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By the Leaders Performance Institute team

John F Kennedy’s ‘we choose to go to the moon’ speech remains a masterclass in political rhetoric.

“We choose to go to the moon in this decade and do other things, not because they are easy, but because they are hard,” said the US President at Rice University on 12 September 1962.

Those words, undiminished by six decades of distance, might have become a monument to presidential hubris had NASA’s Apollo program failed to land Neil Armstrong and Buzz Aldrin on the moon. Instead, Kennedy’s vision galvanised his nation and, allied to federal resource, gave the program the impetus it needed.

NASA’s ‘moonshot’ has since become a byword for ingenious and audacious projects that showcase adaptive growth. That is: being adaptable in the face of change and challenges, continuously striving for growth and improvement, learning from your experiences and making strategic decisions that drive progress and innovation.

Moonshots were a theme of the recent Leaders Sport Performance Summit at Red Bull in Santa Monica, with Jennifer Allum, who is part of the leadership team at Alphabet’s X, The Moonshot Factory, taking to the stage to discuss an environment where audacity is a prerequisite.

It was a marvellous start to proceedings on the morning of day one but, in truth, other themes discussed across both days, from talent and creativity to strategic thinking and resilience, just as readily point to adaptive growth.

Here, inspired by the worlds of sport, the arts and academia, we touch upon seven factors that can help to fuel your own moonshot, whether you’re taking your first small step, sustaining your early momentum, or looking to make a giant leap.

1. Fearlessness in the face of failure

Harvard professor Clayton Christensen observed that large, established organisations do not always take advantage of potentially disruptive technologies and trends, while newer and less-established organisations often do. In his 1997 book The Innovator’s Dilemma, he explores the tension between sustaining existing products and embracing disruptive innovations.

Allum discussed the concept onstage in front of an audience where ‘failure’ is a common bedfellow. She understands that Alphabet, the parent company of Google, could easily fall prey to the Innovator’s Dilemma. So while X, The Moonshot Factory performs an instrumental role in delivering ‘moonshot technologies that make the world a radically better place’, there are myriad failures that pile high on their factory floor – and Alphabet wouldn’t have it any other way because they perceive failure as a learning opportunity rather than a threat.

Allum’s top tips for avoiding the Innovator’s Dilemma:

• Aim for 10x not 10% – use ‘bad idea brainstorms’; practise the behaviours of audacious thinking; put everything on the table.
• Be scrappy, test early – reject the social norm of refining; find the quickest way to learn that you’re on the wrong path; have a thick skin and be OK with people thinking you’re wrong and weird.
• Build-in different perspectives – recruit for a growth mindset (high humility, high audacity; people who take risks in their own lives; who think differently and challenge the way problems are solved).
• Reframe failure as learning – you can’t solve for success, so track what you do, as failures will support future ideas.

“We reward project shutoffs, dispassionate assessments, and intellectual honesty.”

Jennifer Allum, leadership team, X, The Moonshot Factory

2. Swerve common pitfalls

Long-established teams can all do better, but what of those just starting out, particularly in women’s sport? How can a beginner’s zeal be channelled into establishing a stable, long-term concern? Those are two of the questions currently facing NSWL expansion team Bay FC and their WNBA counterparts the Golden State Valkyries.

It is an exciting time for women’s sport but there are pitfalls to be avoided:

• It’s important to understand and appreciate the differences between men’s and women’s sport – don’t look to replicate the approach. Bay have, for example, intentionally fashioned a culture that is people-first, player-centric and focused on player health.
• What skills are required in expansion environments? An entrepreneurial mindset, for one. Embrace the unknown and have empathy.
• There will be critical moments in the early days, but this is where you can shape the culture. Find moments to demonstrate what is both acceptable and unacceptable.

“Our culture and values are aligned to the name of our team. We want people to be Brave, Accountable and You; underpinned by the idea of bringing your authentic self everyday.”

Lucy Rushton, General Manager, Bay FC

“I am a believer in asking people how they are feeling in terms of a particular climate: are you sunny, happy or cloudy? It’s a simple way to help measure your culture.”

Ohemaa Nyanin, General Manager, Golden State Valkyries

3. Conditions where creativity can thrive

Is yours a creative learning environment? Either way, you’d do well to listen to the Westside School of Ballet (LA’s most successful public ballet school) and the UCLA Herb Alpert School of Music – what can such schools teach the world of sport about the creation of learning environments that encourage improvisation, experimentation and intrinsic motivation?

It begins with a love for the art form and a welcoming ecosystem that allows the freedom to explore:

• Open yourself to the notion of ‘winning’ in other ways; you need to allow failure to happen and experimentation to take place so that young people can find different moments in their work.
• How can you shift your environment to create more challenge and failure, but communicate it in a way, that nurtures solution-minded individuals who can respond to what’s thrown at them in the context of competition?
• Can you say you understand your young athletes’ intrinsic motivations? If you don’t, it can leave a lot of creative potential on the table.
• At UCLA, they do not speak about ‘working’ music – they talk about ‘play’.

“We want to foster a love of the art form rather than fear.”

Adrian Blake Mitchell, Associate Executive Director, Westside School of Ballet

“We work on improvisation to get to more fundamental questions – what am I trying to convey? What story is being told?”

Eileen Strempel, Dean, UCLA Herb Alpert School of Music

4. Leaders skilled at optimising their energy

As a leader, strategic thinking is in your remit, but do you ever include protecting your energy as part of the equation? “An organisation can’t outpace its leaders,” said author Holly Ransom onstage in Santa Monica. “So there’s nothing more important than working on ourselves as leaders.”

