Premiership Rugby’s CEO and Pepsi’s Director of Sports Marketing (North America) and Expedia Group’s Director of Football and Music Partnerships.
Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.
As a tumultuous Premiership Rugby season rumbles on, the league’s CEO, Simon Massie-Taylor, joins the show to discuss the challenges of running a major domestic league, the future direction of the sport and his gameplan for raising rugby union’s profile in England.
And then from 34:47, Melissa Duhaime, Director of Sports Marketing for Pepsi in North America, and Liseli Sitali, Director of Football and Music Partnerships at Expedia Group, join our hosts James Emmett and David Cushnan to explore the sponsorship market – what’s working, what’s not and where’s the real value to be found.
Listen to the podcast below, and subscribe today on iTunes, Stitcher, Spotify or your chosen podcast platform. You can also click here to watch the broadcast in video.
