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| Sep 22, 2014
The future of sports marketing

Claire Williams, Deputy Team Principal, Williams F1 and Dermot Boden, Chief Brand Officer, Citigroup are the latest additions to the speaker line up for the Leaders Sport Business Summit on 8-9 October 2014 at Chelsea FC in London.

As the Summit fast approaches a sell out for yet another year, Claire and Dermot join the likes of Roel De Vries, Corporate Vice President and Global Head of Marketing, Communications and Brand Strategy, Nissan; Gianni Infantino, General Secretary, UEFA; Hans Erik Tuijt, Global Activation Director, Heineken; Melissa Rosenthal Brenner, SVP Digital Media, NBA; Karl-Heinz Rummenigge, Chairman of the European Clubs Association and FC Bayern Munich; Dave Coplin, Chief Envisioning Officer, Microsoft; Christian Deuringer, Director Global Brand Management, Allianz; Shaikh Salman, President, Asian Football Confederation; Dave Finocchio, Co-Founder and General Manager of Bleacher Report; Erick Thohir, Owner and President, FC Internazionale Milano; Russell Wolff, Executive Vice President and Managing Director, ESPN International and more.

With over 1500 director level delegates descending on Stamford Bridge for the flagship event, the Leaders Sport Business Summit serves as a platform for sport’s most senior executives to learn from the best, whilst sharing their own experiences and building a valuable network of relationships with the industry’s most influential professionals. 

In a session dedicated to the future of sports marketing, Leaders look to Claire and Dermot for answers to big questions on sponsorship and marketing. Discussing the changing needs of partners and the ins and outs of constructing a well-established brand identity, Claire and Dermot explain what it takes to make your organisation stand out in a crowded marketplace and look ahead to the future of the sports marketing scene. 

James Worrall, CEO, Leaders commented: “As sports marketing continues to evolve, capturing the attention of consumers is no easy feat. We look forward to hearing from Claire and Dermot about the marketing tactics that work for their organisations.”

The Leaders Sport Business Summit is an exclusive invite only event, with 1500 places available to Director level executives in sport worldwide. To register your interest for the event, or to learn more about Leaders Sport Business Summit, please enquire below…

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