How to show up each day:

• Manage your energy, not your time; and build-in moments of ‘micro recovery’ to support yourself in the moments that matter. We spend too much time in ‘up-regulation’ and we need to find ways to down-regulate’.
• Make sure your highest energy moments of the day align with your most important tasks so that your return on energy is optimised.
• Who in your corner is your supporter, sage, sponsor and sparring partner?
• Remember: you are the Chief Role Model Officer in your team – make sure you live and talk about the things that help people lead themselves in ways that manage their energy.

“Are the habits that you’re leading with still serving you, your career, role and impact?”

Holly Ransom, author, The Leading Edge

5. Collective resilience

No matter your level of success or the smoothness of your systems, high performance can exact a large toll if your stakeholders are not resilient. As Red Bull US CEO Chris Hunt explained, a leader’s first job is to engender trust amongst their team. There’s no instant solution – you have to advocate for people and stand up for your values time and again.

How can people in high performance develop their resilience?

• Celebrate examples of resilience within the team.
• You have to manage your personal and collective fear of tactical failure; allowing for the ability to test and learn from the failings and, simultaneously, build resilience. Look for dynamic interruption and get better at absorbing it.
• Leadership is not changing, but the context is. What has traditionally grounded teams in the past will still help them now.

“Marginal gains come from resilience, and victory comes from marginal gains time and again.”

Chris Hunt, CEO Red Bull US, Red Bull

6. Clutch performers

As a big wave surfer, Red Bull’s Ian Walsh is well-placed to discuss performance under pressure. He took to the stage to discuss the strategies that serve him well out on the surf.

Pressure points:

• Understand how your body reacts when under duress both in sport and beyond. From there you can maintain control.
• When your work requires you to continually return to moments of risk and pressure you have to ensure that your ambitions, drive, hunger and desire outweigh your fear of failure or injury.
• At Red Bull, Walsh and his teammates catalogue their good and bad experiences in the moments of pressure and risk – these help to create a lifetime of understanding that can be used the next time they encounter both.

“Pressure is a valuable condition for performing at your highest level.”

Ian Walsh, big wave surfer, Red Bull

7. The role of tech in decision making

Technology at its best can inform your decision making and, as Fabio Serpiello, a professor at the University of Central Queensland, told the audience at Red Bull, there are steps you can take to ensure you’re using the right technology and datasets.

Ensure you’re staying on top of tech innovations:

• Is the technology helping us to make better decisions or requiring us to make more decisions? It can be overwhelming so be sure your tech is in service of the former.
• The future lies in the ability to read and interpret context; personalise recommendations and make decisions easier.
• Consider using the Cynefin Framework.  This is a conceptual tool used in the field of leadership and decision-making. It was created by management consultant Dave Snowden in 1999 during his tenure at IBM Global Services. The word ‘cynefin’ comes from Welsh and means ‘habitat’ or ‘haunt’.

“Innovation doesn’t necessarily mean impact. We often forget about impact because of the overwhelming amount of consumer tech.”

Fabio Serpiello, Director, Sports Strategy, University of Central Queensland

By Luke Whitworth

There is a firm link between strong cultural leadership and sustained excellence.

Those leaders can be athletes, such as England captain Harry Kane, who will lead the Three Lions in their Euro 2024 campaign. Or Breanna Stewart, the New York native who returned home in 2022 and led the Liberty to the 2023 WNBA Finals; bagging the league’s MVP in the process.

Kane and Stewart are the embodiment of local heroes who have done well, particularly if you include Kane’s remarkable spell at Tottenham Hotspur.

Then there are coaches who represent an expression of the systems that enable their programmes to excel. On that front, one can point to Kane’s international manager, Gareth Southgate, who has overseen England’s most successful spell since the mid-1960s.

Cultural leaders, however, need not be so high profile. They operate at all levels of an organisation, independent of job title or seniority. Do you recognise the cultural leaders in your team? What steps can you be a better cultural leader?

Cultural leadership – the super enabler

The link between leadership and sustained success is the centrepiece of a research project run by Edd Vahid, the Head of Football Academy Operations at the Premier League.

In June 2022, the business and leadership consultancy commissioned Vahid to undertake a piece of research to discover the ‘secrets of culture’. Two years later, this project, titled ‘Cultural Hypothesis’, is on the cusp of publication.

Ahead of its release, Vahid is leading a three-part Performance Support Series at the Leaders Performance Institute that seeks to explore the enablers in high performing cultures.

The first session, which took place in early May, was a useful way of testing the importance and relevance of the four enablers highlighted by Vahid in the Cultural Hypothesis: purpose, psychological safety, belonging and cultural leadership.

The second, which took place in early June, homed in on cultural leadership, specifically how leaders might change or sustain a culture. The concept is, as Vahid described, a “super enabler” for your sense of purpose, belonging or even psychological safety.

Culture should be an accelerator and energiser

In the session, Vahid observed that organisations are increasingly deliberate and intentional about culture because they see it as a competitive advantage. It is not a one-time annual event – it’s a regular part of ongoing conversations.

This is lost on some organisations, as Jon R Katzenbach, Illona Steffen and Caroline Kronley wrote in the Harvard Business Review in 2012:

‘All too often, leaders see cultural initiatives as a last resort. By the time they get around to culture, they’re convinced that a comprehensive overhaul of the culture is the only way to overcome the company’s resistance to major change. Culture thus becomes an excuse and a diversion rather than an accelerator and energiser’.

Four ways to get to grips with your culture

To understand culture you need keen observation and data collection. Vahid proposed several useful tools:

1. The OODA Loop Framework.

During the Korean War, John Boyd, an American military strategist and fighter pilot, devised the OODA Loop as a decision-making process designed to emphasise adaptation and agility in four stages:

• Observation: collect data from various sources.
• Orientation: data is filtered, analysed and enriched.
• Decision: selecting actionable insights for the best response.
• Action: action is taken and the loop begins anew.

