By Aaron Walsh

In recent years, there has been a focus on the mind’s crucial role in achieving peak performance.

It is almost impossible to listen to an interview with or watch a documentary about successful individuals and teams and not hear them refer to the role of mental skills and their significant impact on performance.

As this awareness has grown, we have seen roles created and resources dedicated to help drive and support this vital work.

But is this upswell in demand being translated into effective work? I was curious and began to ask other mental performance coaches I knew and enjoyed some valuable interactions.

From these conversations, something quite clear and surprising emerged: though the work had been normalised, it needed to be integrated better, and as a result, the impact that both these coaches and the teams they were engaged with was not occurring to the level they hoped.

This graphic from the 2016 Rio Olympics captures this perfectly:

Image: Aaron Walsh

I wanted to understand the perceived gap between value and impact and embarked on a research project, which I’ll discuss throughout this series.

Each article will build upon the next. Here, I will define my approach to mental skills; the second will examine the need to have a framework in place for delivery; the third will capture the content that needs to be in place; the fourth will address the actual delivery of the work; and the final instalment will help you to find the right person for your team.

The mental side of performance is not 90 per cent, but it’s not insignificant either

Where does the mental side sit within a team’s overall performance?

Many coaches and athletes say it is 90 per cent but I think the real figure is much lower and, in my view, we need to correct this discrepancy because it significantly shapes the work at hand.

To compete at the highest level, your athletes must be physically capable, possess the necessary skill level, and have an effective game plan. We can measure this for most teams and benchmark ourselves against the best we play against. Sports science as well as game film and analysis give us tremendous insight into this; and we can track the growth of our teams. You can’t outthink a lousy body, lack of skill and poor strategy.

However, when everything is equal, a mysterious performance aspect relates to your ability to deliver your best when it matters the most. It’s hard to measure and quantify at times, but we all know it makes a difference.

In the insanely competitive world of high performance, the mental aspect is a competitive advantage, and if you are not investing in it, you are leaving performance on the table.

My research

I contacted 35 head coaches and performance directors and asked three questions.

The first two were yes/no questions:

Do you think mental skills play an important role in the overall performance of your team?

Do you currently have a strategy to integrate this work into your team environment?

As you can imagine, 100 per cent answered ‘yes’ to the first question, but only four (11 per cent) answered ‘yes’ to the second question.

The responses I received showed that mental skills were acknowledged as necessary, yet integrating this work effectively remains challenging for many teams.

The last question was open-ended, and I wanted to know what prevented these teams from integrating this crucial work:

What major obstacles prevent mental skills from being integrated into your team?

From this question, four major themes emerged:

1. Lack of support from key stakeholders.
2. The work often became siloed.
3. The provider did not understand the demands of the environment.
4. The information presented was often too complex and not relevant to the needs of the athletes.

The research also revealed two critical realities:

1. Most teams don’t know where to begin

Most organisations and teams, though genuine in their desire to equip their teams with mental support, did not know where to begin.

When a team did engage with a potential provider, the nature of that work was often unclear. The work could become random, misaligned, and therefore ineffective.  As a result, the provider frequently felt siloed and isolated and usually lacked alignment with the core messages of others in the environment.

Alongside this, the lack of understanding, support and buy-in from key stakeholders (coaches, players, and support staff) created confusion about what the provider was there to do; in some cases, their role was reduced to fixing underperforming athletes, far from an ideal model and approach.

2. A lack of clear application

Secondly, a provider who engaged with a team without integration felt a lack of connection to the needs within the environment. This meant the information they presented to the team was only sometimes relevant. The theories were acceptable, but the ability to translate them into simple information for the athletes to apply was lacking. The failure to integrate meant providers, at times, were throwing darts at a board and hoping they’d hit the bullseye.

The research raised an important question: how can we integrate this work more effectively? After all, teams value the work but are unsure how it fits within their setting.

To better understand the challenges facing most teams, it is worth exploring the five broad approaches to mental skills services:

1. No program

Recognition of the need is almost universal, but knowing how to address it is challenging. Some teams struggled to find the right person, to have a model that fits their needs or to have a budget to invest in mental skills. They would often conclude that no program is better than one without clarity, intent, and appropriate resources. They are right.

2. The Minimalist approach

Someone engages with the environment intermittently. They may do a few workshops. The workshops may be helpful, but they must be more strategic and embedded into the environment with follow-up for impact to occur.

The danger with this approach is that it stirs up the possibility of growing in the mental side of performance but does not effectively answer the need.

What this looks like: someone in the environment 3-4 times a year for 1-2 days

3. The Deficit approach

This is the most common approach for teams who have begun some work. Mental skills are presented as something that is reserved for players/ teams that are struggling. This approach further drives the negative stigma associated with the mental side.

With this model, mental space can quickly become a performance scapegoat. If the team does not perform, it’s a mental issue, but the ability to address it and grow can’t occur with a deficit approach.

What this looks like: someone in the environment a few hours a week or when needs arise

4. The Skill approach

A skill-based approach is when a team sees mental skills as something everyone needs to work on. The scope of the work consists of the team’s general mindset, providing tools to help people grow, and doing a lot of one-on-one work.

The result, however, can still be siloed from the rest of the coaching team; it is still person-dependent rather than program-dependent. Rather than having a strategy and model that shapes the provider’s work, the work relies on a person to come into a context and decide what needs to occur.

What this looks like: someone in the environment 2-3 days a week or on important tours/ fixtures etc.

5. The Integrated approach

This is the optimal scenario and most immersed model. There is a clear strategy that everyone agrees on, buys into, and drives. Mental skills are a critical pillar of performance, and financial resources and time reflect this. They work across the whole team. The focus areas would be coaching performance, coaching the other coaches, coaching the way culture is developed and lived, and coaching the leaders in the environment.

What this looks like: they are fully integrated into the team and viewed as critical to success as a skilled coach. They are part of the environment regularly, have genuine input, and are seen as a valuable resource.

Questions to ask yourselves:

• Does your team currently have a mental performance strategy?
• What approach best suits your team and meets the mental demands it faces?
• Are you setting up your providers to be successful and have an impact?

Aaron Walsh is performance coach and consultant. He is currently the Mental Skills Coach for Chiefs Rugby in New Zealand and Scotland Rugby. If you would like to speak to him, please contact a member of the Leaders Performance Institute team.

By John Portch

It’s difficult to imagine Dan Carter looking awkward or out of place in an All Blacks environment so we’ll have to take his word for it.

The former first five-eighth (fly-half), who won back to back Rugby World Cups with New Zealand in 2011 and 2015, was one of a “legacy group” of former players invited in August 2023 to observe the team’s preparations and answer any questions the younger players might have ahead of their World Cup campaign.

“It’s a new bunch and you guys know pretty well that when you finish playing, you get invited back into the changing rooms or the team room and it’s quite awkward,” Carter told former England internationals James Haskell and Mike Tindall on The Good, The Bad & The Rugby podcast.

It was a changing room Carter had shared with a number of that All Blacks squad. “I don’t know if you guys feel it but going back into that environment, you kind of feel like a spare wheel.”

At no point was this the perception of the players, coaches or the All Blacks’ high performance team. In fact, two months later Carter, Keven Mealamu, Richie McCaw, Conrad Smith, and Liam Messam were invited to return at the Rugby World Cup in France, which took place in October and November.

