From day one of his tenure as Senior Coach Chris Fagan has sought to align the team’s leaders, engender a sense of collective ownership and establish a culture where learning is prized.
Not only was he walking into a foundering team (it is rare for a coach to inherit a winning environment) but he was keenly aware that his own modest playing career meant that he arrived with less coaching clout than some of his AFL peers.
“I felt like I had to work harder to earn the players’ respect,” Fagan told an audience at Leaders Meet: Australia in February.
For all that, he was no novice. The reputation he had built at Hawthorn (first as Head of Coaching and Development, then as General Manager of Football Operations) between 2008 and 2016 is what attracted the Lions in the first place.
Fagan, with typical self-awareness, understood the assignment. “I think the key is when the players realise that you’re just there to help them and make them better and that’s what you’re going to bring to work every day,” he continued.
“I think it makes it easier to coach them. They know that you’re on their side and you want them to be as good as they can be, both as athletes and people, which is what I tried to do in the early days. I think that works and resonates with young men.”
The first two seasons on Fagan’s watch were poor but from 2019 onwards they have made finals each year. In 2024, they won the Grand Final; in 2025, they won it again for good measure.
As such, few are better placed to answer one of sport’s most pressing questions: what is it that environments that sustain success do?
Fagan has ensured that four factors work in his favour.
1. Everyone understands their value and how they can contribute
Fagan recalled his arrival at the Gabba ahead of his first pre-season. “I wanted to develop a group that could almost coach themselves and lead themselves, but we were far from that when I first walked into the club,” he said.
His first move was to arrange an interview with every player. “I had three questions: what’s good about this footy club? What’s not so good? And if you were me and you were in my position, what would you do to make it better? I wanted to start that way because I wanted everyone to understand that for our club to get better, everyone had to play a role and that you would be listened to.”
It took him two months to sit down with everyone. “Some interviews went for two hours, some went on for 20 minutes,” he explained while looking at Lions co-captain Harris Andrews in the Leaders audience. “He can probably remember his interview,” Fagan said, addressing Andrews directly. “He probably didn’t say too much then. Mate, you’d be there for an hour now, wouldn’t you?”
That moment of levity between the coach and a veteran player demonstrated how successful Fagan’s efforts have been on that front.
He added: “The idea was to go ‘well, we’re all in this together, we’re going to build it together, and we’re going to find out what’s not working and we’re going to talk about what we can do to get better; and that’s the way I wanted to start because that’s the way I wanted to continue.”
Nine years later, the personnel have changed but, as Fagan said, “it’s still that club to this day.” Those interviews still happen and buy-in remains strong. “It’s a force. It’s not one person, such as the coach, doing the job. It’s a whole lot of people getting it done.”
2. Failure is framed as a learning opportunity
In reflecting on that first round of player interviews back in 2017, Fagan remembers being staggered by some of the responses.
“Some of the players said that it was better to be in rehab and not playing than to be playing, which I was astonished by,” he said. “It probably said something about the culture of the club and that it wasn’t necessarily a safe place to work at being the best version of yourself. So these were strange things to hear, but I knew that you could fix those things with a bit of work. It was just going to take a bit of time.”
Two elements were critical: Fagan needed to remove the fear and ensure that the team was learning from its failures (of which there were plenty in those first two years).
“I always like to think that we almost failed our way to the top,” he added, while emphasising the importance of a growth mindset. “We learned so many lessons along the way and, in the end, we were able to hold up some silverware because I think we treated failure in a really sensible way at our footy club, because it wasn’t easy in the early days.”
Fagan has joked in the past that his team in 2017 and 2018 were the “happiest bunch of losers” having won just five games in each campaign. Their fortunes were transformed from 2019 onwards when they won 16 games. “We went from being a team that couldn’t win to a team that could win home and away games; from being a team that couldn’t win finals to a team that can now win finals.”
3. Everyone is aligned from the boardroom to the locker room
Behind the scenes, Fagan quickly worked to build relationships with the Lions’ CEO Greg Swann and former Senior Coach Leigh Matthews, who joined the board upon his retirement.
“I arranged to have dinner with those two men and their wives once a week; and we’ve been doing that for nine years,” said Fagan. “It’s been invaluable because I’ve got two allies that work amongst the board; and people at higher level at the club that have always been able to tell my story and tell the story of the team to those who needed to know it. So I’ve always felt very safe in the entire time I’ve been at Brisbane because I took that approach.”
It was not necessarily something that would have occurred to Fagan earlier in his career. “I would have been just so into the team and working at that level that I wouldn’t have thought it was important to manage up, but it is incredibly important because those people can help you.”
4. External noise is dismissed in the face of facts
Fagan is noted for his calm pitch side demeanour. “Leigh Matthews always says to me in terms of coaching that the coach has to be the calmest person in the place even though you’re not,” he said.
It is part of Fagan’s efforts to manage the external noise around his team. “In this country, there’s a lot of experts out there who comment on the game and their favourite activity is trying to bring coaches down. Your job as a coach is to bulletproof your environment against that and always deal with the facts,” he continued.
“I think that’s always helped our players and our coaching group to stay on track when you lose a few games and it gets a little bit rocky, which it always will during a football season. You never know what’s around the corner, but you’ve just got to build your culture.”
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2 Jun 2026
ArticlesAlignment, the question of performance outcome vs performance growth, learning and adaptive leadership were all on the agenda of the Leaders Performance Institute in May.
Take the club’s 2-1 home defeat to Bournemouth in early April, which was widely perceived as one of the team’s worst performances of the campaign.
The team looked and felt exhausted, which was not necessarily helped by their Manager Mikel Arteta’s ferocious work ethic and increasing demands on the training pitch. It was a period when injuries mounted too.
But as reported in the Independent, Arsenal attacking midfielder Eberechi Eze, approached his boss and told him in so many words: ‘we can do this, but we need a bit of space’.
To his credit, Arteta listened and though they lost at rivals Manchester City the following weekend, there were shoots of promise in that performance. Arsenal would win their remaining five matches and clinch the title by seven points from City.
They then came within a penalty shootout of winning the Champions League in Budapest.
Arteta swore in the aftermath that Arsenal will be back; and one suspects he might listen to his players a little more readily in the future.
Which brings us on to happenings at the Leaders Performance Institute in May, where a consistent theme has been the prioritisation of athlete needs, hopes and expectations.
Let’s dig into it.
Quote of the month:
A lot of coaches are either overdoing the teaching so there’s not any learning taking place or there are too many missed opportunities for the teaching and learning. It’s also changing the perception of the teacher; I’m doing it to you versus facilitating learning.
So said the head of coaching at a British university. He then raised the question of timing. “Do you jump in straight away? Do you wait till the end of the session and reflect? Do you wait till the next day and do some teaching and learning?”
It was an important consideration for a Leaders Virtual Roundtable that focused on what it takes to create an impactful and effective learning environment.
Read the breakdown here.
Insight of the month:
We’ve actually had our coaches start to record 10 to 15 minute videos, send them to players beforehand, and then the actual talk becomes them being able to reflect and digest the information.
So said a player development manager from Major League Baseball at a Leaders Virtual Roundtable where members discussed working with younger people.
Younger generations of athletes (as well as coaches and other staff members) are digital natives and teams would do well to lean into this.
Another voice from MLB, a sports scientist, told the table:
I think there’s definitely a difference in terms of how I have had to learn to communicate with them and include them in various decisions and thoughts along the way — and I’ll be the first to say I fumbled royally multiple times at first.
Read the full session summary here.
Good to know I:
But not everything is collaborative. I think we oftentimes confuse it, but we don’t want collaboration all the time.
So says Teena Murray, the Senior Vice President of Integrated Performance Support at US Soccer. She made the point that when a team has a shared mental model, individuals understand their domain, they know where there’s overlap and where there’s room for collaboration.
