Leaders organise inspiring events for the professional world of sport by searching for the best content, attracting the best people and spreading the best intelligence.
We service two distinct groups in sport; professionals involved in the business side of sport (driving results off the field) and those on the performance side (dedicated to getting results on the field of play). This division ensures that Leaders content is targeted and relevant to the audience, and that everyone in the audience at a Leaders event is relevant to one another.
Founded in 2008, Leaders is the brainchild of James Worrall, Founder & CEO of Executive Sport Ltd. After 15 years working in top flight sport, James started Leaders from his spare room, with just a phone and a worn out laptop.
After identifying a void in the football business industry for an event that brought together the most influential leaders in world football, Leaders in Football was born.
Following a positive reception, extensive market research and industry demand, Leaders in Football was swiftly followed by Leaders in Sponsorship, Leaders in Performance, Leaders in Digital Sport and Leaders in Racing.
Now, seven years, one re-brand and some streamlining later; Leaders is a passionate, multi lingual team of over 20 people, with two clear functional areas: Sport Business and Sport Performance.
These two clear areas help ensure that content at each Leaders event is 100% relevant to the audience and improves the value of the networking opportunities.
Professor of Sports Enterprise & Co-Director of Centre for Sports
Divisional Senior Vice President Corporate Communications, Marketing & Brand
Executive Director, Communications
International Association of Athletics Federations
Founder, Majority Owner, Chairman and Chief Executive Officer
Monumental Sports & Entertainment
Dean, School of Theater; Head of Directing: Artistic Director
California Institute of the Arts
Managing Director, Asia Pacific
Chief Learning Officer
Jeff is Chief Learning Officer, Leader Development & Performance, at Deloitte. His scope includes Deloitte’s leadership development strategy, onboarding through executive development activities for Deloitte’s 75,000 professionals and partners, the Communication Excellent team in USI, as well as performance management approach and analytics. A key focus is integration of these efforts – to drive a strengths-based and outcome-focused approach in how we develop leaders and fuel their performance.
Professor and Director
Michael is the Professor and Director of the Wharton Neuroscience Initiative at the University of Pennsylvania, which is considered one of the top 10 neuroscience department in the world. Alongside his role as Director of the initiative, Michael’s research primarily focuses on the brain’s decision-making processes, and his work is also geared towards how people can become more precise in the identification of talent, enhancement of performance and advancement of human potential.
Head Of School
Jason Patera has been part of the Academy community for nearly 20 years, serving as a faculty member, Chair of the Music Department, Assistant Head of School, Principal, and Head of School. As Chair of the Music Department, Patera oversaw the development and implementation of several innovative curricular projects, including award-winning programs in music composition and jazz performance. Under his leadership in the administration, the school’s academic program has grown and flourished. A jazz pianist and drummer, Patera is a summa cum laude graduate of Berklee College of Music, where he studied arranging and contemporary writing. He also founded the college’s newspaper The Groove, now in its 20th year of publication. Patera also holds a Masters Degree in Educational Leadership and has been recognized by the U.S. Department of Education for excellence in teaching.
Executive Vice President, Chief Risk Officer
Alessandrea Quane serves as Executive Vice President, Chief Risk Officer for AIG, bringing over 20 years experience to her role on the Executive Leadership Team. She oversees the strategic management of risk on an enterprise-wide basis. Alessa is also responsible for reinsurance and value-based performance metrics at AIG. Alessa has served in a number of increasingly senior roles within Risk and Actuarial at AIG, including Chief Corporate Actuary and Head of Global Actuarial and Value Management, and Chief Risk Officer of AIG Property Casualty.
Alessa has extensive experience in both the domestic and international markets, having spent 13 years in Europe. She started the Pricing and Corporate Actuarial functions in Europe and the UK after which she moved to NY to start the Enterprise Risk Management (ERM) function for the international business within Property Casualty. Prior to AIG, Alessa specialized in pricing and research for non-standard auto at Allstate.
Alessa is a member of the North Amercian CRO Council, a Fellow of the Casualty Actuarial Society, a member of the American Academy of Actuaries and an affiliate member of the Institute of Actuaries. Alessa holds a Bachelor of Science degree in Business Administration with a major in Actuarial Science from Drake University.
Chief Executive Officer
Professor of Sports Enterprise & Co-Director of Centre for Sports
Chief Executive Officer
Professor Emeritus & Former Professional Ballet Dancer
John Michael Schert is a visiting professor at Harvard’s Kennedy Business School and former professional ballet dancer at the world famous American Ballet Theatre in New York. Alongside his work with Harvard, John Michael also works with the likes of Stanford University and Google, delivering talks and insights into the notion of creativity. During his time as a professional dancer, he gained a unique insight into the creative process, which he now presents to some of the biggest organisations in the U.S.
General Robinson is the highest ranking female General in US history, and was named in Time magazine’s list of 100 most influential people for 2016. In May 2016, she took over as leader of U.S. Northern Command, becoming the first female service member to lead a unified combatant command after being inducted by President Obama. NORAD conducts aerospace warning, aerospace control, and maritime warning in the defence of North America, while USNORTHCOM partners to conduct homeland defence, civil support, and security cooperation to defend and secure the United States and its interests.
Head of Acting & Award-Winning Theatre Director
Dexter is an award-winning director dedicated to directing new plays and creating original improvisational and experimental theatre. DePaul university is one of the top performing arts school in the US, and Dexter is responsible for the development of student actors, with a particular focus on those who are about to move into the professional arena. Alongside his work at DePaul, Dexter is heavily involved with The Second City, a world-renowned comedy theatre and school of improvisation. For more than fifty years, The Second City theatre in Chicago has been a training ground for some of the best comic minds in the industry—including Bill Murray and Mike Myers.
Chief Executive Officer
Scott O’Neil signed on as CEO of the 76ers and Devils in 2013, where he oversees all business operations of both organisations, as well as the Devils’ home arena the Prudential Center. Previously, Scott served as president of Madison Square Garden Sports, where he oversaw the business operations of three professional sports teams, the New York Knicks, New York Rangers and New York Liberty, leading some of the most coveted brands in sports. Scott came to MSG from the NBA, where as senior vice president, he oversaw the league’s team marketing and business operations. He advised NBA and WNBA teams on ticket sales and service, sponsorship development, and marketing.
Scott will be joined on stage by his brother Matt to discuss growing revenues in the NFL, NBA, NHL and MLS.
Chief Marketing Officer
Omar Johnson is an American marketing executive notable for his work with Kraft Foods, Campbell Soup, Coca-Cola and Beats by Dre. Johnson joined Beats by Dre in 2010 as Vice President of Marketing after being Nike’s advertising lead for six years.
Richard Scudamore is the Executive Chairman of the highest tier of association football in England, the Premier League, a position he has held since June 2014. Prior to that, he was Chief Executive from November 1999.
On January 4, 2012, Shahid Khan became the owner of the Jacksonville Jaguars. His dream of owning an NFL team had become reality on December 14, 2011, in a unanimous 32-0 vote by NFL owners in support of his purchase of the franchise.