Organisations can apply the OODA Loop to assess and respond effectively to cultural dynamics.

2. Cultural health checks

Vahid also pointed to other efforts to collect data around culture, such as UK Sport’s ‘cultural health check’ or retail giant Selfridges using data to better understand their most culturally-stressed communities.

3. Critical incident reviews

Vahid also stressed the importance of critical incident reviews to help observe culture during specific moments such as exits, inductions, wins and losses.

4. The Sigmoid Curve

Teams can also find their place on the Sigmoid Curve, a common model for tracking organisational growth and decline. At each stage, expectations can change, which affects what we see, hear and feel.

Five Steps Towards Cultural leadership

Vahid explored five steps that can help a team to develop cultural leaders.

1. Start with acknowledging the connection between leadership and culture: the literature largely points in this direction, with leaders having a fundamental role in supporting the change management process. As Donald and Charles Sull wrote in the MIT Sloane Management Review in 2022: ‘A lack of leadership investment was, by far, the most important obstacle to closing the gap between cultural aspirations and current reality.’
2. Identify aligned leaders: from there is important to ‘identify leaders who align with the target culture’ as Boris Groysberg, Jeremiah Lee, Jesse Price, and J Yo-Jud Cheng wrote in the Harvard Business Reviewin 2018.
3. Honour your existing culture: you can too quickly go from point A to point B without taking a moment to understand what the existing culture looks like. Katzenbach, Steffen and Kronley noted that existing cultural strength should be acknowledged.
4. Build a guiding coalition: identify key individuals and consider diversity within your leadership groups. You should build what thought leader John Kotter calls a ‘guiding coalition’.
5. Understand the levels of cultural leadership: Vahid’s research reveals that cultural leadership operates on three levels:

• • Sponsors: senior individuals critical for manifesting the desired culture.
  • Architects: these are responsible for designing cultural initiatives.
  • Guardians: everyone contributes to safeguarding the culture to varying extents.

By Luke Whitworth

May was the month where Emma Hayes signed off at Chelsea Women with a fifth consecutive WSL title, Red Bull’s reigning world champion Max Verstappen extended his lead in the Formula 1 World Championship, and Tadej Pogačar won his second Grand Tour at the Giro d’Italia.

Those three, different as they are, share a reputation for sustained high performance and, as such, represent the profile we had in mind as we picked May to launch of our latest Performance Support Series.

That series – which has two sessions still to run at the time of writing – was just one of the opportunities on offer to Leaders Performance Institute members through their membership during the course of the month.

There was much more besides and The Debrief is designed to keep you on the pulse of contemporary thinking across the high performance space. Do check out some of our upcoming events and virtual learning sessions to help you to connect, learn and share with your fellow members from across the globe.

Four interconnected cultural enablers

We have all asked ourselves this question at various times but Dr Edd Vahid and Management Futures decided to delve a little deeper.

In June 2022, the business and leadership consultancy commissioned Vahid, the Head of Academy Football Operations at the Premier League, to undertake a piece of research to discover the ‘secrets of culture’. Two years later, this project, titled ‘Cultural Hypothesis’, is on the cusp of publication.

Ahead of its release, Vahid is leading a three-part Performance Support Series at the Leaders Performance Institute that seeks to explore the enablers in high performing cultures.

The first session, which took place in early May, was a useful way of testing the importance and relevance of the four interconnected enablers highlighted by Vahid in the Cultural Hypothesis: purpose, psychological safety, belonging and cultural leadership.

Vahid explored each enabler in turn.

1. Cultural leadership. It is seen as a super enabler. When you’ve got strong and aligned cultural leadership it will be a precursor to psychological safety and belonging.

Questions for you to consider in your organisations:

• Who are your cultural guardians?
• How are you supporting the development of your guardians?

2. Psychological safety. This was prominent in Vahid’s findings. Author Amy Edmondson in her book, The Fearless Organization, suggests that ‘making the environment safe for open communication about challenges, concerns and opportunities is one of the most important leadership responsibilities in the twenty-first century’. She also highlighted the importance and relationship between cultural leadership and effective psychological safety.

Questions for you to consider in your organisations:

• What are you doing to build safety?
• How do you respond to mistakes in your environment?

3. Purpose. Most high performing cultures have an inspiring purpose. Vahid referred to clothing brand Patagonia, which says ‘we’re in the business to save our home planet’ and its every action is driven by that purpose. Those organisations that are attending to culture regularly are taking the time to check-in on their purpose; what it means for the organisation and the individuals within.

Questions for you to consider in your organisations:

• Does your organisation have an inspiring purpose?
• How closely aligned are an individual(s) and organisational purpose?

4. Belonging. Ultimately, we want to get people to a point of challenge, but that doesn’t always happen by accident. The In his book Belonging, Owen Eastwood wrote that ‘our senses are primed to constantly seek information about belonging from our environment. We are hardwired to quickly and intuitively understand whether or not we are in a safe place with people we can trust’. Most optimal environments where there is a high degree of psychological safety is where individuals feel comfortable to challenge.

A question for you to consider in your organisations:

• What belonging cues are evident in your environment?

Achieving communication nirvana

Win, lose or draw, teams are constantly in transition and, as such, they need different things from their leaders at each stage in their development.

This can be tricky because you can’t shortcut the development of rapport, belonging and trust – all are critical to team development and effective transitions – and yet teams and leaders still face pressure to perform now.

That comes down to good communication, as discussed in a recent Leadership Skills Series session.

In fact, it is worth exploring five levels of communication as experienced in a team setting. It is useful to think of the following as a pyramid. Teams begin at No 1 and work towards No 5, with increasing exposure to risk, vulnerability and criticism at each level.