She wants her staff to be able to ask themselves “when am I the leader? When am I working in collaboration with another area, whether it’s nutrition, mental performance or sports science with strength & conditioning?” The answers provide “a clear understanding of who owns what but ultimately knowing what it is that we’re trying to deliver upon and what are the target outcomes that we’re really trying to reverse-engineer with all of our processes.”
We caught up with Murray as US Soccer prepared to make its new National Training Center in Fayetteville, Atlanta operational.
She explained why US Soccer aims to be ‘radically aligned and seamlessly integrated‘.
Good to know II:
Jeff Pagliano of Management Futures hosted a virtual roundtable where he gave members some tools to help them become better adaptive leaders.
In part, it means recognising issues when they emerge and tackling them in a calm and methodical manner.
He shared with the table the two types of problem that tend to exist in high performance and what makes each distinct:
Pagliano then gave the table a series of hypothetical performance problems and asked them to decide if their nature was technical or adaptive. They were:
“These are the kinds of exercises I find to be really insightful because it helps me as a facilitator get a sense of where they’re coming from when they’re approaching leadership and change management,” said Pagliano.
Read more here.
Finally…
Paul Downes, the GM of Basketball New Zealand, described his approach to his first hundred says on the job. He argues that the idea that a new or transitioning leader can transform an organisation in the first 90 (or 100) days is unrealistic.
Read the first instalment of Downes’ miniseries here.

Image used courtesy of Basketball New Zealand.
Coming up for Leaders Performance Institute members:
18 Mar 2026
ArticlesThe Professor at the London School of Hygiene & Tropical Medicine explores how leaders should act when faced with incomplete information.
Adam Kucharski posed this question to bemused members at the 2025 Leaders Sport Performance Summit in London.
“Fortunately, we’ve got some data we can draw on here,” he added while presenting a graph illustrating the results of a study that showed a positive correlation between the amount Cambridge colleges spend on wine and their students’ exam results.
“Now, I suspect a lot of you are thinking ‘hang on, just because two things are correlated doesn’t mean that one thing is causing the other’; and you’d be quite right. But it doesn’t mean this data is useless, because if one can understand the consistent relationships between things, we can make predictions.” In this case, if they can spend more on wine they can also likely spend more supporting their students.
“If the college has a higher wine spend, it’s plausible that they will have higher exam results, not because one thing causes the other, but because you’ve understood that relationship to make a prediction.”
However, there are limits to just relying on prediction when making decisions. In sports science, for example, an injury risk model cannot tell a coach what to change in training. “‘You want to know ‘why is it happening?’ and ‘what can I do about it?’”

Adam Kucharski speaking at the 2025 Leaders Sport Performance Summit.
Over the course of half an hour, Kucharski, a Professor at the London School of Hygiene & Tropical Medicine, explored the craft of decision-making as influenced by information availability and behaviour.
“How certain is enough?” he asked. “How do we weigh the different ways that we could be wrong or weigh up the potential to get more information? Then, crucially, how do we think about the communication of that? And in terms of the ambiguity around uncertainty, being able to evaluate our judgements and ultimately get those ideas and innovations into the hands of the people who can make best use of them.”
He encouraged people in sport to consider a range of factors.
Perfect clarity is rare
Hindsight is 20:20, which leads to what Kucharski calls the “fundamental problem of cause and effect”. He said: “You only get to see one version of reality. You take an action, you see the outcome, you don’t get to rewind reality, not take that action, and then see what happens next. You never get to observe the counterfactual.”
Injuries offer a good opportunity to understand cause and effect in sport. With this in mind, Kucharski cited a 2020 study by economist Ian Gregory-Smith on the connection between labour and productivity and how this relationship is impacted by the ‘exogenous shock’ of injuries [because they occur unpredictably and allow causal inference].
“Starting quarterbacks are paid ten times what the backup is,” Kucharski continued, “but if the star quarterback is injured and the backup is used, the team is not ten times less likely to win.” The actual figure is closer to 30% less likely, but that could still be the difference between a losing season and a lucrative playoff run.
NFL teams understand this. “What they found is it’s pretty well balanced in terms of the additional money they pay their star quarterbacks versus the financial loss they estimate if that quarterback isn’t playing. So it seems, at least in this analysis, a reasonably efficient market.”
Some risks are worth taking, some are not
The NFL study is instructive but, as Kucharski said, “we don’t always get the luxury of treating everything with that level of detail.” At some point someone must make a decision with incomplete information.
He told the story of William Sealy Gosset, an English statistician who was hired by Guinness in 1899 as the brewery sought to make their brewing more consistent. Gosset’s job was to help improve crop selection, yield consistency, quality control and the stability of fermentation processes through statistical analysis.
He developed methods that enabled brewers to draw reliable conclusions from small amounts of data. They needed a way to tell whether differences in quality, crop yield or fermentation were real or just random noise, even when they only had a handful of samples with which to work.
“Gosset was a pragmatist,” said Kucharski. “He didn’t like the idea that we needed to demand high certainty for everything.” Unlike some of his contemporary statisticians, Gosset believed that context was key.
Kucharski agreed. He said: “It depends on the situation that we’re dealing with, it depends on the impact of the decision. How much might we lose if we’re wrong? It also depends on how hard it is going to be to go out and collect new evidence. Some datasets are easier to get than others.”
It should not be a “one-size-fits-all” threshold. “You’ve got to be careful that you don’t just end up wanting more and more evidence that’s fairly inconsequential to decisions; there’s a risk you end up over-analysing.” On the other hand, “if there’s a large cost to being wrong and it’s easy to collect evidence, then you should demand that certainty.”
Leaders in sport, Kucharski explained, are likely to face high-impact decisions where it’s hard to gather additional evidence and build higher confidence. “In those situations, as well as making use of your judgement, the evidence you have available, you also need to be careful where you set the threshold for action.”
Inaction is also a decision
Set your bar for action high and you’ll avoid bad ideas, but you may also miss out on something groundbreaking.
“There’s a temptation amongst leaders to want more certainty,” said Kucharski, “but that in itself is making a decision. If you never make a decision unless you’re 100% confident, you won’t take risks or make progress; and that requires us to think more deeply about what we mean by being ‘wrong’. What are the different ways we could be wrong and how do we balance them?”
To illustrate his point, Kucharski referred to Albert Einstein’s irritation whenever his papers were peer-reviewed following his emigration to the United States. This was in stark contrast to his experience in his native Germany where, to cite one example, Max Planck, the founder of quantum theory who also served as Permanent Secretary of the Prussian Academy of Sciences, promoted Einstein’s early research on relativity through the academy’s journals, always without recourse to peer review.
“Planck’s philosophy was it’s better to set the bar low and get ideas at the price of making some mistakes than set it too high and miss out on both,” added Kucharski.
A leader must assess the trade-offs and decide which metrics define success.
‘Weasel words’ help no-one
Sherman Kent co-founded the CIA’s Office of National Estimates (ONE) in 1950. A year later, as Kucharski told the audience, the office published a report entitled ‘Probability of an Invasion of Yugoslavia in 1951’. It concluded that there was a “serious possibility” of a Soviet invasion that year.
Kent later asked the different analysts involved what numerical probability they had in mind when they agreed to that phrasing. Their answers ranged from 1:4 to 4:1.
“He got quite frustrated with this,” said Kucharski, “he said ‘in intelligence, like in a lot of crisis and decision-making environments, you don’t get certainty and clear facts; you often have to use judgement’. He noted that people hate being pinned down to judgements; and they use ‘weasel words’.” These are intentionally ambiguous or misleading turns of phrase.
Kucharski admitted he had been guilty of using weasel words himself in the past. “The value in pinning people down to a judgement is it allows you to evaluate their judgement, particularly under uncertainty.”
