By Rachel Woodland, Sarah Evans and Lottie Wright

• Use the critical moments to reinforce your culture.

• Expansion franchises must recruit staff who want to be challenged and challenge themselves to be the best they can be.

• Challenge yourself as a leader to have a diverse staff, so that when you are recruiting female athletes, lifestyle and protecting the longevity of their career can be just as important considerations as pay.

There has never been a better time for women’s sport in the San Francisco Bay Area.

In March, Bay FC began their inaugural NWSL campaign to great fanfare.

The club was co-founded by former US women’s national team stars Brandi Chastain, Aly Wagner, Danielle Slayton and Leslie Osborne, who propelled the project from an ambitious idea to a grand reality.

They hired Lucy Rushton as General Manager. Rushton, who was the second woman to serve as GM in MLS when she joined DC United in 2021, spoke at this month’s Leaders Sport Performance Summit at Red Bull in Santa Monica.

Rushton is no stranger to the Leaders stage having also spoken during her time at Atlanta United, whom she joined following excellent spells with Watford, Reading and the Football Association in her native England.

She sat next to another trail blazer, Ohemaa Nyanin, the newly appointed GM of WNBA expansion franchise the Golden State Valkyries, who will join the league in 2025.

Nyanin, a Ghanian-American, had been with the New York Liberty for five years, most recently as Assistant GM, jumped at the chance to bring further basketball prestige to this corner of southern California. She previously served as Assistant Director of the US women’s national team and helped Team USA to Olympic gold in 2016 and World Cup gold in 2018.

The duo delivered insights into how they are shaping the cultures of their nascent organisations; how they’re working or planning on working with their athletes; how they’ve chosen to lead; how they’re supporting their staff; as well as how they’re changing the sporting landscape.

Owners must establish the culture and values

The Bay culture was clear well before Rushton had even accepted her position: everything is about the people, from the staff to the players. The owners want everyone to be B-A-Y. That is:

Brave – the ownership want the franchise to be bold in the industry, pushing boundaries, breaking barriers by being innovative.

Accountable – the staff turn up everyday and are responsible for their actions and drive, and push themselves forward.

You – Bay FC also celebrate themselves as individuals and bring their true authentic selves to work every day.

The three concepts have helped shape the mindset each day and give the staff and players something tangible to hold onto. The organisation’s vision is to be a global sport franchise at the head of innovation and change.

How can these be measured? For Rushton, “it’s the feeling when you go to bed or wake up and how you feel about going to work the next day or that morning”. She believes the staff feel good and know they can influence what is happening; they know it’s a positive environment and everyone is striving for the same things.

Women’s sport should not simply replicate men’s sport

Rushton’s experience of men’s football taught her a valuable lesson. “Coming into a women’s franchise, it’s so important that we understand and appreciate the difference to men’s sport and don’t try and replicate it,” she said. The club has been intentional on that since day one and strives to be people-first, player-centric, and celebrates and promotes good female health.

With Bay midway through their first season, Rushton reflected on how the staff live the values every day. They all want to work hard, but care, kindness, and mutual support are just as critical for an expansion team. You need people who want to be there, who have the grit to go through the ups and downs, but support each other when you might not have the same resources as the teams that are 5 or 10 years old.

“How we approach training everyday and present ourselves to the players gives them energy,” she continued. “Which in turn the players buy into and end up energised and galvanised.” The key is how you present yourself and how you turn up and how you live by the standards that have been set, and the biggest factor is togetherness and collaboration of all departments.

Measure success through environment and collective wellbeing

Nyanin left a household name in the New York Liberty, but her goal is not to merely recreate that team in the Bay Area. Nor does she simply want to recreate the Golden State Warriors (Valkyries co-owner Joe Lacob is also the majority owner of the Warriors). Nyanin wants the Golden State Valkyries to stand alone.

She needs to find people that are interested in a vision of winning championships, in alignment with the ownership group. Success will ultimately be measured in trophies. They are the first WNBA expansion team since 2008, so Nyanin is considering what it looks like to build a successful organisation. She said: “We need to find individuals who are interested in being challenged every day, leaning into the team. Do you want to come to work everyday, and serve the athletes everyday in a way that provides for an innovative space, that provides for us to do what we know we can do, and how quickly can we get there?”

With this question in mind, Nyanin reflected on the qualities she seeks out as the Valkyries hire and write job descriptions. “Being an expansion team means you have to be entrepreneurial. By embracing the unknown can you be empathetic too,” she added.

Rushton asked Nyanin about measuring success from a cultural perspective rather than through championships. In response Nyanin said it is about the climate of the people that come in the door. “When we ask how you are doing they might say ‘I’m fine’ or ‘I’m good’, but if you say ‘how are you doing in the terms of a climate?’; so ‘sunny, or ‘cloudy’, or ‘rainy’ – it adds depth. A way of measuring success is how we can collectively come up with our non-results-based success criteria, how do we make it such so that everyone is sunny?”

For Nyanin, ‘sunny’ doesn’t mean super excited, or super extroverted – you can be introverted but still be sunny. Success is ultimately defined by how the Golden State Valkyries create their own definitions of safety in the workplace; it stems from executives to coordinators, to players, and even changing the way agents and external stakeholders engage with the organisation.

A culture born of diversity

We all know the saying about the best-laid plans, so Rushton and Nyanin spoke of the importance of allowing culture to shape itself. For Rushton, the critical moments are when things haven’t gone to plan. “How you react to things not going to plan is how you create culture. Actions taken in those moments show the players and staff what’s acceptable and what’s not,” she said.

Some decisions have been made that may have impacted performance outcomes but certainly reinforced their culture and values. They might have been a “nightmare” at times, but they’re critical. The backing of the ownership and the Head Coach, Albertin Montoya, helped give Rushton the confidence to go ahead. Showing the group that the leaders are aligned was powerful and gave them the confidence that it was the right thing to do and that the leaders had each others’ backs.

For Nyanin, it is important to give newly-hired executives their own blank slate to contribute to the masterpiece. She said: “If everyone has a different background, you have to listen to their ideas as they’re all coming from different spaces. So it’s still being architected from all different walks and types of cultural differences.”

This means that it’s important to Nyanin to have each executive bring their own unique experience. Through these different experiences and backgrounds the culture develops. This will bring challenges and added work, as you have forces leaders out of their comfort zones. It also means that you have to be willing to think differently.

“It’s like explaining basketball to children, who all ask ‘why?’ People from different backgrounds are going to ask why do we need to execute things this way, and will ask good questions, and bring contributions beyond asking ‘why?’”

In return, Nyanin believes that the athlete will benefit, especially the female athlete who comes with different complexities. “If your own staff can challenge you and ask you why before the athlete does, then you’re giving the athlete a space for them to feel safe to be elite at their sport.”

Athlete care is paramount

What about their appeal to female players? Bay spoke with the potential recruits about player-centricity of club and how they were going to elevate player care. From starting from a blank slate, they were able to accelerate mechanisms that can help with impacting the salary cap through player housing for example. The club emphasised treating them like the athlete they are in comparison to some of their poor experiences in other environments.

In Rushton’s experience, the priorities are very different to male athletes, where pay often dictates the direction of negotiations. With females, it’s about living standards and how the organisation will elongate their career. It’s important to give them confidence in the staff who would give them the best care, medical treatment, and infrastructure. Rushton is proud that, as far as she knows, the players have no complaints about the level of care and how the organisation treats them as female athletes.

