What we learned about turning underperformance into success at the Leaders Sport Performance Summit.
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A rich seam of answers ran through both days of this month’s Leaders Sport Performance Summit at the Kia Oval in London.
We listened to speakers from various sports organisations discuss their responses to setbacks. Teams including Chelsea, Racing 92, Harlequins and the Sydney Swans laid it all on the table. Several explained how they managed to turn things around.
Stephan Lewies, for example, captained a Quins team to victory over Saracens in October; their 17-10 win ending a miserable run of eight consecutive defeats to their Premiership rivals.
“Coming off a record like that,” said the South African lock, “you often look for answers in the wrong place.” Lewies explained that season after season Quins would change their usual approach when facing Saracens. This season they stuck to their guns and it paid off.
“When the pressure came on in this game, [we turned to] something we’d done for the whole season, for years previously, versus something new in the pressured moment.”
Kudos to Quins, but neither they nor anyone in sport has dealt with the difficulty of landing a probe on Mercury or the conundrum of trying to thaw a microscopic strand of ice on the lens of a space telescope 1.5 million km from Earth.
For Carole Mundell, the Director of Science at the European Space Agency [ESA], such stories represent another day at the office. Crisis after celestial crisis is routinely averted on Mundell’s watch by some of the brightest minds in astrophysics.
Of ESA’s triumphant run-in with the intrusive ice, she said: “Data gives you information. Information gives you knowledge. Knowledge only gives you insight and wisdom for action if you really understand what it’s telling you and how to interpret it with your own experience on top of that.”
Mundell feared impostor syndrome when stepping onto the Oval stage but her words instantly resonated with an audience of coaches and practitioners.
They also lead us nicely back to our original question: how do you turn setbacks into springboards? We bring you six interrelated smart tips from across both days of the summit.
1. Find the right skills to help you in a crisis
How does it feel to be under the cosh in your role? What tools do you lack in those moments? Carole Mundell has allowed herself to be shaped both by the crises she’s confronted and the organisation she leads. Instinctively, she’s a creative scientist, a physicist with the urge to investigate independently. Yet her work at ESA requires her to think like an engineer and commit to the team; these newly acquired skills have proven crucial in moments of crisis.
Carole Mundell
2. Seek key allies above you
Racing 92 were treading water in France’s Top 14 league when they appointed Stuart Lancaster as Director of Rugby. Lancaster, whose tenure began in 2023, was hired to transform their fortunes, but faced considerable obstacles. Language was one, culture another; he also knew he’d be working under his predecessor, Laurent Travers. Nevertheless, Lancaster felt that he was “pushing on an open door” thanks to the quality of his coaching work with England (2011-2015) and, in particular, Leinster (2016-2023).
The big question he asked himself was: should he tiptoe in or smash down the door? As Racing’s revival required more than a cosmetic makeover, he opted for the latter. With the help of his French coaching staff, Lancaster introduced a new working week, a new playbook, and called time on Racing’s long lunch culture. He could disregard those who labelled him an ignorant ‘Anglo-Saxon’ thanks to the relationships he forged with Travers and the Racing board.
Stuart Lancaster
3. Who are your key influencers?
The Sydney Swans had to dust themselves off following their 2022 AFL Grand Final defeat. John Longmire, who this week stepped down as the Swans’ Senior Coach, led them back to the Grand Final again this year. Since leaving London, he has handed the reins to his assistant Dean Cox, who will renew the team’s fight for a first flag since 2012. The factors that propel a team one season will not necessarily apply the next, but Cox is sure to emulate Longmire in learning and applying the lessons from another painful defeat. In dealing with setbacks, Longmire always leaned heavily on the key influencers in his “ecosystem”.
John Longmire
4. Don’t be afraid to let the wrong people walk away
When Chelsea won the Champions League in 2021, the club would not have expected to slump to a 12th-place finish in the Premier League just two years later. Nor would they have predicted the organisation narrowly avoiding oblivion and a subsequent change of ownership. Bryce Cavanagh was hired as Performance Director in the summer of 2023 and, while he has long been considered one of the best in the business, an arduous task awaited him.
He admitted his presence created a sense of risk and vulnerability in some quarters, but he was fair in setting out his stall. Some relished the challenge of staying to help build a fresh performance strategy (a work in progress, he admitted), but others sought roles elsewhere. Cavanagh was willing to let them go.
Bryce Cavanagh
5. Have the difficult conversations quickly
As captain of Harlequins, Stephan Lewies regularly faces difficult conversations. They are of added importance when the chips are down and tempers are frayed. Time and again, as Lewies explained, he has been able to plot a path out of disharmony by being proactive, acting fast and ultimately putting the team first. A leader should also strive to understand multiple points of view without leaping to conclusions.