Your network is critical when selling decisions
Kucharski argued that it is critical for leaders to balance the interaction between evidence, people and methods of communication.
“It’s not just about models,” he said. “It’s about how they interact with people; those end users.”
Leaders should look to create a “network effect”. “If you get the flu, you probably got it from one specific person; but ideas and the adoption of innovations don’t work like that. There’s a lot more need for social reinforcement.”
It helps to build credibility (“if you hear about something independently from lots of people, it gives you increased confidence about it”) and social legitimacy (“you might believe something is true, but if other people aren’t acting like it’s true, you might be less likely to act”).
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16 Mar 2026
ArticlesHead Coach Johann van Graan took the club from crisis to the podium in under three years. Here, we explore how closely he embodies Bernard M Bass’ popular idea.
The South African, then with Munster, had agreed to become the Head Coach at struggling Bath in December 2021.
A few days later, he switched on the TV only to see Bath go 0-28 down after just 25 minutes of their Champions Cup tie with Leinster.
It prompted the Everest comment, as Van Graan told an audience at the 2025 Leaders Sport Performance Summit in London.
“My oldest boy was worried,” he said onstage. “He almost broke into tears and he said ‘no, we can’t go to Bath’.”
Van Graan took the reins at Bath’s Recreation Ground six months later on 11 July 2022 and, over the next three years, led one of the most remarkable transformations in English rugby history.
By the end of the 2024-25 season, Bath had lifted three trophies: the European Challenge Cup, Premiership and Premiership Rugby Cup.
Here, we explore their ascendancy under Van Graan through the lens of transformational leadership theory, which was made popular in the mid-1980s by American scholar Bernard M Bass, an expert in leadership and organisational behaviour.
Transformational leadership theory has gained traction in the world of high performance in the subsequent four decades and, here, we take the four core dimensions of Bass’ model of transformational leadership (‘the four I’s’) and ponder how they define Van Graan’s work at Bath.
The four I’s of Bernard M Bass
1. Idealised influence
The transformational leader is admired for ‘walking the walk’. They embody qualities their followers want in their team.
In several respects, Van Graan is the embodiment of Bass’ idealised influence. He strives to be a role model of authenticity, fairness and purpose. By the same token, he is not merely a charismatic leader and does not see himself as a hero, even if he told himself at the start of his coaching career in 2023 to “back yourself because no one else will”.
“There’s a quote by Pep Guardiola,” said Van Graan. “‘This beast called football will eat you alive if you’re not always, always, always yourself’.”
Onstage, Van Graan repeatedly returns to the idea of authenticity; his views are sincerely held and he hints at the vulnerability expressed by the Manchester City Manager.
“It took me many years to figure out who I am first and then to become comfortable with that,” he continued.
This attitude has served Van Graan well in his nine years as a head coach working abroad, whether it was getting to grips with St Stephen’s Day rugby in Munster (“in South Africa on 26 December it’s the summer and you go on holiday”) or bracing himself to deal with Bath’s dire situation (“firstly, I had to understand the club’s issues”).
2. Inspirational motivation
Transformational leaders have the ability to inspire and motivate followers through fashioning and presenting a vision.
On his first day at Bath, Van Graan pinned a picture of the Allianz Stadium on the dressing room wall and said, “There’s no date attached to this, but we will get there”.
“I’m in,” said Bath hooker Tom Dunn in response, “but I’m not sure how we’re going to get there.”
It set the expectations suitably high and represented a compelling vision into which any rugby player could buy, not least a group with such raw potential.
For his part, Van Graan knew that performances and, later, the trophies would come when his team was bound by “connection, clarity and commitment”.
“One of the things we underestimate is what alignment truly looks like,” he continued. “I think we as coaches are sometimes scared of that word. We can never communicate enough. Do we really let people know what the standards look like? What the boundaries actually are? What are we actually going to attack?”
He also posed a question to the team’s leadership. “I asked ‘what does the club stand for?’ and nobody would give me an answer. I picked three words: ‘tough to beat’.” They made sense for a team at a low ebb.
“In a rugby context, most of us coaches go after the sexy stuff, but I think you have to go after the important stuff first. That’s defence, set pieces and managing your kicking game; ultimately, it’s a game where you have to go backwards to go forwards.”
Fast-forward three years, following that successful 2024-25 season, Van Graan turned to Dunn and said “we did this together”.
3. Intellectual stimulation
Transformational leaders challenge followers to be innovative, creative and open to new ideas.
Van Graan invited his players to challenge his thinking from day one.
With one player in particular, he played a game of ‘20 questions’. “I didn’t quite know how that was going to go,” he said. It led to a critique of the style Van Graan employed at Munster.
“His first question was ‘why did you kick so much at Munster?’ and I said ‘because we had the best lineout in the world’.”
Additionally, Van Graan runs an open-door policy. “You can make an appointment or knock on my door, come in, close the door, and in that way you can tell me anything. I won’t always agree with you but I will tell you exactly what I think.”
He will also listen. “We’ve all got two ears and one mouth,” he said, underlining the point.
“It’s very easy as a leader, specifically in a successful time, that you think it’s you. It’s not you. It’s the sum of all the others around you.”
Van Graan told the audience he has six mentors, one of whom is Frans Ludeke, whose coaching staff he joined in the mid-2000s at the Pretoria-based Bulls. In 2017, Van Graan flew to Tokyo to meet Ludeke and show him the presentation with which he hoped to win over the management at Munster where he had just applied to be head coach.
“Frans just said ‘you’re not going to get this job’. I asked why and he said ‘because it’s not you. You wrote on here what you think they want to hear. You’re not being yourself’.” Van Graan took the next 24 hours to rework his presentation and was ultimately successful in his candidacy. “I’m not saying it’s because of my presentation but Frans is someone who’s spoken into my life.”
4.Individualised consideration
Transformational leaders demonstrate concern for the needs and feelings of followers and help them fulfil their potential. They establish strong relationships and act as a supportive resource.
Van Graan, who recited a series of quotes during his time onstage, delivers a line from German philosopher Albert Schopenhauer: “talent hits a target no one else can hit; genius hits a target no one else can see.”
“I’m in no way saying I’m a genius,” said Van Graan. “The point I want to make is people want to dream, people want to belong, so you’ve got to give people hope, whether it’s players or staff, you’ve got to be able to see something first and then bring people along with you.”
He hoped to pursue that dream by co-creating a “new culture” at Bath. “‘Culture’ is a word that gets used by so many people. For me, it’s embracing everybody in the group, setting clear boundaries as to what you want and who you are. I guess what I’m saying is that it doesn’t matter where you’re from, what language you speak, the colour of your skin: everybody’s welcome at our club.”
This is particularly important when delivering bad news, such as telling a player their contract will not be renewed. In the past, he would make small talk. “Now, I walk in, shake your hand and say: ‘unfortunately, this will be your final season at the club’. I’ve become comfortable with the silence; and people respect that a lot more than not telling them.”
As part of Bath’s collective sense of trust, belonging and psychological safety, Van Graan encourages his players to take perspective. They led Northampton 21-18 with five minutes to go in the 2024 Premiership final and went on to lose 25-21. “We were six minutes from tasting greatness.” They walked out of Twickenham with their heads held high and, 12 months later, defeated Leicester Tigers 23-21 to win the 2025 final.
“We actually played a lot better in the final we lost than the final we won,” said Van Graan. “We haven’t reviewed the previous final at all. We spoke about how close we were but just moved on. The next journey had started.”
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18 Feb 2026
ArticlesIn his latest column, performance specialist Richard Young explains why the podium is merely the place where the work becomes visible.
What we’re watching was shaped long before now.
The medals being awarded at these Games were formed over months and years, through daily training sessions, ordinary conversations, and leadership decisions that rarely felt significant at the time. The podium is simply where all of that work becomes visible.