On a day to day basis it boils down to two things in her mind. Firstly, helping them be in the best position they can be for the longest time possible and, secondly, to help them live a nice lifestyle outside of football.

This focus on player care resonated with Nyanin, who was pleasantly surprised at the rapid expansion of the NWSL given her own experience of the WNBA. Bringing it back to athlete experience is hugely important because, in WNBA, athlete experience tends to focus on ‘how you do get elite talent to come through?’ Nyanin explained that longevity in the sport is different, although is it changing, because the majority of the athletes play six months in the WNBA and then go and play overseas where the conditions are often worse, but they’re getting paid more money. “Understanding the motivations of the athlete prior to them coming to your organisation and engaging in your space is important,” she said.

Attracting elite practitioners from male sport

How might top level practitioners be attracted from historically better-funded male sports? Both Nyanin and Rushton believe that efforts must be based on the vision, culture and concepts the organisations trying to build.

For the Valkyries, as Nyanin explained, the vision is to “build the best, to be the most elite, to build a space where people feel they’re being heard and their ideas being executed in a way that results in excellence. Why wouldn’t you want to come? How can I create an environment for you to thrive, and how can we do that together?”

Rushton agreed. She said: “it shouldn’t be about the gender. It does matter though – many wouldn’t be right for women’s sport. I want to make you the best practitioner in what you do, and give you the platform to excel in your specialisation.”

New franchises means recruiting for those who are willing to challenge themselves and go outside the box with their thinking. It becomes about finding the people who are comfortable with the associated risk in order to better themselves. Rushton believes they have to “believe that they can go there and make a difference.” Rushton also observed that, “a lot of males would find it refreshing to come to a female athlete team because it’s a totally different environment, with totally different feeling and vibe.”

For Rushton herself, when she moved from men’s to women’s football there were two main factors that drew her in:

1. Knowing what the owner was striving for, and it being incredibly ambitious, and the level of care and his values as a person. She said it’s rare to find someone that ambitious but be about the process and the care that is shown in achieving it.
2. Giving back to the game and being a role model. When Rushton was younger the women’s game didn’t have the opportunities; and for many years she was the sole women working in the footballing environments that she was in. Now she can show there’s a pathway to make it a profession and a career. All the staff are in positions where they can help the youth see bigger prospects for the future within sports and the women’s game.

How fans contribute to a team culture

There remains another crucial component of a team culture: the fans.

The final moments of the session were used to discuss how both Nyanin and Rushton, and their organisations, are forging connections with their fans. As Nyanin said, fans expect communications, but there are times when you can’t share with them. This is a dilemma considering that the fans are also investing in the franchise and so they deserve communication. It becomes about finding the balance around what to do when things aren’t going well. Working on being honest in their communications so that the fans understand that the leaders and everybody involved is working to solve any issues.

Similarly, Rushton and Bay have been deliberate in how they present the organisation to the fans. The Business Operations team at Bay go to the fans and ask them to bring the energy and passion; to be part of their story. They seek to empower the fans and have them be part of the journey. Bay have gone out to the community, had fans come and watch training, and prioritised outward action in the build-up to launch. People now want to be a part of their journey.

Rushton spoke of how Bay deliberately tell the stories of their players. This means that people become invested in the emotional side of who the player is, so if the team lose a game, the fans are more invested in the person than the result. The outcome is one of which she is proud and the Valkyries hope to emulate. “The fans have fallen in love with the team, despite the record.”

Results will surely follow but, here and now, both women are intent on proving that new women’s sports teams are not only viable but can thrive.

By Luke Whitworth & Henry Breckenridge

The topic of team culture continues to dominate member conversations across the Leaders Performance Institute. Yet relatively few teams have proven able to sustain a successful culture over a prolonged period of time.

There are a wealth of barriers that work against the creation of strong and positive cultures in high performance.

However, there are also enablers that have served members well in their teams.

This split was in evidence during a recent Leaders Virtual Roundtable when we asked attending members to rate their organisations’ cultures on a scale of 1 (‘very weak’) to 5 (‘very strong’).

While 43% considered their team’s culture ‘strong or very strong’, 14% perceived their culture as ‘weak’, with a further 43% suggesting their team’s culture was ‘neither strong nor weak’.

There is plenty of room for the weak to improve and for the strong to get better too.

Here we explore how to best build, sustain and renew your team culture.

Before we get into that, let’s look at the main barriers.

Poor results. The inevitable starting point. Negative results can lead to a blame culture and, in some of the worst cases, the beginning of a downward spiral. Even teams with good intentions can stall. One attendee said: “we have strong expectations at the start of the season, but as soon as the season starts, there’s lots of grey areas and we find it difficult to upload our expectations and we end up going off in silos.”

Differences of opinion. If there is minimal alignment or collective belief in what matters between the senior representatives of your team then it can be a killer for culture, especially if results begin to go south.

Unconstructive / non-existent feedback. Blame culture is one thing, ultra criticism another, but several members admitted they can struggle to glean feedback from younger generations of athletes in particular. This hinders their team’s efforts to create an environment that is about more than just winning.

A lack of psychological safety. While also recognised as an enabler (see below), is psychological safety truly attainable in a high-performance (and therefore high-risk) environment? The jury is still out for some people in sport.

With these barriers in mind, let’s turn to the positive influences on team culture.

Clarity and alignment: these are by-products of environments that have been able to define, manage and model their expectations – essentially those that take the building, sustaining and reviewing of culture seriously. Get this right and it helps to provide a framework for constructive feedback that extends beyond culture to performance. Moreover, if the performance side of your team has meaningful interaction with the business side (and vice versa), it can enable the different groups to see how their work impacts others and it provides the foundations for wider cultural alignment.

Celebrate positive behaviours: no, this is not a silver bullet but it can work wonders as part of an intentional and consistent approach. “It’s about giving it more than lip-service,” noted one member. “It’s about calling it out when people aren’t meeting expectations but also celebrating culture in action.” Crucially, this practice is not results-based. It separates the desired behaviours from the performance outcome.

Storytelling: this is a useful tool for instilling purpose, inducting new athletes, and enabling periodic cultural resets. There is a tendency to fall into the trap of not renewing your culture at the end of a natural cycle and basing your work on the assumption that everyone knows where they need to be. Yet sport is transient in nature and the central cast is continually changing. Meet that challenge by giving your athletes, old and new, the opportunity to write the next chapter of your story. Storytelling can build connections and help people to explain where they see themselves and how they want to be known both individually and collectively.

Let’s wrap up with some key questions to ask yourself:

Who are your cultural leaders? They need not be your head coach – in fact they may be the wrong person – it is important to identify and empower your cultural architects, whoever they may be. They will be able to ensure you are consistently celebrating positive behaviours.

Are you hiring the right people? One attendee shared they would rather have the “right” person doing the job not quite as well than the “wrong” person having the skill and competency but continuously undermining the collective.

Do your people feel they belong? Belonging is a significant enabler and comes from psychological safety, where individuals feel safe to take interpersonal risks. These dynamics play out differently in each environment. How it looks in your environment is for you to determine. One attendee, for example, suggested that female athletes need to feel they belong in order to play well, while male athletes need to play well in order to feel like they belong.