1. Basic ritual: this is a safe place to start. When sharing basic rituals, we are weighing each other up and there is an unconscious measuring process going on.
2. Sharing information: the next layer up is when there is a confidence and trust to begin to share information. This might be personal information or progress and insights on internal projects.
3. Exchanging ideas and opinions: now we want to know what people really think. This is where the risk factor in teams can be increased. The asking of opinions and ideas. There may be an exposure to risk and a need to be bolder.
4. Free expression of feelings: some teams never really get to this stage. This can be a drag on potential when you can’t share feelings and there is a lot of energy wasted. There can be an atmosphere of tension.
5. Unspoken rapport: this is the nirvana. The stage where things happen and others know how to respond.

Five fundamentals when measuring the impact of your mental skills work

In the modern landscape of high performance sport, we often here the phrase ‘everything that is managed is measured’.

Such is the desire to show impact and return on investment, we are indeed measuring much of what can be measured.

Nevertheless, it can be difficult to measure the impact of areas such as coach development work or, as discussed in a recent Virtual Roundtable for Leaders Performance Institute members, mental skills work.

While it is tempting to jump into the measuring process, it is important to first build some pre-requisites.

1. Have you defined and discussed what are we actually measuring and why? We can’t be trapped into the tendency to measure for measure’s sake.
2. Does trust exist in the environment between staff, players and the coaches? When we think of the success of effective mental skills or sport psychology support, trust is a cornerstone of a well-functioning approach.
3. Additionally, how can you work through your coaches to get athlete buy-in while garnering their feedback on the athletes’ growth and improvement?
4. Are your data and insights valid and reliable?
5. How regularly and intently are you debriefing? As part of the process, make time to debrief and discuss results to understand how stakeholders are interpreting data.

By Luke Whitworth

What traits characterise a sustainable high performance culture?

We have all asked ourselves this question at various times but Dr Edd Vahid and Management Futures decided to delve a little deeper.

In June 2022, the business and leadership consultancy commissioned Vahid, the Head of Academy Football Operations at the Premier League, to undertake a piece of research to discover the ‘secrets of culture’. Two years later, this project, titled ‘Cultural Hypothesis’, is on the cusp of publication.

Ahead of its release, Vahid is leading a three-part Performance Support Series at the Leaders Performance Institute that seeks to explore the enablers in high performing cultures.

The first session, which took place in early May, was a useful way of testing the importance and relevance of the four enablers highlighted by Vahid in the Cultural Hypothesis: purpose, psychological safety, belonging and cultural leadership.

Vahid explored each enabler in turn.

1. Purpose

Most sustained high performing cultures have an inspiring purpose. Vahid referred to clothing brand Patagonia, which says ‘we’re in the business to save our home planet’ and its every action is driven by that purpose. This example calls to mind the work of Alex Hill who, in his book Centennials, suggests that organisations that have sustained success over a long period of time have a stable core and a disruptive edge. According to Hill, it is important that your purpose doesn’t fluctuate too much or disappear because its has the power to help your organisation shape society and enable you to effectively engage future talent.

Another aspect of ‘purpose’ is the idea of individual and organisational alignment. Those organisations that are tending to culture regularly are taking the time to consider how their purpose resonates at an individual and organisational level.

Questions to consider:

• Does your organisation have an inspiring purpose?
• How closely aligned are your people’s sense of individual purpose and your organisation’s?

2. Psychological safety

In The Fearless Organization, psychologist Amy Edmondson suggested that ‘making the environment safe for open communication about challenges, concerns and opportunities is one of the most important leadership responsibilities in the twenty-first century’.

The findings of Vahid’s ‘Cultural Hypothesis’ suggest that cultural leadership plays a fundamental role in an individual’s experience of psychological safety. In the session, he referred to Netflix, which has adapted its in-house feedback mechanisms to ‘lead with context and not control’ (concepts that are highly aligned and loosely coupled).

Questions to consider:

• What are you doing to build safety?
• How do you respond to mistakes in your environment?

3. Belonging

Owen Eastwood, in his seminal book Belonging, wrote that ‘our senses are primed to constantly seek information about belonging from our environment. We are hardwired to quickly and intuitively understand whether or not we are in a safe place with people we can trust’.

Organisational anthropologist Timothy Clark also highlights a bridge between psychological safety and belonging in suggesting that the first level of psychological safety is the idea of inclusion safety – you belong to something.

New Zealand Rugby provide a case study in this area, as the theme of belonging is central to their philosophy. They recognise the diversity of their playing groups. They invest in their inductions, and there’s some literature that highlights the importance of your sense of belonging on entry and the critical process of effective inductions to ensure from the very outset that you feel like you belong in your environment. There is a regular and considered approach to belonging cues and rituals that reinforce the idea that people belong, and that could be as simple as ensuring that people’s voices are heard.

Ultimately, we want to get people to a point of challenge. The most optimal environments where there is a high degree of psychological safety is where individuals feel comfortable to challenge.

A question to consider:

• What belonging cues are evident in your environment?

4. Cultural leadership

An inspiring purpose is essential, a psychologically safe environment is crucial, and a sense of belonging exists as a fundamental human need. Coupled with exceptional leadership, these elements distinguish cultures that thrive.

Leadership is presented as a crucial and critical part of Vahid’s ‘Cultural Hypothesis’. It feels central in that it is seen as a super enabler, that when you’ve got strong and aligned cultural leadership it will be a precursor, certainly to psychological safety and belonging.

Questions to consider:

• Who are your cultural guardians?
• How are you supporting the development of your guardians?