That’s why medals matter. Not as a destination, but as a standard that quietly shapes everything before the starting gate.
When a team commits to gold medal quality, the question changes. It is no longer “is this good enough?” It becomes “is this gold medal quality?” That shift sharpens judgment. It makes it easier to decide what stays and what goes. It creates the discipline to say no to additions that feel helpful but dilute the work.
Winter sport exposes this clearly. Conditions move quickly. Margins are tight. There is little room for correction. When athletes perform with clarity in that environment, it is rarely because of something added late. It is because gold medal quality guided training, recovery, and conversation long before they arrived.
The honesty of this standard matters. Gold medal quality does not guarantee the result, but there is no downside to holding it. It gives a team the best possible chance because the work has been measured against something that counts. And whatever happens on the day, you can walk away knowing the system reflected your best thinking and your best effort over time.
That is important because the Games have a way of revealing the truth. They do not create pressure; they concentrate it. They do not build your system; they expose it. Under that intensity, whatever has been repeated, clarified, and aligned over months and years becomes visible. What has been protected holds. What has been left loose shows itself.
I have seen this pattern many times and have helped teams address what is almost inevitable in the lead up to major events. Good intentions turn into noise. Leaders want to help, coaches want to protect, support staff want to add value. Meetings increase, plans are revisited, reporting expands. Activity rises while alignment begins to thin. Without a shared standard, every addition can be defended. With one, decisions become easier because there is something solid to measure them against.
I remember working with a winter sport programme that, from the outside, looked ready. The talent was there, the experience was there, and the resources were in place. As the event approached, small adjustments began to appear. Plans were refined again. Extra conversations were added. Senior leaders checked in more frequently. None of it seemed dramatic, yet the clarity that had carried them started to dilute. The athletes felt it before anyone articulated it. The system became busy, and when the moment came the performances were close but the medals did not follow.
The issue was not effort; it was the absence of a shared and protected standard. When everything feels important, the essential things lose their edge. The debrief circled around marginal gains, yet the real margin had slipped much earlier. At some point the team stopped asking whether each decision truly met gold medal quality.
Watching these Olympics, you can see the difference. Some teams are not louder or more animated, they are settled. Athletes adjust to conditions without drama. Coaches stay with the plan rather than reacting to every moment. Leaders are present and steady, not adding extra layers or distraction. That composure was built well before the Games. It came from hundreds of choices where gold medal quality decided what stayed in the system and what was taken out.
Across five Olympic cycles of research, one pattern was consistent. The best at repeat performance were also the best at saying no. They said no to late additions. No to unnecessary meetings. No to changes that did not lift the standard. They protected the gold standard when others were tempted to add. Their edge was not intensity. It was discipline around what mattered.
This is where medals matter. Not as pressure, but as a reference point.
When a shared standard is clear, alignment is not forced. A physiotherapist knows whether an intervention adds value. A coach simplifies a session without feeling exposed. An athlete speaks up because the question is not personal, it is principled. Does this meet gold medal quality? If it does, it stays. If it does not, it goes.
High performing environments stay simple as the demands increase. Winter sport tests that. Conditions shift. Schedules tighten. Margins are small. Anything extra becomes a load. Teams without a protected standard arrive still discussing basics. Teams who have done the work arrive clear on who they are, how they operate, and what they trust.
And that clarity does not sit with one leader! It runs through the system.
In environments where performances are repeated and sustained, leadership is not a title. Athletes lead themselves. Coaches lead learning. Practitioners lead their craft. Senior leaders protect the conditions. It only works when there is a standard everyone understands and can apply. Gold medal quality becomes the shared reference point. It is how distributed leadership holds together.
When leadership is shared in this way, pressure does not destabilise the system. People know what matters, decisions move quickly and conversations stay anchored. Simplicity is protected because the standard keeps pulling the work back to what counts.
Medals reflect the health of the system that produced them. Ignoring them does not remove pressure. It removes the reference point. The issue is not caring about medals. It is misunderstanding what they represent.
When medals are treated as proof of effort, people push harder. When they are treated as proof of control, people tighten their grip. When they are understood as the outcome of sustained quality over time, leaders look at the system. They ask what met the standard and what did not, and they adjust accordingly.
Across the five Olympic cycles of research, the repeat performers did this better than the rest. They reviewed their environment against gold medal quality and made decisions early. What needs lifting. What needs shifting. What needs removing. Questions that were visible as part of the daily work.
As these Games unfold, the competition is extraordinary. The margins are tight, the stakes are high, and the performances are world class. It is compelling to watch. But there is added value if we look under the hood. Beyond the podium and the headlines, we can observe the systems that hold when the pressure rises.
You can hear it in the interviews. Athletes speak with clarity about their process, not just the outcome. You can see it in their body language at the start line and in the finish area. There is composure. You can see it around the competition environment, in how teams warm up, how staff interact, how little needs to be said. None of that is accidental.
What we are watching is not only talent meeting opportunity. It is preparation meeting pressure. It is standards held over time. The best in the world are showing us what it looks like when a system has been built properly and trusted fully.
Gold medal quality is a way of deciding, leading, and working. It asks a simple question each day and requires an honest answer.
Over time, when medals matter, that standard shapes what becomes possible.
Enjoy the Games!
Richard Young is an internationally renowned performance advisor. He has been involved with 11 Olympics as an athlete, coach, researcher, technologist, and leader working across more than 50 sports and seven countries focused on sustained high performance. He has won international gold medals and coached world champions. He founded international performance programmes including, the Technology & Innovation programmes for Great Britain and New Zealand, and a Performance Knowledge & Learning programme for the New Zealand Olympic, Winter Olympic and Paralympic teams. Across seven Olympic cycles he has researched the differences between medallists and non-medallists, their coaches, support staff, leaders and the system they are in to unlock the keys that separate them from the rest.
More from Richard Young
Meaning Does Not Guarantee Medals, But it Strengthens the Behaviours that Make Medals Possible
Emily Scarratt and John Mitchell knew their England team could be world champions, they just needed the right environment to be able to prove it.
The centre had just competed in her fifth tournament (a joint record in the women’s game), claimed her second winner’s medal, and helped to complete an 11-year quest to bring the World Cup trophy back to England. It was almost the perfect way to bow out after 17 years as an international, 115 caps and a world record 754 points.
Yet she had only played 19 minutes of England’s campaign – all as a second half substitute in the Red Roses’ opening pool match; a 69-7 defeat of the United States in Sunderland.
“I’ve definitely been part of environments before where that kind of non-playing player can become quite negative and toxic,” she told an audience at the 2025 Leaders Sport Performance Summit in London.
“For a large part of my career, I was starting and therefore it’s very easy to say the right things and present in that way when you’re not under the stress of not being selected or not playing as much as you would like.”
Scarratt was joined onstage by England Head Coach John Mitchell, who in early February extended his contract until the 2029 World Cup and added Scarratt to his coaching staff.
The session moderator, Rachel Vickery, asked him what it meant to see Scarratt and her other non-playing teammates (known within the Red Roses setup as “pillar” players) celebrating with such vigour.
“I reflected that we actually hit the sweet spot with the culture,” said Mitchell. “Sometimes you don’t get that sweet spot and we might not get it again.”

Rachel Vickery (left) talks to John Mitchell (middle) and Emily Scarratt (right) onstage at the 2025 Leaders Sport Performance Summit.
Here we reflect on what Mitchell and the Red Roses got right for 2025.
He spoke up when something wasn’t quite right
When Mitchell signed up to become England Head Coach in 2023, his remit was to win the World Cup. He was a coach with a proven track record in the men’s game who had now been handed the resources and the players to deliver the Women’s World Cup on home soil.
But in 2018 and 2022 England had lost World Cup finals they could, or perhaps should, have won.
“The leading question was how do we get done what we haven’t through the years?” said Mitchell.