By Lottie Wright

Having good ideas is not enough. In order to change thinking and enact change, we need to be able to persuade people.

For the latest edition of our Leadership Skills Series, we explored the art of persuasion. All leaders in sport have the potential to influence others’ thoughts, feelings or actions through effective communication and interpersonal techniques.

The session highlighted four related areas of focus.

1. Build trust by using the Trust Equation

Trust is rightfully acknowledged as the cornerstone of effective leadership and the foundation of relationship-building. To unpack all of that we turned to the Trust Equation. It is a conceptual formula used to describe the components that build trust in professional and personal relationships. It’s often represented as: 

This is what each component means:

Credibility speaks to words and credentials. How authentic are we?

Reliability is the perception of a person’s integrity. Do you do what you say? Are your actions connected to your words?

Intimacy involves the feeling of safety or security when sharing information with someone. How safe or secure does the client or colleague feel in sharing with us?   

Self-orientation reflects the degree to which a person’s focus is directed towards themselves as opposed to being focused on others. What are our motives? For our benefit or the benefit of others?

The higher the numerator (credibility, reliability, intimacy), the greater the trust. Conversely, the higher the self-orientation, the lower the trust. Ultimately, the equation serves as a mindful tool to enrich discussions, elevate trust levels, and deepen relationships within our teams. 

2. Transform how you are perceived

When leading a team or a department, it matters how you are perceived by others. The ability to self-assess your personal status is another strategic tool wielded by seasoned leaders to convey confidence and authority. It includes an assessment of your:

• Body language.
• Vocal tone.
• Word choice.

Such elements can be ranked on a scale from 1 (‘low status’) to 10 (‘high status’) and, when done sincerely, this can be an invaluable guide for navigating various workplace scenarios and can even foster emotional intelligence, which is pivotal in forging genuine connections with athletes and team members. It can also facilitate the development of more impactful leadership skills that inspire and motivate with greater efficiency.

3. Connect ideas and evidence through flows of logic

Flows of logic are the pathways our minds create to connect ideas and evidence to reach a reasoned conclusion. They are essential in critical thinking, problem-solving, and, of course, forming persuasive arguments. Flows of logic involve a sequence of statements or steps that follow one another in a rational and coherent manner. These frameworks can take three different forms, depending on your scenario: 

1. Past –> Present –> Future 
2. Problem –> Choices –> Solutions 
3. Argument –> Evidence –> Conclusion

These can be indispensable guides when constructing persuasive arguments. By grounding our narratives in these logical flows, we enhance storytelling capabilities and foster deeper connections with our teams. This pragmatic approach ensures proactive, relevant support while avoiding unnecessary complexity, thereby maintaining clarity and engagement, particularly in high-pressure situations where decisive leadership is paramount.

4. Practise mindful communication

If you can put those three factors together then you can be better at delivering your message. Mindful communication is another tool upon which you can rely. This idea urges leaders to remain present and deliberate when communicating. It can help a person to:

• Remove filler words.
• Omit unnecessary information.
• Streamline communication channels.
• Optimise attention and retention among listeners.

The members in attendance discussed the success and failure of these elements in the context of people that ‘think to speak,’ and those that ‘speak to think’.

Here are some effective mantras to keep in mind:  

• ‘Slow down, speak up, bring more energy’.
• ‘I don’t want to be anywhere else, talking to anyone else, about anything else’.
• ‘Clean in, strong out’.

Final reflections 

As members reflected on the transformative potential of incorporating these persuasion techniques into their leadership repertoire, they described the following as essential steps towards mastering persuasiveness in your leadership approach: 

• Embrace feedback and recognise areas for improvement in your own field.
• The consistent practice and conscious application of persuasion techniques – they help to refine your leadership over time.
• There are easy, everyday wins that elevate persuasion skills, from how you position yourself, the level of status you reflect, to how you convey a logical thought pattern.
• Just as athletes relentlessly refine their techniques and strategies to achieve peak performance, leaders must adopt a mindset of continuous improvement and adaptability to persuasiveness. 

By Luke Whitworth

For the latest edition of our Leadership Skills Series in February, we delved into the concept of cultural leadership and how we can work to become more effective cultural architects within our environments.

We revisited the definition of culture, explored a newly formed hypothesis around sustaining high performing cultures and discussed six levers for leading a culture.

What is ‘culture’?

To frame our conversations, we revisited the definition of culture to set the tone for the insights that followed. It’s fair to say that culture does have a multitude of definitions but the ones we landed on as part of this call were:

‘The norms of behaviour and thinking that influence how people behave in a given group’.

‘Culture emerges as a result of the behaviours that are encouraged, discouraged and tolerated by people and systems over time’.

Four core components of sustained high performing culture

As part of our roundtable conversations, we had the opportunity to explore the latest research into sustained high performing cultures and took the opportunity to learn from organisations that have made genuine progress.

The research hypothesised that if you can excel in these four areas – purpose, belonging, psychological safety and cultural leadership – you are in an excellent position to drive, influence and sustain your organisation’s culture.

To bring these areas to life for our members, we ran a series of interactive polls at the table to score on a scale of 1-5 how well we think our organisations do at these four different elements. The data from the polls are as follows:

1. Purpose

We asked: to what extent are people in your environment motivated to serve a purpose that feels bigger than them?

• 40% of attendees rated their organisation as a 3/5 on the scale
• 50% feel their organisations do a pretty good job and gave them a rating or 4 or 5.

2. Belonging

We asked: to what extent does everyone feel valued, a sense of belonging and safe to be themselves?

• The belonging component didn’t score as highly as purpose
• 40% of attendees rated their organisations as 3/5 on the scale
• however 37% believed their organisations are operating at either 1 or 2 on the scale.
• Only 23% believe they are operating at the higher end of the scale.

3. Psychological safety

We asked: to what extent do people feel safe speaking up and challenging each other?

• There was a range of responses suggesting there are pockets of good psychological safety, but in other environments it requires further attention.
• The most popular score was either a 2 or 3 out of 5 on the scale, with both receiving 34% of the responses.
• That means 68% believe they require more work around psychological safety.
• Only 27% believe they have positive or really positive psychological safety in their environment.

4. Cultural Leadership

We asked: to what extent is their shared ownership for our culture from staff and athletes?

• The final component we explored also provided a mixture of responses
• 27% of attendees felt shared ownership of the culture is relatively poor in the environment
• 47% believe there is some good and not so good ownership scoring a 3/5
• 10% believe there is very strong ownership of the culture

This poll highlighted that there is a lot of development work and intent required to drive our cultures forward.

The six levers needed to lead a culture

What are you keen to pay more attention to in strengthening your culture? As we came to the end of the skills session, we explored six key levers for leading culture and, specifically, cultural change.

1. Make the key principles ‘sticky’

For any individual, a message needs to be heard at least six times for you to take it in. That message needs to be continually repeated, so if the principles are sticky, they naturally become easier to remember. Think about your straplines or strategy and reflect on if they meet that level of ‘stickiness’. A good example from the Olympic world is the question: ‘will it make the boat go faster?’

2. Role models

This is the classic example of ‘words on the wall’ versus living the values. If the leaders and cultural leaders really model those behaviours, it’s what people will experience and lead by. When we consider inclusive leadership, the research shows that leaders can influence the people, the athletes, the organisation around them by up to 70% with their behaviours.

