Lucy was announced as Bay FC’s first ever General Manager in June 2023, with a remit of leading player recruiting and development efforts as the club builds a soccer culture centered on providing its players with the resources and opportunities to reach their highest potential.
Lucy has extensive experience in professional soccer at the highest levels, including with Major League Soccer (MLS) and the Premier League (EPL), as she brings her widely recognised data and analytics expertise to the NWSL. Before joining Bay FC, Lucy was most recently the GM for the MLSteam D.C. United, becoming the second woman ever to hold that position at the time. Prior to her stint at D.C. United, Rushton was the head of technical recruitment and analysis for Atlanta United, where she helped the team claim the 2018 MLS Cup. Shortly thereafter, she moved to Reading Football Club where she spent more than seven years working as a Senior Performance Analyst and helped the club secure promotion to the English Premier League in 2012 after a first-place finish in the Championship in the 2011-2012 season.