A magnate in the automotive parts industry, Khan was familiar with Jacksonville long before purchasing the team. Jacksonville’s port at one time was the United States’ largest for automobile shipments, and Khan’s fledgling business brought him to Jacksonville’s Blount Island terminal to install his patented bumpers on the import vehicles.
In 2013, Khan complemented his sports club portfolio with his purchase of the London-based Fulham Football Club. As chairman of Fulham, Khan became the only person in the world to own 100 percent of both an NFL club and a Barclays Premier League team. Fulham will play in the Sky Bet Championship division of The Football League in 2016-2017.
Chief Executive Officer
Maverick Carter is the CEO of SpringHill Entertainment and its premiere multimedia network UNINTERRUPTED.
In 2008, Carter and LeBron James launched SpringHill Entertainment, an entertainment and content company that develops creative content across several platforms including digital, documentary and feature films, and television. SpringHill has since produced projects including a documentary series for ESPN Films and Disney XD, a primetime network game show for NBC, and an unscripted series for CNBC. Currently, Carter is executive producing Starz’s critically-acclaimed scripted comedy series, Survivor’s Remorse, along with James, Mike O’Malley, Tom Werner, and Paul Wachter, which is now in its third season.
One of SpringHill Entertainment’s fastest growing ventures is UNINTERRUPTED, the multimedia content network created by Carter and James in 2015. It provides unique personalities in sports and entertainment the platform to develop and amplify their stories including premium point-of-view videos, digital originals, documentaries, and community-created content. Since its launch, UNINTERRUPTED has forged partnerships with a growing list of industry-leading companies including Warner Bros. Entertainment, Facebook, and Verizon to create and distribute content globally across multiple platforms, with a particular focus on mobile, web, and social distribution streams.
Executive Creative Director
Rory Sutherland is the Executive Creative Director at OgilvyOne, and has held this post since 2002. Upon graduation from Cambridge in 1988, Rory joined Ogilvy & Mather Direct as a planner before becoming a copywriter. He was made Head of Copy at OgilvyOne in 1995 and was then promoted to Creative Director in 1997. Rory also writes a weekly column called “The Wiki Man,” which covers his thoughts on technology and the internet. He authored a book of the same name in 2011, which is a collection of his blog posts, tweets, interviews and reference materials.
Rory will take to the stage to explore the current creative landscape, bridging the worlds of sport, consumer behaviour, and other topics in this marketing and creativity session.
Managing Director of Global Sponsorships and Marketing
Tina started her career at advertising agency Wieden + Kennedy and came to Citi in 2005 as the VP of North American Advertising. In 2011, Tina took on an enhanced role when Citi first decided to get involved in the Olympics ahead of the London Games.
After the 2012 Games, Tina built out an entire new group to oversee all of Citi’s sponsorship efforts – the Games, Citi Field, Presidents Cup, the Citi Open, Harlem EatUp and more. She was promoted to Managing Director, Corporate Sponsorship and Marketing at the bank late last year.
Tina holds a Bachelor of Arts in Political Science from UCLA.
Roger is an American businessman who is currently the Commissioner of the National Football League. Starting his tenure in September 2006 just before the start of the NFL season, commentators have described him “the most powerful man in sports”. His career began as an administrative intern in an NFL office in New York, leading to a role as an assistant in public relations department. Eventually in 2001 he became the NFL’s Executive Vice President and Chief Operating Officer overseeing the league’s football operations and officiating, as well as supervised league business functions. Goodell was chosen out of the final 4 candidates on August 8, 2006 to succeed Tagliabue as the NFL commissioner.
EVP and Deputy Managing Director
Begoña is one of Real Madrid’s top commercial executives. She has been an integral part of the world’s richest soccer club since 2001, controlling the business, marketing and commercial activities at the club, as well as overseeing the digital and international development of Real Madrid. She spent six years as the Director of Marketing for Sega and has also held the position as Commercial Executive at Nielsen Research. Back in September 2015, Matadeporte Magazine named Begoña as the most influential woman in the Spanish sports industry, an accolade recognizing her outstanding loyalty and business acumen.
President & Chief Executive Officer
Rob has served as the Chief Executive Officer and President at New Balance since April 30, 2007, and is a Director of the American Apparel & Footwear Association. He has been instrumental in New Balance’s move into football, via their Warrior brand, and the company now has kit deals with esteemed names including Liverpool, Sevilla and Porto. Rob previously worked as Senior Vice President and General Manager of Grooming Division of The Gillette Company, General Manager of Procter and Gamble’s North American snack business. In 2011 Rob was named the United States’ Most Playful Chief Executive Officer in a nationwide poll.
Ralph was appointed Chairman of Southampton Football Club in 2014 and, by delivering stability and strategic guidance, the club has made great strides on and off the pitch. In the 2014/15 season the club achieved its highest-ever points tally in the Premier League. His career in ice hockey as both a player and coach spanned 27 years. He coached the Swiss men’s Olympic Team at the 2010 Games in Vancouver and served as Head Coach of the NHL’s Edmonton Oilers for the 2012-2013 season. He won gold at the 2014 Sochi Winter Olympics as part of the Management/Coaching staff for Team Canada prior to becoming the Chairman of Southampton.
Chief Executive Officer
Ralf is Managing Director / CEO of Turtle Entertainment the world’s largest eSports company leading the industry in raising eSport production and audience levels to those of mainstream sports. Alongside the creation of Turtle Entertainment, Ralf has been an integral part of the development of ESL Gaming which is now the largest global E sports league, as well as the elite pro gaming tour Intel Extreme Masters which has given out over $3.5million of prize money spanning across 8 seasons. Reichert’s passion for gaming and technology is for all to see, and with over 20 years of experience in the industry, it is no surprise that Turtle Entertainment has been such a resounding success.
Executive Vice President, CMO
As Executive Vice President and Chief Marketing Officer, Pam El is responsible for the NBA’s global marketing operation, directing brand development, overall marketing, and advertising for the NBA, WNBA, and NBA Development League. Prior to the NBA, Pam served as Senior Vice President, Brand Marketing, for Nationwide Insurance where she was responsible for driving financial services marketing strategies and break through executions. She has over 30 years of related marketing and communications experience including 15 years with world-class advertising agencies. She was named by Advertising Age as one of the Top Most Influential Marketers in 2012 and Top 50 Marketing Executives in 2010.
Lisa Borders brings more than 25 years of experience in operations, marketing, government relations and public service to her most recent role of President of the WNBA. Lisa, who served most recently as Chair of The Coca-Cola Foundation and Vice President, Global Community Affairs at The Coca-Cola Company, will lead the world’s premier women’s basketball league. Lisa was instrumental in bringing the WNBA to Atlanta in 2008, when she served as Vice Mayor of Atlanta and President of the City Council. As President of WNBA she will be responsible for spearheading the company’s efforts to strengthen the WNBA and accelerate its growth.
Founder & CEO
Kevin Plank is an American CEO and founder of Under Armour, a leading manufacturer of sports performance apparel, footwear and accessories based in Baltimore. He is also a member of the Board of Trustees for the National Football Foundation and the Sporting Goods Manufacturers Association.
