It is widely known that setting targets is key in order to achieve, however, Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Formula One team, stressed the importance of redefining these targets in order to ensure longevity of success, when we spoke with him back in 2016. Mercedes had just won back to back F1 drivers’ and constructors’ world championships. They have since gone on to claim a further five drivers’ and six constructors’ titles. Wolff explained that at the start of each season, all of the senior staff members take 48 hours offsite together to redefine their objectives. He said: “we look at our values, our mission and our visions, we look at the functionality of the organisation and we come out with a list of objectives for the coming season, both personal and team objectives.” Wolff highlighted that underpinning this was the necessity to manage their talent and reinvent the organisation without destroying what they already have today. “What we try to achieve now is to maintain our status as the team to beat,” he continued.