Stephan Lewies
6. Prioritise your stress and emotional responses
Success and failure both present psychological and emotional challenges. In 2021, the UK Sports Institute introduced its ‘Performance Decompression’ tool to help athletes and support staff transition back to daily life following intense competition periods. The tool consists of four phases: first there’s the post-event ‘hot debrief’ followed by ‘time zero’, which, as the UKSI website explains, focuses on ‘restorative care in a soothing place’; then it’s ‘process the emotion’ and, finally, a ‘performance debrief’.
The tool can be used anywhere. British 1,500m runner Jake Wightman, for example, chose a sofa in a Twickenham café to unpick his underperformance at the Tokyo Olympics. A year later he was world champion and, while there was much more to it, psychologist Sarah Cecil believes the tool helped Wightman to plot his comeback. She and the UKSI’s Head of Performance Psychology, Danielle Adams Norenburg, are also happy to teach their tool to any individual or organisation who may find it useful.
Sarah Cecil
As Brisbane’s Damien Austin said, the Kansas City Chiefs quarterback has proved a useful reference point for a Lions team that sees high performance as a 24/7 pursuit.
The players and staff stand in awe of the Kansas City Chiefs quarterbacks’ postseason exploits, but Google images of a topless Mahomes with a less-than-perfectly-chiselled figure provide conversation-starters on training, performance and nutrition.
“He’s considered the GOAT at the moment and he’s basically got a ‘dad bod’,” said Damien Austin, picking up on the term Mahomes has used to describe his own appearance. As a three-time Super Bowl MVP, Mahomes is clearly doing the right things, and Austin, who is Brisbane’s High Performance Manager, was simply illustrating how highly attuned his athletes are to the demands of their own high performance.
“We educate the players about acute-chronic workload,” he told an audience at February’s Leaders Sport Performance Summit at Melbourne’s Glasshouse. “They know about injury management, they know about their programmes and why we do what we do.”
Brisbane are one of the best teams in the AFL; and a premiership, their first since 2003, is a realistic target. It’s a far cry from the mess Austin inherited when he first walked through the door in November 2015. He came from the Sydney Swans with a remit to revamp Brisbane’s high performance setup, but it would prove to be easier said than done. “I came to the harsh reality that we were very different.”
Brisbane rock: not all it’s cracked up to be
In 2016, Chris Fagan was appointed Brisbane’s Senior Coach. He initially focused on the physical, technical, tactical and psychological elements that could give him the biggest bang for his buck.
The team also decided to fake it until they made it; “stealing” ideas from individuals and teams, including Usain Bolt, Eluid Kipchoge and the San Antonio Spurs. Austin said: “These people reminded the players what some teams did and we mirrored [their actions and philosophies] until we could develop our own.”
They even brought a large rock to Springfield Central so that the players could ‘pound the rock’ in the manner talked about at Gregg Popovich’s Spurs, where a rock takes pride of place at the entrance to their practice facility. It brings to life the Spurs’ belief that it is not the final strike that cracks the rock but the hundred blows that came before.
While it makes for a stirring scene in San Antonio, Brisbane’s rock did not hold up its end of the bargain. “Every now and then the players would have a crack at it but the rock wasn’t hard – it kept breaking – we had to get another rock!”
On the field, the team continued to lose most weekends. “We called ourselves ‘the happiest bunch of losers’.” While Fagan’s first two years were characterised by turbulence and continued turnover, the atmosphere gradually improved because the people that stayed (or joined) believed in the direction of travel.
The team had long since resolved that at least no one would outwork them. It was their founding philosophy. Players were pushed out of their comfort zones (Brisbane introduced 3K time trials when 1K or 2K were the league norm) but given all the necessary support to prepare. Additionally, no other team had to train in the oppressive heat of the Brisbane summer (routinely reaching 29˚C/84˚F) but the local climate was reframed as a performance advantage.
The team also began to measure everything they could. “I’ve never been in a programme where strength results or running results from the general running session were put up in team meetings so much,” said Austin.
Little victories were celebrated along the way. “If a rookie player benched 60 kilos for the first time it was a pretty big deal.” The players enjoyed their progress. “It could not be us just harping on and on [otherwise] those early losses could have taken their toll.” Instead, as results turned, it led to a firm bond between the players, many of whom are locals who happily spend their downtime together.
Eight years on from teaming up with Fagan, Austin defines high performance very differently. “In the early days we would say ‘let’s do the basics and get as many gains as we can to attract younger players and hopefully they perform later down the track’. Now we’re looking for the finer edge. How we can improve our weaknesses? If you were to play us, how would you as an opposition coach or stats department play against us? Years ago we would not have looked at that.”
