Privacy Policy

Last Updated 22 April 2021


Note for California Residents: This Privacy Policy and the related Cookie Notice describes how we process your Personal Information and your rights and choices over our processing. In addition, the Notice for California Residents section referenced below, contains specific details related to your rights under California law, including your right to opt out of “sales” of Personal Information.


Privacy Policy

This Privacy Policy applies to the website available at  www.leadersinsport.com, including event registration, virtual events and similar services offered via the website (collectively, the “Website”), owned and operated by Leaders in Sport (“Leaders in Sport,” “we,” “us,” and “our”). This privacy policy describes how we may collect, use, and disclose personal information from visitors to our Website, and your choices regarding access, use, and changes to your personal information.


By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Website.


When you visit our Website, we may collect certain personally identifiable information from you (“Personal Data”). For the purposes of the General Data Protection Regulation or “GDPR”) we operate as the “data controller”, meaning that we decide the purposes for using your personal data and are responsible for safeguarding it.


What this Policy Explains 

  • Information We Collect
    • Third Party Cookies and Tracking Technologies
  • How We May Use Your Personal Data;
  • Sharing Your Personal Data;
  • Personal Data Transfers Outside of the EEA
  • Securing Your Personal Data
  • How Long We Keep Your Personal Data
  • Third Party Websites and Social Media
  • Personal Data Rights for EEA Residents
  • Notice for California Residents
  • How to Opt Out of Email Marketing
  • Changes to Our Privacy Policy
  • Contact Information
  • Cookie Notice


Information We Collect:


We collect Personal Data in two ways:


  1. You may provide us with certain Personal Data if you choose to register for events or participate in those events, register for newsletters, download articles and content, sign up to be a member of the Leaders Performance Institute, apply for a job, or otherwise when you directly interact with us on other occasions

The information you might choose to provide to us includes:

  • Identity Data – first name, last name, username or similar identifier, password, title, company and position, country of residence, gender, resume or CV
  • Contact Data – email address, postal address, physical address and telephone number, social media contact information;
  • Transaction Data – record of your subscription purchases;
  • Profile Data – including your interests, preferences (including in relation to marketing), feedback and survey response
  1. We automatically collect certain information through cookies, and we may also place other tracking technologies, including internet or pixel tags, clear gifs on the Website and in our communications with you, such as within e-mail. The information we collect through these tracking technologies includes:
  • Technical Data – information such as your IP address, device ID, device model, operating system, geolocation information, browser type and browser language, system and network information.
  • Usage Data – click throughs, pages viewed, time spent on each page, action taken on webpages and other clickstream data, referral URL, download errors.

Third Party Cookies and Tracking Technologies:


We use third-party service providers to assist us in collecting and understanding Usage Data. Most browsers can be set to detect browser cookies and to let you reject them, but refusing cookies may affect your experience on our Website. More information about cookies, including a list of companies that use cookies on our website, the services they provide, and information on how you may opt out of certain cookies is included in our Cookie Notice.


As with many websites, we do not honor “Do Not Track” signals transmitted by web browsers as there is no industry standard for implementing such programs. To find out more about DNT, please visit http://allaboutdnt.com.


For more information about third-party advertisers and how to prevent them from using your information, visit the NAI’s consumer website at http://www.networkadvertising.org/choices, http://www.aboutads.info/choices/, or http://www.youronlinechoices.com/uk/.  If you do want to opt out using these tools, you need to opt out separately for each of your devices and for each web browser (such as Chrome, Edge Firefox, Safari or others) that you use on each device.


How We May Use Your Personal Data


Purpose What data Legal basis
Signing up to an event or to receive our newsletters, download content, or to register your interest in membership of Leaders Performance Institute; responding to your customer support requests; providing you with opportunities to provide feedback or participate in surveys; contacting you about Leaders’ or third party products and services we believe may be of interest to you; and to share your Personal Data with third parties when you have agreed to allow them to contact you directly. Identity, Contact, Profile, Technical, Usage Your Consent
Administer, analyze, and improve our Website, services, marketing, user relationships and experiences, including statistical analyses of users of the Website, viewing and participation patterns, for product development, reviewing job applications; customizing your Website experience by delivering more relevant content and advertising while you browse. Identity, Contact, Technical, Usage Your consent
For internal administration and record keeping purposes, including to process payments which you make and to fulfill your customer support requests; provide your Leadership Performance Institute membership including allowing you to log in to member areas, and fulfill your customer support requests. Identity, Contact, Profile, Financial, Technical, Usage Performance of a contract with you; Necessary for our legitimate interests (for effective business administration and service provision); Necessary for our legal interests
Protect our organization and this Website (including troubleshooting, data analysis, testing, system maintenance, support, identifying and detecting fraud and security issues, and reporting and hosting of data). Identity, Contact, Technical, Usage Necessary for our legitimate interests (for running our organization, provision of administration); Necessary to comply with a legal obligation
Contact you about third party products and services which we believe may be relevant to you or pass on your details to third parties to enable them to contact you directly about the same (in each case, only where you have indicated you would like to hear about these). Identity, Contact, Profile Consent

We may also pseudonymize and aggregate your Personal Data in a way which means you can no longer be readily identified. This may be helpful to us for our lawful purposes, such as testing our internal systems, carrying out research and general customer data analysis.