“Talking to our team’s leaders, they got the most from the legacy group because the players are the ones who are having to drive along with that in the environment and the playing group would look up to them,” said Mike Anthony, New Zealand’s Head of High Performance, at February’s Leaders Sport Performance Summit at Melbourne’s Glasshouse.

Here were some of the most-esteemed guardians of the All Blacks culture coming back to reinforce the connection between all those who have worn the jersey.

Anthony continued: “That group had been through adversity. They’d lost World Cups and won World Cups. They knew what it took. The legacy piece for us is important.”

Legacy – a word long-associated with the All Blacks – is crucial in bringing to life the ambitions across the ‘teams in black’ i.e. the All Blacks, the Black Ferns (current women’s world champions) and both programmes’ sevens teams.

Their three core ambitions are:

1. To be the most dominant team in history.
2. To leave Mana in their wake.
3. To include the players in shaping the team’s vision.

These ambitions help to plot the path towards a performance culture described by Anthony as “unwavering at it’s core, it’s inspiring, it’s empowering, it’s inquisitive, and it’s responsive to change.”

The last point is critical. “How do you bring it to life day to day and how do you refresh it so that’s it’s relevant to your current group?” asked Anthony. “I’ve observed teams being successful and then they continue to run with what worked before as the group changes. It comes down to induction: how do you make sure your vision is relevant for your current group?”

Here, we unpack how the ambitions of the teams in black are brought to life through their behaviours and habits.

The building of a legacy: the All Blacks have won three World Cups; the Black Ferns have won six of the last seven Women’s World Cups. This enduring excellence burnishes their legacy year on year. “We talk of leaving the jersey in a better place,” said Anthony. “You’re the guardian for a short time, so when you leave it to the next person, you hope to add value.”

A team-first attitude: this is a challenge for New Zealand Rugby as a whole, with the growth of individual brands and the often more lucrative opportunities on offer abroad. Yet New Zealand’s best players invariably remain at home during their peak years to pull on the black jersey. The allure runs deep and it requires selflessness. “You’ve got to be selfless,” said Anthony. “You’re an All Black or Black Fern 24/7 and it’s in the little things you do when no one’s watching. You’ve all heard the analogy ‘sweep the sheds’ – it is genuinely something that our guys do. It’s not the job of somebody who’s paid to clean up after us and we take pride in how we do that.”

A player-driven environment: Anthony explains that buy-in is at “100 percent” amongst the players and that some players “never want to leave” New Zealand. This is in part because the team is intentional in its efforts to encourage players to speak up and contribute to the culture (“you have to create something pretty special to keep players here”) but it is also due to the increasingly creative ways that players are incentivised. “We give guys sabbaticals to go away because we know the money’s good; then we bring them back and that’s worked really well,” said Anthony.

Alignment: it is obvious that no two people are alike but that does not necessarily prevent them sharing a common vision. Said Anthony: “For me, ‘alignment’ is when people understand and are deeply connected to your vision.”

It is also a consequence of effective leadership, which he distilled into several traits while adding the caveat that you have to, above all else, play well. “I think we sometimes burden our leaders and they feel cluttered,” he said. “We want the spine of the team playing well first because, generally, they’re your best players. You have to get the balance right there.”

In New Zealand rugby, leaders embody…

Humility. As Anthony said, “you’ve got to be humble and vulnerable because that’ll encourage others to step into that space and contribute.”

Inclusivity. Anthony felt that although teams want everyone to have a voice, there is too little focus on schooling people in how to give and receive feedback. “If we want our players to challenge their peers, we’ve got to give them the tools”.

A growth mindset. There is always a performance gap; always a challenge. “It’s never about ‘we’ve arrived’,” said Anthony. “That gap creates that discomfort and itch that you want in a high performance environment.”

Ownership. Being an All Black or Black Fern is a 24/7 commitment. Anthony described Richie McCaw as the embodiment of that view. “It’s doing the unseen things,” he said. “It’s easy to sweat, but when you go home, what you’re eating, your sleep, how you present around your family – those are key.”

Finally… he tāngata, he tāngata, he tāngata

Anthony wrapped up his presentation with a whakataukī (Māori proverb):

He aha te mea nui? Māku e kii atu, he tāngata, he tāngata, he tāngata.

What is the most important thing in the world? Well, let me tell you, it is people, it is people, it is people.

“The price of entry is technical knowledge,” said Anthony, “but get the people right and hopefully you can build the right environment for a performance culture that supports the athletes.”

A Human Performance article brought you by our Main Partners

By Luke Whitworth

In the modern landscape of high performance sport, we often here the phrase ‘everything that is managed is measured’.

Such is the desire to show impact and return on investment, we are indeed measuring much of what can be measured.

Nevertheless, it can be difficult to measure the impact of areas such as coach development work or, as discussed in a recent Virtual Roundtable for Leaders Performance Institute members, mental skills work.

A number of environments on the call were already in the process of measuring their mental skills work, some to a high success level, whereas others were closer to the start of their journey.

In any case, it is fair to say that there are no teams with all the answers, but here are some points to consider.

Measuring the success of your mental skills work

While it is easy to jump into the measuring process, it is important to first build some pre-requisites.

We can’t be trapped into the tendency to measure for measure’s sake. Have you defined and discussed what you are measuring and why? Is it and will it impact performance outcomes? On the roundtable, some members suggested positioning mental skills as a development tool to impact performance; it presents a more positive and forward-thinking narrative.

Make sure you are capturing the data and insights in a valid and reliable way. Also, make time to debrief and discuss results to understand how stake holders are interpreting data.

Does trust exist in the environment between staff, players and the coaches? When we think of the success of effective mental skills or sport psychology support, trust is a cornerstone of a well-functioning approach. Build up the trust before jumping into the measurement or else the data or insight you collate may lack purity. Involve the athletes early in the process as well – working with the athlete on a version of self-evaluation that can be trusted.

Additionally, how can you work through your coaches to get athlete buy-in while garnering their feedback on the athletes’ growth and improvement?

How to capture the impact of mental skills more effectively

Separate the process from the outcome. There is a combination of quantitative and qualitative data in all evaluations of outcome or impact.

One member shared that they combine goal-setting information gleaned from their athletes and ‘progress’ notes within their athlete management system. As part of this process, there have group evaluations centred around athlete makeup twice a year.

Athletes need to have personalised baselines and, therefore, baseline profiling can enable teams to identify the individual’s unique characteristics. Athlete profiling can entail a battery of behavioural observations and group debriefs, which allow you to crowdsource your staff members’ insights into the key areas in which you are trying to measure impact. Psychometric tests may also prove a useful tool. A member at the roundtable outlined how their organisation has started to ask their coaches to provide feedback and rate their mental skills programme.

If you can identify patterns, then your programmes will be much easier to scale. An organisation at the roundtable, an environment with a large number of multisport athletes, has developed a custom in-house tool that enables them to highlight performance gaps, opportunities and focus areas.

By Henry Breckenridge

Ciarán Frawley’s nerveless penalty for Leinster took the Champions Cup final to extra-time last weekend.