It involved integrating young talent (eight players made their World Cup debuts against the US) and tactical tweaks (they had been too reliant on their maul). Both required an environment that enabled the best team on paper to prove they were the best team on grass.
To deliver on that front, Mitchell and the team’s leaders landed on three guiding values: ‘courage’, ‘take the handbrake off’ and ‘be all in’.
These values inspired England’s veterans and new internationals alike. “If the top person genuinely believes that culture is important it makes a difference,” said Scarratt. “Potentially in previous campaigns that hasn’t been the case and culture could get a little bit sidetracked or lost along the way.”
Mitchell even spoke up when he spied a shortcoming in the players’ well-meaning desire to ‘do it for the girls’.
“My thinking was that emphasis might be slightly calibrated towards ‘me’ – not intentionally – but how do I get the girls to calibrate towards ‘we’?” he said. “Because if I inspire you and I’m inspired by you, isn’t that more important, more inspiring to the person next to you? We get the job done and then our voice around our individual ‘why’ will be far greater.”
The cultural tweaking never stopped
“It’s very easy to just pick values, put them somewhere and hope that people live by them,” said Scarratt. “Our values were genuinely threaded through a lot of what we did, whether it was medical presenting or S&C presenting” and, when you witness that, “it’s very easy to buy-in”.
Mitchell held difficult conversations when necessary, but all players and staff, Scarratt said, were expected to speak up when necessary “to nip things in the bud before they became potentially bigger.”
At the suggestion of leadership consultant Patrick Marr, Mitchell would ask his player leadership group and support staff on the eve of each international camp to tell him “who’s going to pull the cart forward? Who’s going to sit on the cart? Who’s going to hold up the cart?”
After an hour he would “come back and I’d see two or three players, plus a couple of staff, where our priority needs to go,” he said, adding “we would then decide on who I would speak to and who they would speak to.” For every player or member of staff, there would be someone who could bridge that gap and “communicate around standards of behaviour”.
Mitchell even danced on TikTok when duty called
If you’re an England supporter, you may have seen the TikTok video of Mitchell dancing with his players.
“I needed to show vulnerability,” he said of such moments, which was not something he considered as a younger coach. “I had to do things that I probably don’t normally do and join in with the girls on certain things.”
Psychological safety may start with players or their head coach dancing in the dressing room, but it ultimately manifests on the pitch during tricky spells or in performance meetings when a staff member has the courage to raise a performance issue.
Mitchell knew he had to lead from the front. “Sometimes you’ve got to be the leader of those actions before somebody else does them.”
That said, his belief in the power of the head coach has been softened (and his self-awareness amplified) by three decades in the sport. “You learn through emotional intelligence that you don’t have to be absolute or right when making decisions. Just use your people. Listen to your people.”

John Mitchell and Emily Scarratt shake hands as their session draws to a close at the 2025 Leaders Sport Performance Summit in London.
The team talked about the pressure they felt
For the first time, England openly spoke about winning the World Cup. It served as a pressure valve and, again, gave voice to their values.
“It might sound a bit silly but we hadn’t done that before,” said Scarratt, implicitly acknowledging how awkward the group felt at first about such an “un-English” sentiment.
As the English media and public latched onto the team ahead of the US match, the pressure grew. The players trained poorly on one occasion but, instead of dismissing it, they discussed it openly.
“I think we did a really good job of dampening it down by not not speaking about it,” Scarratt added. “By actually putting it out there and allowing people to know that other people felt like that.”
And Mitchell’s words after England eased through the gears on the opening night set the tone. He said: “There’s bigger games coming where teams will put even more pressure on us, so let’s take confidence from what we’re building and stacking as we’re going along. Our game doesn’t need to be perfect, it just needs to be effective, and that will win us the tournament.”
He was right and, looking to 2029, their goal is to win back-to-back World Cups, establish a legacy as one of women’s sports greatest teams, and to further grow the women’s game.
These lofty goals provoke three questions that Mitchell and England must answer: “What will earn the right? What will we keep and take forward with us? And then, thirdly, is what we what will we need to start again?”
What to read next
Meaning Does Not Guarantee Medals, But it Strengthens the Behaviours that Make Medals Possible
In the second part of his series, the British Olympic Association’s Paul Ford explains that while Games environments are challenging, Great Britain’s success is testament to stringent planning and preparation – and that athlete education is at the heart of it.
Athletes are compacted into a brand-new village of more than 16,000 people who are all subject to a constrained competition schedule in what amounts to 52 world championships in 17 days, all in the same city.
It’s almost like they are being set up to fail when they’re expected to deliver the best performance of their lives.
However, we like to flip this as an opportunity.
At the British Olympic Association we feel if we educate and mentally prepare the team for what to expect it can bring a performance gain. We unite all the athletes competing as part of Team GB while giving them the platform to perform to the best of their ability.
It builds on the concept of ‘One Team GB’ as I wrote here.
A part of something bigger
‘One Team GB’ is the idea that while Team GB is made up of various national teams and individuals – and the last thing we want to do is remove that individuality – we are all there united under the same common goal as Team GB. To perform at our best and inspire our Nation!
An awesome colleague, Olympian Georgie Harland, conducted a project with the help of Owen Eastwood, during the Tokyo 2020 Olympic Games cycle. They explored our Olympic heritage dating from the 1896 Athens Games. That process unearthed so many different stories, which say to today’s British Olympians: ‘you’re not the first to go to the Games, you won’t be the last either, but you are the next and you now have the opportunity to create your own story’.
More recently, our Athlete Services Manager, Olympic rhythmic gymnast Rachel Smith, evolved this with some exceptional work going into the 2024 Paris Games around generating a true sense of belonging for our future Olympians.
As a Sport team, we visit all the different sports in advance of the Games (our Games Ready roadshow) and talk about these stories going back 130 years and always bring it back to the idea that you have the opportunity to create your own story, leave your mark as an individual in your sport and inspire the nation and next generation.
We encourage athletes to think ‘you matter as an individual’ but also ‘you’re part of a collective effort, and most importantly, you belong here’. They have their individual focus, and being selfish is fine, but we recognise that we’re here as part of that greater common purpose. Bonded by the collective support of one another. This is hugely important when the pressure is so high. No one is on their own!
Looking forward, we will engage past Olympians to continue support this process because they can bring their own stories to life. The athletes of 2028 will recognise the stars of 1984 (when the Olympics were last in LA) such as Daley Thompson and Seb Coe. That peer-to-peer connection is so much better than me trying to tell the same stories alone third hand.
The Opening Ceremony: to go or not to go?
At an Olympic Games, there are certain things you can use as a performance boost. It might be attending the Opening Ceremony: if you walk behind the flag as part of Team GB it can be a massive ‘switch on’ moment ahead of going into competition. However, if you’re competing the next morning at 8:00am in the pool, attending the opening ceremony is not ideal preparation.
You must look at the opportunities afforded by the Games and tap into the bits that are going to build you up without compromising your preparation.
If it’s your first Games, it can be hard to understand just how these different experiences might affect you. You may be on your feet a lot more than normal, meaning your hydration may be lacking, as may your sleep, because you don’t necessarily go back to your room after training and you may stay up later than normal because of the Games ‘buzz’. You may well be looking at your phone and messaging people more so than normal in competition; all that blue light exposure may ruin your sleep quality.
We find that several first-time athletes will struggle to stick to their plan because they might see their role models or idols in other sports who are hugely successful doing something in the gym and they think to themselves ‘oh, maybe I should give that a go’. That’s a potential recipe for injury disaster.
We must prepare that message in advance and tell athletes that when the Games arrive, they must stick to their process because the performances will be there and the results will take care of themselves if they do so. Don’t deviate from the norm at the crucial moment!