3. Culture conversations

Constantly reviewing your organisation and your culture to make sure you are reflecting on where you are. Ask yourself: where are our gaps? Where are our strengths? How can we improve?

You can use a system rating scale from 1-4 to guide some of these insights. These system rating scales create an opportunity for those culture conversations to emerge in how they provide insight into the health of the culture at a specific moment in time.

4. Develop skills and processes to support intent

One attendee shared they had invested a lot of time around the theme of psychological safety. As an example, if you want to go after psychological safety as an organisation, one of the key skills that underpins psychological safety is enabling people to speak up. Providing these opportunities supports the intent to make positive change.

5. Feedback

Feedback is so critical. One of the things that we see happen in a large percentage of organisations is that people don’t deliver skilful feedback; and feedback can feel quite personal. Therefore, it’s about creating that feedback loop and that culture of what we call ‘skilled candour’, so that people are able to deliver feedback in a skilful manner.

6. Get the right people on the bus

When engaging in culture change, do you have the right people in the environment? Ultimately, it may come down to a time when you have to make a decision as a leader about getting the right people on the bus.

An article brought to you by our Event Partners

By John Portch with additional reporting from Luke Whitworth

“A question to reflect on in your teams is the impact of IQ and EQ,” said Holly Ransom.

The renowned leadership consultant was onstage at the Leaders Sport Performance Summit at Melbourne’s Glasshouse speaking about her book The Leading Edge, in which she proposes a framework for leadership based on notion that when we are able to lead ourselves we are better equipped to steward others through periods of change and development.

An audience of more than 200 Leaders Performance Institute members sat with rapt attention as Ransom joined coaches and leaders from organisations including the Brisbane Lions, San Antonio Spurs and Melbourne Business School, all of whom laid out how they are working to ensure their people can navigate the shifting sands of high performance in years to come.

“Research suggests some of the most in-demand skills by 2030 will be how we work together, connect, and build empathy,” Ransom continued.

Here, in light of those skills, we explore eight ways those who took to the stage are working to future-proof their teams.

1. Winning strategies are co-created, not imposed top-down

The recent renaissance in Australian cricket – the men’s and women’s teams are reigning world champions across four different formats – has not been a happy accident. Andrew McDonald and Shelley Nitschke, the head coaches of the men’s and women’s teams respectively, stressed the need for thorough performance planning, skilful execution and finding the space to pick up lessons along the way.

‘What is high performance? It’s the ability to move quickly and make good decisions.’

Andrew McDonald, Head Coach, Australia men’s cricket team

‘A large focus for us has been trying to create a welcoming and open environment.’

Shelley Nitschke, Head Coach, Australia women’s cricket team

Next steps:

• Bring your athletes onboard by giving them the agency to help shape your performance plan. McDonald sought to do this by shifting the discourse from talk of ‘culture’ to one of ‘environment’ so that players, particularly when on the road, can fashion for themselves safe spaces to share ideas. Whether it’s tactics or using data, Australia’s players are now empowered to make critical in-game decisions.
• Success may not be instant and outcomes may be erratic at first. Use low-consequence preparation matches to trial new tactics and strategies; then re-frame what winning means in those moments.

2. Role-model good leadership

Burnout is a universal problem, with New Zealand and Australia suffering some of the highest rates in the world, according to leadership consultant Holly Ransom. She argues that while stress is inevitable, and can be abated, burnout can be entirely avoided. In her view, the conditions necessary for eradicating burnout stem from empathetic leadership and, when a leader adapts their habits, it gives permission for others to do the same.

‘If we want to see it, we have to be it.’

Holly Ransom on the notion that we can’t sustain leadership, without leading ourselves first.

Next steps:

• Spend time reflecting on whether the habits you’re living by and leading with are still serving you well. Are they supporting you using your energy on the tasks that matter most? Are you getting a return on that energy?
• Ransom suggested three steps for deactivating the nervous system and returning to a state of calm and relaxation:

1) Complete an energy audit – when are our natural highs and lows in a day, and how are we using them?

2) Establish your building blocks – do the little things that help you build momentum.

3) Set your micro-breaks – take time to get mini hits of new energy.

3. Do you promote safe risk taking in the pursuit of innovation?

Kit Wise of the Royal Melbourne Institute of Technology [RMIT] and Budi Miller of the Theatre of Others, an innovative performing arts company, were invited onstage to share their approaches to fostering creativity and risk-taking in their environments.

‘Our philosophy is centred around inspiration, aspiration and expectation. Inspiration is liberating, fun, and what gives us desire. Aspiration – the why and our values and purpose. Expectation – have fun and think deeply about what you do so we can hold one another to account.’

Professor Kit Wise, Dean, School of Art, RMIT

‘We talk a lot about play and playfulness in our philosophy. It is a sense of freedom where play and risk exist together. Play and playfulness elevate the speed of curiosity and problem solving.’

Budi Miller, Co-Artistic Director, Theatre of Others

Next steps:

• Risk-taking can be brave. Find ways to build trust and empathy within your team.
• Encourage risk-taking and rule-breaking in the pursuit of innovation. They are fundamental to innovation, not merely in-the-moment flashes.

4. Learning and development is easier when people feel connected and a sense of purpose

The New Zealand All Blacks and San Antonio Spurs are worlds apart in sporting terms but share numerous commonalities when it comes to bringing to life and sustaining a winning culture. Beyond results, both are renowned for creating environments where people and innovation flourish, as the All Blacks’ Mike Anthony and Spurs’ Phil Cullen explained.

‘We want to have teams that you never want to leave. The environment has to be special to keep people there.’

Mike Anthony, High Performance Development Manager, New Zealand Rugby Union

‘When we were planning our new training facility, Coach [Gregg] Popovic had only two requests: take care of the people and take care of the culture.’

Phil Cullen, Senior Director of Basketball Operations and Organizational Development, San Antonio Spurs

Next steps:

New Zealand Rugby have identified five factors that enable their group to flourish:

1) Connection – players take pride in serving their community.

2) Balance – the group looks for learning, stimulation and edge.

3) Fun – a big part of balance.

4) Learning – athletes learn by doing; so what environment will facilitate the best learning?

5) Family – the organisation has worked to bring families in while also helping them to understand the expectations of an athlete in high performance sport.

The Spurs have their three core values:

1) Character, which is based on values.

2) Selflessness, which is culture-focused.

3) ‘Pound the Rock’. A metaphor inspired by 19th Century Danish-American social reformer Jacob Riis. His Stonecutter’s Credo perfectly captures the Spurs’ drive for championships:

“When nothing seems to help, I go and look at a stonecutter hammering away at his rock perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that blow that did it, but all that had gone before.”

The Stonecutter’s Credo, Jacob Riis

5. Empower athletes in their learning

The Brisbane Lions men’s team, under the stewardship of Senior Coach Chris Fagan, have in recent years returned to prominence for the first time in a generation. Amongst the factors responsible for their rise is their ability to out-learn their opponents, as High Performance Manager Damien Austin explained.

‘Do we do what makes us comfortable or do we do what the athlete needs to do or learn?’