Their opponents, Toulouse, would win 31-22 at London’s Tottenham Hotspur Stadium, but Frawley’s contribution at fly-half had echoes of his illustrious former teammate, Jonny Sexton, who retired last year.

Both Frawley and Sexton are graduates of Leinster’s esteemed academy, which has propelled the club to the elite of European rugby.

A remarkable 90 per cent of Leinster’s squad was born in Ireland or born to Irish parents abroad, as Simon Broughton, Leinster’s Academy Manager, told the audience at April’s Leaders Meet: Teaching & Coaching at Millfield School. More remarkable still, Leinster provides the backbone of Ireland’s national team, which is currently ranked second in the world of men’s rugby.

Broughton was joined by Huw Jennings, the Head of Football Development at English Premier League club Fulham. The south-west London club enjoy Category One status under the Elite Player Performance Plan and have long been renowned for the calibre of players to pass through their doors. It stretches from Johnny Haynes and World Cup-winner George Cohen in the 1950s to more recent graduates such as Moussa Dembélé, Ryan and Steven Sessegnon and Harvey Elliot.

Bridging the gap between academy and senior level is uppermost in the minds of both academies, but it is not the be-all and end-all.

“We have to have an effective end result for everyone that comes through the programme,” said Jennings, who built his reputation for youth development at Southampton in the early 2000s. “For some, that might be an early exit, but as long as they’ve had an experience they’ve benefited from, learnt from and, hopefully, enjoyed, then that’s a decent return.”

Below, we pick out six reasons why Leinster and Fulham are doing better than most.

1. Holistic development

Both Leinster and Fulham prepare their players for a well-rounded future. Academic study tends to motivate young athletes intellectually and helps them deal with challenges, setbacks and even injuries. Leinster recruit players for their academy at aged 17-20 from clubs across the 12 counties of their province. They have adopted a ‘dual career’ model, where players pursue their studies alongside their rugby. Approximately seven or eight players are selected each year to join Leinster’s senior squad, which means the others must have something else to fall back on.

This is perhaps even more important at Fulham, whose academy recruits players at a much younger age (9 and upwards), with even fewer players making the grade as professional footballers. The club partner with sixth forms such as Raynes Park High School and Ark Globe Academy, both in south London, where older academy players can pursue A-Levels or BTEC qualifications.

2. Nurturing environments

Leinster and Fulham both engineer their environments to facilitate learning and development. Broughton, an experienced player and coach, was appointed Leinster’s Academy Manager in 2021 and has been instrumental in leading the programme at their Ken Wall Centre of Excellence, which opened in 2019. They place an emphasis on teamwork, commitment, integrity, and communication.

The Fulham Academy, which has been led by Jennings since 2008, promotes individual growth within a high-performance setting. Players receive personalised attention, focusing on technical skills, physical conditioning and mental resilience.

Additionally, all players at Fulham, from the younger Foundation Phase up to under-23s, adhere to the academy’s core values, which are known as the 3Hs: honesty, humility and hard work. The club also seeks out diversity in its players and staff to help ensure that their academy better reflects modern society.

3. A self-driven culture

Staff provide support at both clubs, but players are expected to take charge of their own development. Inspired by the Royal Academy of Dramatic Art, Leinster use the phrase ‘the athletes are at work’ as one of their underlying principles. It’s up to the player to put in the work and the team around the athlete will provide them with the tools they need. The club uses blended learning to appeal to the modern academy player in 2024, which means an array of videos, music, open conversations, and presentations to inspire creativity in their players.

At Fulham, Jennings and his colleagues say it is crucial for players to be able to manage their disappointment. They also believe the players that do this best can make the most of the opportunities that come their way. They increasingly find that those perceived to be high-achievers early in their academy journey find it hard to be high-achievers at the end of that journey. “The question to ask yourself is which players can deal with disappointment and, frankly, who can’t,” Jennings told the audience at Millfield.

However, he also emphasised the importance of academy coaches reflecting on their own practice. “We have to adapt to the athlete – not the other way around,” he added. “It’s about learning, it’s about understanding. It’s not referring to it as ‘back in the day’ – it’s about understanding where the athlete is in their journey so that we can relate to them.”

4. Proximal role modelling

There are 60 players in the Leinster building everyday, 20 of whom are in their academy. It enables Broughton and his colleagues to use what they call “proximal role-modelling”. Once upon a time, academy players used their own changing room, whereas now they are fully integrated into the squad. They are able to observe pro athletes each day both on the training pitch and in meetings. “It helps to accelerate their learning and development,” said Broughton, who also spoke of the value in the informal conversations that take place en route to and from the training pitch.

5. Honest conversations

Too often, staff in academy settings put off frank conversations about an athlete’s progress. That is not the case at Fulham. Difficult conversations need to be on the agenda from the off and, according to Jennings, “everything should be couched in positive language – but not at the expense of leaving out the critical message.”

6. Parental involvement

Both clubs increasingly bring parents into the fold, fully acknowledging the role of family in the development of young athletes. For their part, Fulham recognise that young athletes are staying closer to their parental unit than in previous generations. It can be a challenge, as Jennings readily admitted, but the club tries to think of it as a learner who has just passed their driving test. “The parent is invited into the car but they’re not driving the vehicle. It’s not about exclusion: if the individual wants family members included, the club have to manage that,” he said.

By John Portch

When Mike Anthony, the Head of High Performance at New Zealand Rugby, spoke at the Leaders Sport Performance Summit in Melbourne in February, the new All Blacks Head Coach, Scott Robertson, was sat in the audience.

Robertson then, just as now, had yet to take charge of a match. His first opportunities will come against England in a two-Test series in July, shortly after conclusion of the club rugby season.

“He’s got nine days to prepare for two Tests against England and, obviously, they can start their planning now, but they won’t get those athletes till then,” said Anthony with the tone of a person well-versed in the public scrutiny that greets the All Blacks and the New Zealand women’s national team, the Black Ferns, at every turn in their homeland.

“There’s an expectation on our teams in black that they should win everything all the time.”

This idea was prominent in the minds of New Zealand Rugby when, in 2022, the organisation launched its Strategy 2025. Their aim is for the Black Ferns to retain the Women’s World Cup in 2025 and the All Blacks to continue building towards winning the 2027 World Cup. It’s world domination, but not at all costs.

“There’s an expectation that we will continue to win, so while that’s really important to us, the way we win is critical,” added Anthony.

Strategy 2025 is New Zealand Rugby’s post-pandemic reset and, as their website states, a ‘launch pad to be bold in reimagining rugby – to look at every aspect of the game and ensure it is enjoyable, sustainable and well-positioned for any futures challenges’.

Here, the Leaders Performance Institute sets out what that looks like in practice.

The Rugby Way

As part of Strategy 2025, New Zealand Rugby is promoting Te Ara Ranga Tira, which translates from Māori as ‘The Rugby Way’. Anthony said: “This is how we want to operate as an organisation, not just within New Zealand Rugby but in rugby across the country.”

The Rugby Way sets out four guiding principles that are not just about how the game is played on the field but how it is represented, managed and integrated into the community.

1. Be welcoming (Te pou maioha): rugby is a game for all, regardless of backgrounds, beliefs or identity.
2. Be our best (Te pou hiranga): a striving for excellence on and off the field, driven by a belief that rugby can improve people’s lives.
3. Be passionate (Te pou ihilhi): a belief that rugby builds communities and fosters a lifelong love of the game.
4. Play fair (Te pou tika): this means acting with honesty and integrity at all times.

