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We connect senior industry leaders and create essential market intelligence to professionally develop sport on and off the field.
We connect people and ideas
We run premium, invitation-only global summits and private networking forums for business executives and performance practitioners across the world of sport.
We publish intelligence that is valued
Our multimedia platform publishes all year round to 105,000 sports industry leaders. We are unashamedly content-driven in everything we do with news, reports and research that matters.
We recognise and develop the best people in sport
Our Leaders Sports Awards search for and recognise companies and individuals shaping the future of sport, whilst our professional development leadership courses help industry leaders get better.
Launched in 2008, Leaders is the brainchild of James Worrall. After 15 years working in top-flight sport, James started Leaders from his spare room with just a phone, worn-out laptop, and a Big Idea – to connect the world of sport with the best content and people…
10 years later and Leaders is the foremost global network in sport with a passionate, multi-lingual team of over 40 people, with two clear functional areas: Sport Business and Sport Performance.
Founder & CEO
As the founder and CEO of Leaders (Executive Sport Limited), James (Jimmy) started the business in 2007 and after 6 years as CEO, he has created one of the strongest brands in sport business.
Jimmy’s career has included numerous roles in sport business including Head of Business Development at the English Football Association for 3 years. Furthermore, Jimmy has an MBA (Football Business) from Liverpool University.
Jimmy is a life-long supporter of Everton and lives in Wimbledon with his wife and his two kids.
Chief Commercial Officer
Simon oversees all day to day aspects of the Leaders business alongside CEO James Worrall.
Joining the company in 2008 as a Founding Director, Simon spearheaded the company sales strategy for the inaugural Leaders in Football conference. He helped build the business from a start-up, with responsibilities across sales, marketing and recruitment.
Before gaining an MBA (Football Business), Simon worked in a variety of sales and management roles for over 9 years at AMP, Zurich Financial Services, Barclays and HBOS.
He is a lifelong Liverpool Supporter.
As Managing Director, Laura is responsible for all of the strategic planning and tactical implementation of marketing across the business spanning brand, digital, content, communications and CRM.
Prior to joining the Leaders team in 2014, Laura spent 6 years managing marketing, audience growth and paid content revenue streams for UK leading media brands Marketing Week, Creative Review and Design Week at Centaur Media Plc, reaching an audience of over 3 million every year. Most recently, she devised the audience strategy for Marketing Week and executed the 2014 rebrand across mobile, web and print.
Since joining Leaders, Laura has learnt the offside rule (just about) and is slowly plummeting down the Leaders Fantasy Football table.
VP Business Development
Tom heads up Leaders offices in the USA as VP Business Development.
Joining the company in 2014 in business development, Tom spearheaded the growth of the inaugural Sport Business Summit NYC. In 2016, Tom opened and set up the staffing of Leaders US office in Charlotte, North Carolina.
After gaining an BA (Hons) from Kingston University, Tom worked in a variety of event roles, with experience at companies including the Walt Disney Company, Worldwide Business Research, and Progressive Digital Media.
He is a lifelong West Ham United Supporter.
Over 16 years Project Management experience delivering high profile complex successful projects; most recently for the London 2012 Olympic & Paralympic Games, as well as for a number of clients across a range of commercial sectors including Morgan Stanley, HSBC, NBA, NFL, Brentford FC and Barclays Mercantile.
A proven track record of managing the full project management delivery lifecycle from initiation through to operational handover. Specialist expertise in programme management and controls, venue operational controls, senior stakeholder engagement, corporate event management, press and media, hospitality, sponsorship activation, dignitary protocol aspects and conferences & events.
James is responsible for maintaining a standard-bearing, year-round editorial service across Leaders’ various communications channels.
Heading up the content team at the Leaders Performance Institute, James works to ensure a regular stream of cutting-edge intelligence, case studies, and original research is delivered to the global network of performance practitioners signed up to the Institute’s membership scheme.
As part of Leaders’ sport business team, James also produces a weekly news service, regular podcasts, and comprehensive quarterly business reports for the international sports industry.
James joined Leaders in May 2016 from sports industry title SportsPro, where he spent just under eight years as a journalist, Editor and Editorial Director.
As Financial Controller Pamela is primarily responsible for preparing the Management Accounts and Budgets to enable the Management Team to make informed and strategic decisions about the future of the business. In her role Pamela also oversees the Accounts Payable and Receivable functions and deals with any tax issues that arise.
Pamela joined the company in February 2016. She qualified as a Chartered Accountant in 2004 and has since worked across both Controllership and FP&A in several industries including 8 years at NBC Universal in the TV channels business.
Currently living in Epsom Pamela enjoys spending time with her husband and two children. When she gets chance she loves nothing more than to indulge her passion for sport – whether it’s actively or from the sofa!
Head of Sponsorship
Simon leads the sponsorship team across both business and performance, looking to engage with industry leading businesses who can shape the future of sport.
Before finding his way to leaders Simon has experience in B2C sport sponsorships as well as B2B partnerships and events.
Whether it’s Cricket, Chelsea FC or Formula 1, Simon will show his love for sport into everything he does.
Head of Marketing
As Head of Marketing, Milly is responsible for all of the strategic planning and tactical implementation of marketing across the business spanning brand, digital, content, communications and CRM.
After graduating in 2012 and prior to joining the Leaders team in 2015, Milly spent 3 years at Perform Group marketing the direct to consumer portal Goal.com. Her time at Perform included working in both the Leeds and Sydney offices – each office offering a slightly different lifestyle!
Although she is now a Wimbledon resident, Milly is still an avid Preston North End fan and hasn’t forgotten her northern roots.
Head of Content
As Head of Content, David shapes the content strategy for Leaders’ flagship Sport Business Summit Series, which takes in events in London, New York and Beijing, and plays a key role in the development of programming and insight for the Leaders Performance Institute.
David joined from Nielsen Entertainment, where he served as Editorial Director overseeing content across the company’s sports, music, games, book, esports and home entertainment verticals. He was previously Global Communications Manager at Repucom, prior to the company’s acquisition by Nielsen in 2016. Between 2008 and 2015, he was Editor and Editor-in-Chief of sports industry media company SportsPro.