Best foot forward
Under Fagan, Brisbane have become known for their growth mindset and fearless approach. The staff have worked continuously to remove the fear of failure, with sessions that demanded players kick off their weaker foot being a prime example. Such efforts underlined that this was a psychologically safe environment. “Those sessions weren’t pretty, but there was an acceptance that you’re going to fail; but don’t be fearful of it. Learn from it,” said Austin, who also explained that players now routinely run their own training sessions and both give and receive performance feedback. “Leadership is not about being the best. Leadership is about making everyone else better.”
Nevertheless, for all their progress, Brisbane’s major defeats have been frustrating. These include semi-final losses in 2019 and 2021 and preliminary final reverses in 2020 and 2022. They bounced back to make the Grand Final at the MCG in 2023 but their narrow defeat to Collingwood that afternoon still rankles and they are determined to make amends. They have put their belief in a 24/7 approach to high performance to bridge that four-point gap. “You need to live it, endure it, deliver it. You need to do everything off the field, look at how you manage it; be involved and make the best out of it.”
Patrick Mahomes would no doubt approve.
Is wellbeing the centrepiece of your high performance work?
In this Performance Special Report, which is brought to you by our Main Partners Keiser, we explore the work of organisations who have taken steps in that direction. We delve into the thorny issue of athlete challenge and support and ask where the balance should sit, we look at the admirable efforts of the AFL to inculcate wellbeing literacy in their young athletes (who have a ‘business as usual’ attitude to the topic), we look at the sterling efforts being made on behalf of the oft-forgotten coaches and high performance staff, and, finally, we ask what is coming down the road in this space as teams cotton on to the performance advantages.
Complete this form to access your free copy of Human Flourishing, which features insights from the World Series-winning Texas Rangers, Harlequins, the AFL, Australian Institute of Sport and a selection of world-renowned academics. They offer a snapshot of their work while openly admitting there is much more to do. Nevertheless, the performance benefits become clear across these pages.
We bring you insights, reflections and a range of tips from the Brisbane Lions, San Antonio Spurs, Melbourne Business School and beyond.
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The renowned leadership consultant was onstage at the Leaders Sport Performance Summit at Melbourne’s Glasshouse speaking about her book The Leading Edge, in which she proposes a framework for leadership based on notion that when we are able to lead ourselves we are better equipped to steward others through periods of change and development.
An audience of more than 200 Leaders Performance Institute members sat with rapt attention as Ransom joined coaches and leaders from organisations including the Brisbane Lions, San Antonio Spurs and Melbourne Business School, all of whom laid out how they are working to ensure their people can navigate the shifting sands of high performance in years to come.
“Research suggests some of the most in-demand skills by 2030 will be how we work together, connect, and build empathy,” Ransom continued.
Here, in light of those skills, we explore eight ways those who took to the stage are working to future-proof their teams.
The recent renaissance in Australian cricket – the men’s and women’s teams are reigning world champions across four different formats – has not been a happy accident. Andrew McDonald and Shelley Nitschke, the head coaches of the men’s and women’s teams respectively, stressed the need for thorough performance planning, skilful execution and finding the space to pick up lessons along the way.
Andrew McDonald, Head Coach, Australia men’s cricket team
Shelley Nitschke, Head Coach, Australia women’s cricket team
Next steps:
Burnout is a universal problem, with New Zealand and Australia suffering some of the highest rates in the world, according to leadership consultant Holly Ransom. She argues that while stress is inevitable, and can be abated, burnout can be entirely avoided. In her view, the conditions necessary for eradicating burnout stem from empathetic leadership and, when a leader adapts their habits, it gives permission for others to do the same.
Holly Ransom on the notion that we can’t sustain leadership, without leading ourselves first.
Next steps:
1) Complete an energy audit – when are our natural highs and lows in a day, and how are we using them?
2) Establish your building blocks – do the little things that help you build momentum.
3) Set your micro-breaks – take time to get mini hits of new energy.
Kit Wise of the Royal Melbourne Institute of Technology [RMIT] and Budi Miller of the Theatre of Others, an innovative performing arts company, were invited onstage to share their approaches to fostering creativity and risk-taking in their environments.
Professor Kit Wise, Dean, School of Art, RMIT
Budi Miller, Co-Artistic Director, Theatre of Others
Next steps:
The New Zealand All Blacks and San Antonio Spurs are worlds apart in sporting terms but share numerous commonalities when it comes to bringing to life and sustaining a winning culture. Beyond results, both are renowned for creating environments where people and innovation flourish, as the All Blacks’ Mike Anthony and Spurs’ Phil Cullen explained.