These all emphasise the importance of respect, unity, passion and fairness, which are fundamental to the spirit of rugby in New Zealand. Underneath those values are Strategy 2025’s four strategic pillars across the sport, namely:

1. Winning with mana: the bringing together of on and off-field support structures to allow for optimal performance.
2. Rugby at the heart of our communities: growing rugby at the grassroots level – its source of strength.
3. Loved game, loved brands: through increased understanding of fans and customers, creating elite sporting experiences and lifelong attachment to teams and brands.
4. Unleashing rugby’s commercial potential: seeking increased investment and developing a sustainable operating model for the future.

Anthony largely focused on the first in Melbourne – winning with mana.

What is ‘winning with mana’?

Strategy 2025 promotes the notion of ‘thriving people, thriving game’; and mana is central to that aspiration. It is a Māori concept encompassing honour, status and spiritual power – and it can only be earned. “It’s something bestowed on you,” said Anthony. ‘Winning with mana’ means winning in a way that enhances the mana of all those involved through actions on and off the field. “We want to be ruthless on the field; we want to be a team that’s feared and respected. But also off the field, that’s the humility piece; how we’re perceived.”

‘Winning with mana’ tends to manifest itself in five ways in New Zealand Rugby:

1. Smooth inductions and soft exits

New Zealand Rugby seeks to induct people in the right way while ensuring their connection to the team endures. Anthony cited the example of the New Zealand men’s rugby sevens, where the co-captains will routinely go out of their way to meet new young players – most just out of high school – at the airport. The other end of the cycle is just as important. Scott Robertson is set to lose players from his squad with more than 150 appearances between them. “How do you retain some of that DNA? What are some of the things you’re retaining in that environment?” Expect All Blacks and Black Ferns alumni to be part of the future picture.

2. Teams rooted in their community

While not all examples are so extreme or prominent, the All Blacks delivered on their commitment to their community following the flooding at Hawke’s Bay in February 2023. They participated in the clean-up efforts and provided both community and emotional support while raising public awareness.

3. Learning, stimulation and fun

While Anthony explained his view that true performance cultures are tough places in which to survive, there is a balance to be struck between learning, stimulation and fun. During a match week, the All Blacks’ schedule will be front-loaded, with intense work and analysis done on Mondays and Tuesdays, before giving way to opportunities to socialise, decompress and eat meals together ahead of the weekend.

4. Learning that goes beyond classroom

Anthony explained that recruits to rugby in New Zealand are not necessarily “students of the game.” It is an increasingly common observation across other sports too. They will do as they are told without necessarily seeking out information. As such, New Zealand Rugby has worked to manufacture more organic learning environments. Anthony is full of praise for the Auckland-based Blues in Super Rugby, who reacted to their empty analysis suite by starting to put laptops in their café. “Players could grab a coffee and something to eat and sit around and you’d just start to talk about the game.”

5. Family voices heard

A Rugby World Cup campaign can mean players spending up to ten weeks away from their loved ones. It is not conducive to stable home environments. New Zealand Rugby invites families into the team environment and sets out expectations and demands. The families can also feed back and, thanks to this process, they now spend a couple of nights inside the camp on each tour.

By Luke Whitworth

What traits characterise a sustainable high performance culture?

We have all asked ourselves this question at various times but Dr Edd Vahid and Management Futures decided to delve a little deeper.

In June 2022, the business and leadership consultancy commissioned Vahid, the Head of Academy Football Operations at the Premier League, to undertake a piece of research to discover the ‘secrets of culture’. Two years later, this project, titled ‘Cultural Hypothesis’, is on the cusp of publication.

Ahead of its release, Vahid is leading a three-part Performance Support Series at the Leaders Performance Institute that seeks to explore the enablers in high performing cultures.

The first session, which took place in early May, was a useful way of testing the importance and relevance of the four enablers highlighted by Vahid in the Cultural Hypothesis: purpose, psychological safety, belonging and cultural leadership.

Vahid explored each enabler in turn.

1. Purpose

Most sustained high performing cultures have an inspiring purpose. Vahid referred to clothing brand Patagonia, which says ‘we’re in the business to save our home planet’ and its every action is driven by that purpose. This example calls to mind the work of Alex Hill who, in his book Centennials, suggests that organisations that have sustained success over a long period of time have a stable core and a disruptive edge. According to Hill, it is important that your purpose doesn’t fluctuate too much or disappear because its has the power to help your organisation shape society and enable you to effectively engage future talent.

Another aspect of ‘purpose’ is the idea of individual and organisational alignment. Those organisations that are tending to culture regularly are taking the time to consider how their purpose resonates at an individual and organisational level.

Questions to consider:

• Does your organisation have an inspiring purpose?
• How closely aligned are your people’s sense of individual purpose and your organisation’s?

2. Psychological safety

In The Fearless Organization, psychologist Amy Edmondson suggested that ‘making the environment safe for open communication about challenges, concerns and opportunities is one of the most important leadership responsibilities in the twenty-first century’.

The findings of Vahid’s ‘Cultural Hypothesis’ suggest that cultural leadership plays a fundamental role in an individual’s experience of psychological safety. In the session, he referred to Netflix, which has adapted its in-house feedback mechanisms to ‘lead with context and not control’ (concepts that are highly aligned and loosely coupled).

Questions to consider:

• What are you doing to build safety?
• How do you respond to mistakes in your environment?

3. Belonging

Owen Eastwood, in his seminal book Belonging, wrote that ‘our senses are primed to constantly seek information about belonging from our environment. We are hardwired to quickly and intuitively understand whether or not we are in a safe place with people we can trust’.

Organisational anthropologist Timothy Clark also highlights a bridge between psychological safety and belonging in suggesting that the first level of psychological safety is the idea of inclusion safety – you belong to something.

New Zealand Rugby provide a case study in this area, as the theme of belonging is central to their philosophy. They recognise the diversity of their playing groups. They invest in their inductions, and there’s some literature that highlights the importance of your sense of belonging on entry and the critical process of effective inductions to ensure from the very outset that you feel like you belong in your environment. There is a regular and considered approach to belonging cues and rituals that reinforce the idea that people belong, and that could be as simple as ensuring that people’s voices are heard.

Ultimately, we want to get people to a point of challenge. The most optimal environments where there is a high degree of psychological safety is where individuals feel comfortable to challenge.

A question to consider:

• What belonging cues are evident in your environment?

4. Cultural leadership

An inspiring purpose is essential, a psychologically safe environment is crucial, and a sense of belonging exists as a fundamental human need. Coupled with exceptional leadership, these elements distinguish cultures that thrive.

Leadership is presented as a crucial and critical part of Vahid’s ‘Cultural Hypothesis’. It feels central in that it is seen as a super enabler, that when you’ve got strong and aligned cultural leadership it will be a precursor, certainly to psychological safety and belonging.

Questions to consider:

• Who are your cultural guardians?
• How are you supporting the development of your guardians?