Sharing Your Personal Data

We may share your Personal Data with:

  • companies that assist us in delivering the Website, including content and advertising service providers and data hosting providers;
  • analytics and search engine providers that assist us in understanding Technical Data and Usage Data, and in the improvement and optimization of our Website;
  • companies that assist with our marketing, customer surveys and feedback and understanding the effectiveness of those efforts;
  • third parties who help us detect and protect against fraud or criminal activity; and
  • our business partners, suppliers and sub-contractors who we engage for the performance of any contract we enter into with you, including third parties who assist with the organization, registration and delivery of the events which you attend, or to support our legitimate business interests.
  • third parties (such as our event sponsors) for the purpose of them marketing their products and services to you when you have provided your consent;
  • the Leaders in Sport family of companies, available here.
  • our parent company (Advance) and the operating companies listed at https://www.advance.com/ as well as our advisors, including lawyers, consultants, accountants, and others.


We may also need to disclose your personal information in the following circumstances:

  • if we are required to do so by law or pursuant to a binding regulatory request (in such circumstances, such disclosure will at all times be solely to the extent required by law or the applicable regulatory request);
  • in order to enforce or apply our terms of use and other agreements.

In addition, as our business changes, we may buy or sell various assets owned or controlled by us. In the event all or a portion of the assets are sold, assigned, transferred or acquired by another company due to merger, divestiture, restructuring, reorganization, dissolution, financing, acquisition, bankruptcy or otherwise, your Personal Data may be transferred.


Personal Data Transfers Outside of the EEA

Our offices are located in the United Kingdom and the United States, and your Personal Information may be processed, transferred to, and maintained on, servers and databases located outside of the jurisdiction in which you are based and where the privacy laws may not be as protective as your jurisdiction. We have put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to ensure that your Personal Data is adequately protected. For more information on the appropriate safeguards in place, please contact us by email at [email protected] or as described at the end of this section.


Securing Your Personal Data

We have put in place commercially reasonable physical, technical and administrative controls to help protect the confidentiality, accuracy and availability of your Personal Data. We also make sure that third parties who need to handle your data when helping us to deliver our services are subject to suitable confidentiality and security standards.


Despite the security measures we implement, please be aware that the transmission of data via the internet is not 100% secure. On such basis, we cannot guarantee the security of the information transmitted to us via the internet and any transmission is at your own risk.


How Long We Keep Your Personal Data

If you are a member of the Leaders Performance Institute, we will keep your Personal Data for as long as is necessary to perform the service for which it was provided.  Once you no longer wish to be engaged with Leaders we may still need to retain limited Personal Data if there is a legal reason for doing so.


Third Party Websites and Social Media

Our Website may contain links to third party websites. These links are provided for your convenience. We do not have any control over these third party websites and are not responsible for the protection and privacy of any information which you provide while visiting such sites. Importantly, your use of these third party sites are not governed by this privacy policy – as such, please exercise caution and examine the privacy policies and terms of use applicable to the relevant third party sites.


Our Website also contains social network sharing widgets. These widgets may provide information to their associated social networks or third parties about your interactions with pages that you visit on our Website, even if you do not click on or otherwise interact with the plug in or widget. Information is transmitted from your browser and may include an identifier assigned by the social network or third party, information about your browser type, operating system, device type, IP address and the URL of the web page where the widget appears. If you use social network tools or visit social networking websites, we encourage you to read their privacy disclosures to understand what information they collect, use, and share.


Personal Data Rights for EEA Residents

EEA residents are entitled to:

  • access a copy of your personal data that we hold;
  • update or correct your personal data;
  • erase your personal data;
  • object to the processing of your personal data where we are relying on a legitimate interest;
  • restrict the processing of your personal data;
  • receive a machine-readable copy of your personal data or request the transfer of your personal data to a third party; or
  • where you have provided your consent to certain of our processing activities you may withdraw your consent but please note that we may continue to process such personal data if we have legitimate legal grounds for doing so.

If you want to exercise any of these rights, please contact us at  [email protected]. You don’t have to pay a fee, unless your request is clearly unfounded, repetitive or excessive (in which case we are allowed to charge a reasonable fee). Alternatively, we may refuse to comply with your request in these circumstances.


Where your request is legitimate, we will respond within the legally required time frame (unless there is a legal reason to take longer, such as where your request is particularly complex). We may also need you to confirm your identify before we proceed with your request if it is not clear who is making the request.


Please note that the rules in your country may provide you with additional rights or may limit these rights.  In all cases, our provision of the rights will comply with the applicable laws.


Notice For California Residents

Residents of the State of California have specific rights with respect to their personal information. These include the right to:

  • be informed about the categories and the specific personal information that we may collect, the purposes for collecting that personal information, the categories of third parties to whom we may disclose that personal information, and whether we disclose personal information for a business purpose or for a commercial purpose that would be considered a “sale” under the CCPA.
  • request to access or delete a copy of the personal information we have collected about you during the 12 months preceding the request and request to opt-out of what California law considers to be a “sale” of your personal information.