In 2012, Plank was recognized by Forbes for changing the athlete’s experience on the playing field and was named #3 on Forbes’ annual 40 Under 40 list and #3 on Forbes’ list of America’s 20 Most Powerful CEOs 40 and Under. The company’s revenues passed the $1 billion mark for 2010. Plank is the company’s biggest shareholder and has majority voting control, owning all 12.5 million of Under Armour’s Class B shares, worth $720 million in August 2011. In December 2011, Plank’s net worth was estimated by Forbes Magazine at $1.05 billion USD.
Baroness Brady of Knightsbridge CBE is one of the most influential, high profile and respected female business leaders in the UK. She has been voted Business Woman of the Year, Ultimate Entrepreneur and rated among the 50 most inspirational people in the world. Karren is CEO of West Ham United Football Club and Senior Non-Executive Director of Syco Entertainment, a company jointly owned by Simon Cowell and Sony and leading retail multinational Taveta Investments, owner of global brands including Topshop. Karren entered the House of Lords in 2014 and received a CBE from the Queen for her services to business, entrepreneurship and women in business.
As the man at the helm of the luxury Swiss watchmaker, Jean-Claude is the brains behind a number of the brand’s successes. Using the sport industry to carve out Hublot’s market position in the watchmaking world, Jean Claude has helped the brand secure sponsorship deals with, amongst others, Manchester United, FC Bayern Munich, Juventus, Paris Saint-Germain, Ajax Amsterdam, the Los Angeles Lakers, Miami Heat and the Financial Times. Hublot has also provided special versions of their watches to referees officiating at UEFA Euro 2008, served as the Official Watchmaker of Formula 1, the Official Watch and Official Timekeeper for both Ferrari and the UEFA EURO 2012 tournament, and also as the Official Time Keeper of the 2010 FIFA World Cup and 2014 FIFA World Cup.
James currently serves as President and Chairman of Italian Serie A football club, AS Roma. He recently acquired a 100% stake in the club after buying out Italian Bank, UniCredit. James also serves as Chairman and Managing Director of Raptor Group, a financial services firm that provides investment management and advisory services. Earlier in his career James worked as the Managing Director of the US Equity Securities Group, Tudor Investment Corporation, where he rose to the position of Vice-Chairman in 2005. During his time at Tudor, James served as the principal portfolio manager for Raptor Global Funds; at the peak, he was responsible for managing in excess of $11 billion of assets under the Raptor strategy. James is a minor share-holder of the Boston Celtics and serves on the boards of many philanthropic organisations including: Trustee of the Boston Children’s Hospital, The Buoniconti Fund, Big Brother Association and Berklee College of Music.
Global President of Levi's® Brand
James Curleigh is the top marketer at Levi’s and is responsible for managing the strategic direction and execution of the brand worldwide. He is focused on building on the brand’s strong heritage by identifying innovative ways to connect with consumers around the world and masterminded the 20-year naming rights deal for the San Francisco 49ers’ new stadium in 2013, which is the largest NFL naming rights deal for a single team. James’ efforts ensure that the Levi’s brand will receive premium exposure when San Francisco hosts the Super Bowl in February. He also established and led TaylorMade-adidas’ golf division in Europe.
Chief Executive Officer
Ivan was a member of the founding management team that set up Major League Soccer in 1996. In 2001 he was appointed its Deputy Commissioner and, during his time, oversaw the key strategic and business decisions of MLS and its marketing arm, Soccer United Marketing. He was appointed CEO of Arsenal in 2009, one of the world’s most prestigious football clubs with a massive global fan following. The team has an unparalleled record of on-field consistency, qualifying for the Champions’ League 17 years in a row, and is renowned for its values-driven, self-funding approach. In recent years Arsenal has signed two of the most lucrative shirt sponsorship contracts in the EPL with Emirates and Puma, reportedly worth approximately $100 million/year in aggregate, and has built an extensive partnerships portfolio including Gatorade, Huawei and Citroen.
Irina Pavlova was appointed President of Onexim Sports and Entertainment Holding USA, Inc. in 2010. She is one of the most powerful female executives in US sport and represents the Brooklyn Nets owner, Mikhail Prokhorov, in both management and team ownership. Irina serves on the Boards of Directors of NETS Basketball and Brooklyn Arena LLC. Prior to joining Onexim Sports and Entertainment, Pavlova was head of Google’s Strategic Partnerships in Russia, where she was Google’s first employee. She previously served as an equity analyst and portfolio manager at Wentworth, Hauser and Violich and began her career as a financial analyst with Prudential Investment Corporation.
Hassan Al Thawadi holds the position of Secretary General for the Supreme Committee for Delivery and Legacy, the organization responsible for delivering stadiums and other infrastructure in readiness to host the 2022 FIFA World Cup™.
His appointment in March 2011 as Secretary General follows on from his role as CEO of the Qatar 2022 Bid Committee, in which he worked closely with Bid Chairman, H.E. Sheikh Mohammed bin Hamad Al-Thani, promoting Qatar’s revolutionary and ultimately successful attempt to bring the FIFA World Cup™ to the Middle East for the first time.
A graduate in Law from Sheffield University, Hassan is also General Counsel at Qatar Investment Authority (QIA) and Qatar Holding – entities founded by the State of Qatar in 2005 to diversify the country’s economy and that have recently invested in Porsche, Volkswagen, Barclays Bank, the New York Stock Exchange and Harrods. Prior to joining QIA in 2006, Hassan worked for Qatar Petroleum.
Before being elected FIFA President, Gianni Infantino was the UEFA General Secretary since October 2009, having joined the organisation in 2000. He led a team of over 400 staff which has helped further strengthen both national team and club football in Europe and UEFA’s role as a respected and credible international governing body.
At the helm of UEFA’s administration and together with the Executive Committee, he has intensified UEFA’s work to provide a democratic and sustainable environment for European football. This has been achieved through initiatives such as Financial Fair Play, improved commercial support and an increased role in the decision-making process for Member Associations of all sizes, and the development of UEFA’s competitions at every level of the game – including the exponential growth of the UEFA Champions League and the expansion of the UEFA European Football Championships.
Gianni led the fight against social ills and threats to the integrity of football in Europe, including all forms of racism and discrimination, violence and hooliganism, and match-fixing.
Don took up the role of Commissioner at MLS in 1999, following 16 years at the National Football League. Don has guided MLS through decisions that have solidified the League’s core business, guaranteed its long-term viability and positioned it for growth. In 2006, he secured long-term national television agreements for MLS with major national television partners, including ABC/ESPN and Univision, an unprecedented accomplishment for the sport in the United States. More recently, MLS announced a three-year media rights agreement with NBC Sports, which commenced at the start of the 2012 MLS season. Don has been listed among the most influential people in American sports by Time Magazine and Business Week, and has been named among the top 50 most influential people in sports business by the SportsBusiness Journal every year since 2005.
Deputy Team Principal and Commercial Director
Claire has served as the Deputy Team Principal at Williams F1 since 2013. In this role, Claire works alongside Founder and Team Principal Sir Frank Williams, playing a pivotal role in the day to day running and long term development of the Williams race team. She is also responsible for securing over £100m in sponsorships each year and has negotiated some of the teams’ biggest partnerships, including the likes of Martini and Rexona. Claire first joined Williams in 2002 and held several different positions including Director of Marketing and Communications and Head of Communications and Investor Relations.