Mike Anthony, High Performance Development Manager, New Zealand Rugby Union
Phil Cullen, Senior Director of Basketball Operations and Organizational Development, San Antonio Spurs
Next steps:
New Zealand Rugby have identified five factors that enable their group to flourish:
1) Connection – players take pride in serving their community.
2) Balance – the group looks for learning, stimulation and edge.
3) Fun – a big part of balance.
4) Learning – athletes learn by doing; so what environment will facilitate the best learning?
5) Family – the organisation has worked to bring families in while also helping them to understand the expectations of an athlete in high performance sport.
The Spurs have their three core values:
1) Character, which is based on values.
2) Selflessness, which is culture-focused.
3) ‘Pound the Rock’. A metaphor inspired by 19th Century Danish-American social reformer Jacob Riis. His Stonecutter’s Credo perfectly captures the Spurs’ drive for championships:
“When nothing seems to help, I go and look at a stonecutter hammering away at his rock perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that blow that did it, but all that had gone before.”
The Stonecutter’s Credo, Jacob Riis
The Brisbane Lions men’s team, under the stewardship of Senior Coach Chris Fagan, have in recent years returned to prominence for the first time in a generation. Amongst the factors responsible for their rise is their ability to out-learn their opponents, as High Performance Manager Damien Austin explained.
Damien Austin, High Performance Manager, Brisbane Lions
Next steps:
Models for change are all good and well – change is inevitable, so perhaps they are entirely necessary – but what are some of the so-called ‘soft’ factors that enable a leader to influence change? Professor Jen Overbeck was on hand in Melbourne to dispense some tips for explaining and justifying change to others.
Jen Overbeck, Associate Dean, Melbourne Business School
Next steps:
Wellbeing and performance are indivisible, yet there is more we can all be doing to ensure our people can flourish. At the Glasshouse, Emily Downes of High Performance Sport New Zealand and Sonia Boland from the Australian Institute of Sport provided an insight into their work helping people to thrive amidst the challenges presented by high performance sport.
Emily Downes, General Manager – Wellbeing & Leadership, High Performance Sport New Zealand
Sonia Boland, National Wellbeing Manager, Australian Institute of Sport
Next steps:
As women’s sport continues to evolve, the system will need the athletes and the coaches to fill the spaces created. Given the hitherto piecemeal approach to developing women’s sport, and the often misunderstood differences between men and women athletes, this is far from a given. Helene Wilson of High Performance Sport New Zealand and Tarkyn Lockyer of the AFL are two individuals meeting this challenge head on.
Helene Wilson, High Performance Sport New Zealand
Tarkyn Lockyer, Australian Football League
Next steps:
There are several traits that all teams can look to adopt in their pursuit of performance.
They include the ability to have honest and open conversations, an emphasis on behaviours that build trust, and a belief in the collective before the individual.
As with much of performance, they are often easier said than done but most teams understand their importance and continue to work towards those qualities in their daily work and habits.
Here, the Leaders Performance Institute lifts some insights from our vaults that we hope can help you to plot a course with your teams. We are not saying that all the athletes and coaches in the examples cited below have nailed it, but their approaches may help you to stay on track.
‘Great cultures are built on connection’
Adelaide Crows midfielder Rory Sloane served as team captain between 2019 (when he was co-captain alongside Taylor Walker) to 2022 and, with time, learned the skills to handle difficult conversations in a way that put his teammates at ease.
Sloane had fewer concerns about his on-field captaincy than he did his off-field abilities. “Off-field stuff has always been my challenge absolutely – that’s something that I’ve always had to work on massively over the years,” he told an audience at Virtual Leaders Meet: Evolution of Leadership in 2021. “I wasn’t someone that loved confrontation at all, and that’s where I worked really hard over the years just on my relationships with people to be able to then have those conversations.”
He cited the influence of renowned American leadership specialist Brené Brown. “There was something she said: ‘Sit next to someone when you’re having those conversations rather than across’; because I reckon I used to always come across very aggressively, so sitting next to someone was something that really helped me just have those conversations.”
Sloane’s development as a leader was aided by Dan Jackson, who was appointed the Crows’ Leadership Development Manager in 2020. “We’ve spent a lot of time talking about connection, and it’s a theme I keep seeing across elite sport, and also across corporate organisations – great cultures are built on connection,” said Jackson.
Another with a keen sense of the importance of connection was three-time World Series winner and 10-time MLB All-Star David Ortiz.
During this 20-year career in the US, the Dominican helped to transform the fortunes of the Boston Red Sox. During that time, he came across innumerable prospects in Spring Training, each hoping to play alongside a man who would enter the MLB Hall of Fame in 2022 in his first year of eligibility.