The four traits of the ‘Cultural Hypothesis’ ranked by members

Vahid invited attendees to rank their current satisfaction with these enablers. This offers a snapshot of the state of play across elite sport, particularly in North America, Europe and Australasia:

1. Purpose
2. Belonging
3. Cultural leadership
4. Psychological safety

Other reflections on culture

The ‘Iceberg Effect’

The discourse prompted a further question on the nature of ‘culture’. Vahid cited the work of psychologist Edgar Schein on the ‘Iceberg Effect’. Schein’s model likens culture to an iceberg: what we see (artifacts) is just a fraction of what lies beneath (espoused beliefs and assumptions). This is how that may look in a sports organisation:

• What we see: policies, systems and processes.
• What we say: ideals, goals, values and aspirations.
• What we believe: underlying assumptions.

Culture: a ‘group phenomenon’

The ‘Iceberg Effect’ chimes with the work of business academic Boris Groysberg who in 2018 co-wrote an article in the Harvard Business Review with Jeremiah Lee, Jesse Price, and J Yo-Jud Cheng. They defined culture as:

• Shared: it is a group phenomenon. It is a product of the interaction between multiple people.
• Pervasive: it exists on multiple levels.
• Enduring: it is resistant to change.
• Implicit: it possesses a ‘silent’ language.[1]

[1] ‘The Leaders Guide to Corporate Culture’, Harvard Business Review, January-February 2018

If you are interested in joining the second session of this Performance Support Series with Dr Edd Vahid on Thursday 6 June, sign up here.

By John Portch

Real Madrid’s comeback victory over Bayern Munich last week means they will head to Wembley next month in pursuit of a record-extending 15^th Champions League title.

The team’s Head Coach, Carlo Ancelotti, who recently signed a contract extension until 2026, has his own record to pursue: a victory over Borussia Dortmund in north-west London would see him claim his fifth Champions League title as a coach.

Last week Ancelotti also eclipsed Sir Alex Ferguson’s record when he coached a Champions League match for a record 203^rd time. It comes after a weekend when he won a second La Liga title with Real.

The club paraded that trophy on an open-top bus through the streets of Madrid at the weekend, with Ancelotti living up to his ‘Don Carlo’ nickname by putting on his sunglasses and clenching a cigar between his teeth – a look he first rolled out during similar celebrations after winning the Champions League and La Liga double in 2022.

“I have a dream… to dance with Eduardo Camavinga,” he told the crowd on Sunday (12 May).

Ancelotti is the ultimate establishment figure, yet his relaxed, consensus-based approach to coaching is at odds with many of his contemporaries and marks him out as counter-cultural at the highest level.

What makes Ancelotti so successful? It’s certainly rooted in his zest for life; his love of people, good wine and fine food serve to break down barriers and forge connections. It speaks to his longevity too.

Here, the Leaders Performance Institute explores four of his finest traits.

1. A preference for consensus decision-making

It is hard to imagine too many of the world’s best football coaches bringing players in at the planning stage. While the final decision lies with Ancelotti, he will often ask the players for their opinion on the match strategy. He knows they will have a better understanding  and feel a sense of accountability and buy-in if they’ve been involved in the decision-making process.

“Our biggest strength is that he finds a way to let a lot of the boys play with freedom, that we’re so kind of off the cuff.” Real’s Jude Bellingham told TNT last month. “As a man as well, he fills you with calmness and confidence.” Real have not always been a club noted for their calmness, nor has Madrid as a sporting market, but progress has been serene during his latest tenure.

“There are two types of managers: those that do nothing and those that do a lot of damage,” he said last week. “The game belongs to the players.”

2. A cultural chameleon

This is a term we’ve used before to describe Ancelotti. It is impossible to pin a style on the only coach to have won national championships in five countries with five different clubs: Milan, Chelsea, Paris St-Germain, Bayern Munich and Real Madrid (across two spells). He has also worked with varying degrees of success at Reggiana, Parma, Juventus, Napoli and Everton.

Some of those spells are remembered more fondly in some quarters than others, but he has always stressed the importance of getting to know the characteristics of players, the culture, and traditions of a club.

Even if something has made him very successful at one club, he won’t just come in and impose that style on another. Ancelotti understands that there are many cultural differences from club to club and within different countries, and he has to adapt his style to get the best out of the players and team.

His time at Chelsea between 2009 and 2011 is a fine example. He discarded the 4-2-3-1 formation that served him so well at Milan for a 4-3-3 that propelled the Blues to the Premier League and FA Cup double in 2010.

“What I really loved about Carlo is his man-management, the way he adapted as well – because he had a way of coaching that probably didn’t suit English football,” John Terry, Ancelotti’s captain at Chelsea, told The Coaches’ Voice in 2020. “But he adapted very quickly when speaking to me, Frank [Lampard], Didier [Drogba].”

3. Humility

There are few coaches for whom it is so hard to find a bad word about them, but Ancelotti is popular with some of the sport’s biggest names.

“He had fun with us,” Cristiano Ronaldo told ESPN in 2015. The duo had won the Champions League together at Real a year earlier. “Mr Ancelotti was an unbelievable surprise. In the beginning, I thought he was more a tough person, more kind of arrogant, and it was the opposite.”

He protects his team from the stressors of elite football by masking the pressure he’s under. Ancelotti takes the situation – but not himself – seriously, and can often be found telling jokes in the changing room before a big game to help diffuse the tension.

Bellingham described a moment prior to the first leg of Real’s Champions League quarter-final with Manchester City. “Before the game, I caught him yawning and asked him ‘Boss, are you tired?’” Bellingham told TNT post-match. “He said ‘you need to go out and excite me’ – that’s the calmness and confidence he brings.”

4. A refreshing sense of perspective

Few coaches in European football are as equanimous as Ancelotti. He has enjoyed unprecedented success but has also been unceremoniously sacked on more than one occasion. Memorably, he was not Real’s first choice when he returned to Madrid in 2021.