Chief Executive Officer
Christian has been CEO at the German Bundesliga since 2005 where he oversees the strategic orientation and overall leadership of the DFL and has led the league to record revenues in every area of the business. He currently also serves as Vice President of the German Football Association and as a member of the board of the League Association. Prior to joining the Bundesliga, Christian spent five years at KarstadtQuelle New Media AG, latterly as Chief Executive Officer, and 2 years as Director of Marketing (Central Europe) for MTV Networks.
Divisional Senior Vice President Corporate Communications, Marketing & Brand
Boutros is involved in all marketing and communications activities across the globe overseeing advertising, sponsorships, media relations, events and merchandising. As a global powerhouse for sports sponsorship for over 10 years, Emirates sponsor the FIFA World Cup, The AFC, The Cricket World Cup, The Rugby World Cup as well the richest horse race in the world, The Dubai World Cup. Emirates are also in agreement with some of the biggest clubs in European football including; AC Milan, Arsenal, Paris Saint Germain, Hamburger SV and Olympiacos FC. The 2004 deal with Arsenal that included naming rights to their new stadium and was the biggest sponsorship deal in English football history.
President, Business and Media
Bob Bowman is the President, Business & Media of Major League Baseball. He directs revenue-generating and media rights activities across all MLB entities while continuing to oversee MLB Advanced Media, LP (MLBAM) and MLB Network. Equally owned by MLB’s 30 teams, MLB Advanced Media currently has a value of around $6billion and sits at number 9 in Forbes’ Fab 40 of the World’s Most Valuable Sports Brands. He held several senior management positions at ITT Corporation, a multibillion dollar organisation that owned Madison Square Garden and the New York Knicks and served for eight years as Treasurer of the State of Michigan.
Aurelio De Laurentiis has a background in the film industry and has produced and distributed more than 400 films worldwide. He has served as President of the International Federation of Film Producers Associations, President of the Italian Film Producers Association and is a shareholder of Italian Entertainment Group, and also Filmmaster Group, a company which will organise the opening and the closing ceremonies of 2016 Rio Olympic Games. During his time in the film industry, Aurelio began a new career as a sports entrepreneur. He won the auction to buy the historic Italian club Napoli directly from a bankruptcy sale and set the goal of getting the team back to success. At the time of the purchase, Napoli was playing in the Third Division (Serie C1). In just three years, they were back in Serie A and by 2011 reached the UEFA Champions League. During his ownership, Napoli has won the Coppa Italia (2012 and 2014) and is established among the world’s top 30 soccer clubs.
Chief Executive Officer
Andrew Wilson was appointed Chief Executive Officer of Electronic Arts in September 2013. Successful titles include the FIFA, The Sims and Need for Speed series. Since joining EA in 2000 he has provided leadership on product and brand development for both packaged goods and digital services. He previously served as Executive Vice President of EA SPORTS and Origin. Electronic Arts are the biggest name in video games manufacturing and play a key role in how millions of fans across the world enjoy sports like football, basketball and golf. They are at the forefront of delivering sports entertainment across multiple devices.
Agnelli took up his role as President of Juventus FC in early 2010 and was the fourth member of his family to run the football club. Agnelli has been credited with overseeing the club’s transition into the new stadium and balancing their finances in wake of the ongoing recession ravaging Italy. In 2011, he appointed Antonio Conte as manager and that year Juventus went unbeaten in the league on the way to winning the title in emphatic style. As well as his post at Juventus, Agnelli is also an Executive member at the European Club Association, and a board member of Fiat and Exor.
Founder & CEO
Ajaz is an advertising visionary. He founded AKQA at the age of 21 after dropping out of university. Now, 19 years on, the company has 11 offices worldwide, 1200 employees and a value of $540m following its 2012 purchase by Sir Martin Sorrell’s WPP Group. The agency’s client list is burgeoning, including the likes of Heineken, Nike, MTV, Volkswagen, Visa, AUDI, Delta, Ferrari and Fiat. AKQA was named Digital Agency of the Year in 2011 by Adweek and Campaign magazines and garners more than 100 industry awards in total, including at least one agency of the year award every year.
Adam Silver was unanimously elected NBA Commissioner on Feb. 1, 2014, by the NBA Board of Governors.
Silver presides over a league that is a global leader in social responsibility, a model for international sports marketing and one of the largest providers of sports programming in the world. He is dedicated to increasing transparency, leading with integrity, and inspiring youth to live healthy lifestyles through basketball.
In 2015, Silver was named to TIME’s list of the 100 Most Influential People. He also earned Sports Executive of the Year honors at the 2015 Sports Business Awards and was named to Fortune’s 2015 list of the World’s 50 Greatest Leaders. In 2014, SportsBusiness Journal ranked Silver No. 1 on its list of the 50 Most Influential People in Sports Business and Sports Illustrated named him Executive of the Year.
Vice President, Marketing and Communications
Chief Executive Officer
Executive Director, Marketing and Communications
Executive Vice President, Chief Business Officer
Day got her start in sports working for the Minnesota Twins from 1991 to 1999, where she held a variety of posts including Vice President of Sales and Marketing, Director of Corporate Marketing, and Promotions Manager. She joined the Minnesota Twins from the Minneapolis Convention and Visitor’s Association where she created the strategic plan for sponsorship and membership development. Prior to working with the Minnesota Twins, Day was one of the first Minnesota Wild employees, helping launch the Xcel Energy Center as Vice President of Corporate Partnerships from 1999 to 2002. During her time with the Minnesota Wild, she helped convert 12,000 season ticket deposits to paid status, launched the Twin Cities first premium seating program (selling out in a record eight weeks), and oversaw the team’s corporate partnership team, which included the acquisition of naming rights and building founding partners.
Mark Lichtenhein is responsible for the development of the Ladies European Tour and its international business activities. He brings considerable commercial experience to the role, having worked for the PGA European Tour for 16 years, during which time he was pivotal in delivering the European Tour’s global television product including The Ryder Cup to all international markets. A keen supporter of the Ladies European Tour, Mark worked closely with the organisation on a number of projects before joining the LET Board of Directors in December 2015. Mark is also the current Chairman of the Sports Rights Owners Coalition (SROC).
Chief Executive Officer
Jonathan is the CEO of the Football Association of Wales and a key member of the International Football Association Board. His remit includes the promotion of the game at all levels, from the grassroots through the clubs and leagues to the national teams. Leading a team of 75, key responsibilities include P&L management, commercial negotiations, stakeholder management, media and brand management as well as the governance of the sport in Wales. Immediately prior, Jonathan was European Sponsorship Director of the Coca-Cola Company (TCCC), with responsibility for developing & implementing business building strategies across the company’s brand portfolio throughout Europe through the leveraging of global sports sponsorship programmes. Key sport sponsorships included the 2006 FIFA World Cup, the UEFA European Championships 2008 and the Beijing Summer & Torino Winter Olympic Games. Previously within TCCC, Jonathan was the global General Manager on the UEFA European Championships 2004, based in the Lisbon office, responsible for delivering all elements of the global sponsorship programme up to and during the event.