To exercise your rights to request access to or deletion of the personal information we have collected about you in the past 12 months, please go here or contact us using the information below with any questions or concerns.


Before we may fulfil your requests, we are may seek to verify your identity in order to prevent unauthorized access to your personal information. For example, if you have an account with us, we may use your account information to verify your identity. However, if we cannot verify your identity from the information already maintained by us, we may request additional information from you. Any additional information we request in these circumstances shall only be used to verify your identity.


Note that your exercise of the above rights is subject to certain exemptions to safeguard the public interest (for example, prevention or detection of crime), our interests (for example, maintaining legal privilege), and to other legally required purposes. If we are unable to honor your request, we will notify you and provide you with the reasons for that.

California residents also have the right to opt-out of what California law refers to as a “sale” of their personal information.  You can opt-out of the sale of your personal information by clicking on the “Do Not Sell My Personal Info” button at any time.


Authorized Agent: California residents may use an authorized agent on their behalf to exercise a privacy right described above. If you are an authorized agent acting on behalf of a California resident to communicate with us or to exercise a privacy right discussed above, you must be able to demonstrate that you have the required authorization to act on behalf of the resident. To exercise rights on behalf of a California resident, please submit your request to the contact information below with supporting verification information.


Non-discrimination: We shall not discriminate or otherwise penalize anyone for exercising their rights under this privacy policy.


Categories of personal information we collect:

·       Identifiers such as your first and last name, username or similar identifier, title, company and position, country of residence and gender

·       Online identifier, Internet Protocol address, device ID

·       Personal information under subdivision (e) of California Business and Professions Code Section 1798.80, including your first and last name, physical address and telephone number;

·       Internet or other electronic network activity information, such as browsing history, search history, and information regarding your use of our Website;

·       Geolocation information (your address, including your country of residence);

·       Professional or employment-related information;

·       Records of subscriptions purchased;

·       Inferences drawn from any of this information to create a profile reflecting your perceived preferences and characteristics.

Categories of sources from which the personal information is collected

·       We collect the personal information directly from you.

Business or commercial purpose for collecting or selling personal information

We collect your personal information to operate the Website, respond to your requests and for the following business purposes:

·       Providing the Website, responding to your requests, and maintaining your account;

·       Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.

·       Debugging to identify and repair errors that impair existing intended functionality.

We also use your personal information in a way that would be considered a “sale” of your personal information when we permit third parties to use your perceived interests as part of a profile to serve you targeted advertising when you browse the internet. As noted above, you may opt-out of this use, though the “Do Not Sell My Personal Information” process.

Categories of third parties with whom we share personal information for a business purpose:

We may disclose your Personal Information to the following categories of service providers:

·       Data storage and security providers

·       Payment processors

·       Database management providers

·       Advertising, marketing, social media, and advertising facilitating companies

·       Companies that help with our services recommendations

·       Related entities, such as our family of companies, including our parent company and its operating companies as identified above

·       Professional advisors (such as lawyers, accountants, and consultants)

·       Governmental and law enforcement officials, or parties to legal proceedings

Categories of third parties with whom we share personal information

We disclose your Personal Information to the following categories of third parties in a way that would be considered a “sale” of information:

·       Advertising, marketing, social media and advertising facilitating companies.

Specific pieces of personal information we may have collected

·       Your first name, last name, username or similar identifier, title, company and position, country of residence, gender, email address, postal address, physical address and telephone number; your social media contact information, your perceived interests, preferences (including in relation to marketing), feedback and survey response, records of subscriptions purchased, online identifier, Internet Protocol address, device ID, browsing history, search history, and information regarding your use of our Website; your country of residence, your resume or CV, and your perceived preferences.

If you are a resident of California, you may also request certain information regarding our disclosure of personal information for marketing purposes.  To make such a request, please contact us at: Leaders, Tuition House, 27-37 St George’s Road, Wimbledon, SW19 4EU, London, United Kingdom or Email us at [email protected].


How to Opt-out of Email Marketing

To unsubscribe from our newsletters or any other Leaders marketing emails, click on the unsubscribe link at the bottom of the relevant communication you have received. Alternatively, please contact us at [email protected], and indicate what newsletter or other subscription you would like to unsubscribe to.

Where you have consented to third party marketing you must opt-out using tools provided by each third party. To prevent us from further sharing your information with third parties, please contact us at [email protected].


Changes to Our Privacy Policy

This privacy policy may be amended from time to time. Any such changes will be posted on this page. We will notify you of any material changes by, as applicable, placing a prominent notice on our site and/or sending a notice to the primary email address specified in your account. We will obtain your consent for such changes when legally required.


Contact Information

Questions about our Privacy Policy may be directed to: [email protected].

You also have the right to contact a supervisory authority if you have concerns or complaints regarding this Privacy Policy or our data handling procedures.