When to land these discussions is the next question. Some sports, such as sailing and canoeing, will know their Olympians as early as September 2027; others, such as track and field, won’t select until May 2028. So the education journey we go on with the sailors and canoeists is long; we can plan out and get that right and drip feed it at the right times. Whereas the track and field athletes don’t want to hear anything about the Games because they’re not necessarily going. We must be smart in making the education bespoke and fit for purpose for each sport. Equally, some will want us to sit down and talk it through while others just want those short videos and podcasts. It’s finding out how the different cohort of athletes’ best digest information.
Athletes will already have their own coping strategies and, as with anything else that goes into the preparations, it’s about not trying new things at a Games. Their coping strategies shouldn’t be any different to what they normally are – it’s just that the amplitude of the noise is going to be greater than anything you’ve experienced before.
Our former Team GB psychology lead, Dr Kate Hays, in the build-up to Tokyo 2020, talked through ‘stress buckets’ and the ‘taps’ you place on that bucket are your coping strategies. Our thoughts remain the same: everyone’s release mechanisms will be different, but you need to know when to turn on those taps.
We encourage athletes, coaches and support staff to openly discuss their taps ahead of time so that they are both known and understood, and crucially, supported by their peers.
Blue days, white days
At the Games, we also arrange ‘blue days’ and ‘white days’ where athletes and staff wear Team GB attire of the corresponding colour.
It may sound autocratic, but it is deliberate – even if it’s harder at Winter Games because you’re in so many layers – and there is a rationale. If you walk into an unfamiliar space where you are unknown, it can be uncomfortable, particularly if you’re not from a team sport where the squads tend to move on mass. If you’re an individual fencer, archer or table tennis player, you might be there by yourself and it can be a lonely environment as mentioned – and the last place you want to be lonely is at an Olympic Games, stuck in your own head, when the pressure is mounting.
If you go into the dining hall on a ‘white day’, you’ll see the British athletes stand out against all the other national colours. It’s a safe and comfortable place for you to be part of; it says, ‘we’re all over here’. We tend to say where we’re going to sit each day but the blue and white does make it easier; and it’s not just in the dining hall but also when moving around the village. It’s a conversation-starter and you’ve broken down the barrier because you’re bonded by the kit.
In Paris, we also had our own barista in our Team GB Olympic block so that we could create this common space for people who are all there for the same reason together. You’re not forcing them out of their room but you’re offering it as an incentive.
Our role in performance preparation
We leave the technical work to the coaches, but we need to look at the whole performance picture: what does it take to maximise this and what facets can affect that? What can we tweak within the environment to facilitate comfort, safety, and ultimately enable people to be brave and thrive?
A fundamental part of how you prepare people to perform is as much about getting them mentally and emotionally ready of what to expect. Whilst the swimming pool at a Games is still 50m, and the athletics track is 400m long; it’s the bells and whistles around them that change. We help to prepare athletes and staff for what to expect of the ‘circus’ around them. Their belonging and sense of value to the team, and how by going into this together we can thrive when it matters most.
Paul Ford is the Head of Sport at the British Olympic Association. If you would like to speak to Paul, please contact a member of the Leaders Performance Institute team.
What to read next
5 Feb 2026
ArticlesIn this exclusive column, performance specialist Dr Richard Young explains that repeated high performance is driven not just by plans or systems, but by the meaning performers attach to their work.
These hold the work together and give people a sense of direction, yet across numerous Olympic cycles and my work with teams in many countries, something deeper has shown up again and again. Repeat performers live by a small set of values that give their journey meaning, and that meaning becomes the story they return to when things get hard. Plans can organise a campaign, but meaning organises the person, and when the person is organised, behaviour aligns with purpose, decisions become cleaner, and responses under pressure strengthen.
Values are not abstract. They sit under the story people tell themselves about why the work matters. When performers are clear on their values, the story they live by gains weight and coherence. Meaning forms around those values, and behaviour follows the meaning. High performance at its core is high quality communication, and that communication begins with the internal dialogue that shapes how people approach their craft, their relationships and their response to the environment around them.
I learned this early in my work with an athlete who became a repeat performer. She spoke often about why she was doing the work, not in long speeches or motivational lines, but in a simple story grounded in a few clear values she believed in. Those values shaped how she behaved each day. She arrived ready because preparation mattered to her. She trained with intent because craft mattered to her. She kept close to people who steadied her because connection mattered to her. When she spoke with her coach she spoke with ownership because responsibility mattered to her. When we reviewed performance she measured herself against her values and her story rather than emotion or expectation. Her story filtered the noise and held her attention on what she could influence, and it stayed steady right through from her hardest performances to her best performances.
This pattern has repeated across many sports, campaigns and environments. The data I collect from repeat performers compared to the rest shows a consistent thread: they carry a story that fits their values and the meaning they bring to their journey, and they speak from that story in ways that guide their behaviour. Their story gives shape to their days and coherence to their choices. It grounds their relationships and helps them navigate difficulty. They are not waiting for meaning to arrive. They are building it and living inside it.
Those who are new or underperforming also care deeply and work hard, yet often do so without a clear set of values or a meaningful story that holds the work together. When values are unclear, meaning becomes vague, and when meaning is vague, behaviour loses structure. People get pulled by changing circumstances, shifting expectations and the noise around them. They work with effort but without consistent, clear direction, which slows their progress and creates friction in the system. This is not a comment on motivation or desire. It is a matter of clarity. Values anchor meaning. Meaning anchors story. Story anchors behaviour.
The power of distributed leadership
We know that the story in high performance environments is more than narrative. It is how people make sense of the path they are on and the role they play in it, and this is where distributed leadership becomes essential. In Amplify I wrote about leadership from the front, which is not the authority of the leader but the agency of the performer. When people are clear on their values and the meaning they bring, they contribute to the collective story of the team rather than waiting for the team to give them one. This alignment accelerates the group because each person brings their own clarity into the shared environment. When people are unclear, they wait for meaning to come from the outside, and that waiting creates misalignment and slows the group when pressure rises.
Distributed leadership grows when individuals write the story they want to live, then bring that story into the environment to help shape the story of the team. It is a form of contribution. It lifts the standard of communication. It clarifies the system. It allows people to act with confidence inside their role and in service of the whole. A team of people who know their own story and the story of the team has more alignment and more collective intelligence than a team with one story and many passive recipients. The power of meaning becomes a competitive advantage when everyone is an author rather than an audience.
One experience stands out to me from a world championships preparation phase. The team had come through a long training block. Performances were mixed, and the meetings were becoming heavier as the event approached. You could sense the pressure beginning to close in. To reset the group, we asked each athlete to tell the story of their season so far, not as a performance review but as an expression of the values they were trying to live and the meaning they brought to their work. One of the younger athletes spoke first. He said his season was about learning how to prepare in the right way and becoming someone who took responsibility for his craft. His values were clear. Growth. Responsibility. Trust. His story immediately shifted the tone in the room. Others followed with similar clarity. They spoke about identity, family, commitment, team and progress. Meaning returned to the group, and with meaning came direction. The environment lifted. And the team leaders connected the individual stories and values to the ambitious story of the team was creating together; people saw themselves first, then saw a clear and inspiring connection to the team story. That shift carried through to their highest calibre performance due to their collective ability to respond and adapt under pressure. They had triggered a conviction and belief in a story they had not experienced before.
Belonging: built from a shared sense of meaning
Meaning is one of the strongest levers of behaviour. When people know the values they stand on, their story gains structure. When their story has structure, their behaviour aligns in ways that support agency, transformation and performance. When teams share a sense of meaning built from individual values and stories, belonging grows. Belonging here is not sentiment. It is foundational to team performance. It keeps the group connected when tension increases and when pressure and uncertainty lift; and helps people stay inside their ‘circle of importance’ rather than drift into the noise.