Former Chief Executive Officer
Beard has worked in the sports and leisure industry for over thirty years – as Corporate Relations Director he was a key part of the bid team that won London the right to hold the 2012 Olympics. After his 2012 success, AEG appointed him CEO of their newly purchased venue. Philip led a team to re-launch the Millennium Dome as a world-leading entertainment destination. Under his leadership The O2 was transformed from white elephant to the world’s number one music space and the third highest-grossing venue. Latterly, he served as the Chief Executive Officer of Queens Park Rangers for 3 and a half years.
Head of Digital and Communications
Mark Killingley is Head of Digital Marketing and Communications for Welsh Rugby Union. Prior to joining the Rugby Football League as Head of Digital and CRM. Killingley was the Marketing Director for National Football League where he was responsible for all digital and marketing activity and award-winning events that have helped establish the NFL in the UK to the point where they play multiple games and enjoy record TV audiences.
Phil joined Sport England from The Football Association, where his professional career started in 1996 as the General Secretary of the County FA in Manchester. In recent years he was The FA’s Head of Public Affairs, responsible for policy and public affairs, including working with the Government on the various issues affecting both professional and amateur football.
Steve joined Google in 2012 and is responsible for all of YouTube’s partnerships in EMEA. The region represents about 40% of YouTube’s world-wide business. He was formerly Group Commercial Director of BSkyB. Prior to this, he was a founder of Sportal.com, Commercial Director of ENIC Sports and Business Development Director of Telepiu (now Sky Italia). He is a member of BAFTA, the Royal Television Society, the MCC and the Queen’s Club.
Bernd Huwe became the Business Development Director Sports & Entertainment in 2015 and has spent over ten years at the company in various roles including Solution Manager. Prior to joining SAP, Huwe worked for companies such as Deutsche Telekom and Volkswagen.
Chief Operating Officer
Simon Crouch joined TEAM in 2008 and directed the Strategy and Marketing departments before becoming Chief Operating Officer in 2012. Simon is responsible for TEAM’s corporate strategy and for supporting UEFA in the development of club competition brands, formats and commercial concepts. TEAM provide a focused, dedicated, expert service to UEFA and to their customers – UEFA’s media partners and sponsor brands – that creates long term value in European club football. They have been working as UEFA’s marketing partner for its club competitions since the inception of the UEFA Champions League in 1992. As the exclusive commercial partner for the UEFA Champions League, UEFA Europa League, and UEFA Super Cup, they develop innovative commercial concepts, deliver market leading sales results and work collaboratively with customers to optimise the value of their rights.
Ms. Butler’s career encompasses a number of high-profile posts overseeing successful sports network launches in the United States, Asia Pacific, the United Kingdom and Africa. Currently she is advising sports media companies having recently left 21st Century Fox. She had joined Fox Europe & Africa’s executive staff when the company acquired Setanta Africa in November 2013 where she was a 12-year veteran for Setanta Sports, culminating in her last role there as CEO, Shareholder and Director of Setanta Africa. Previous to that, she pioneered the launch of cable and satellite television in the Asia Pacific region as Head of Sport at STAR-TV and then SVP/General Manager at ESPN STAR Sports.
Executive Director, Communications
Winning the bid to host the Olympic Games and Paralympic Games in London in 2012 was the greatest buzz of my career. Delivering the Games was challenging and complex but a huge blast and the public’s reaction to them was ‘off the chart amazing’. It has been an extraordinary decade leading to some great rewards and awards! Now advising a portfolio of global organisations and projects on strategic and integrated communications is my next extraordinary challenge. This includes the IAAF, the Garden Bridge, the 2016 Orlando Invictus Games and the Rio 2016 Olympic Games.
Executive Vice President
Alison Lee worked as a journalist in print and broadcast media in Hong Kong and Sydney, prior to joining the ATP. She studied in Australia and Japan to gain bachelor and post graduate degrees as well as an MBA, Major in Marketing. Lee leads the ATP International Group which oversees the ATP’s business affairs in Australia, Asia, Middle East, Russia and Africa. Lee began working with the ATP in the International Group’s Communications Department in 1998, before focusing on event management for the season-ending Tennis Masters Cup tournaments in Sydney (2001) and Shanghai (2002, 2005-2008). She is also part of the ATP Commercial team and chairs the ATP Challenger Tour Committee.
Chief Strategy Officer and Vice President, Partnerships
Jennifer has recently taken the role of Chief Strategy Officer at the LA Clippers. In this role, she oversees sponsorship sales and service as well as digital and new content initiatives. Prior to joining the Clippers, she was Vice President, Team Marketing and Business Operations at the NBA where she oversaw the sponsorship, marketing and digital content groups supporting all 30 NBA teams. Prior to the NBA, Jennifer van Dijk joined Wasserman Media Group in 2008 and served as Senior Vice President of the Digital Group. In this role, Van Dijk worked with major sports, athlete and brand clients including Twitter, Airbnb, Samsung, PepsiCo and others.
Managing Director, Marketing
Seasoned marketing executive, working with USTA for over ten years and was a former Senior Director at WWE. Nicole has specialities in consumer marketing and advertising, event marketing, agency management, digital, social and mobile marketing, market research, media plan development, promotional planning and execution, P&L management, and strategic planning, working with some of the biggest brands and events in sports and entertainment.
Head of Public Relations
The Head of PR for Adidas UK & Ireland. Having gone into PR as much by chance as design, Gower was brought under the wing of Director of Consumer Flic Howard-Allen at what was then called Hill & Knowlton.
VP and General Manager WWE UK and Ireland
Currently the Vice President and General Manager of WWE UK. Keenan has extensive commercial, sales and business development experience across a wide range of sports, entertainment and media properties including Tottenham Hotspur FC, The Sundance London Movie and Music Festival, Aviva Stadium and AEG Europe at The O2 Arena. She also has experience in sales planning and strategy, sponsorship and rights representation.
Director of Digital, Marketing and Communications
Joanna Manning-Cooper has held senior roles in the world of sport for the last ten years, most recently as Director of Marketing and Communications for England Rugby 2015, organisers of the record-breaking Rugby World Cup held in England in September/October 2015. Prior to her Rugby World Cup role, Joanna was Head of PR and Media for LOCOG, organisers of the London 2012 Olympic Games and Paralympic Games from 2006 to 2012. Joanna also Chaired the Government’s Expert Working Group on Football Supporter Ownership and Engagement, with the final report published in January 2016. Prior to her work in sport, Joanna was Director of Global Communications for the Financial Times, and has worked in Communications and Marketing roles for over 20 years. She is a passionate sports fan, a Portsmouth Football Club season ticket holder and community shareholder.
Chief Executive Officer
Based in Singapore, Beatrice has over 16 years’ experience in the sports marketing industry. She joined Aser Group in October 2016 as the CEO of Baofeng Sports international, a JV between Aser & Baofeng China. She manages the company business expansion and operations globally. Beatrice was with MP & Silva for 7 years since October 2009 as the Managing Director, Asia Pacific, where she managed all commercial & operations across the region, excluding Japan and Korea. Previously, she was the Commercial Director at Infront Sports & Media’s Beijing office, where she was in charge of the commercial rights for the Chinese national football and basketball teams and assisted in the sale of FIFA archive rights across Asia. Prior to Infront, Beatrice spent five years at the Total Sports Asia agency, at first in regional sales and latterly as the Senior Manager for Business Development
Ebru Koksal, a consultant for UEFA’s Women’s Football Development Program and FIFA’s Football Performance Program. Just recently she has contributed her thoughts and knowledge to the growing women’s Indian Football League. She has also in her past worked closely with Galatasaray FC and Turkish Football Association. In addition to her huge experience in Football she can also call upon her expertise in finance and banking from her very early banking roles in her career.