‘[He] understands, probably better than anybody working in the most cut-throat businesses, the transient nature of employment in any talent-dependent industry,’ wrote Chris Brady, in Quiet Leadership, the 2016 book he co-authored with Ancelotti.

He is well aware of the concept of ‘energisers’ and ‘sappers’ too. ‘It is the energisers who are the reference points for everybody, including me,’ Ancelotti wrote in Quiet Leadership.

Ultimately, beyond the white noise, Ancelotti understands that football is not life and death, a point he made at the 2015 Leaders Sport Performance Summit in New York.

“Football is the most important of the less important things in the world.”

By John Portch with additional reporting by Joe Lemire

• Does your physical work complement the technical, tactical and mental demands of your team?

• Athlete motivations naturally ebb and flow. Monitor those motivations and work with them.

• You can take safer risks when you understand an athlete’s training range.

The Leaders Performance Institute and SBJ Tech caught up with Ryan Alexander, the Director of Sports Science, at Atlanta United, ahead of the new season.

The pre-season period has evolved in Alexander’s seven years at the Mercedes-Benz Stadium.

“The landscape has changed immensely,” he told The People Behind the Tech podcast. “It comes significantly with a great demand of collaboration, especially when we have such a multicultural roster.”

Atlanta can call upon players from Europe, Central and South America and, when those players return to their homelands or go on international duty, Alexander and his colleagues maintain communication at suitable moments.

“The mastery of a topic of a given field, of a specialisation, comes down to how well you can explain it and meet your audience at their level,” he said, adding, “My ability to connect with you and for you to understand the importance of that information and how it relates to performance: that’s where the communication is.”

Here, we explore Alexander’s efforts to gain “a more accurate interpretation of what performance is [as] that’s where we’re able to assist in the technical and tactical elements of how a coach views a player.”

Understand the competition demands

Alexander explained that his work is governed by the physical, technical and tactical demands of the team, with the physical facilitating the technical and tactical. It is, as he said, a “broad, holistic approach” that takes its lead from Head Coach Gonzalo Pineda. “What will it take to actually prepare them to be able to execute?” he continued. Tech and data will only take you so far. “It can’t just be that we monitor everything at all times. We can’t overwhelm the players with the technology. We want to provide them with the correct data so that they are informed and making the best decisions for themselves, as well as the leaders of the club, and how we are able to combine all of those things to put a consistent high-level performance on the field every time the whistle blows.”

Work with an athlete’s motivations

Monitor athlete motivation because it will enable you to plan accordingly. “Everybody has a ‘why’,” said Alexander, adding that it is natural for motivation to ebb and flow across a draining MLS season. “It’s important for us to understand, from a training process standpoint, times when we are going to intentionally taper within the intensity of our training because we know the motivation, and what has been taken from them, throughout that time of year trying to implement less cognitively demanding exercises.” Therefore, “the demand on problem-solving within an individual exercise or training session is going to be lower because we have to time them, at the right moment through that micro cycle, to switch on in the game.”

Find the balance in risk taking

Risk-taking is ingrained in preparation and performance. “It is important to find a player’s “range”, said Alexander, adding: “We’re always going to look to analyse what we’ve been successful with, [establishing] the foundation of what the player has performed well in this specific environment against a certain style of player opposition [for example] and then looking back at how they’ve been communicating and what they’ve presented with on a daily basis to the training ground versus on match day. If we can see trends in a consistency of all those different areas then we become much more confident in the expectation of performance.” Any risks can be offset “if we perform and train consistently within your range that has you performing at a high level, at a high rate, successful in all these different scenarios and environments.”

Take onboard athlete feedback

What do you do when you see an athlete visibly lose interest in a session? Athlete feedback is crucial. “We can’t say ‘we’re the only ones providing the solutions here and you guys are the execution so be quiet’ – that will never be the messaging from us,” said Alexander. “Miss the mark and there will be reflections in a group setting [and] in an individual setting.” Atlanta’s players have a voice, Alexander and his colleagues will bring their own passion and energy to a session and “that’s how we maintain mutual respect to the value each brings within the training process.”

Listen to the full interview with Ryan Alexander:

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By Luke Whitworth

For the latest edition of our Leadership Skills Series in February, we delved into the concept of cultural leadership and how we can work to become more effective cultural architects within our environments.

We revisited the definition of culture, explored a newly formed hypothesis around sustaining high performing cultures and discussed six levers for leading a culture.

What is ‘culture’?

To frame our conversations, we revisited the definition of culture to set the tone for the insights that followed. It’s fair to say that culture does have a multitude of definitions but the ones we landed on as part of this call were:

‘The norms of behaviour and thinking that influence how people behave in a given group’.

‘Culture emerges as a result of the behaviours that are encouraged, discouraged and tolerated by people and systems over time’.

Four core components of sustained high performing culture

As part of our roundtable conversations, we had the opportunity to explore the latest research into sustained high performing cultures and took the opportunity to learn from organisations that have made genuine progress.

The research hypothesised that if you can excel in these four areas – purpose, belonging, psychological safety and cultural leadership – you are in an excellent position to drive, influence and sustain your organisation’s culture.

To bring these areas to life for our members, we ran a series of interactive polls at the table to score on a scale of 1-5 how well we think our organisations do at these four different elements. The data from the polls are as follows:

1. Purpose

We asked: to what extent are people in your environment motivated to serve a purpose that feels bigger than them?

• 40% of attendees rated their organisation as a 3/5 on the scale
• 50% feel their organisations do a pretty good job and gave them a rating or 4 or 5.

2. Belonging

We asked: to what extent does everyone feel valued, a sense of belonging and safe to be themselves?