Damien Austin, High Performance Manager, Brisbane Lions

Next steps:

• You have to educate the ‘why’ for athletes and encourage them to take responsibility. Start by gathering their input when shaping your habits and standards. And remember: no one is above the basics, no mater how good they are.
• Consider: what are your athletes taking away from training? Did they retain the requisite knowledge? Are they enjoying your training environment? Do they have any fears or concerns? Find out and iterate. Be sure to check for misunderstanding and guide them in their learning.

6. Dare or challenge your people to change

Models for change are all good and well – change is inevitable, so perhaps they are entirely necessary – but what are some of the so-called ‘soft’ factors that enable a leader to influence change? Professor Jen Overbeck was on hand in Melbourne to dispense some tips for explaining and justifying change to others.

‘We can make people change, or we can persuade them to change. We should choose deliberately, and be clear about what makes them listen to us.’

Jen Overbeck, Associate Dean, Melbourne Business School

Next steps:

• Your capacity to influence – built by your credibility in the eyes of others – must be established well before you need to rely upon it. What gives you credibility and lets you influence others? If you get it right: they will admire, like and trust you. They’ll think they’re in good hands, that you bring success, or access to good things. They’ll think you got to where you are in the right way.
• A leader has to balance their social capital (their membership of ‘the tribe’) and their intellectual capital (their competence). Sometimes you have to simply be part of the tribe. At other times, you can simply demonstrate that you support the values and core identity of the tribe, and that you’re willing to fit in with them instead of challenging or resisting them.

7. No sustained performance without wellbeing

Wellbeing and performance are indivisible, yet there is more we can all be doing to ensure our people can flourish. At the Glasshouse, Emily Downes of High Performance Sport New Zealand and Sonia Boland from the Australian Institute of Sport provided an insight into their work helping people to thrive amidst the challenges presented by high performance sport.

‘A lot of conversations around wellbeing have centred around the duty of care but not touched upon its direct impact on performance. We are now observing a shift and evolution in the system where there is a readiness to have conversations around the benefits of wellbeing.’

Emily Downes, General Manager – Wellbeing & Leadership, High Performance Sport New Zealand

‘We are striving for sustained and repeated performance outcomes. Wellbeing is a performance enabler and opportunity.’

Sonia Boland, National Wellbeing Manager, Australian Institute of Sport

Next steps:

• Language is so important. It is becoming evident that we are all talking about different things when we discuss wellbeing. Find terms that makes sense and have meaning to your people.
• Resource alone is not enough. None of it means anything if those above and below are compounding the problem – it requires integration at an organisational or system level to have a true impact.

8. Better athlete and coach development for women and girls

As women’s sport continues to evolve, the system will need the athletes and the coaches to fill the spaces created. Given the hitherto piecemeal approach to developing women’s sport, and the often misunderstood differences between men and women athletes, this is far from a given. Helene Wilson of High Performance Sport New Zealand and Tarkyn Lockyer of the AFL are two individuals meeting this challenge head on.

‘Athletes aren’t as exposed to women coaching. Could this actually bring a point of difference?’

Helene Wilson, High Performance Sport New Zealand

‘The easy way would be for women and girls’ pathways to mirror the boys and men’s. In terms of resourcing, it is the same. However, feedback collated from the clubs and players shows that girls and women want more education around high performance and knowledge of preparation and recovery. Boys and men prefer more competition and game time. The needs are different so the curriculum needs to match that.’

Tarkyn Lockyer, Australian Football League

Next steps:

• Given the speed of growth in women’s sport, the focus needs to be on creating adaptable and malleable athletes. To do this, focus on the fundamental skills in a high challenge, high support environment.
• For the development of both women coaches and athletes, it’s not just about providing opportunity. We need to wrap support around them as we set them up to be successful.

By Bobby L Scales II

The following scenario has historically played out with regularity across baseball in the United States.

A club signs a 16 or 17-year-old player from the Dominican Republic and they matriculate their way through the minor leagues of Florida or Arizona.

Inevitably, the player makes a poor play in a game or practice and their coach, typically an American, will need to correct the mistake.

The coach finds that the player will not look them in the eye and feels disrespected because, in American culture, you are taught from a young age to look a senior person in the eye and you say ‘yes sir’, ‘yes ma’am’, ‘no sir’, ‘no ma’am’.

By contrast, in Latin culture, you do not look your elders in the eye when they are correcting you.

There is a mutual misunderstanding that does little for team unity and does nothing to further the cause of diversity, equity and inclusion.

Teams are increasingly aware of this. When I worked at the Los Angeles Angels, we considered it important to take American coaches to the Dominican Republic, to let them immerse themselves in the culture at the academy and work with the players. We wanted them to understand what life looks like in the Dominican; to better understand how these young men grow up.

Equally, Latin American players need to be afforded the grace to learn the social norms of the United States.

This mutual understanding is the key to weaving the fabric of team unity and success.

So how can we better embrace diversity, equity and inclusion? Here are four thoughts.

1. Don’t be afraid of the conversation

No team is perfect and we could all be doing more to further the cause. But are you ready to have the conversation? It may sound obvious but people are often too afraid of the conversation for fear of saying something wrong or fear of being canceled. The benefits of diverse teams are clear in the world of business and sports has started to take note. But would you be comfortable or promoting, say, a female coach in a male-dominated environment? Is it within your gift to go against the grain and make what may be a counterintuitive appointment? To reach that point, a leader must construct an environment where people understand that players, coaches and practitioners are here because they are the best possible person to be in their position. I would rather lose with players that have a growth mindset – and I don’t think you’re going to win with players that have a fixed mindset anyway. There’s not a player on earth worth their salt who does not want to get better. They will listen to an individual if they have cultivated a relationship. For a complete culture, you need to have coaches and staff members that are aware of this, who feel supported.

2. Don’t get bogged down in the obvious differences

I am a 46-year-old black man and I could be sitting in a front office next another 46-year-old black man, but we could have grown up in different circumstances and, as such, we will bring different experiences to the table. As important as ethnic, religious and gender diversity are, they may not necessarily lead to diversity of thought – cognitive diversity. Someone in your team may have grown up on a council estate in a tough part of London and another may have grown up in Beverley Hills, California, and had people who worked in their house and they’ve never made their bed. Perfect: LEAN INTO IT! People from different walks of life, socio-economic backgrounds, and different cultures will come to a problem on the table in a different way. Perspectives – different perspectives – are exactly what I, as a leader, want. This allows for constructive dissent, which is where the best outcomes lie. When you have people who are willing to disagree with each other you will have a richer conversation. It’s then up to the leader to pull those opinions together, form a consensus, and move forward with an outcome or a solution that is beneficial to the team.

3. Identify the individuals in your team who are underserved

You have to cultivate relationships – they are way more important than the X’s and O’s, tactics or data. As well-known American football coach Herman Edwards once said: YYP – Know Your Personnel. A leader must know how to access them even if it isn’t the leader directly. Maybe it’s an assistant coach or a practitioner on your staff who has built a trusting relationship with the player. Again, lean into that. There is a certain truth to the idea that the physio knows everything that’s going on. I’m a big believer in authenticity and people will reveal themselves to you if your environment is one of support, warmth and truth.