The four traits of the ‘Cultural Hypothesis’ ranked by members

Vahid invited attendees to rank their current satisfaction with these enablers. This offers a snapshot of the state of play across elite sport, particularly in North America, Europe and Australasia:

1. Purpose
2. Belonging
3. Cultural leadership
4. Psychological safety

Other reflections on culture

The ‘Iceberg Effect’

The discourse prompted a further question on the nature of ‘culture’. Vahid cited the work of psychologist Edgar Schein on the ‘Iceberg Effect’. Schein’s model likens culture to an iceberg: what we see (artifacts) is just a fraction of what lies beneath (espoused beliefs and assumptions). This is how that may look in a sports organisation:

• What we see: policies, systems and processes.
• What we say: ideals, goals, values and aspirations.
• What we believe: underlying assumptions.

Culture: a ‘group phenomenon’

The ‘Iceberg Effect’ chimes with the work of business academic Boris Groysberg who in 2018 co-wrote an article in the Harvard Business Review with Jeremiah Lee, Jesse Price, and J Yo-Jud Cheng. They defined culture as:

• Shared: it is a group phenomenon. It is a product of the interaction between multiple people.
• Pervasive: it exists on multiple levels.
• Enduring: it is resistant to change.
• Implicit: it possesses a ‘silent’ language.[1]

[1] ‘The Leaders Guide to Corporate Culture’, Harvard Business Review, January-February 2018

If you are interested in joining the second session of this Performance Support Series with Dr Edd Vahid on Thursday 6 June, sign up here.

Main image: England Rugby

By John Portch

The Women’s Six Nations begins on the weekend of 23-24 March and England’s preparations, as reigning champions, have long been underway.

In January, the Red Roses’ new Head Coach, John Mitchell, announced a 38-player squad for their first training camp of 2024, which took place at St George’s Park in Staffordshire.

“We had what we call our ‘alignment camp’,” says Robin Eager, the England’s Women’s Athletic Performance Manager, of the week-long camp. “It was an opportunity for our group to reconnect for the first time since November.”

He refers to the end of the inaugural WXV 1 competition, which England won courtesy of comprehensive defeats of Australia, Canada and hosts New Zealand. Mitchell took the reins full-time at the tournament’s conclusion and the team now begins its pursuit of a sixth consecutive Six Nations title.

The Red Roses left no stone unturned at St George’s Park which, in addition to England’s 23 football teams, regularly hosts a range of elite athletes and sports teams at its 330-acre complex. SGP boasts 14 state-of-the-art pitches, which can be configured for a variety of sports, and indoor facilities including a full-size 3G pitch, a multifunctional sports hall, a strength & conditioning gym, hydrotherapy pools and a cryotherapy chamber.

“We could get some early learning done around how we want to develop our game and how we want to play,” Eager continues. “It also allowed us to complete some physical profiling on the back of reviews from the last campaign, which then informed the development plans of individual players.”

He offers an absorbing insight into the world of serial winners. In keeping with others in that bracket, it starts with their environment. “First and foremost, you’ve got to define what you want your culture to look like.”

Eager, who joined the team in June 2022, cites the platform provided by the Red Roses’ values, the specifics of which are kept in-house. “They might not translate to another team but they’re ours that we live by, constantly refer to, constantly judge ourselves by, praise positive examples of.”

The coaches look to create a psychologically safe environment that balances challenge and support. “If we want players to be the best they can be, they’ve got to push themselves to learn. If you push your boundaries then there will be times when you’re going to fail, and if you fail you’re probably going to feel vulnerable. You have to create an environment where players feel like their voice is heard, that it’s OK to feel vulnerable, and they feel safe to push themselves, as this is the only way we will grow both individually and collectively to become the team we aspire to be.”

Eager and his colleagues try to role model the blend of hard work and vulnerability they expect of the playing group. “As a management team, you must demonstrate that you’re also putting yourself in that position.”

Returning guests

The Leaders Performance Institute was at St George’s Park during the Red Roses’ alignment camp. As we strolled through the foyer of the adjacent Hilton Hotel we saw several groups of players and staff relaxing.

“Beyond preparation work, SGP provides a wonderful casual space for socialising, bonding and unwinding together as a group,” says Eager, who is talking to the Leaders Performance Institute on Teams approximately three weeks after the camp.

“We don’t just allow it to happen by accident. A lot of relationships are built on informal conversations – they’re not always built in meeting rooms – you can create environments that allow those incidental coffee and corridor conversations to happen. If you’re in the wrong venue or facility, it can detract from that effort.”

This was neither Eager’s nor the Red Roses’ first time at St George’s Park. They are regular guests and will return in March ahead of England’s first Six Nations match away to Italy. “St George’s Park is a great facility for us because it allows us to put together our best preparation model for how we want to approach a competition. This includes elements such as facilities, flow and food provision, which are absolutely vital.”

St George’s Park, as Eager explains, has a range of training and recovery modalities that satisfies the preferences of an international squad drawn from different clubs. “Having that breadth available so that players feel they have everything they need to best prepare themselves on a week to week basis is invaluable. If you’re used to preparing in a certain way and we can’t provide that then it brings anxiety.

“Ultimately, we want our players to feel like they’re the best-prepared players contributing to the best-prepared team so that when they go out on the field, they can feel confident that they’ve prepared properly to deal with the game when it’s got a bit messy.”

Image: England Rugby

How the Red Roses execute their plans

As Eager points out, in international rugby, there can be relatively large gaps between series and campaigns.

“One of the benefits of international environments is that you have periods where you’re completely on it and you’re executing your plan,” he says. “Then you’ve got time when players are back at their clubs and you can review and plan for the next campaign. We’re continuing to develop how we go about that process and make it as effective as possible.

“Plans enable us to align as a staffing group around what we’re trying to achieve; vision, purpose and clarity. For every session, we have clear objectives and everything in the programme has a clear rationale.”

Events will not always run smoothly but there is a firm idea of the team’s development priorities and so England can pivot swiftly. “Certain sessions can go perfectly to plan, certain other times you have to adjust around what you’re seeing in front of you.” Where appropriate, some elements are gamified. “It is a strategy that ultimately drives energy, competition, intent, memories and laughter.”

England’s plans are aligned to the playing style of Mitchell, who is striving to construct a team capable of winning the 2025 Rugby World Cup and build on the platform bequeathed by his predecessor Simon Middleton.

“We need a clear understanding of how we want to play the game,” says Eager. “Once we define that, what are the key elements that contribute to us playing our best game? For example, if we’re a team that relies heavily on moving the ball, kicking the ball, we’ve got to have the players with the capability to do that. Their passing skills and kicking skills have got to be good. A lot of ball movement comes with a lot more running, so you’ve got to be running fit. So you can see how that starts to layer in.

“From there, we’re able to say where a player’s profile sits from a rugby perspective, a physical perspective, an injury perspective, and ask: is there a gap between where they are currently at and what they need to do in order for the team to perform? And if there is, that ultimately forms their development goals. So there’s a clear link between what we need to do and why that’s important.”

Constant communication

There are key principles in the way England play that enables players to transition smoothly from the club environments to the national team, but equally essential are the relationships the Leaders Performance Institute witnessed first-hand at the Hilton.

“Unless you can connect with people first, your coaching is limited,” says Eager. “You’re never going to have close relationships with every single player, that’s just not possible, but you’ve got to make sure there are some key people within the management group that have relationships so you’ve got most bases covered with most players. You’ve got to take the time to get to know the players as people.”