• The belonging component didn’t score as highly as purpose
• 40% of attendees rated their organisations as 3/5 on the scale
• however 37% believed their organisations are operating at either 1 or 2 on the scale.
• Only 23% believe they are operating at the higher end of the scale.

3. Psychological safety

We asked: to what extent do people feel safe speaking up and challenging each other?

• There was a range of responses suggesting there are pockets of good psychological safety, but in other environments it requires further attention.
• The most popular score was either a 2 or 3 out of 5 on the scale, with both receiving 34% of the responses.
• That means 68% believe they require more work around psychological safety.
• Only 27% believe they have positive or really positive psychological safety in their environment.

4. Cultural Leadership

We asked: to what extent is their shared ownership for our culture from staff and athletes?

• The final component we explored also provided a mixture of responses
• 27% of attendees felt shared ownership of the culture is relatively poor in the environment
• 47% believe there is some good and not so good ownership scoring a 3/5
• 10% believe there is very strong ownership of the culture

This poll highlighted that there is a lot of development work and intent required to drive our cultures forward.

The six levers needed to lead a culture

What are you keen to pay more attention to in strengthening your culture? As we came to the end of the skills session, we explored six key levers for leading culture and, specifically, cultural change.

1. Make the key principles ‘sticky’

For any individual, a message needs to be heard at least six times for you to take it in. That message needs to be continually repeated, so if the principles are sticky, they naturally become easier to remember. Think about your straplines or strategy and reflect on if they meet that level of ‘stickiness’. A good example from the Olympic world is the question: ‘will it make the boat go faster?’

2. Role models

This is the classic example of ‘words on the wall’ versus living the values. If the leaders and cultural leaders really model those behaviours, it’s what people will experience and lead by. When we consider inclusive leadership, the research shows that leaders can influence the people, the athletes, the organisation around them by up to 70% with their behaviours.

3. Culture conversations

Constantly reviewing your organisation and your culture to make sure you are reflecting on where you are. Ask yourself: where are our gaps? Where are our strengths? How can we improve?

You can use a system rating scale from 1-4 to guide some of these insights. These system rating scales create an opportunity for those culture conversations to emerge in how they provide insight into the health of the culture at a specific moment in time.

4. Develop skills and processes to support intent

One attendee shared they had invested a lot of time around the theme of psychological safety. As an example, if you want to go after psychological safety as an organisation, one of the key skills that underpins psychological safety is enabling people to speak up. Providing these opportunities supports the intent to make positive change.

5. Feedback

Feedback is so critical. One of the things that we see happen in a large percentage of organisations is that people don’t deliver skilful feedback; and feedback can feel quite personal. Therefore, it’s about creating that feedback loop and that culture of what we call ‘skilled candour’, so that people are able to deliver feedback in a skilful manner.

6. Get the right people on the bus

When engaging in culture change, do you have the right people in the environment? Ultimately, it may come down to a time when you have to make a decision as a leader about getting the right people on the bus.

A Data & Innovation podcast brought to you in collaboration with

“Everything is based upon the game for us,” said Ryan Alexander.

“Understanding how the physical demands and fitness is going to be interpreted on the field as it is going to relate to the technical and tactical execution of a certain style of play.”

Alexander, the Director of Sports Science at Atlanta United, was speaking to John Portch and Joe Lemire on the People Behind the Tech podcast ahead of the new MLS season, which began in late February.

He also spoke about the club’s groundbreaking work with i-Brain Tech, a neurofitness training aid that has transformed their skills and cognitive training and led to players having “higher levels of conversations with their technical coaches”.

Elsewhere, Alexander explored:

• Finding the level of confidence in the data to challenge or support [9:30];
• Knowing when to take calculated risks with players [18:00];
• How i-Brain has been integrated into the players’ training plans [27:00];
• His efforts to meet players and coaches at their ‘level’ when it comes to data [35:30].

Joe Lemire LinkedIn | X

John Portch LinkedIn | X

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A podcast brought to you by our Main Partners

Lydia Bedford, the Head Coach of the Brentford men’s under-18s team has some firm coaching advice.

“There’s no shortcuts, even though everyone seems to want them these days,” she tells Henry Breckenridge and John Portch on the Leaders Performance Podcast, which is brought to you today by our friends at Keiser.

“Time on the grass, working in different environments, working under different people as leaders will help you to understand what it looks like for you.”

Bedford, who has also coached with underage women’s teams at the Football Association [FA], Leicester City Women in the WSL, and served as an assistant coach at Arsenal Women, talks enthusiastically about her first six months Brentford.

In her new role she is a pioneer. One of the few women coaches operating at the top level of the men’s game.

Elsewhere in this episode, she delves into the importance of her mentors, who include Mo Marley, the current Head Coach of England Women’s under-23s.

Bedford recalls a time at an FA training camp when, at Marley’s side, she encountered the senior women’s England squad. She says: “Every senior player that walked passed her gave Mo a hug and I was like ‘I want to be Mo, I want to have that impact’. But actually, the more I worked with Mo, whilst I love her to bits and still have tremendous respect for her, how Mo leads is not how Lydia leads.

“You learn loads of things, good and bad, from people that you work under and then you find your own way.”

Elsewhere on the agenda, Bedford spoke about:

• Her status as a pioneer in the men’s game [12:30];
• Facilitating challenge and support in an environment where results are less significant [17:00];
• Her relationship with her assistant Jon-Paul Pittman [30:00];
• Integrating players who are not used to academy environments [33:30].

Henry Breckenridge Twitter | LinkedIn

John Portch Twitter | LinkedIn

Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.

By Iain Brunnschweiler

An 8-year-old goalkeeper throws his hands up in the air and complains for the fifth time about a decision that the 14-year-old referee has made.

