selected by Leaders to deliver customer experience at future events
The Works have over 25 years’ experience in sport with high profile clients including FIFA, UEFA, COMNEBOL, NBA, Carlsberg, RFL, Honda, CONCACAF and more. The brief involves taking the new Leaders brand and delivering a unique customer experience for all delegates, sponsors and exhibitors by designing inspirational conference stage sets, high impact venue branding and experiential networking environments with the first major event being the Leaders Sport Business Summit over 8th and 9th October 2014 at Chelsea FC, London.
James Worrall, CEO, Leaders commented: “Having invested significant time and money on the rebrand of our business, it was very important to choose a design agency who understands how to bring our values and identity to life within our branded Leaders events for the benefit of all participants. With a wealth of experience and client roster in sport which is second to none, there is no better agency than The Works to achieve this and we are delighted to have agreed a long term partnership with Roy and his team.”
About The Rebrand of Leaders
Leaders recently revealed a major rebrand to complement its growth strategy over the next five years.
The strategic rebrand unifies all events and related activities under the master brand name ‘Leaders’ which has a new trademarked aspirational identity. There are a number of sub brands including ‘Leaders Meet’ – for smaller intimate gatherings where the focus is on networking – and ‘Leaders Insight’ where reports, industry surveys and exclusive video interviews will be made available to the community.
A new strap line entitled ‘Worth Knowing’ is a play on both Leaders’ commitment to the sharing of knowledge, but also a reminder that Leaders itself has strong relationships with some of the most prominent people and organisations in the sports industry. Additionally, the domain name Leadersinsport.com has been purchased to create one centralised hub for the Leaders community, a place where all exclusive video interviews from the world’s leaders in sport will be available alongside information about all of the different events in the Leaders portfolio.
The business has been restructured to service two distinct groups in sport; those professionals involved in the business side of sport and those on the performance side. Leaders said the rebrand allows it to increase the number of sports business and sports performance events around the world, whilst retaining its “distinct identity and stamp of quality”. It also retains the flexibility to operate in new sectors outside of sport, such as media, technology and entertainment, to create a diverse events and networking business as it grows over the next five years.