Leaders in Business
  • Membership
  • Events
  • Meet our Members
  • Club Rules
  • Mentoring Series
  • Get in Touch
Login
  • Leaders Meet: Innovation
  • Events
    • Leaders Week London
    • Leaders Sports Awards
    • Leaders Club Events
    • Leaders Performance Institute Events
    • Leaders Meet: Innovation
  • Memberships
    • The Leaders Club
    • Leaders Performance Institute
  • About
    • Careers
    • Contact
I’m a sports leader:
  • Off The Field For those focused on the business of the sport View more
  • On The Field For those working with an athlete or elite team View more
  • Login
    • Leaders ClubThe membership for future sport business leaders
    • Leaders Performance InstituteThe membership for elite performance practitioners
  • Newsletters
Leaders Club Leaders Leaders Club Logo
  • Membership
  • Events
  • Meet our Members
  • Club Rules
  • Mentoring Series
  • Get in Touch
Login

13 Jul 2022

Articles

‘We Focus Too Much on Standards in Coaching’

Chris Scott, Senior Coach of the Geelong Cats, discusses the balance of challenge and support, as well as the blend of long and short-term goals, in high performance environments.

By Sarah Evans
  • Pushing the players hard every day is not sustainable
  • Open, honest and respectful conversations are crucial for successful culture
  • Player empowerment is important but the coach must take ultimate responsibility

High performance environments are all about balance

Clubs and people are often judged heavily on whether they win or lose, and of course winning is every team’s goal, but the context for each team, and opportunities they might have are so different, explained Chris Scott, Senior Coach of the Geelong Cats in the Australian Football League, at our Sport Performance Summit in Charlotte back in 2020. “We focus in too much on standards, it’s important, but only one part of the high performance environment” stated Scott when delving deeper into what makes a successful team environment. He emphasised that if you only look to drive standards in training, then you miss out on some other crucial aspects which make up a winning team such as psychological safety, wellbeing and most importantly enjoying playing the sport. “You need to be really clear on when to push, but it needs to be balanced off with the work outside of those hard periods,” he added. If the players are dreading turning up to training every day, you’re not going to get the best out of them, and pushing them hard constantly, is an unsustainable model.

When to prioritise the future over short-term success

One of Scott’s biggest strengths is his ability to collaborate with a large group of staff and players. This skill is crucial when dealing with a wide range of players, with many being only 17 years old, to those in their mid-30s approaching the end of their careers. Being able to provide messaging and alignment for that broad spectrum of players is a key attribute for a successful coach. One of Scott’s first priorities was to “embrace change, and transition young players into the team.” However, when bringing in youth, you need to have older players move on, and managing those transitions can be very challenging. Scott emphasised that it is crucial to articulate that plan to the wider squad and make it very clear to the older players “they weren’t just going to be thrown on the scrap heap.” It is so important to give the older players the respect they deserve and manage the transition effectively, so the team can be successful both in the short and long term. How this transition is managed also has a huge effect on the mid-range players, and their perception of how they will be treated when they come towards the end of their careers. So having these conversations in a really open, honest and respectful way is key.

When to empower the players and when to use your expertise as a coach

Player empowerment as a concept has grown more and more popular as a coaching method, and numerous teams see great success when it is adopted. However, Scott explains that how and when you empower your players can be crucial, and also how the context of your own environments play a big role in this. “Fundamentally I work for the players as a coach, so what they believe is best for their performance is of paramount importance,” said Scott. But, he caveated this with saying that ultimately the coach needs to take the final responsibility and had to set the overall principles by which the team is aligned. It also depends on the make up of the team. If you have a squad who are very individual and you give too much responsibility to the whole squad, the result will be people pulling in different directions and no cohesion. Scott explained that the most effective way to marry player empowerment with cohesion was to “make sure the views of the most influential players are congruent to the ways the senior leadership want to lead the club”. Finally, understanding when to empower the players and ask for their feedback and when to take the lead and use your own expertise as a coach is critical to success.

Go to home
Follow us on Instagram Follow us on LinkedIn Follow us on X

Contact

Leaders UK

Tuition House
27-37 St George's Road
Wimbledon
SW19 4EU
London
United Kingdom

Enquiries Line: +44 (0)207 806 9817
Switchboard Number: +44 (0)207 042 8666

Leaders US

120 W Morehead St # 400
Charlotte
NC 28202
United States

Enquiries Line: +1 646 350 0449

Leaders

  • Contact
  • About
  • Careers
  • News
  • Privacy Policy
  • CA Privacy Rights
  • Cookie Notice
  • Website Terms of Use

Leaders Club

  • Membership
  • Events
  • Meet our Members
  • Club Rules
  • Mentoring Series
  • Get in Touch

Latest

Your Privacy Choices

© 2026 Leaders. All rights reserved

  • Privacy Policy