involved in the business side of sport (driving results off the field) and those on the performance side (dedicated to getting results on the field of play). This division ensures that Leaders content is targeted and relevant to the audience, and that everyone in the audience at a Leaders event is relevant to one another.

How it started

Founded in 2008, Leaders is the brainchild of James Worrall, Founder & CEO of Executive Sport Ltd. After 15 years working in top flight sport, James started Leaders from his spare room, with just a phone and a worn out laptop.

After identifying a void in the football business industry for an event that brought together the most influential leaders in world football, Leaders in Football was born.

Following a positive reception, extensive market research and industry demand, Leaders in Football was swiftly followed by Leaders in Sponsorship, Leaders in Performance, Leaders in Digital Sport and Leaders in Racing.

Now, thirteen years, one re-brand and some streamlining later; Leaders is a passionate, multi lingual team of over 30 people, with two clear functional areas: Sport Business and Sport Performance.

These two clear areas help ensure that content at each Leaders event is 100% relevant to the audience and improves the value of the networking opportunities.

Who we are