Group Managing Director
With an international background working in North America and across EMEA in sports management, marketing and communications, Sophie has held highly successful leadership and commercial roles across a number of sporting organisations, including the iconic National Basketball Association (NBA), the Women’s Tennis Association (WTA), Rugby Football Union (RFU) and Adidas America. In addition to her executive career, Sophie is also currently a Non-Executive Director for the PGA European Tour and the Youth Sport Trust.
Senior Director Legal (Olympics)
Now working on the Olympics project at Discovery. An experienced sports media lawyer, having been Director of Business and Legal Affairs at Racecourse Media Group for 9 years, with responsibility for the entire legal function of the group, including rights acquisition and licensing. Clodagh has a MBA from Liverpool University which specialised in the Football industry, following this she did an internship at NIKE’s European HQ in Hilversum. She trained at Clifford Chance, and 18 months following qualification, moved to Shearman & Sterling, spending 5 years in their London, Singapore, Hong Kong and New York offices.
Business Development Manager
Tom heads up Leaders offices in the USA as Business Development Manager.
Joining the company in 2014 in business development, Tom spearheaded the growth of the inaugural Sport Business Summit NYC. In 2016, Tom opened and set up the staffing of Leaders US office in Charlotte, North Carolina.
After gaining an BA (Hons) from Kingston University, Tom worked in a variety of event roles, with experience at companies including the Walt Disney Company, Worldwide Business Research, and Progressive Digital Media.
He is a lifelong West Ham United Supporter.
Roger Meacock has spent the last 10 years working with Totum Sport all over Europe and is an authority on hydration, performance and cellular health. His understanding of this subject area is highly comprehensive and as such has benefited many athletes in various sports. His expertise have seen him appear in several health -based publications and he has also created CPD material for the pharmacy industry.
In addition, he has advised premiership footballers, Olympic marathon runners and Paralympians on improving sports performance, recovery and health. As Head of Science at Totum Sport, Roger is actively involved in research projects to ensure he remains at the cutting edge of performance, recovery and health.
Chloe is a strategic creative leader skilled in creating connected experiences for global clients and their customers. As R/GA’s Executive Creative Director, US, she works alongside Taras Wayner to guide hundreds of multidisciplinary teams toward the creation of breakthrough products, services, and communications for global brands such as Nike and Samsung.
In her previous role at R/GA, Chloe built the largest Experience Design team at any global agency. Happiest when collaborating at the intersection of storytelling, design, and technology, she has been applying her unique skills as a mentor in the R/GA Accelerator program, where she helps emerging startups in the Internet of Things space develop their branding, customer experience, and communications.
Chloe was named one of the “Most Creative People in Advertising” by Business Insider in 2014 and 2015. Her work for Nike, Nokia, Verizon, Alvio, and the Ad Council has garnered the industry’s most esteemed awards at top competitions including the Cannes Lions, One Show Interactive, the CLIOs, the ADC Annual Awards, and the ANDYs. Chloe has been named a New York Times Digital Scholar and published an article on data-driven motivation in Business Week.
Prior to R/GA, Chloe expanded her expertise at Razorfish, where she engaged in deep ethnographic and insight-related engagements, working on diverse brands from Condé Nast (embracing social networks on Flip.com) to Mercedes-AMG (creating an immersive, user-driven experience on Mercedes-AMG.com).
Jess runs R/GA’s activation strategy team, which is a home for hybrid thinkers with deep knowledge of content and social, contemporary communications planning, and strategic media partnerships. The activation strategy team is charged with bringing bottom-up cultural insights into the creative process, and delivering the work in the most relevant way possible. Over the last four years, Jess has overseen strategy for a broad spectrum of work for clients including Nike, Verizon, Tiffany and Google.
One of the first journalists to make the leap into brand strategy, Jess joined R/GA from Contagious Magazine, where she oversaw the editorial team and hatched Insider, the company’s strategic consultancy. Following a stint in the Creative Partnerships team at Google, she returned to R/GA to build out this new approach to strategy.
Jess is a founder member of Papel e Caneta, a global collaboration between strategists across the world to solve some of society’s toughest problems; moonlights as designer of her own fashion line, and is a committed karaoke ringleader.
Chief Executive Officer
Sir Martin Sorrell founded WPP Group in 1986 and under his leadership it became the world’s largest advertising and marketing service group in the world. He is perhaps the most recognisable figure in the global advertising industry in which his accomplishments are nothing short of stunning and he is considered a true visionary, a great and colourful leader.
Morten is an award winning management professor, researcher, bestselling author and one of the Top 50 management thinkers on the planet, according to Thinkers50. He teaches future leaders of Apple at their University, and also continues to teach at the University of California, Berkeley, as well as INSEAD which was voted the best business school in the world by the Financial Times – he was also formerly a professor of Harvard and holds a PhD from Stanford.
Sebastian Coe is President of the International Association of Athletics Federation (IAAF), Executive Chairman of CSM Sport and Entertainment and one of the world’s most high profile sportsmen having been a competitor, sports administrator, event organiser, campaigner, media commentator, and a life-long sports fan. He was Chairman of the London Organising Committee for the Olympic Games and Paralympic Games, having previously been Chairman of the London 2012 bid company and was Chairman of the British Olympic Committee in the lead up to and during the unprecedented medal success of Team GB at the Rio Olympic Games.
Seb set 12 world records during his athletic career and at the Olympic Games in Moscow in 1980 he won Gold in the 1500m and Silver in the 800m a feat that he repeated in Los Angeles in 1984.
Seb retired from competitive athletics in 1990 and became a conservative MP and Private Secretary to William Hague. In 2002 he was made a Peer. He received a Knighthood in the 2006 New Year’s Honours List and received a Companion of Honour in the 2013 New Year’s Honours List.
In addition to a number of other roles in sport Seb is also Pro-Chancellor of Loughborough University where he studied as an undergraduate, a Non-Executive Director of VitalityHealth & Life Group of Companies and serves as an Ambassador for BMW. He is a Member of the Laureus World Sport Academy and a Consultant for his beloved Chelsea Football Club.
Chief Creative Officer
Brandon Oldenburg is an award-winning illustrator, designer, sculptor and film director. After co-founding Moonbot Studios he won an Academy Award® for The Fantastic Flying Books of Mr. Morris Lessmore, an animated short film about the curative powers of story. He also received an Emmy Award for his directorial work on film and game experience The Scarecrow. As well as winning a Webby Award for his work on The Numberlys picture book app, Brandon co-hosted TCM Movie Camp. His forthcoming projects include a brand new company, Flight School, and a new animated short world premiering at the Tribeca Film Festival in April.
