Share sponsor’s perspective on 2014 FIFA World Cup
They join Gianni Infantino, General Secretary, UEFA; Melissa Rosenthal Brenner, SVP Digital Media, NBA; Hans Erik Tuijt, Global Activation Director, Heineken; Rafael De Los Santos, New Media Director, Real Madrid CF; Craig Howe, Consulting Head of Digital & Social Media, San Francisco 49ers & Chicago Bulls; Christian Deuringer, Director Global Brand Management, Allianz; Claire Williams, Team Principal, Williams F1; Karl-Heinz Rummenigge, Chairman of the European Club Association and Chairman at FC Bayern München; Dave Coplin, Chief Envisioning Officer, Microsoft; Michael Leavey, Media, Marketing and CRM Director, Arsenal FC; Dermot Boden, Chief Brand Officer, Citigroup; Erick Thohir, Owner and President, FC Internazionale Milano; Russell Wolff, Executive Vice President and Managing Director, ESPN International; Glenn Miller, Head of Sport and Entertainment Media Partnerships EMEA at Facebook and lots more.
As FIFA’s Marketing Director, Thierry takes responsibility for the federation’s partnerships with world leaders such as adidas, Visa and Coca-Cola, and led the way with FIFA’s recent overhaul of their commercial model, replacing the national supporter level sponsorships with regional categories at future FIFA World Cups. Amber, in her role as Director of Football Management, manages Coca-Cola’s involvement in football globally – including their partnership with none other than FIFA. Representing Apex-Brasil, a National Supporter of the 2014 FIFA World Cup, the agency’s President, Mauricio, joins the discussion to provide an insight into what it meant for a Brazilian company to be involved in the FIFA World Cup in its home country.
Joining forces on stage to speak to 1500 senior executives from across sport, Thierry, Amber and Mauricio will explore the power of global sponsorship. Reflecting on the this year’s FIFA World Cup, the trio will take an in-depth look at the value on offer for brands, providing a review of a spectacular FIFA World Cup in Brazil and taking a look at the future with new markets presenting new opportunities and new challenges for FIFA and its sponsors.
James Worrall, CEO, Leaders commented: “The World Cup is one of the world’s biggest sporting events and generates some of the biggest sponsorship opportunities in sport. Coming together on stage for Leaders, Thierry, Amber and Mauricio will provide a fascinating insight into top level sponsorship as they take a look back at this summer’s competition.”
The Leaders Sport Summit is an exclusive invite only event, with 1500 places available to Director level executives in sport worldwide. To enquire about joining the waiting list for the sold out event, or to learn more about Leaders Sport Business Summit, please enquire below…