This demonstration of frustration is clear for all to see, despite his young age. To compound matters, the opposition coaches, having both prowled angrily around what passes for their technical area, pointing and shouting for the whole game, join in the protests against the teenager who is officiating the game, as a part of her development.

This was an actual scene that I witnessed last weekend in an under-9s grassroots game.

Behaviour can be contagious. It can spread like wildfire. And it isn’t restricted to those directly in contact with you, especially if you are in a position of hierarchical influence.

Now, I could write an article pointing out some of the clearly unhelpful adult behaviour that seems to emerge on the side lines of kid’s sport, however, for the moment I will leave that for the governing bodies to address. The area of interest to me here is the impact of role modelling.

There are two clear examples above of where individuals have been influenced by the role modelling of people of significance to them. The young goalkeeper will have seen and be mimicking the behaviours of one of the many keepers displaying this approach on TV. For the impressionable mind, that’s what goalkeepers do. They complain about every decision. They run directly at the referee when any decision is made. They shout and throw their arms in the air in disgust.

Secondly, the coaches on the side lines – probably two incredibly well-meaning parents who have committed their free time to support youth sport – are doing what they’ve seen on TV, or live from the stands. Standing up for the whole game, allowing the emotion (attached to the score line of the clearly very important under-9s match) to spill over into behaviours they would never normally enact within the bounds of normal life. Shouting at the children within their care, shouting at the child who is learning to referee, whilst being accountable for the experience for all of these impressionable young folk.

The point of real interest for me (and hopefully others who have the privilege and responsibility of being in a leadership role) is to consider which of our behaviours are contagious. How aware are we of the impact of our behaviour both directly upon others, and indirectly through the role modelling we demonstrate? What are the things we see in others around us that mimic our behaviour, and how comfortable are we about this? How can we raise awareness of these factors?

One great way is opening yourself up to feedback. I received some highly valuable feedback in the past from a colleague, about getting the best out of my team. She generously pointed out a specific behaviour (one of my preferences) that she didn’t think helped the team get in the appropriate state for a given meeting. It was brave of her to give me this feedback, and I valued it hugely. She skilfully raised awareness of a learned behaviour, and allowed me to consider how I responded. I committed that day to make a change.

Organisations will often commit to a set of values, sometimes written on the walls or company documents. In many cases the words ‘honesty’ or ‘integrity’ might appear. Yet how often are people within the organisation encouraged to provide genuinely honest feedback to leaders around the impact of their behaviours? How often do we ask how we make others feel at work? I’ve experienced some feedback-rich environments, and I’ve experienced some that felt very unsafe. The former was certainly far more enjoyable to work in, and far more productive for all. Once awareness has been raised, one still has to consider whether they will take action or not.

Some examples of contagious behaviour that I’ve seen are:

The workaholic. A key leader spends enormous lengths of time at the workplace. They are online even when they are home.

The standards monitor. A key leader is incredibly hot on standards of clothing, office space, and punctuality. They will regularly call out colleagues who are not achieving the leader’s expected level.

The time-giver. A key leader regularly is seen taking time to speak to colleagues, getting to know them.

The HIPPO. Within meetings, the Highest Paid Person’s Opinion is always the decisive one. They shut down others in order to make the call, based on their perception.

The joker. A key leader is regularly seen making jokes and having fun within the work place.

The calming influence. A person of hierarchical position who demonstrates a calm, thoughtful and logical approach at times of pressurised decision-making.

The above are just a few examples of contagious behaviours, and I will let you decide to what extent you perceive these attributes to be helpful, or a hindrance, within the workplace. This will no doubt be relative to the context and the complexity of the organisation and the people surrounding the leader.

However, in my experience, the contagion is very clear and obvious. We see miniature versions of these behaviours permeating throughout the organisation. This becomes the culture.

One successful and overt strategy to utilise role modelling within the work place that I have seen has been the deployment of experienced professional players within an U-21s team. Southampton and Brighton & Hove Albion Football Clubs have very successfully deployed Ollie Lancashire and Gary Dicker respectively into player-coach roles. These players, both in their 30s have role modelled the behaviours, approaches and attributes that a consistently high performing player possesses, all at very close proximity to the club’s top youth talent. I’m sure there will be other examples of this within sport, military and business.

Behaviour can be contagious. I have, as most of us who are sporting parents, felt all of the emotions that come to the surface when a loved one is either doing well or doing badly in front of you. I have the urge to shout in support, to shout words of encouragement or at times words of despair. However, I remember watching a video that Arsenal FC pulled together where they interviewed young players about what they wanted to hear from their parents on the sidelines, and the messaging stuck with me. “I don’t want you shouting from the side of the pitch… I just like it when you clap when I’ve done something well” or words to that effect. I now have a strategy of holding my hands behind my back when I’m watching my kids, to remind me of this video. This physical act helps me. Hopefully my side line approach would be perceived as helpful role modelling to other parents who want the best for their kids.

Questions for leaders:

• How aware are you of your level of contagion?
• Who are the people most affected by your behaviour?
• How helpful is your most contagious behaviour to the cause or purpose of the organisation or department?
• What could you differently that might have a more positive impact?

So, if you are not happy with the behaviours you see in front of you, consider how you can act. As Ghandi once said, “Be the change you wish to see in the world”. Role modelling has a huge impact. If it is contagious enough through a TV screen to affect an 8-year-old and a couple of adults at a kids match, imagine the power of this in person.

And, by the way, if you know an adult who behaves like this in kids sport then please pass this article onto them! As I’m 100% sure that coaching kids looks very different from coaching professionals.

Iain Brunnschweiler runs the Focus Performance Consultancy. He is a former professional cricketer, has authored two published books, and most recently was the Head of Technical Development at Southampton Football Club.