He cites business professor John Maxwell’s ‘students don’t care how much you know until they know that you care’ and author Maya Angelou’s ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel’ as maxims for effective coaching.

Coaches and performance staff will proactively speak to players outside of international camps but, again, there must be a rationale. “There’s a real balance between having contacts and connection with the players at their clubs versus overdoing it,” Eager adds. “That’s their club time, they’ve also got lives to live, but connection is important to continue our growth as a group. We’re fortunate to have a relatively big coaching group, ensuring that there’s always avenues for conversation outside of camp.”

Critically, as Eager says: “you’ve got to be able to connect on a level beyond just a transactional coach-player piece, particularly with the modern player. The players have got to have confidence and trust in you and what you’re delivering because sometimes you’re pushing them to places they may not be comfortable going as part of training. When developing players, you’re pushing them, stretching them and encouraging them to fail so that they can learn. It takes a leap of faith from players to know that they won’t be judged. It’s really important: if you want to stretch players to their maximum potential you work on those relationships.”

Eager has worked with both male and female groups during his career. He notes numerous similarities across men’s and women’s rugby, as well as some subtle differences. “The women’s game is a little bit less defence and kick-dominant. There’s more open play,” he says.

Beyond rugby, some differences are sociological. He is not alone in noting that female athletes tend to ask coaches ‘why?’ more often than their male counterparts. “That shouldn’t be a bad thing. In my role, I’m ultimately responsible for how tired or fresh they feel because I’m the one pushing training loads and physical capacity. I need to make sure that my communication and rationale are on point so that when I’m asking them to go to places where they’re working hard or they’re sore, they don’t lose confidence. They understand the purpose, the benefit, and that it’s going to reap rewards on the back end of tournaments.”

Other differences are physiological, relating to factors such as hormone levels and the menstrual cycle. “That brings differences week to week which shouldn’t be seen as a negative because with that comes huge opportunities as well.

“We’re really trying to work with players on an individual basis to understand what works for them and, ultimately, it’s not a one-size-fits-all approach. At the same time, it’s a team sport, so you try to find the balance of what’s consistent from a team perspective and what flexes from an individual perspective to put people in the best position to perform.”

Image: England Rugby

The return to St George’s Park

The Red Roses will return to St George’s Park for a two-and-a-half-day camp in early March. “We’re constantly trying to layer in the developments in our game,” says Eager. “This camp will have a different theme with regards to what we’re trying to develop from a technical perspective, tactical perspective. Physically we’ve got a slightly different objective as well.

“In the alignment camp, we were looking at doing a lot more profiling and testing whereas now we’re trying to get the girls settled into more of a rhythm for our typical training weeks.

“Physically, it’s week one of eight for us. We’re back into running their athletic development programmes, we’re taking on their rugby development for the next eight weeks whereas the alignment camp was dipping our toe in, giving them some of the early information and getting engaged in where players are at. We’re starting to put the meat on the bones now.”

Eager’s excitement is palpable. “Change initially brings unknowns but it also brings huge opportunities. We’ve got a coach who’s got so much experience and we know that from a staff perspective and player’s perspective that’s only going to make us better. We’re going to learn a hell of a lot but what’s also refreshing is that Mitch recognises he’s coming into an environment that’s new for him as well, having predominantly worked in the men’s game. He’s also learning in that space.

“We’re all really excited to be able to continue to build on our last campaign. We have an opportunity to revisit the purpose of the team, our vision, what’s important to us in terms of our values, and how we want the environment to be. That sets the validation for everything else; training sessions, structures. It’s hugely exciting.”

Crucially, when the players return to St George’s Park they will all want to be there. “You can create an environment so players say ‘I can’t wait to get back in, it’s going to be great, I’m looking forward to these eight weeks’. That’s ultimately what we’re after and what we’re working hard on.”

St George’s Park provides a world-class elite training camp environment for any team or athlete wanting to optimize their performance. To find out more click here.

An article brought to you by our Event Partners

By John Portch with additional reporting from Luke Whitworth

“A question to reflect on in your teams is the impact of IQ and EQ,” said Holly Ransom.

The renowned leadership consultant was onstage at the Leaders Sport Performance Summit at Melbourne’s Glasshouse speaking about her book The Leading Edge, in which she proposes a framework for leadership based on notion that when we are able to lead ourselves we are better equipped to steward others through periods of change and development.

An audience of more than 200 Leaders Performance Institute members sat with rapt attention as Ransom joined coaches and leaders from organisations including the Brisbane Lions, San Antonio Spurs and Melbourne Business School, all of whom laid out how they are working to ensure their people can navigate the shifting sands of high performance in years to come.

“Research suggests some of the most in-demand skills by 2030 will be how we work together, connect, and build empathy,” Ransom continued.

Here, in light of those skills, we explore eight ways those who took to the stage are working to future-proof their teams.

1. Winning strategies are co-created, not imposed top-down

The recent renaissance in Australian cricket – the men’s and women’s teams are reigning world champions across four different formats – has not been a happy accident. Andrew McDonald and Shelley Nitschke, the head coaches of the men’s and women’s teams respectively, stressed the need for thorough performance planning, skilful execution and finding the space to pick up lessons along the way.

‘What is high performance? It’s the ability to move quickly and make good decisions.’

Andrew McDonald, Head Coach, Australia men’s cricket team

‘A large focus for us has been trying to create a welcoming and open environment.’

Shelley Nitschke, Head Coach, Australia women’s cricket team

Next steps:

• Bring your athletes onboard by giving them the agency to help shape your performance plan. McDonald sought to do this by shifting the discourse from talk of ‘culture’ to one of ‘environment’ so that players, particularly when on the road, can fashion for themselves safe spaces to share ideas. Whether it’s tactics or using data, Australia’s players are now empowered to make critical in-game decisions.
• Success may not be instant and outcomes may be erratic at first. Use low-consequence preparation matches to trial new tactics and strategies; then re-frame what winning means in those moments.

2. Role-model good leadership

Burnout is a universal problem, with New Zealand and Australia suffering some of the highest rates in the world, according to leadership consultant Holly Ransom. She argues that while stress is inevitable, and can be abated, burnout can be entirely avoided. In her view, the conditions necessary for eradicating burnout stem from empathetic leadership and, when a leader adapts their habits, it gives permission for others to do the same.

‘If we want to see it, we have to be it.’

Holly Ransom on the notion that we can’t sustain leadership, without leading ourselves first.

Next steps:

• Spend time reflecting on whether the habits you’re living by and leading with are still serving you well. Are they supporting you using your energy on the tasks that matter most? Are you getting a return on that energy?
• Ransom suggested three steps for deactivating the nervous system and returning to a state of calm and relaxation:

1) Complete an energy audit – when are our natural highs and lows in a day, and how are we using them?

2) Establish your building blocks – do the little things that help you build momentum.

3) Set your micro-breaks – take time to get mini hits of new energy.

3. Do you promote safe risk taking in the pursuit of innovation?

Kit Wise of the Royal Melbourne Institute of Technology [RMIT] and Budi Miller of the Theatre of Others, an innovative performing arts company, were invited onstage to share their approaches to fostering creativity and risk-taking in their environments.

‘Our philosophy is centred around inspiration, aspiration and expectation. Inspiration is liberating, fun, and what gives us desire. Aspiration – the why and our values and purpose. Expectation – have fun and think deeply about what you do so we can hold one another to account.’

Professor Kit Wise, Dean, School of Art, RMIT

‘We talk a lot about play and playfulness in our philosophy. It is a sense of freedom where play and risk exist together. Play and playfulness elevate the speed of curiosity and problem solving.’

Budi Miller, Co-Artistic Director, Theatre of Others

Next steps:

• Risk-taking can be brave. Find ways to build trust and empathy within your team.
• Encourage risk-taking and rule-breaking in the pursuit of innovation. They are fundamental to innovation, not merely in-the-moment flashes.

4. Learning and development is easier when people feel connected and a sense of purpose

The New Zealand All Blacks and San Antonio Spurs are worlds apart in sporting terms but share numerous commonalities when it comes to bringing to life and sustaining a winning culture. Beyond results, both are renowned for creating environments where people and innovation flourish, as the All Blacks’ Mike Anthony and Spurs’ Phil Cullen explained.

‘We want to have teams that you never want to leave. The environment has to be special to keep people there.’

Mike Anthony, High Performance Development Manager, New Zealand Rugby Union

‘When we were planning our new training facility, Coach [Gregg] Popovic had only two requests: take care of the people and take care of the culture.’

Phil Cullen, Senior Director of Basketball Operations and Organizational Development, San Antonio Spurs

Next steps:

New Zealand Rugby have identified five factors that enable their group to flourish:

1) Connection – players take pride in serving their community.

2) Balance – the group looks for learning, stimulation and edge.

3) Fun – a big part of balance.

4) Learning – athletes learn by doing; so what environment will facilitate the best learning?

5) Family – the organisation has worked to bring families in while also helping them to understand the expectations of an athlete in high performance sport.

The Spurs have their three core values:

1) Character, which is based on values.

2) Selflessness, which is culture-focused.

3) ‘Pound the Rock’. A metaphor inspired by 19th Century Danish-American social reformer Jacob Riis. His Stonecutter’s Credo perfectly captures the Spurs’ drive for championships:

“When nothing seems to help, I go and look at a stonecutter hammering away at his rock perhaps a hundred times without as much as a crack showing in it. Yet at the hundred and first blow it will split in two, and I know it was not that blow that did it, but all that had gone before.”

The Stonecutter’s Credo, Jacob Riis

5. Empower athletes in their learning

The Brisbane Lions men’s team, under the stewardship of Senior Coach Chris Fagan, have in recent years returned to prominence for the first time in a generation. Amongst the factors responsible for their rise is their ability to out-learn their opponents, as High Performance Manager Damien Austin explained.

‘Do we do what makes us comfortable or do we do what the athlete needs to do or learn?’

Damien Austin, High Performance Manager, Brisbane Lions

Next steps:

• You have to educate the ‘why’ for athletes and encourage them to take responsibility. Start by gathering their input when shaping your habits and standards. And remember: no one is above the basics, no mater how good they are.
• Consider: what are your athletes taking away from training? Did they retain the requisite knowledge? Are they enjoying your training environment? Do they have any fears or concerns? Find out and iterate. Be sure to check for misunderstanding and guide them in their learning.

6. Dare or challenge your people to change

Models for change are all good and well – change is inevitable, so perhaps they are entirely necessary – but what are some of the so-called ‘soft’ factors that enable a leader to influence change? Professor Jen Overbeck was on hand in Melbourne to dispense some tips for explaining and justifying change to others.

‘We can make people change, or we can persuade them to change. We should choose deliberately, and be clear about what makes them listen to us.’

Jen Overbeck, Associate Dean, Melbourne Business School

Next steps:

• Your capacity to influence – built by your credibility in the eyes of others – must be established well before you need to rely upon it. What gives you credibility and lets you influence others? If you get it right: they will admire, like and trust you. They’ll think they’re in good hands, that you bring success, or access to good things. They’ll think you got to where you are in the right way.
• A leader has to balance their social capital (their membership of ‘the tribe’) and their intellectual capital (their competence). Sometimes you have to simply be part of the tribe. At other times, you can simply demonstrate that you support the values and core identity of the tribe, and that you’re willing to fit in with them instead of challenging or resisting them.

7. No sustained performance without wellbeing

Wellbeing and performance are indivisible, yet there is more we can all be doing to ensure our people can flourish. At the Glasshouse, Emily Downes of High Performance Sport New Zealand and Sonia Boland from the Australian Institute of Sport provided an insight into their work helping people to thrive amidst the challenges presented by high performance sport.

‘A lot of conversations around wellbeing have centred around the duty of care but not touched upon its direct impact on performance. We are now observing a shift and evolution in the system where there is a readiness to have conversations around the benefits of wellbeing.’

Emily Downes, General Manager – Wellbeing & Leadership, High Performance Sport New Zealand

‘We are striving for sustained and repeated performance outcomes. Wellbeing is a performance enabler and opportunity.’

Sonia Boland, National Wellbeing Manager, Australian Institute of Sport

Next steps:

• Language is so important. It is becoming evident that we are all talking about different things when we discuss wellbeing. Find terms that makes sense and have meaning to your people.
• Resource alone is not enough. None of it means anything if those above and below are compounding the problem – it requires integration at an organisational or system level to have a true impact.

8. Better athlete and coach development for women and girls

As women’s sport continues to evolve, the system will need the athletes and the coaches to fill the spaces created. Given the hitherto piecemeal approach to developing women’s sport, and the often misunderstood differences between men and women athletes, this is far from a given. Helene Wilson of High Performance Sport New Zealand and Tarkyn Lockyer of the AFL are two individuals meeting this challenge head on.

‘Athletes aren’t as exposed to women coaching. Could this actually bring a point of difference?’

Helene Wilson, High Performance Sport New Zealand

‘The easy way would be for women and girls’ pathways to mirror the boys and men’s. In terms of resourcing, it is the same. However, feedback collated from the clubs and players shows that girls and women want more education around high performance and knowledge of preparation and recovery. Boys and men prefer more competition and game time. The needs are different so the curriculum needs to match that.’

Tarkyn Lockyer, Australian Football League

Next steps:

• Given the speed of growth in women’s sport, the focus needs to be on creating adaptable and malleable athletes. To do this, focus on the fundamental skills in a high challenge, high support environment.
• For the development of both women coaches and athletes, it’s not just about providing opportunity. We need to wrap support around them as we set them up to be successful.

A Human Performance article brought you by our Main Partners

By John Portch

The first point that Amal Hassan, the Team Doctor at Harlequins Women, makes is that periods impact athletes in several ways.

“What I’ve learned supporting rugby players,” she began, “is that periods can be a barrier to participation in the first place, a perceived barrier to skill and technical development through a season, can have health implications that really impact their performance, and it possibly keeps players from developing at really crucial points.”

Hassan was speaking as part of a panel discussion on the physiology of the female athlete at September’s Leaders Meet: Driving Step Change in Female High Performance at Manchester’s Etihad Stadium. She spoke alongside pelvic health physiotherapist Emma Brockley and Dr Nicola Brown, an Associate Professor in Female Health & Performance at St Mary’s University.

Session moderator Claire-Marie Roberts, who has just been appointed Performance Director at English Championship club Coventry City, homed in on Hassan’s reference to skill acquisition.

“A training season won’t discriminate,” said Hassan in response. “You’ll be needed to train on any given day of your menstrual cycle, if you’re off contraception, for example. So you need to be able to show up the best you can. However, at certain points in certain individuals, it may be that their menstrual cycle fades, where the symptoms or dysfunction they experience may actually be medical and the impact on their ability to train, to show up as the person they want to be to their coaches and the staff they’re working with, and, on game day, you can imagine how that might translate.

“That’s not to say that every day is going to be a different flavour of menstrual cycle dysfunction for an athlete, but there might be really key points in, say, a season or a cycle where they have to be absolutely present and engaged in their training for their skill acquisition to develop at the pace we want it to. If you can imagine not thinking about this component and the effect it has on athletes’ development, we’re just expecting them to be able to cope as long as we control for medical, load and other aspects of sports science, but we don’t consider this other very important aspect that is across the board for all of our female players if they’re off contraception, then we’re missing a trick.

“And what I find interesting is if you ask athletes if they think it’s impacted their skill development, they might say yes and more often than I would expect.”

Hassan noted that it is important to separate menstrual dysfunction and symptoms. “Symptoms could be normal,” she continued. “What we don’t understand fully is what is a normal menstrual cycle for an athlete or not. We’re good at delineating that from their perspective; I can tell you what’s pathology or not according to a certain criteria, but we don’t actually know what’s normal for an athlete. So it could be normal that you do expect symptoms and that’s not dysfunction. That’s just part and parcel of your menstrual cycle.”

In this article, Hassan, who has also worked in ballet, reflects on the support that all teams and organisations can provide for athletes as well as the implications for those female athletes playing collision sports.

Note: Hassan’s responses have been edited for clarity and brevity.

The importance of menstrual tracking…

If you’ve got the resources, tracking is important. And that might be tracking done by your sports science team with the consent of the athletes. In the absence of those resources and that expertise in-house, that might look like the athletes receiving some education and taking it upon themselves to track their menstrual cycles. Ultimately, I believe this should be player-led or athlete-led so that an athlete can come to you with any concerns, but what you want to do is you want to pick up any patterns. It’s going to differ between athletes. It might be that you can pick up some really important trends in sleep dysfunction, in cravings, in core recovery, in back pain in certain parts of the cycle, otherwise it can start working proactively against a team, which is there to support an athlete ahead of time so that it doesn’t become a reactive approach. It becomes very proactive and built into a programme.

The gold standard in supporting athletes with their menstrual cycle…

I don’t think we’ve necessarily reached it anywhere and explored the full capabilities. It must span medical and performance because you might pick up some medical issues but it’s very much aligned with your performance programme or your sport. The gold standard within your team will look like setting out everyone’s roles and responsibilities, in a team environment tracking across the team, getting buy-in from individual athletes, collecting as much data as possible so that you can be accurate about your planning. Now, that might be impractical even in some elite settings in women’s sport but where there’s full professionalisation, athletes are full-time, you’ve got the staff resource to do it.

Steps that all teams can take…

It’s important to recognise where you don’t necessarily have the expertise in-house. So some sports may have doctors as part of their teams, they might be full-time, they might not be, they might be junior doctors in their training, or they may be consultants, they may be consultants in orthopaedics but have no medical training in terms of gyno health or endocrinology. So it’s really important to understand where you’re at and that if you don’t have that expertise in-house you have onward referral pathways in place for any pathology that you pick up. In the middle, you’ve got the option, for example to use a platform like Fittr Coach and be able to access that with the resources that you have; your performance medicine team might be able to do the tracking, involve the athletes in collecting the data, and you can try to pick up any patterns there. At the other end of the spectrum, athletes can use a free app to track their periods, check their cycles are regular, keep a diary of any issues, any symptoms, try and relate that to training, to any recovery, nutrition, their psychology. It can get quite complicated but if you just have a structure around it and you do it every day it becomes simple. You will then want to signpost to that individual’s GP if there are any issues. Obviously a GP is not going to be experienced or qualified at discussing performance but there are quite a few resources available for athletes to read or podcasts to listen to. It’s not going to do any harm for them to consider that the menstrual cycle might be a component in planning their training or their recovery.

The ethical considerations…

If you’re encouraging a practice, there’s got to be a structure around it. So who’s leading on that? Who’s driving the education? Who’s the go-to person for questions and answers? I think you have to be really intentional in the rollout of teamwide services or strategies like this. Everything needs to really be in place so that you don’t come across issues by surprise. I think you could have this problem even within an environment that has a great structure. Ultimately, the big one is supplements. A lot of athletes will think about particular supplements that might help them with symptoms, with recovery, and they just need to make sure they’re not breaching anti-doping guidelines; and that you are encouraging across the board, you’ve got nutritionists, doctors, etc. open communication about anything they want to try. We do want to empower athletes to be the best they can be but just within the realms of safety.

On athletes approaching pregnancy and birth…

This is a space that’s continuing to develop and that development should aid and increase the confidence within the performance medical team and within athletes in approaching training through pregnancy, continuing to be part of your sport during your pregnancy and then return, post-natal, post-partum. If you think about it from a framework perspective, it’s really important that pillars that include HR and contractual factors, the players’ wishes, their psychology during pregnancy, the skillset and experience within your team managing that athlete, your protocols, your emergency action plans from a medical perspective, your forward planning and programming from a rehabilitative perspective towards return-to-play and the facilitation of preparing for birth and the early post-natal phase, which is a really crucial period of time in any woman’s life, are proactively managed. It can seem really overwhelming if you’ve never done it before and I would encourage any institution who has never done it before to not wait until it does happen; to be proactive in building policies and protocols ahead of time and developing the skillset you have in-house, so that you are ready when it does happen, because it eventually will. If you think of the period of life where an athlete’s fertility is peaking, it’s merging with the performance time in their careers generally.

The impact of a collision sport on menstrual dysfunction and symptoms…

What we tend to see in sports that are typically endurance sports or aesthetic disciplines like ballet is that greater maturation is at risk of being delayed because of the energy demands and the chasing of an aesthetic goal from a physique perspective. So in those sports you might see there is a delay that might impact bone health, they might go on to be at risk of stress fractures, broadly speaking. In rugby, what you have to consider is the load, the impact of stress on the endocrine system, and then you’ll swing more towards menstrual dysfunction and symptoms and poor under-recovery impacting their endocrine system. What you also tend to see, and this is really anecdotal from my perspective, having worked in ballet and having worked in rugby, what we see in ballet is a lack of periods and amenorrhea as a risk. What we see in rugby is you’re more likely to be struggling with something like PCOS [polycystic ovary syndrome]. With PCOS, you see higher androgen levels, that will translate into some sport-enhancing metrics in terms of how strong you are potentially. And this is not proven, this is just anecdotal, with that what you get is more menstrual symptoms relating to the hormonal imbalance. So I think it’s down to really understanding our sport. We don’t have that data, we need to understand across the board what the typical issues girls and then women playing senior rugby are struggling with and I guess it’s a call to action for research. I can just rely on my own anecdotal experience at my club. It needs more effort across the board.