4. Find opportunities to learn… then teach people!

Do you celebrate cultural milestones and holidays? You should, because they represent an opportunity to teach people from other cultures about that culture. For example, if there is a Muslim player in your mostly non-Muslim team, and you’re playing during Ramadan, there is an opportunity to educate your other players and coaching staff on what that means for that player and their faith. A crucial point to make: before even reaching that point of cultural exchange you yourself as a coach or executive are going to need to get stuck in and commit to proper research for yourself – you cannot teach that which you yourself do not know. Manage this process well – within an environment of support, warmth and truth – and you’ve brought your team closer together.

By John Portch with Henry Breckenridge

• Champion teams act and think like champions before they lift the trophy or wear the ring – and they do it 24/7.

• Team values need collective input and meaning or they’re just ‘words on a wall’.

• Success doesn’t ‘root out the weeds’ on its own – culture needs constant renewal.

Culture often precedes results

The Texas Rangers’ transformation under General Manager Chris Young and Manager Bruce Bochy saw them go from 102 losses during the 2021 Major League Baseball season to the World Series just two years later. Bochy, for one, could not have enjoyed a more successful first campaign in Arlington.

It is tempting to attribute part of the turnaround to the organization’s increased focus on personal development, particularly when Ben Baroody was promoted to Director of Leadership & Organizational Development, Player Enrichment Programs, and Mental Performance in November 2021. But the truth, as he told us himself, is that the groundwork had been laid for years by the staff, coaches and players independently of on-field results.

“I’ve been here nine seasons and there have always been a lot of positive elements to our culture,” Baroody told the Leaders Performance Podcast in January.

The team did, however, revisit their values in light of that 2021 season. Baroody continued: “It came down to refining our core values – who we are and what we represent, how we live out those values – and [establishing] a belief in what we can accomplish together when everyone has a clear picture of what those priority values are. [Then] it’s easier to embody them and be held accountable to them. We know what matters most and what we are working towards.”

The Rangers values include “be a good teammate”, “compete with passion” and “dominate the fundamentals”. “On the surface they seem over-simplified but they mean a lot and can be applicable in a lot of different ways.”

Your values need to be reinforced daily

Too often teams fall prey to the words they stick on the clubhouse wall and the Rangers were no different in the past. “We’ve been victims of that,” said Baroody. “I think that every organization is.” One solution, he added, is continuous reinforcement “through meetings, through presentations, through discussions – they aren’t just on a wall somewhere – they are truly part of how we operate, they are included as we constantly evaluate our decision making and in our evaluation of personnel, both players and staff. They are the main component of our performance reviews from a staff standpoint.”

Values, when they are perceived as meaningful, can be applied by people on a 24/7 basis. “You can boil them down to the most obvious application, but when you think through how you’re structuring your day, how you’re structuring your week, your season, your lifestyle. They can be applied 24 hours a day and we’ve tried to really live them out and not be selective in when we embody them,” Baroody said.

They should resonate beyond your sport or competition

The Rangers’ values are defined by all domains of the organization. “We all have clarity into what they mean for us personally in our different sub-departments,” said Baroody. The same goes for staff and players. In fact, it is a fundamental development exercise for young players at the Rangers’ minor league affiliates. “We’ve put it to them to speak amongst themselves, have collaborative discussions, to create the definitions around those [values] and to set forth the behaviors that exemplify those values.”

At a staff level, “it comes down to simplicity and clarity in having values that are applicable to everyone in the organization whether you’re a player, whether you’re a scout, whether you’re a coach, whether you’re an analyst – you know what it means to the organization as a whole.”

Even if you’re a non-playing member of staff you’re still “leading with a competitiveness. The communication and collaboration and care you have for others – that’s how you’re exemplifying being that good teammate.”

It doesn’t end with winning

The process did not end with the Rangers’ World Series victory in November. “It reinforced we’re on the right track with culture,” said Baroody. However, “as soon as you think you have it figured out, you’re close to being humbled.” The word ‘culture’, as he explained, has its roots in agricultural cultivation. “[Your culture] has to be cultivated so you’re always going to have to pull some weeds and tend to things, and give it water and give it sunlight. It can’t be stagnant.”

Therefore, he does not perceive a hunger issue as the team prepares for Spring Training. “There’s pride, there’s accomplishment, there have been celebrations, but there’s definitely not been contentment and our focus is on building on 2023 with a competitive focus on 2024 and beyond. And I think that in itself is a good insight into who we are and who we aim to be and what we try to represent.”

Listen to the full interview with the Texas Rangers’ Ben Baroody:

Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.

By John Portch

Helene Wilson came to high performance coaching from a background in education, so it is no surprise that she places a premium on learning.

“Working in netball, in a woman’s environment, and coming from a background of being a teacher, I think that learning is incredibly important,” she told the audience at September’s Leaders Meet: Driving Step Change in Female High Performance at Manchester’s Etihad Stadium.

“And how do we create an environment where high performance comes from out-learning your opposition and people are on a journey together to get there?”

Wilson, who currently serves as Manager of High Performance Sport New Zealand’s [HPSNZ] Women in High Performance Sport programme, was primarily at the Etihad to discuss her five years as Head Coach of the Northern Mystics, a netball team in New Zealand’s ANZ Premiership.

She took the Mystics’ reins in 2017 and would eventually lead the Auckland-based franchise to success in the 2021 Premiership Grand Final, ending their 24-year wait for a national championship. But not before the team bottomed out in 2019. “We were the wooden spooners,” she said.

The team had performed promisingly in the preceding seasons but, in 2018, the unforeseen departure of goal shooter Maria Folau due to personal reasons left the Mystics underpowered. It showed on the court and Wilson admitted that she was perhaps fortunate to retain her job at one stage given the turmoil behind the scenes, “but the players wanted to come back and play for the team because they believed in what we were trying to do.” Two years later they were champions.

Beyond reaching and winning a Grand Final, Wilson and the Mystics wanted to rewrite the history of netball underachievement in New Zealand’s Northern Zone, where Wilson coached the sport for three decades.

“The Northern Zone has the biggest number of participants in netball – a third of our netball-playing population is there. There is also a population of ethnic diversity, age diversity, socio-economic diversity,” she continued. “We had 17 netball centres across that area and I inherited a narrative over that time that we’re talented – more than anyone else – but it’s actually a curse in high performance because that doesn’t matter.”

There had, according to Wilson, been a history of disharmony in the Mystics ranks. “The landscape of where we come from, and thinking about the land, it was actually quite disjointed. Auckland, our biggest city in New Zealand, is groups of little villages that are quite insular and quite different to each other. And we were also sitting on volcanoes and literally it was pretty explosive the way we used to behave.”

By the time they won the championship in 2021 and went close again the following year, this was a team transformed. “We won the Premiership after 24 years of trying, but really the learnings, what happened between 2017 and 2019 and up to 2021 was massive and it’s not just about me and what I did – it was about what we did together.”

Finding energy and bringing clarity to the changing room

The “catalyst for change”, as Wilson describes it, was her involvement in HPSNZ’s Te Hāpaitanga: Women in High Performance Sport Coaching Initiative. Its pilot programme ran in 2019 with Wilson serving as a mentor to women applying to be high performance coaches.

The cohort visited a ‘marae’, a Māori meeting ground, of which the focal point is the ‘wharenui’, the communal house where people meet. A wharenui, with its ornate wooden carvings and elaborate design, is steeped in Māori metaphor. It provides a space for collective, inclusive, reflective practice (‘Rongo’ in Māori) that enables people to reengage with problems in the world beyond (‘Tū’) having formed a consensus on the best solutions.