President/CEO, Comcast Spectacor & Governor
David Scott is President and Chief Executive Officer of Comcast Spectacor, and serves as Governor of the Philadelphia Flyers for the National Hockey League. As CEO, Scott is responsible for the growth and optimization of Comcast Spectacor’s three core businesses: the National Hockey League’s Philadelphia Flyers; the Wells Fargo Center Complex; and Spectra, a hospitality firm specializing in Venue Management, Food Services & Hospitality, and Ticketing & Fan Engagement.
Since his arrival, Scott has propelled Comcast Spectacor’s business operations and winning culture behind a unified go-to-market approach and a renewed commitment to operational excellence and client satisfaction. His primary focus is shaping and developing Comcast Spectacor’s strategic vision for sustainable, long-term growth.
In 2015, Scott spearheaded a complete re-branding of Comcast Spectacor’s wide-ranging client solutions into Spectra, a singular and cohesive business unit that offers an unmatched blend of integrated services. Spectra’s innovative and tight coordination of hospitality offerings present incremental revenue opportunities for clients and enhanced experiences for fans visiting more than 400 venues, primarily in North America.
Scott joined Comcast Spectacor as President and COO in December 2013 following a 20-year tenure at Comcast Cable. Scott served as Executive Vice President and Chief Financial Officer of Comcast Cable from 2005-2013. During his time as CFO, Comcast acquired approximately five million new customers and launched Digital Voice and Home Security under the Xfinity brand, as well as Comcast Business Class Services.
General Manager Intel Sports Group
James Carwana is general manager of the Intel Sports Group. As general manager, he leads the division’s mission to pioneer the digitization of sports by driving the next wave of powerful technologies that will transform the sports experience for fans, athletes and coaches.
Before assuming his role as head of the group in 2016, Carwana advanced through the Intel Accelerated Leadership Program, working rotations in the Mobile Communications Group, Team Google and Software Defined Networks. Most recently, Carwana served as Strategic Program Manager and Technical Assistant to Intel CEO Brian Krzanich. Prior to joining Intel, Carwana began his career as a principal engineer at Newport Media.
Carwana holds a Bachelor of Science in electrical engineering and Master of Science in electrical engineering–embedded computing systems from the University of California, Los Angeles. In 2013, Carwana earned his Master of Business Administration from the UCLA Anderson School of Management.
Former Chief Executive Officer
After joining Adidas in 1987, Herbert Hainer held various management positions before he was appointed CEO in 2001. Under his leadership, Adidas Group sales tripled, net income and the number of employees quadrupled, and the value of the company increased from €3 billion to €18 billion. Yet it is not only the financial metrics that are notable: under Herbert, the Adidas Group has became one of the most sustainable corporations in Europe and one of the world’s most attractive employers.
Director Of Business Strategy
Elyssa Byck joined BuzzFeed in 2014, and serves as the Director of Global Business Strategy. She develops and implements growth opportunities to drive revenue; shaping the company’s business strategy. She also manages strategic initiatives and most recently was tapped to oversee the NBCUniversal business partnership. Before joining BuzzFeed, Byck worked at OMD and focused on digital and social initiatives for clients such as Warner Bros. and Frito Lay. She studied the S.I. Newhouse School of Public Communications at Syracuse University and lives in New York City.
Vice Chairman and Chief Commercial Officer
Joe E. Harlan is Vice Chairman and Chief Commercial Officer for The Dow Chemical Company, a global material science company with 2016 annual sales of $48 billion.
As Chief Commercial Officer, Harlan drives Dow’s global Marketing and Sales strategy and organization. He also has executive oversight of the Company’s presence in North America,
Harlan joined Dow in September, 2011, bringing three decades of diverse geographic, business, operational and customer experience to the organization from 3M Corporation where he was Executive Vice President of the Consumer and Office business. In 2012, he added executive oversight of Dow’s Chemicals, Energy and Performance Materials businesses and oversight responsibility for Dow Asia Pacific. He was named to his current role in 2014 and expanded his geographic responsibilities in 2015.
Prior to 3M, Harlan spent 20 years with the General Electric Company (GE), where he held various finance, business development, and operational roles in their Plastics, Appliance and Medical Systems businesses, eventually serving as vice president and CFO of GE Lighting. In 2001, Harlan joined 3M as Vice President, Financial Planning. He then spent two years in Japan with Sumitomo 3M Limited, its Japanese subsidiary, where he served first as executive vice president, and then as president and chairman of the board. He became executive vice president of the 3M Electro and Communications business based in Austin, Texas, in 2004. He was named to his most recent position in 3M in 2009.
Founder, Majority Owner, Chairman and Chief Executive Officer
Ted Leonsis is the founder and chairman of Monumental Sports & Entertainment, which owns and operates three professional sports teams (Washington Capitals, Washington Wizards and Washington Mystics) and the Verizon Center. He also serves on the board of governors for the NBA and NHL.
Ted is the co-founder of Revolution Growth, a fund investing in disruptive businesses that can change the world. Ted is also an investor, a member of the board of directors and co-CEO of Groupon. He also serves on the board of directors at AddThis, American Express and Georgetown University.
In 2008 Ted founded SnagFilms, which enables online audiences to watch, share and support documentary films. SnagFilms grew out of Ted’s experience as a producer of award-winning documentary films, including Nanking, which won Peabody and Emmy awards.
Director of Design
Jody Medich is a designer, technologist, and futurist determined to create superhumans, not supercomputers, by training technology to “speak Human”. In her 22-year design career, Medich has created holograms, physical products, R&D and more for more than 100 companies. She is now director of design for Singularity University Labs, where she incubates solutions to Global Grand Challenges using exponential technologies. She’s spent the last 7 years on AR/VR, most notably as Principal Experience Designer on the HoloLens Project at Microsoft and Principal UX at LEAP Motion. Previously, she co-founded and directed Kicker Studio, a design consultancy specializing in Natural User Interface and R&D for companies including Intel, Samsung, Microsoft, and DARPA.
Dean, School of Theater; Head of Directing: Artistic Director
Travis is a critically acclaimed director of theater and opera and is the leader of the world renowned CalArts, widely considered one of the best and unique schools of its kind. The institute was founded by an array of creative professionals including Walt Disney back in 1961 and provides a collaborative environment for a diversity of artists where students are free to develop their own work in a workshop atmosphere – it boasts a number of famous alumni such as Dustin Hoffman, Tim Burton and Michael Richards, as well as many lesser known but hugely successful playwrights. Travis is a hugely respected figure in his industry and has travelled all around the world to lead productions such as Macbeth and Prometheus Bound as well as teach at many institutions such as Harvard University, Yale School of Drama, the National Theater School of Denmark and Hong Kong Academy of Performing Arts.
Until recently we didn’t know it existed either. Steve Jobs established Apple University in 2008 as a way to educate Apple’s employees on the company’s culture, their history and teach them how to think like the famous co-founder of the world’s most valuable company. Joel is the Dean of the University, reporting directly to CEO Tim Cook and was handpicked by Steve Jobs himself to lead the institution – he was previously the Dean and Professor at the Yale School of Management. Joel will deliver a talk exploring the Apple culture, how they use the power of story and inspiration in their work (for example, at the university they teach a class called ‘The Best Things’, which is aimed to stimulate employees to be unique and the world’s best), and will also touch on how they maximising and develop the best young talent that they have at their disposal.