I often ask leaders and high performers a simple question: What is the story you want to be able to tell about yourself and this team or organisation at the end of this campaign, cycle or career? Their answer reveals their values, priorities and the meaning they bring to the work. It opens the door for the team to see the personal stories that sit underneath performance and the personal meanings that drive behaviour. Most importantly, it gives leaders the opportunity to connect these stories, deepen the shared meaning and align the group around something that feels true to everyone. This is where distributed leadership grows. When people speak from their own story, they lead from the front. They help shape the environment rather than wait for the environment to shape them.
The advantage of meaning follows a clear line. Values shape meaning. Meaning shapes story. Story shapes behaviour. Behaviour shapes performance. When each person knows what they value, understands the meaning behind their work and brings that meaning into the collective story of the team, the group strengthens. Performance lifts. Cohesion deepens. The system grows more resilient because leadership is no longer held by a few. It is carried by many. When people wait for meaning to come from outside, the system slows. Alignment weakens because the stories underneath the work are not visible or connected. Teams are transformed when personal meaning becomes shared meaning.
Meaning does not guarantee medals, yet it strengthens the behaviours that make medals possible. It brings clarity to decisions, alignment to relationships and consistency to daily work. It supports cleaner communication and steadier responses when pressure rises. When meaning is present, people move with intent, and when people move with intent, performance grows.
Medals matter, but meaning matters most.
Richard Young is an internationally renowned performance advisor. He has been involved with 11 Olympics as an athlete, coach, researcher, technologist, and leader working across more than 50 sports and seven countries focused on sustained high performance. He has won international gold medals and coached world champions. He founded international performance programmes including, the Technology & Innovation programmes for Great Britain and New Zealand, and a Performance Knowledge & Learning programme for the New Zealand Olympic, Winter Olympic and Paralympic teams. Across seven Olympic cycles he has researched the differences between medallists and non-medallists, their coaches, support staff, leaders and the system they are in to unlock the keys that separate them from the rest.
More from Richard Young
2 Feb 2026
ArticlesIn the first month of 2026 Leaders Performance Institute members discussed at length strategies for effective learning, the value in evidence-informed practice, and why your values should be the carrot, not the stick.
It was a lesson to all sleeping giants. Here was a team with the most losses in the sport’s history and, over the course of their 16-0 season, had compiled more wins than between 2020 and 2023 in total.
Indiana Head Coach Curt Cignetti spoke of a “paradigm shift” in the aftermath of the Hoosiers’ 27-21 defeat of Miami.
“People can cling to an old way of thinking, categorising teams as this or that or conferences as this or that or they can adjust to the new world, the shift in the power dynamic in college football today,” he said.
Cignetti was brought in ahead of the 2024 season and transformed the mindset of a team that had been treading water for decades.
“There’s got to be a lot of like-minded individuals who come together for a common purpose, and sometimes that belief has to be a little bit irrational,” said Indiana centre Pat Coogan.
“Especially in a place that hasn’t had success like Indiana. I’ve seen it, and I’ve seen the way this place has been characterised, and when Coach Cig got here, he believed, and he got people to believe. Sometimes people laughed at him and thought he was crazy, but that’s irrational belief. You’ve got to get people to buy-in and believe in the mission.”
With a host of senior players set to graduate, success may not be replicable in the short term, but Cignetti is ready for whatever comes next.
“Perfection is impossible to attain on a consistent basis,” he said. “But we’ll continue to take it one day at a time, one meeting at a time, one practice at a time, and just keep improving and committing to the process and showing up prepared, trying to put it on the field, and see where it takes us.”
It was a powerful message to kick off the year in sports performance and one that underlined the importance of the fundamentals while refusing to stand still.
Which brings us nicely to the happenings at the Leaders Performance Institute these past four weeks.
Insight of the month
‘What underpins successful teams across formats is not uniformity, but clarity of individual responsibility within a collective framework. Team performance does not replace individual accountability; it depends on it.’
In a guest column, James Thomas, the Performance Director at Warwickshire CCC, spoke about facilities being a secondary concern until the leaders had created the right environment to enable athletes, whether they’re the Olympic champions with whom he has worked or Premier League and Champions League-winning footballers, being paramount.
Read more about why high performance is not something leaders should demand. It is something they should enable.

Britain’s Anthony Joshua on his way to winning gold at the 2012 London Olympics. (Scott Heavey/Getty Images)
Surprising insight of the month
Did you know that Team GB built its own hub within the London Olympic Village in 2012. This was very much a “host nation benefit” as Paul Ford MBE called it in another popular guest column last month.
The Head of Sport at the British Olympic Association wrote:
When we finished in London we looked and thought: ‘it’s not home advantage necessarily, we just need to be more creative’.
It provoked a question: how do we create an optimal physical way of uniting the team within the Games environment? Part of it was using our Olympic Village residential space smarter. But you can’t expect this of the local organising committee to do on our behalf, since their brief is so vast. Instead, we decided to take it out of their hands. And for each of the subsequent Summer Olympics we have found an out-of-village space exclusively for our use.
Read more about their approach here.

Team GB flag bearers Helen Glover and Tom Daley pose for a selfie outside the residence of the British Ambassador to France ahead of the 2024 Olympic Games in Paris. (Alex Pantling/Getty Images)
Best advice
Leaders Performance Institute members across the globe strive to encourage learning throughout their teams and while it will always be an important feature of any successful team, you should not waste your time on the wrong people.
As performance specialist Iain Brunnschweiler explained at a Leaders Virtual Roundtable:
“There’s definitely some people who, you can try as hard as you like to get them to learn and I think we have to be cognisant of our own energy as someone who’s seeking to help. It’s a bit like athletes, isn’t it? If you’re up for it, I’ll give you 150% of my energy. If you’re not, after a period of time, I’ll just go, ‘look, you crack on’. So I think we have to be accepting of that.”
Over the course of an hour, Brunnschweiler and a band of LPI members noted ten strategies for more effective learning.
One you might have missed
Jamie Taylor of Dublin City University and the CoEx|Lab made the case for evidence-informed as opposed to evidence-based practice.
He enlisted the help of students from DCU’s online doctorate and MSc programmes, which are aimed specifically at coaches and practitioners in high performance sport.
One such student is Eilish Ward, the Head of Player Development at the Ladies Gaelic Football Association.
As she told Taylor, you can’t simply drop research on top of a sports programme. It must be used critically, in conjunction with a coach’s own research, and applied in an informed manner.
“There’s not necessarily one solution,” she said. “There’s no one way to learn anything or to gain experience or expertise.”
The key for Ward in her work is to ensure she and her colleagues are “making as informed decisions as possible when we’re designing learning activities” because “not everything from research may be transferable into a practical environment and, equally, every practical environment is going to be hugely different.”
Read more about DCU’s programmes here.
Quote of the month
“We have to become diplomats, high‑level development people who can manage such diverse groups. Somewhere along the line, we need to start creating those development opportunities for everybody who’s on this call.”
These are the attention-grabbing words of a performance director working in India who spelled out the challenges in talent identification and development.
He and a host of LPI members listed five of the most common trends (and five opportunities) in that space.
Good to know
Organisational values should be your carrot, not your stick.
That’s according to Emma Keith, a Royal Air Force Group Captain, is the Commandant of the Tedder Academy of Leadership at the RAF. In 2015 she became the first woman to run RAF Officer Training.
In her appearance at the 2025 Leaders Sport Performance Summit in London, she spoke about how the RAF’s values, all contained within the prosaically titled Air Publication One document, had been used to browbeat good people.
“Actually 99% of my organisation are amazing, they really are, and I wanted a document that was aspirational for them, that they could believe in, that it was the organisation they wanted to be a part of. And we know from all the different behavioural models of change that it only happens when people want to change, not because it’s been forced on them.”
Again, the focus was learning strategies in an inspiring presentation.