One such hopeful was Leaders Performance Advisor Bobby Scales, who joined the Red Sox’s Spring Training at Fort Meyers in Florida in 2007. Having been handed the number 76 (“an awful number”) Scales knew he needed to do everything in his power to impress Manager Terry Francona and the Red Sox’s decision-makers.
“I would arrive at 5:30am for the workouts that typically didn’t get started until 9am because you never know what might happen. Lift, eat, sort equipment, adjust to any changes, whatever needed to be done,” wrote Scales in 2002. “I remember the third or fourth day of camp at about 5:50am. I had just changed into shorts and a t-shirt and, out of the weight room having finished his workout, comes ‘Big Papi’.
“‘Hey, what you doing here? It’s too early,’ he said in a deep voice with a heavy Dominican accent.
“‘Papi’, I said, while pointing to the #76, ‘man, unless you’re early they forget about you!’ Part of me was kidding, part of me was dead serious. His answer was something that I’ll never forget.
“‘Nah, you get invited to this camp, you have a chance to help us win a World Series and we gonna do that. Get your bat… let’s go hit!’
“He didn’t know me from the next guy but I was in that clubhouse and I had the same uniform on. At this point of his career he had been a three time All-Star, a World Series champion and a World Series Most Valuable Player. At 6am he was changing his shirt post-gym workout and heading to the batting cage.
“With his actions he was saying ‘we win things around here, this is how we work and you’re part of it’. This was his routine and he was going to do this whether I was in the building or not. I happened to be there so this was his opportunity to show me the culture in the building without saying a word. Leaders such as ‘Big Papi’ act with intention because they have a vision of where they see themselves and their club and a clear plan of how they can get there.”
‘Without connection, it falls short’
James Thomas, who currently serves as Director of Performance Services at Manchester City, told the Leaders Performance Institute how he worked to engender trust in the coaches with whom he has worked as a performance director.
“Unless you spend the time to build the connection with somebody I’ve often found it falls a little bit short,” said Thomas in 2022 while still serving as Performance Director at British Gymnastics.
“I’ve always taken the time to stand next to a coach during training, watch, ask questions, be inquisitive, and give them a sense that I’m interested rather than coming in and make a big change. It might not need a big change, but unless you talk to people and find out, you’ll never really know. It’s probably quite simple, but I just stand, watch and ask questions and try to be humble. I’ve come in, I’m not going to fix everything for anybody, but I’ll happily try and help. But I need to know about what you feel, what you think the issues are, and what you think doesn’t need fixing. What you think is great and really sacred to the sport, what needs to be maintained for the next few years.”
Sometimes, it is not even the head coach who is the prime source of the information needed – a point to which Leaders Performance Advisor Meg Popovic, who previously worked with the Toronto Maple Leafs, makes with reference to equipment staff.
“They’re always connected to the pulse of the players,” she wrote in 2022. “These staff team members know the make, model, year, brand, variability, and functionality of every piece of equipment a player uses or wish to try out. They understand the engineering, while finding delight in the new trends in the market that have the potential to improve performance and evolve the sport. They are applied-historians of the industry and the trusted mechanics whom players rely on to tune up, repair, and remodel themselves as living, breathing, sporting machines.”
They are vital and often put themselves out in long and arduous shifts and, Popovic recommends that coaches demonstrate their appreciation on a regular basis.
“This group wants to be (and should be) acknowledged personally for their long hours and often difficult, unseen efforts,” she continued. “A thank you, a coffee, or helping hand could quickly relieve resentment and amplify the energy flowing in this very important staff group. Also, as they are of the giving-type, asking equipment staff how they’re doing could go a long way as their innate way of relationship is to be in the service of everyone else’s needs, requests, and demands.”
Such traits can have a profound impact, although they take some work. “Anyone involved in elite sport knows that you can’t get to the elite level without systems,” said Jackson. “I mean building in routines that become habits and then those habits just become natural.”
The second day featured Google, the Australian Institute of Sport, Rugby Australia, Melbourne Symphony Orchestra and Wharton People Analytics discussing team cohesion and frameworks of success and more.
In partnership with

Across the course of two days, we sought to break down this theme by watching a live environment in practice, exploring frameworks and perspectives on how to recruit talent for your environment, the power of teaming and how it drives collaboration and teamwork, and insights from different industries on how to design, shape and evolve environments.
Here are the key takeaways from the second day.
(Day 1 takeaways here.)
Session 1: The Cohesion of Teams – What Are The Secrets of Effective Collaboration?
Speaker: Benjamin Northey, Principal Conductor in Residence, Melbourne Symphony Orchestra
Session 2: Change & Transition – How to Lead When There is a Shift in Behaviours
Speaker: Reb Rebele, Senior Research Fellow, The Wharton People Analytics initiative
Bringing the Framework to Life
Session 3: Fostering Googleyness – How to Recruit & Retain for a World Class Culture
Speaker: Tova Angsuwat, Recruiting Lead, Google
Keys to defining culture:
Tips for recruiting and retaining top talent
Session 4: Inclusive Environments – Can High Performance Sport Create a Culture of Belonging?
Speaker: Matti Clements, Acting Director, Australian Institute of Sport
Takeaways from the development of strategy: belonging
Vision & core values:
HP 2032 and belonging levers:
Session 5: The Application of Knowledge – Making Learning a Successful Process
Speaker: Eddie Jones, Head Coach, Rugby Australia
Further reading:
Check out the takeaways from the first day here.
29 Nov 2022
VideosThe third session of the 2022 Leaders Sport Performance Summit at London’s Twickenham Stadium saw Roger pick Craig’s brain around his approach to coaching, how he works with his athletes, and the importance of coach wellbeing.
“Having a mentor is key. I would video every session, so I could watch it back and reflect, and constantly look to get better. As coaches we review the game a lot but we very rarely review ourselves and the processes behind the programme.”
In this Member Case Study Virtual Roundtable, Dan Jackson of the Adelaide Football Club discusses his work helping the team to define, assess and change team culture.
Recommended reading
How the Brooklyn Nets Put their People at the Heart of their Culture
Belonging: The Ancient Code of Togetherness
Framing the Topic
In this Member Case Study format of our Virtual Roundtables, Dan Jackson, the Head of Leadership and Culture Development at the AFL’s Adelaide Football Club, spoke about the relationship between environmental profiling and evolving team culture. Dan is a former professional AFL player and he explained how his own experiences of the high performance environment as a player has influenced his work to evolve team culture with the Crows.
Dan framed the session by breaking it down into three parts:
Assessing culture
What is ‘culture’?
“Culture is both a dynamic phenomenon that surrounds us at all times, being constantly enacted and created by our interactions with others and shaped by leadership behaviour, and a set of structures, routines, rules and norms that guide and constrain behaviour.” (E. Schein, 2004)
Jackson’s definition: “Culture is a reflection of how a consistent group of people behave in a particular environment over time.”
In assessing the culture of a group, there are three cultural pillars:
Changing culture
Unfreeze
Cognitive restructure
Evolve
Cultural trends
Members’ thoughts on current trends:
Jarrad Butler of Connacht Rugby and Rory Sloane of the Adelaide Crows describe the main dynamics at their respective clubs.
The club, which draws its five-player leadership group from a list of 45 decided to give youth a chance in 2020.
“Couple of guys who have been part of the leadership group over the previous four years stepped aside to let some of these young kids develop,” said Sloane.
Adelaide finished bottom of the AFL ladder in 2020 – a fact that left Sloane, as captain, “stung” – and decided to turn to youth to renew their fortunes. In this context, it made sense to empower some of the younger players on the list.
“We’ve still got a lot of leaders without titles,” he continued, “But yeah, five official leaders.”
Sloane is joined onstage by Jarrad Butler, the captain of Connacht Rugby, where their eight-strong leadership group takes responsibility for driving standards and behaviours. Together, they explore the creation of leadership groups at Adelaide and Connacht and the main dynamics involved.
Democracy
Leadership groups tend to be elected by athletes from amongst their peers and neither Adelaide nor Connacht are any different. “At the start of the year there was a questionnaire on who do you think leads by example on the field, who do you think is the best communicator, the guy that holds the most people to account,” said Butler of the process that saw Connacht’s eight-person group appointed for the 2020-2021 season. “We kind of ticked boxes that we thought [represented] values that we wanted to have as a group, as a team, who do you think best kind of ticks that box. And we tried to put a group together that then covers a whole lot of those bases, so we didn’t want just a whole bunch of guys that are all maybe very good at the same areas, so that was important.”
Regular meetings
“What we’ve been trying to do is catch up at least once a fortnight just to get on the same,” said Butler. “I think where we fell short, especially when the seasons for us dragged on, you kind of get caught just going through the motions a little bit and you forget to catch up. “We’ve have a meeting where we all get together and these guys aren’t really on the same page, and you’re seeing that come out in the performances as well and you’re like, well we haven’t got together in four weeks [so] no wonder we’re not on the same page at the moment. So we found one of the first challenges I guess was being diligent and actually catching up with each other, and again it’s one of those things where Andy Friend, our head coach, he was like ‘well it’s up to guys if you want to get together, we’re not going to chuck something in your diaries for you – either you do it or you don’t,’ and we learnt early that if you’re not going to do, then everything else starts slipping by the wayside as well.”