Author, The Captain Class: The Driving Force Behind the World's Greatest Teams
Sam Walker is The Wall Street Journal’s deputy editor for enterprise, overseeing the paper’s in-depth page-one news features and investigative reporting projects. A former sports columnist, Walker founded the Journal’s prizewinning daily sports pages in 2009 and oversaw the paper’s global coverage of sports news and major events across all print editions and digital platforms. He is the author of Fantasyland, a bestselling account of his attempt to win America’s top fantasy-baseball expert competition (of which he is a two-time champion). Walker attended the University of Michigan. He lives in New York with his wife, Christy Fletcher, and their two children.
Alex Van Pelt enters his fifth season with the Packers and returns to coaching quarterbacks, a group he led in 2014, following his role of quarterbacks/wide receivers coach in 2015. He was the team’s running backs coach in his first two years with the club (2012-13). He is entering his 20th NFL season and his 11th as an NFL assistant coach.
Van Pelt joined the Packers on February 13, 2012, as running backs coach after spending the previous two seasons (2010-11) as quarterbacks coach for the Tampa Bay Buccaneers, and was named quarterbacks coach by Green Bay on Feb. 7, 2014. Prior to his appointment with the Buccaneers, Van Pelt spent four seasons (2006-09) on the offensive coaching staff of the Buffalo Bills.
After starting the 2015 season as the offensive coordinator/quarterbacks coach, Clay Helton was named USC’s permanent head coach on Nov. 30, dropping the interim head coach title he had held since Oct. 12 (for USC’s final 7 regular season games). He signed a 5-year contract.
The 44-year-old Helton, who has been at USC since 2010, is 6-4 as the Trojan head coach (5-4 in 2015, with wins over a pair of Top 25 teams), including 0-2 as the permanent head coach. He guided the 2015 Trojans to 5 wins in the last 6 regular-season games (including victories over No. 3 Utah and No. 22 UCLA), the co-championship of the challenging Pac-12 South Division, a berth in the Pac-12 Championship Game and a trip to the Holiday Bowl. He was named the 2015 Los Angeles Sports Council Coach of the Year.
Michael is the reigning World Rugby Coach of the Year after leading Australia to the 2015 Rugby World Cup Final and winning the 2015 Rugby Championship. He has had a standout coaching career as he’s led Leinster to the 2009 Heineken Cup trophy, the NSW Waratahs to the 2014 Super Rugby title and Stade Francais to the 2011 Challenge Cup Final – this makes him the only ever coach to win a major rugby club competition in each hemisphere. He took over the Wallabies when the team were in somewhat of a crisis, and within a year identified and rectified the weaknesses in the teams play, overhauled the coaching and playing staff and created a new environment and philosophy for the team to buy in to – hence the success at RWC2015 and him becoming the first Australian to win the games top coaching accolade since 2001.
CEO & Founder
Richard founded leading European digital consultancy Seven League, winners of Football Business Awards’ Agency of the Year 2016 and International Sports Conference ‘Digital Service of the Year’ in 2016. We make your digital services creatively valuable and commercially viable by transforming the connection between sports, audience and sponsors.
Originally a BBC journalist who turned geek and launched BBC News online, he has spent most of his career in media. His first sports business role was as Manchester City’s first Head of Digital in 2011 – for which he won the Sports Industry Award in 2012.
Seven League’s team of content-led media veterans consult, innovate and implement with specialisms in content, fan engagement, monetisation, marketing, social, strategy, operations and technology. Current clients include UEFA and 48 of the football associations in Europe, the NBA, FC Barcelona, Juventus, Tottenham Hotspur, Leicester City, British Canoeing, the UFC, The FA, Premier League and esports leaders Gfinity.
Digital Strategy Director
Dolly Jones studied the History of Art at Manchester University before Journalism at London¹s University of the Arts, and took up the “Writer” job at VOGUE.COM in January 2000. She was named editor in 2005 and in 2015 returned from her second maternity leave to become Digital Strategy Director of Condé Nast, to align editorial and commercial strategies for greater user and client engagement across the portfolio. During her time at Vogue and since, she has written regularly about ethical fashion and sustainable living.
Matt Locke is a digital storyteller, founder of Storythings and an expert in the role of new tech in media development, having led groundbreaking innovation projects at the BBC and Channel 4. Before starting Storythings, Matt worked in digital media for over 15 years, including 7 years as Head of Innovation at BBC New Media, where he led many ground-breaking open data projects, including Backstage, Innovation Labs, and the BBC/Yahoo Hackday. He then went to Channel 4 in 1997 to lead their Education dept, commissioning crossplatform projects for 14-19 yr olds, including the double-Emmy winning www.battlefront.co.uk. Before leaving Channel 4 to start Storythings, he was Head of Multiplatform, running the team that developed projects including Million Pound Drop, Big Brother, Skins and Misfits.
Professional Basketball Player
Emeka Okafor’s professional career currently sits at 13 years, in which he has represented the Charlotte Bobcats, the New Orleans Hornets and the Washington Wizards. In 2004, Emeka claimed the prestigious title of NBA Rookie of the Year, a sensational start to his NBA career after being drafted from the Connecticut Huskies. Emeka has played just shy of 600 NBA games, in which he has reached the playoffs six times.
Deputy Mayor of Business
Rajesh Agrawal is the Deputy Mayor of London for Business. Born in India, Rajesh moved to London in 2001. As an entrepreneur he founded RationalFX in 2005, and Xendpay in 2014, both companies utilising technology to reduce the cost of international money transfer for businesses and individuals.
Rajesh is passionate about promoting entrepreneurship and creating opportunities for young people. He was appointed Chair of Oxfam’s Enterprise Development Programme in 2015 and has been a Patron of the Prince’s Trust for many years.
As Deputy Mayor Rajesh aims to be a strong voice for London’s business community, protecting jobs and growth, and ensuring that the capital remains the most open and attractive place to do business in the world.
SAP innovation evangelist Timo Elliott has been working with companies on the leading edge of technology innovation for over twenty-five years. He is an international conference speaker who has presented to business and IT audiences in over fifty countries around the world. He blogs on the latest trends in technology in online publications such as Forbes, ZDNet, Digitalist Magazine and on his site at timoelliott.com.
Chief Operating Officer
Jamie joined BT Sport on 15th October 2012 as the Chief Operating Officer to build the infrastructure, broadcast chain and operating model for the launch of BT Sport. In August BT Sport 1, BT Sport 2 and BT Sport ESPN all started broadcasting from the brand new purpose built studio facility on Queen Elizabeth Olympic Park. From the 1st August 2015 the BT Sport offering has been expanded to 13 channel outlets to deliver the exclusive Champions League and Europa League coverage, as well as the launch of Europe’s first 4k UHD sports channel.
Jamie started his TV career as a transport coordinator at the BBC. Since then he has had many roles in the BBC including Head of Sourcing Production Resources and culminating as the Head of Production L2012 – responsible for the BBC’s multiplatform coverage of the Olympics, Paralympics and other key national events in 2012.