“There is an energy about it,” she said. “The process and energy is like a coming together and moving apart in a state of clarity, which is collectively built together. The process of ‘Karakia’ – transitioning from one realm to another – takes us from the worlds of Tū and Rongo.”

It was a cultural element that resonated first with Wilson then with her playing group. “You don’t need to know it’s Māori,” she said. “If I stood at the front and tried to be Māori I think people would think I’m a fraud and I’ve got to be respectful, not being Māori, but having a deep understanding because I do come from New Zealand.” Wilson encourages coaches working in other regions or nations to find the cultural artefacts that are authentic their groups. “There’s stuff around us everywhere that you can apply in different ways and it’s the framework that is key.”

Coming away from the pilot programme, Wilson drew on the work of corporate anthropologist Michael Henderson who wrote a book in 2014 entitled Above the Line. According to Henderson, people will come to a team with their own beliefs, which play out as behaviours. People’s values are born of their beliefs and behaviours and, in a team setting, these all help to construct the group’s collective behaviours. These eventually become the team’s culture.

At the Mystics, group behaviours tended to be a product of the disharmony that denoted the team’s decades of under-achievement. The group would seemingly generate a lot of heat but not necessarily much light.

It ultimately comes down to the leader. “The mistake we often make is starting at values rather than giving space for beliefs to be heard,” said Wilson. The trick was to create a space where everyone felt empowered to share their beliefs. “We came together as a group and said ‘everyone’s a leader. The standard we walk past is the standard we are prepared to accept’ and it’s super important not to walk past unacceptable standards. So we redefined our environment so that everyone on our team was a leader and ‘leadership’ was simply our actions and our behaviours. It wasn’t the role or the position we were given.

“We needed to have a better understanding of what being valued and contributing to value looked like and how that would affect performance. So there was intense learning at this time because the players wanted to be a leader but there needs to be clear evidence of what that means for performance – and intense learning is how do we care, listen and bring those diverse opinions to the table, as well as skillsets the people bring. I think we learned that together as staff, performance experts and players.”

Learning from the ‘moment of truth’

In his 2021 book Belonging, Owen Eastwood cited Harvard professors (the late) Richard Hackman and Ruth Wageman, specifically their renowned 2008 publication on corporate leadership teams entitled Senior Leadership Teams: What it Takes to Make them Great. ‘Of all the factors we assessed in our research,’ they wrote, ‘the one that makes the biggest difference in how well a senior leadership team performs is the clarity of the behavioural norms that guide members’ interactions’.

It was on Wilson and Sulu Fitzpatrick, who was appointed as the Mystics captain in 2021, to create the right environment. “We were trying to learn what stuff we will deploy in that circumstance to ensure that the collective performance outcomes we needed were going to happen. In the Māori world we call this ‘Kotahitanga’. ‘Ko’ meaning a central point’; ‘Tahi’ meaning one; ‘Kotahitanga’ meaning collective unit.”

For the Mystics, Kotahitanga meant reaching a consensus through ‘Wānanga’. “It’s a word that means coming together and meeting to discuss, collaborate and consider,” Wilson told the Etihad audience. “It could look similar to a team meeting but it can take many forms and Wānanga happens in many ways. Conceptually, it happens in the world of Rongo; you’ve got to go deep. At a Wānanga, I put a concept on the table, a picture of performance that I may see as a head coach, or someone else may put it there depending on who’s taking a lead that day, and the Wānanga takes the form of questions, from multiple perspectives, and we keep going until we get some sense of alignment. It doesn’t come with any level of expertise or experience, it comes with everybody’s level and everybody contributes.”

The Mystics would typically hold a team-wide Wānanga once a week and any time the group deemed one necessary. Wilson’s role was to ensure: “enough creative tension in the room to drive performance and shift performance but also making sure that people were able to learn the art of listening, hearing, weaving different perspectives and energy that people brought to the Wānanga.

“Wānanga can get heated, it can be soft and gentle, it can be all of those things, but Wānanga is about is that you sit there in the world of Rongo until you get it done. Sometimes we had training or practice [in the world of Tū] straight after and we were running late because the Wānanga is more important than the physical practice – practice had to happen whenever it needed to happen based on the Wānanga.”

Wilson explained that there were three broad categories of people, characterised through their ‘energy’, who would join a Wānanga: people who connected to others from the heart, those who had insight from their intellect, and people with the drive and willpower to perform. “My shift as head coach was to connect to those three levels of care of where I was with an individual.”

It was not easy. At first, there was a lack of intent, decisiveness and the results did not necessarily translate into performance. “I think setting this up was one of the most challenging things I’ve ever done and one of the spaces where I learnt so much as a coach.”

Crucially, the group bought-in, even after the underwhelming 2019 season and the disruption of the pandemic. In time, the group developed its own lexicon, which included the term ‘moment of truth’, meaning a reference to the key moments in a match as defined by players and coaches individually, who would then weave their ‘moments of truth’ together in a Wānanga. “We would stay there until we were ready to define the moment of truth that was going to give us the greatest learning going forward.”

As she said, it was not always Wilson who led the Wānanga. She recognised the need for others to take the lead in order to feel that they belonged and that their input was valued. ‘We look for proof of our values from our leaders,’ wrote Owen Eastwood in Belonging. ‘We do not want our leaders’ personal beliefs forced upon us – we want our tribe’s authentic values articulated.’

That is where Wilson felt the key knowledge sat in any case. “My learning was to sit at the back and know that my knowledge was not sufficient; that the knowledge was in the room and I was there to sense the problem and the Wānanga would sort out what the problem was. I needed to be the last one talking in the room.”

In Part II, we explore how the coaching staff helped the Mystics players to transfer their personal and collective development to the court.

By John Portch

What do athletes need – both male and female – to be in the right place to perform?

Danny Kerry, the Head Coach of the Canada women’s field hockey team, answered the question at September’s Leaders Meet: Driving Step Change in Female High Performance.

He cites renowned coach developer Nigel Redman in his response. “Nigel uses this phrase: men have to battle in order to bond, so we have to have gone to battle first. ‘You’re a tough nut so I’ll be around your nonsense’ – sorry – you can see my biases playing out there. Whereas [as Redman says] women have to bond first before they battle.”

Kerry, who led Great Britain’s women to field hockey gold at the 2016 Rio Olympics, is at pains to tell the audience at Manchester’s Etihad Stadium that this yardstick should only be used in general terms and may even be an oversimplification. It is, however, illustrative of the dynamics of which a coach must be aware.

He continued: “If you spend time and energy to understand the dynamics that are playing out within high-performing female teams, if you spend the time and energy to talk to those things, spend the time and energy to build the relationships between those players so you can understand what particular perspectives individual athletes carry, why they think as they do, what their life experiences are, that level of trust in the relationship goes up significantly and then they will literally run through brick walls for you. If you don’t do that, as soon as the challenge and threat comes they can be [slow] to it.”

He then reflects on the transition he made from coaching Great Britain’s women to the men’s programme in 2018. “I tried that approach, if I’m blunt, with the men and it was effective to a degree, but if I had my time again I would probably put them into some form of battle or get them to understand each other in that environment along with some of this other work.”