Learning dynamics
Butler explained that leadership groups also have a vital role in ensuring learning and development of understanding because there are times when a coach’s impact can be limited. “It’s one of those things where you’re in a meeting and you’re getting – you know, the defence coach comes up, the head coach, and they’re showing clips and clips and clips – it’s easy for things to get watered down,” said Butler, who discussed the balance of challenge and support with Sloane in more depth here. “For the main session, we [often] get one of the players, usually one of the leaders, early on they would do the review of the session, and they would come up with the clips. This year, it’s been a little harder to have these meetings with Covid, but still, coming up with clips and sending them out because we’ve found that when you’re getting told by your peers, when they’re highlighting something I think it holds more weight than when you’re getting it from a coach for whatever reason.”
Spread the load
Butler also makes the point that their duties extend beyond performance or rugby and it is important that the playing group does not allow a mere handful of individuals manage tasks for the group. “I think the main thing is that we all took on something that wasn’t rugby-related,” he said, “so it wasn’t falling on the same guys. So one guy would link up with the team manager on if there was any issue around travel or things like that, someone else would link up with the kitman, if there were any issues; and it would just mean that we haven’t had the same conversations with a whole bunch of people unnecessarily. So it helped kind of disperse that load as well, so it wasn’t falling on the same blokes. Because imagine, you know, there’s all those guys that are happy to do everything if you ask them to, but it’s not fair to them as well. So it’s all about lightening the load.”
27 Jul 2022
ArticlesJarrad Butler of Connacht Rugby and Rory Sloane of the Adelaide Crows provide an insight as captains of their respective teams.
He was on the cusp of his 21st birthday, in 2012, when he joined the Queensland Reds on a short-term contract to help cover for a recent spate of injuries.
Leadership was not on his mind at the time. “When I was at the Reds, early doors, it was kind of hard to say because when you’re just fresh out of school and you’re just kind of getting in there you don’t really see what’s going on behind-the-scenes as much,” Butler told an audience at Virtual Leaders Meet: Evolution of Leadership in June 2021. “You don’t really see the conversations that are being had, you just kind of see what’s happening on the field, and I’m just wondering around trying to do my job, do it really well.”
The Reds had won the Super Rugby title the previous season and the training sessions were an eye-opener for the young Butler. “I remember some guys that were maybe my age now getting into me about something that I might’ve done on the training field and just how much that rattled me a little bit as well,” he continued.
“It’s one of those things where I reflect on it and [tell myself]: ‘actually, I think I did the right thing there, but what could I have done better?’ and then maybe have a conversation after the training session and kind of tease out what happened and get a positive from it.
Butler tries to bring this dynamic to his interactions as Connacht captain, a role he has held since 2018. “It’s one of those things where you don’t really notice at the time until you’re reflecting on it,” he added.
The scenario is familiar to session moderator Dan Jackson, the Leadership Development Manager at the AFL’s Adelaide Football Club. Of Adelaide, he said: “We talk about this model of care and candour, if you criticise people all the time and you’re just ruthless, then, yeah, you’re driving standards but people eventually are just going to turn a shoulder on you because they know that there’s no love there, but [after] showing that care and making sure there’s a standard of love, then you can be as candid as you need, because then it’s a gift rather than a slap.”
Two years later, in 2014, Butler joined the Canberra-based Brumbies, where he briefly played alongside the team’s captain, Ben Mowen. Butler described Mowen as a mentor, someone who was able to drive standards, while also being able to put the proverbial arm around a player’s shoulder.
“He just kind of nailed it somewhere in the middle,” said Butler. “I think that first and foremost, is he was just a really good guy, as he was someone that would come down to Canberra and he would help you move into your place and he would want to have a coffee with you, and, you know, that’s crazy when you’re 21 years old, you’re the new guy there and you have this guy wanting to genuinely meet you and be a friend.
“But then when he got onto the field, he was an animal and he was ruthless on the field, performed at a consistently high level. So being able to find that balance there I think was the most interesting for me, and seeing that there’s not just one way to skin a cat.”
Relationships enable difficult conversations
Joining Butler and Jackson is Adelaide captain and midfielder Rory Sloane. At the time, Sloane was in his third season as captain (including one as joint-captain alongside Taylor Walker) as the Crows embarked on a rebuilding project to restore the club to AFL prominence.
Sloane had fewer concerns about his on-field captaincy than he did his off-field abilities. “Off-field stuff has always been my challenge absolutely – that’s something that I’ve always had to work on massively over the years,” he said. “I wasn’t someone that loved confrontation at all, and that’s where I worked really hard over the years just on my relationships with people to be able to then have those conversations.”