The RAF’s Emma Keith onstage at the 2025 Leaders Sport Performance Summit in London. (Leaders)
What’s coming up for members
As Jamie Taylor of Dublin City University and the CoEx|Lab explains, the university’s master’s and doctorate programmes are designed to help coaches and other high-performance practitioners embed research into their daily practice – a habit that is sometimes overlooked in sport.
Additionally, one of the key challenges in coaching is that there is a world of evidence that can help practice, but most do not know about it.
At Dublin City University we are trying to subvert that attitude through our online doctorate and MSc programmes, which are aimed specifically at coaches and practitioners in high performance sport.
We have a community of around 100 coaches and practitioners who appreciate the capacity for research to enhance both theirs and their organisation’s practice in ways that have long been transformational in, say, S&C or medical.
In many respects, coaching is a discipline apart, yet sports performance has long-been reliant on other domains to pick up and apply research. More research can and should be done.
Below, I explore – drawing on insights from students across the doctorate and MSc programmes – the common barriers in coaching, before making the case for evidence-informed research that can meaningfully support practice. The programmes are delivered by a team of practitioner-researchers, including Áine MacNamara, Dean Clark, Robin Taylor, Rosie Collins, Stephen Behan and myself.
The common barriers
As a coach, you should be weaving research into your practice – it should not be additional.
“Last Friday, we protected two hours for some internal professional development with a group of practitioners,” says Ian Costello, the General Manager of Munster Rugby. “There’s 20 reasons not to do it, but if it’s important, it’s protecting the time in your diary, no matter how busy you are.”
Ian believes the programme has opened up new career options, potentially even beyond professional rugby union. He has now got into the habit of writing in his diary in three colours: black for operational matters; green for strategic issues; and blue for learning and personal development.
“Someone gave me one of those multicoloured pens – I hate them because of my bad handwriting and these don’t help – but it’s brilliant for my diary,” he continues. “Learning and personal development can be anything from podcasts to light reading or heavy reading. It can be writing too – that was a good life skill and practical skill that a mentor shared with me.”
Additionally, coaches have not often been shown how to critically organise their thinking, even when they thought they were doing so.
Ian has been coaching for more than two decades, but still wouldn’t describe himself as the finished article.
“The first year broke me down in terms of questioning everything I know around critical thinking and reflective practice,” he says. “What the doctorate does is give you more structure to that process. It provides you with a more robust and applicable skillset to be accurate in research terms and then to think critically about the information you’re absorbing. As time goes on, you’re able to transfer that to your practice more readily and with a lot more clarity.”
He is not the only one to find the first year challenging. “It was quite confronting and shocking,” says Jamilon Mülders, the Performance Manager at the Royal Dutch Hockey Association. “You try to present where you’re coming from, what you have achieved, what you have done and why you have done things, and the staff at DCU will pose little questions like ‘where’s the evidence?’”
Jamilon has won Olympic and world championship medals as a coach, and yet, as he says, “I have to acknowledge that nine out of ten things we did worked for whatever reason at that stage, but there was no underlying theory, no evidence. There was nothing you could fall back on where you can explain it or also just make sure that you detect possible mistakes, issues, challenges, hurdles which might have happened or occurred in other areas.”
He sensed that something was absent. “I felt that something was missing in my personal education and growth,” he continues, further reflecting on that induction period at DCU.
Some coaches may never have set foot in an academic setting but, whether it’s our doctorate or MSc programme, we don’t need to simplify course material for coaches. We just need to make sure we are providing the right provocation.
“When we’re asked better questions it causes us to say ‘actually, I took that situation for granted, but I need to peel that back a little bit more’,” says Rachael Mulligan, the Athlete Support Manager at the Federation of Irish Sport. “It forces you to go ‘what is the best question to ask in order to get to a better outcome?’”

The most recent cohort of students on DCU’s professional doctorate and MSc programmes lines up for a group shot at DCU in Dublin.
The case for evidence-informed – not evidence-based – research
I hear all the time that ‘we need to quantify this’. It leads us to measure things that don’t really matter simply because we can count them.
There are different ways of seeing this and my view is that evidence should inform coaching, working alongside professional experience, theory, and context, rather than being treated as something on which coaching can be straightforwardly evidence-based.
“For anybody to be genuinely comfortable about their view of the world or their view on practice, it should be research-informed,” says Scott McNeill, the Head of Coach Development at the Premier League. “The risk and challenge of research is that sometimes things can go out of date very quickly. A body of research can be nearly out of date the day that it’s printed. So to keep that as a consistent and live way of engaging in practice would make sense to me, that suggestion that knowledge isn’t fixed, that these things keep evolving.”
“The first thing I said was my issue with research is I sometimes think researchers are almost in an ivory tower and very much removed from what goes on in the day-to-day field of performance sport,” says Rachael of the topic.
“That perception was completely quashed after a couple of weeks in the programme because there’s so much emphasis in terms of, yes, this is fantastic in the academia space, but how do we move this into real-life practice?”
“I used to always say I was evidence-based and a lot of coaches will pride themselves on that,” says Christoph Wyss, the Lead Physical Performance Coach at Red Bull. “But I think evidence-informed makes more sense because if a research paper comes out, being evidence-informed is taking that research, reading it, critiquing it, seeing what’s good and what’s not, and then applying that to your setting, because every setting is different.”
As he says, “with evidence-based you’re just transplanting it, doing exactly what they did, but then evidence-informed is more translating it.”
“There’s not necessarily one solution,” says Eilish Ward, the Head of Player Development at the Ladies Gaelic Football Association. “There’s no one way to learn anything or to gain experience or expertise.” The key for Eilish in her work is to ensure she and her colleagues are “making as informed decisions as possible when we’re designing learning activities” because “not everything from research may be transferable into a practical environment and, equally, every practical environment is going to be hugely different.”
“Being evidence-informed is probably more aligned with what we do on a day-to-day basis,” says Niall O’Regan, the Head of Education & Development at the Football Association of Ireland (FAI). “It is something that has helped me to understand how to be authentic, how to be creative in adapting what the research is saying is to suit the needs and the context and the environment that you’re in.”
Plus, as Scott says, “people sniff you out pretty quickly whenever there’s a gap between what you’re saying and what might feel real to them. Our job as people that work in this space is to either translate the messaging in a more accessible way or to admit that there probably still is a gap.”
And therein lies the opportunity to ask better questions.
Research should never be far from practice
While the programmes can be intimidating for coaches, we’re here to help in any way we can because it is important that research is not too far from practice. When they are close, the research finds practical application.
“This was a part I enjoyed from day one because you could immediately see the practical implications and make an impact,” says Jamilon of his coaching in field hockey. “So if I were talking with S&Cs about load management around our training, my new way of approaching them and asking questions really helped me to have a clearer view on the team and the environment.”
In some cases, research can help to highlight the current inadequacies in a high performance programme.
Niall, for one, thinks differently these days about coach development structures at the FAI; and it feeds into his practice.
“There are some experienced coaches that have so much knowledge and so much expertise in their fields that they may not need to go systematically through a certain set of steps,” he says. “They may have the ability to effectively communicate, empower others or share knowledge in a way which doesn’t require them to go through a checklist. They can get to the end with the exact same learning and sometimes even more learning.”
Such an approach doesn’t necessarily sit right with the coach and it wouldn’t necessarily sit right with the coach developer. “There’s a grappling effect where those people probably feel like, ‘well, I’m being rigidly pushed into a checklist of things and being asked to do things that I naturally wouldn’t do myself’.”
It comes back to being research-informed. “The person in front of you is the actual start point, and then it’s up to us as the educators and developers to be able to link it into research. The practice comes first and then it’s a matter of layering in what research is out there that can inform the decisions that that person is making.”
If you would like to know more about the professional doctorate and MSc programmes at DCU please email Jamie Taylor at: