5 Feb 2026
ArticlesIn this exclusive column, performance specialist Dr Richard Young explains that repeated high performance is driven not just by plans or systems, but by the meaning performers attach to their work.
These hold the work together and give people a sense of direction, yet across numerous Olympic cycles and my work with teams in many countries, something deeper has shown up again and again. Repeat performers live by a small set of values that give their journey meaning, and that meaning becomes the story they return to when things get hard. Plans can organise a campaign, but meaning organises the person, and when the person is organised, behaviour aligns with purpose, decisions become cleaner, and responses under pressure strengthen.
Values are not abstract. They sit under the story people tell themselves about why the work matters. When performers are clear on their values, the story they live by gains weight and coherence. Meaning forms around those values, and behaviour follows the meaning. High performance at its core is high quality communication, and that communication begins with the internal dialogue that shapes how people approach their craft, their relationships and their response to the environment around them.
I learned this early in my work with an athlete who became a repeat performer. She spoke often about why she was doing the work, not in long speeches or motivational lines, but in a simple story grounded in a few clear values she believed in. Those values shaped how she behaved each day. She arrived ready because preparation mattered to her. She trained with intent because craft mattered to her. She kept close to people who steadied her because connection mattered to her. When she spoke with her coach she spoke with ownership because responsibility mattered to her. When we reviewed performance she measured herself against her values and her story rather than emotion or expectation. Her story filtered the noise and held her attention on what she could influence, and it stayed steady right through from her hardest performances to her best performances.
This pattern has repeated across many sports, campaigns and environments. The data I collect from repeat performers compared to the rest shows a consistent thread: they carry a story that fits their values and the meaning they bring to their journey, and they speak from that story in ways that guide their behaviour. Their story gives shape to their days and coherence to their choices. It grounds their relationships and helps them navigate difficulty. They are not waiting for meaning to arrive. They are building it and living inside it.
Those who are new or underperforming also care deeply and work hard, yet often do so without a clear set of values or a meaningful story that holds the work together. When values are unclear, meaning becomes vague, and when meaning is vague, behaviour loses structure. People get pulled by changing circumstances, shifting expectations and the noise around them. They work with effort but without consistent, clear direction, which slows their progress and creates friction in the system. This is not a comment on motivation or desire. It is a matter of clarity. Values anchor meaning. Meaning anchors story. Story anchors behaviour.
The power of distributed leadership
We know that the story in high performance environments is more than narrative. It is how people make sense of the path they are on and the role they play in it, and this is where distributed leadership becomes essential. In Amplify I wrote about leadership from the front, which is not the authority of the leader but the agency of the performer. When people are clear on their values and the meaning they bring, they contribute to the collective story of the team rather than waiting for the team to give them one. This alignment accelerates the group because each person brings their own clarity into the shared environment. When people are unclear, they wait for meaning to come from the outside, and that waiting creates misalignment and slows the group when pressure rises.
Distributed leadership grows when individuals write the story they want to live, then bring that story into the environment to help shape the story of the team. It is a form of contribution. It lifts the standard of communication. It clarifies the system. It allows people to act with confidence inside their role and in service of the whole. A team of people who know their own story and the story of the team has more alignment and more collective intelligence than a team with one story and many passive recipients. The power of meaning becomes a competitive advantage when everyone is an author rather than an audience.
One experience stands out to me from a world championships preparation phase. The team had come through a long training block. Performances were mixed, and the meetings were becoming heavier as the event approached. You could sense the pressure beginning to close in. To reset the group, we asked each athlete to tell the story of their season so far, not as a performance review but as an expression of the values they were trying to live and the meaning they brought to their work. One of the younger athletes spoke first. He said his season was about learning how to prepare in the right way and becoming someone who took responsibility for his craft. His values were clear. Growth. Responsibility. Trust. His story immediately shifted the tone in the room. Others followed with similar clarity. They spoke about identity, family, commitment, team and progress. Meaning returned to the group, and with meaning came direction. The environment lifted. And the team leaders connected the individual stories and values to the ambitious story of the team was creating together; people saw themselves first, then saw a clear and inspiring connection to the team story. That shift carried through to their highest calibre performance due to their collective ability to respond and adapt under pressure. They had triggered a conviction and belief in a story they had not experienced before.
Belonging: built from a shared sense of meaning
Meaning is one of the strongest levers of behaviour. When people know the values they stand on, their story gains structure. When their story has structure, their behaviour aligns in ways that support agency, transformation and performance. When teams share a sense of meaning built from individual values and stories, belonging grows. Belonging here is not sentiment. It is foundational to team performance. It keeps the group connected when tension increases and when pressure and uncertainty lift; and helps people stay inside their ‘circle of importance’ rather than drift into the noise.
I often ask leaders and high performers a simple question: What is the story you want to be able to tell about yourself and this team or organisation at the end of this campaign, cycle or career? Their answer reveals their values, priorities and the meaning they bring to the work. It opens the door for the team to see the personal stories that sit underneath performance and the personal meanings that drive behaviour. Most importantly, it gives leaders the opportunity to connect these stories, deepen the shared meaning and align the group around something that feels true to everyone. This is where distributed leadership grows. When people speak from their own story, they lead from the front. They help shape the environment rather than wait for the environment to shape them.
The advantage of meaning follows a clear line. Values shape meaning. Meaning shapes story. Story shapes behaviour. Behaviour shapes performance. When each person knows what they value, understands the meaning behind their work and brings that meaning into the collective story of the team, the group strengthens. Performance lifts. Cohesion deepens. The system grows more resilient because leadership is no longer held by a few. It is carried by many. When people wait for meaning to come from outside, the system slows. Alignment weakens because the stories underneath the work are not visible or connected. Teams are transformed when personal meaning becomes shared meaning.
Meaning does not guarantee medals, yet it strengthens the behaviours that make medals possible. It brings clarity to decisions, alignment to relationships and consistency to daily work. It supports cleaner communication and steadier responses when pressure rises. When meaning is present, people move with intent, and when people move with intent, performance grows.
Medals matter, but meaning matters most.
Richard Young is an internationally renowned performance advisor. He has been involved with 11 Olympics as an athlete, coach, researcher, technologist, and leader working across more than 50 sports and seven countries focused on sustained high performance. He has won international gold medals and coached world champions. He founded international performance programmes including, the Technology & Innovation programmes for Great Britain and New Zealand, and a Performance Knowledge & Learning programme for the New Zealand Olympic, Winter Olympic and Paralympic teams. Across seven Olympic cycles he has researched the differences between medallists and non-medallists, their coaches, support staff, leaders and the system they are in to unlock the keys that separate them from the rest.
More from Richard Young
26 Jan 2026
ArticlesJames Thomas of Warwickshire CCC tells us facilities count for little if leaders have not created the right environment first.
These things do matter. But after more than two decades working across Olympic and professional sport, I’ve come to believe that high performance is fundamentally an environmental challenge, not exclusively a technical one.
We don’t build winning teams or successful athletes by simply stacking programmes on top of talent. We build them by creating environments that consistently allow people to do their best work, make good decisions under pressure, and grow over time. When environments are working, performance becomes more repeatable, more resilient and ultimately more sustainable.
Whether it’s the four-year Olympic focus or the daily spotlight on professional sports. We are operating under constant scrutiny. The margins between competitors are small, the pressure is relentless, and the temptation to chase quick fixes is ever present. In that context, leaders are often drawn towards visible interventions, new structures, new roles, new technology (I know I have been), but the organisations that thrive over time are not those with the most impressive facilities or the biggest performance teams. They are those that are deliberate, consistent and disciplined about the environment they are continually trying to create, especially when results fluctuate.
Lessons from the boxing ring
One of the most formative experiences of my career came during my time as a performance director in Olympic boxing, in the build-up to and during the London 2012 Games.
Many of our world class boxers developed and trained in local boxing gyms, cramped spaces, ageing equipment, minimal to no recovery provision and little separation between training, admin and daily life. These were not purpose-built high-performance centres. They were community gyms, often operating with limited budgets and shared resources.
Yet within those walls, Olympic and world champions were forged.
What struck me most was not what those environments lacked, but what they possessed in abundance. There was deep trust between coaches and athletes. There was absolute clarity around standards and an expectation to commit. And there was a shared belief in the work being done, even when conditions were far from ideal.
That experience challenged a common assumption in high-performance sport; that performance requires elite surroundings. It reinforced a lesson I’ve returned to repeatedly across different sports and systems: facilities and equipment are only part of the environment. People, behaviours and belief are the real performance differentiators.
Boxing also exposes a truth that can sometimes become diluted in team sports: the individual performer has ultimate accountability for their career and performance.
On competition day, a boxer steps into the ring alone. There are no substitutions, no tactical timeouts and no teammates to absorb pressure. Preparation, decision-making and performance are owned entirely by the athlete. That reality creates a powerful mindset.
In the most effective boxing environments I worked in, athletes did not outsource responsibility to coaches, support staff or systems. They understood that support existed to enable performance, not to carry it. Behind each boxer sat a committed group of coaches, physios and performance practitioners, but the roles were clear. The system provided expertise, challenge, support and yes, at the highest level, impressive facilities. But responsibility for improvement always remained with the athlete.
This ownership created cultures where preparation was a non-negotiable, excuses given no airtime and standards were self-imposed rather than enforced. Accountability was not contractual; it was woven into its culture.
While boxing is an individual sport, this principle has resonated with me and translates directly into team environments, particularly in modern professional sport, where complexity is the norm.
From the boxing ring to the crease
In my current role as Performance Director in professional cricket, players operate across multiple formats within a condensed competitive window. From April to October, athletes move between the tactical patience of red-ball cricket, the intensity and speed of T20, and the unique demands of short-form franchise competition, both domestically and internationally.
Cricket is a team sport, but performance within it is highly individualised. Players are often selected for specific skillsets. Some are chosen for endurance and control, others for explosive impact. Some anchor innings, others finish them. Some lead with the ball, whilst others support in the field.
What underpins successful teams across formats is not uniformity, but clarity of individual responsibility within a collective framework. Team performance does not replace individual accountability; it depends on it.
The most effective environments make it clear why each player is selected, what excellence looks like in their role, and how their performance enables others. When players understand their contribution to the collective, alignment improves, decision-making accelerates, and pressure becomes more manageable. Easy to say, but this is hard to get right consistently, especially we often have large squads of players, all looking for 1st team selection. Individual Player Development Plans (IDPs) have been a useful tool to frame season and multi-year goals and how selection decisions can be woven into the discussions, that would otherwise be difficult to frame in a progressive manner.
Creating the space where performance can thrive
One of the most common traps in high-performance team sport is mistaking intensity for effectiveness. I have seen this a lot across all the sporting environments I have worked in. Long hours, relentless training loads and constant meetings can create an illusion of commitment. But without alignment, they often produce fatigue rather than progress. Effort becomes noise rather than momentum and time away from the environment, whether that’s for rest or self-development can be viewed as falling short. I’m calling this out!
Strong environments focus relentlessly on alignment. They establish a shared performance language. Coaching, data and performance teams work from the same principles. And leaders are clear about what the organisation is optimising for at any given moment.
When alignment is strong, intensity becomes purposeful. When it isn’t, that intensity becomes exhausting and I’d suggest the high levels of burnout we are commonly seeing in our system is in part down to this.
The environments that consistently outperform are those where honest conversations are encouraged, mistakes are reviewed and owned, with feedback flowing in all directions. Psychological safety is often talked about and often debated, but for me, this does not mean lowering standards or avoiding difficult conversations. In fact, it enables those conversations to happen earlier and more productively.
‘No spark without friction’ is a phrase I am always drawn to and I think it’s highly relevant in this context.
When I think of environments I have been part of, that have enabled this openness and safety, it has often come from understanding the players and staff in a more meaningful way. Learning about people, their goals, their strengths and areas for development can often help with those difficult conversations and decisions.