He cites the influence of renowned American leadership specialist Brené Brown. “There was something she said: ‘Sit next to someone when you’re having those conversations rather than across’; because I reckon I used to always come across very aggressively, so sitting next to someone was something that really helped me just have those conversations.”
It is an attitude that Jackson promotes around the Crows’ enviroment. “We’ve spent a lot of time talking about connection, and it’s a theme I keep seeing across elite sport, and also across corporate organisations – great cultures are built on connection,” he said.
Sloane readily admitted that results were not good enough at the time, and the Crows remain a work in progress (Sloane himself suffered an ACL injury in April), but he explained to the virtual audience that it was important to get things back on track through building those team bonds.
“We finished on the bottom of the ladder last year [2020], for the first time at the club and, in my first year as captain that stung massively,” he said. “And we got some feedback from guys in our football club, in our leadership, where we [felt we had] lost our way, our identity as a football club, where everyone used to know that we trained hard and we had this ruthless edge as a footy club.”
The players convened, in their own free time during the off-season – Covid restrictions at the time prevented interstate and overseas travel – and trained three or four times per week. It consisted of activities such as practice games, Pilates, and boxing sessions. “We look for opportunities to be together,” he continued. “It’s everything that comes into that connection whether it be [socialising] or something as simple as [listening to] music.”
Jackson sheepishly commended Sloane for his work on himself as a leader, for accepting that he did not automatically know how to manage difficult conversations with teammates. “You’re humble in this space, Rory, and I know you keep accounts of when you’ve chatted to your teammates – and you’re not running an Excel spreadsheet – but you’re checking in with guys you haven’t checked in with in a while, just calling or sending a text and making sure they know that you care so that you can have those hard conversations.”
Butler is of a similar mindset and drew parallels between his time at the Brumbies and his current tenure at Connacht, where he arrived in 2017. Both are clubs based in relatively remote parts of the country, with smaller populations, and founded by their respective federations as ‘development’ teams – a home for players who were not as highly sought after by other teams but who retained significant potential. Yet the Brumbies are Australia’s most successful team in Super Rugby and Connacht were a particularly tough proposition for most opponents long before their 2015-16 PRO12 title.
He said: “You’re usually a bit further away from your family, you get better connection with each other just off the bat because you’re all there for the same reason – you’re there because you’re trying to prove people wrong. Maybe you have a little chip on your shoulder; and I’ve found that being on the other side of that, when you actually know somebody you get a better connection with them. It makes it easier to have those hard conversations.”
Player power
Both Butler and Sloane speak of leadership groups drawn from their playing groups. In Connacht’s case, it consisted of eight players; in Adelaide’s, five. Beyond their responsibilities for driving standards and behaviours, theirs is a vital role in ensuring learning and development of understanding because there are times when a coach’s impact can be limited.
“It’s one of those things where you’re in a meeting and you’re getting – you know, the defence coach comes up, the head coach, and they’re showing clips and clips and clips – it’s easy for things to get watered down,” said Butler.
“For the main session, we [often] get one of the players, usually one of the leaders, early on they would do the review of the session, and they would come up with the clips. This year, it’s been a little harder to have these meetings with Covid, but still, coming up with clips and sending them out because we’ve found that when you’re getting told by your peers, when they’re highlighting something I think it holds more weight than when you’re getting it from a coach for whatever reason.”
The impact of your peers can be multifaceted, as Sloane illustrated when discussing the culture that was developing under Adelaide’s Senior Coach Matthew Nicks, who took the team’s reins in 2020. “His whole philosophy around football is: how can you help someone else there?” said Sloane. “And that’s not just around football, that’s around life as well, and I think that’s the biggest shift in mentality I’ve seen in our players.”
Jackson encouraged the team to celebrate those moments of selflessness, which quickly became part of the Adelaide routine. “It’s literally nothing special,” said Sloane. “We’ve had a couple of sessions this year and, at the end of the year, we might recognise a few guys for what they’ve done to prioritise someone else. It literally just became something that’s picked up by other players now, and we’ve noticed it, and I think it’s something that’s starting to become infectious.
“I’ve spoken to DJ [Jackson] about this, [and the important thing] is actually to just reward someone for something that you’ve seen and making sure you’re still instilling those habits, because, yeah, if it goes unnoticed then at times it may not become engrained, so that’s something that I think goes down incredibly well.”
He asked Jackson to elaborate and the Adelaide Leadership Development Manager provided an apt summary.
“Anyone involved in elite sport knows that you can’t get to the elite level without systems,” he said. “I mean building in routines that become habits and then those habits just become natural, and that’s something that you guys are leading impeccably as a team.”