Kerry, who was joined onstage by Emma Trott, the former Women’s Junior Endurance Coach at British Cycling, spoke at length about his personal development as a coach three decades into his career and the evolving demands of his players.

Here, we highlight four factors that shaped the coach that took the reins at Hockey Canada in March 2023.

1. His self-reflection in the heat of the moment

“I was the classic coach. All about hockey and very hard-nosed. Very cycle and task-oriented, Xs and Os,” said Kerry. However, as he said, when it came to people’s feelings and relationships, “I received some pretty blunt feedback then tried – and failed – to adjust”. He quickly realised he was doing himself a disservice. “I say I failed but it’s still not my sweet spot. So my big learning, whether it was male or female, was around how relationships develop as an entirety and with individual athletes.”

It led him to adapt his behaviour and the most notable example was his pitch-side presence during the penalty shootout that followed the draw in Great Britain’s gold medal match with the Netherlands in Rio. “I always positioned myself high; the reason for that was, one, I was task-focused and, two, athletes pick up on your anxiety as a coach and, being pitch side, that’s not a great thing. You don’t want to add to their anxiety as a coach, so actually being up high helps with that,” he continued. This time, however, he reflected and changed his custom. “I remember just thinking literally ‘what does this group need from me now as a coach and what doesn’t it need?’ And so at that point in time, my ability to ask myself that question at that most pressurised moment, probably of my career, was to self-regulate. All they need now is a ‘we’ve done this, we’ve rehearsed this, our processes, all good?’ Everyone nodded and off they went. I wouldn’t have been able to do that previously. It’s still a struggle, but that was a good example of being able to regulate yourself to then help the athlete be in the right place they need to be to perform.”

2. His ability to grasp the balance of team and individual needs

As a male coach in a female environment, Kerry is aware of the need to afford athletes personal space when it comes to issues such as the impact of the menstrual cycle on training history, volume and conditioning, particularly as there is still “some debate and ambiguity about what the science is saying”. While working with Great Britain’s women, he would defer to the team doctor in such matters. “It was led by our doctor, a person seen to be on the ‘outside’. We didn’t want athletes to think we were encroaching on something so personal to them. That needs to be handled with incredible skill.” He discussed it in terms of “managing the bell curve and deviations from the group”. “It’s not a science, it is a sense, it’s a craft. What is optimum for this group of athletes as a whole can mean that some people adapt ahead of the bell curve, others struggle because that’s not what they wish for themselves, but that’s an optimum for the entire group,” he said. “All facets of coaching, whether that’s sitting in a meeting discussing the players, whether that’s discussing how we push collectively as a team, whether that’s what we’re going after and how we’re going after it. It’s understanding that you’re trying to find an optimum for that particular team and then helping those people below the bell curve find their value in that, finding what works for them. That is the craft of coaching and, in my experience, that doesn’t get discussed in coach development.”

3. He works to understand the psycho-social dynamics of a group

Kerry was initially taken aback by the Canada women’s often literal interpretation of his instructions. “There’s a lot you can unpack there,” he said. “You can unpack it from the angle of gender, you can unpack it from the angle of your understanding of what’s going on. How are they feeling? Is there literal interpretation because they don’t want to get it wrong? Are they doing it because of the way they’ve been coached all of their life? Are they taking it literally because of the dynamic playing out within that female group? [They could ask themselves] Am I trying to do that because I’ve got a 200-cap athlete next to me?

“There’s a whole raft of psycho-social dynamics playing out there. So based on the experience I’d had, just talking to that very quickly; almost trying to create environments where [I’m asking] does it require me to talk to them? Does it require me to remove myself from that room and get them to sort it out themselves? Does it require me to use data, which involves the assistant coach of the programme leading that? Making these decisions as a head coach requires identifying some of these dynamics that are going on.”

Kerry warmed to the topic and added: “Quite often when people talk about performance, they’re talking about a very objective domain, whereas I think it’s more about these aspects. What is the greatest burden of that environment? What environment are you creating to ensure the most optimum versus the learning curve? What’s your impact on that? How can you create an environment between your athletes that allows them that peer to peer conversation that Emma was talking about? How quickly do you set those things up because they are, in my experience, the single greatest inhibitor to the team and the acquisition of skill?”

There have been occasions in the past where he wishes he could have coached female players differently. “If I had my time again, I would definitely approach it in a different way, but at the time, I didn’t have that experience having been in hyper-masculine environments.”

4. He embraces the coach’s role in developing leaders

Kerry believes that leadership skills are fundamental to performance. “You want people to lead even without the title,” he said. “[With Great Britain’s women] we had a discussion about that very early on talking about everyone has the capacity to lead in their own way that’s congruent to them. So if I were to summarise, normalising leadership as one of the fundamentals of performance is one of the key aspects of your job [as coach], so talking to that, raising awareness of what that is and how it can be done, part of that is raising self-awareness in the athletes, how they can influence others, is absolutely fundamental. It’s right up there with are you fit enough? In terms of female role models, I’d like to think the women’s hockey programme has some incredible female role models, someone like Kate [Richardson-Walsh] and others and now stepping into different domains whether that’s big business or sports. I’m very proud of that.”

He continued: “We have some stereotypical views of what it takes to lead, actually. Breaking that down and allowing these athletes to lead congruently to who they are is one of the things I’m most proud about. So Kate leads in a way that’s congruent to her, Alex [Danson] is a very different leader but still effective, and I’m now trying to do the same with field hockey Canada.

“There’s a moral dimension to having a team that’s well-led, there’s also a huge performance dimension to having a team that’s well-led and a depth and granularity to what leadership is. By the same token, whether we’re leading or following, we talk about that responsibility and what it means to follow well. The difference in my experience with male teams and female teams is the female teams seem to implicitly understand the importance and significance of that and really buy-in quite quickly”.

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Lydia Bedford, the Head Coach of the Brentford men’s under-18s team has some firm coaching advice.

“There’s no shortcuts, even though everyone seems to want them these days,” she tells Henry Breckenridge and John Portch on the Leaders Performance Podcast, which is brought to you today by our friends at Keiser.

“Time on the grass, working in different environments, working under different people as leaders will help you to understand what it looks like for you.”

Bedford, who has also coached with underage women’s teams at the Football Association [FA], Leicester City Women in the WSL, and served as an assistant coach at Arsenal Women, talks enthusiastically about her first six months Brentford.

In her new role she is a pioneer. One of the few women coaches operating at the top level of the men’s game.

Elsewhere in this episode, she delves into the importance of her mentors, who include Mo Marley, the current Head Coach of England Women’s under-23s.

Bedford recalls a time at an FA training camp when, at Marley’s side, she encountered the senior women’s England squad. She says: “Every senior player that walked passed her gave Mo a hug and I was like ‘I want to be Mo, I want to have that impact’. But actually, the more I worked with Mo, whilst I love her to bits and still have tremendous respect for her, how Mo leads is not how Lydia leads.

“You learn loads of things, good and bad, from people that you work under and then you find your own way.”

Elsewhere on the agenda, Bedford spoke about:

• Her status as a pioneer in the men’s game [12:30];
• Facilitating challenge and support in an environment where results are less significant [17:00];
• Her relationship with her assistant Jon-Paul Pittman [30:00];
• Integrating players who are not used to academy environments [33:30].

Henry Breckenridge Twitter | LinkedIn

John Portch Twitter | LinkedIn

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