About Leaders

We connect senior industry leaders and create essential market intelligence to professionally develop sport on and off the field.

What we do

We connect people and ideas

We run premium, invitation-only global summits and private networking forums for business executives and performance practitioners across the world of sport.

We publish intelligence that is valued

Our multimedia platform publishes all year round to 105,000 sports industry leaders.  We are unashamedly content-driven in everything we do with news, reports and research that matters.

We recognise and develop the best people in sport

Our Leaders Sports Awards search for and recognise companies and individuals shaping the future of sport, whilst our professional development leadership courses help industry leaders get better.


How it started

Launched in 2008, Leaders is the brainchild of James Worrall.  After 15 years working in top-flight sport, James started Leaders from his spare room with just a phone, worn-out laptop, and a Big Idea – to connect the world of sport with the best content and people…

12 years later and Leaders is the foremost global network in sport with a passionate, multi-lingual team of over 40 people, with two clear functional areas: Sport Business and Sport Performance.

Who we are

Are Leaders Born or Made?