Why environment is a leadership choice, not a cultural outcome
Leaders set the tone here. How they respond to bad news, selection tension or performance dips sends a powerful signal about what the environment truly values.
We are also living through an unprecedented expansion of data, analytics and technology in sport. Used well, these tools enhance decision-making. Used poorly, they overwhelm and it starts and ends with the people using those tools.
High-performance environments succeed when data clarifies rather than complicates decisions, supports coaching judgement rather than replacing it, and is translated into simple, actionable insight. The most effective systems invest as much in people and interpretation as they do in platforms and tools.
If high performance is an environment rather than a programme, leadership attention must shift accordingly. The question is no longer “What initiatives should we launch?” but “What conditions must we consistently create?”
Final reflections: build what outlasts you
From my experience across Olympic and professional sport, leaders who build sustainable high-performance environments focus on four priorities.
First, they set a clear long-term performance direction. Ambition without direction creates noise. Leaders must articulate what the organisation is trying to become, what type of performers and people it wants to develop, and how success will be defined beyond short-term results.
Second, they are explicit about the environment they are creating. Every organisation has an environment, whether intentional or accidental. High-performing leaders are deliberate about behaviours, standards and expectations. Culture does not need to be complicated, but it must be visible and consistently reinforced.
Third, they obsess over daily performance habits. Performance is built in small, repeatable behaviours, quality of preparation, clarity of communication, ownership of recovery and willingness to review and adapt. What leaders notice and reinforce signals what truly matters.
Finally, they recruit people who take responsibility and can grow. People are the environment. The strongest systems are built by individuals who take ownership of their impact, are open to developing their technical and leadership skills, and understand how their role contributes to a collective effort.
Across Olympic gyms and professional stadiums, one principle has remained constant for me: high performance improves when clarity of direction, accountability of action and care for people are aligned.
Facilities matter. Data matters. Structure matters. But environments win or lose on the quality of people, the standards they live by and the habits they repeat every day.
High performance is not something leaders should demand. It is something they should enable.
James Thomas is the Performance Director at Warwickshire County Cricket Club and one of sport’s leading high performance experts. If you wish to speak to James, please contact a member of the Leaders Performance Institute team.
23 Jan 2026
ArticlesIn a recent Leaders Virtual Roundtable, performance specialist Iain Brunnschweiler led a discussion on strategies more effective learning. We pick out ten below.
With those words host Iain Brunnschweiler, who runs the Focus Performance Consultancy, set the scene for a virtual roundtable discussion during which Leaders Performance Institute members shared the strategies that have facilitated better individual and organisational learning within their teams.
“There’s definitely something about learning being contagious,” he added in expectation. “If credible, valuable members of staff are going after things deliberately like you are, I’d hope that there’s some sort of contagion within your organisation.”
To start proceedings, Brunnschweiler outlined a four-part model of organisational learning. “This is an unpublished model,” he said of it. “This is the world according to me.”

Effective priming
“How can we deliberately set people up for learning? That’s something that I’ve increasingly considered,” said Brunnschweiler, who highlighted one-to-one conversations with staff members as a way to identify their aspirations and their motivations.
Appropriate stimulus
“How do we provide a stimulus to create thought in aspirational people?” In a previous role, Brunnschweiler implemented weekly 30-minute meetings with staff members. He also enlisted external speakers and asked individuals to present on a teaching project.
Sense-making (culture)
“If within your organisational culture there are people and spaces that allow you to have conversations, check and challenge your thinking, that is a really good way of helping the learning to land,” said Brunnschweiler, while emphasising the cultural dynamic.
Committing to action
“Often,” Brunnschweiler said, “the greatest risk here is that we have a brilliant conversation, and then we do nothing about it’. How do we commit to something that’s going to make some sort of change, whether it’s small or large?”
The group then shared ten strategies to encourage more effective individual and organisational learning:
1. Give staff members the freedom to explore learning
“If we want to happy or we want to have happy staff, we need to give them some freedom,” said a sports scientist working in the major US leagues. “And if we want them to be free, then we have to encourage them to be courageous and pursue what they want to have and what they want to do.”
Brunnschweiler said:
“A learning culture starts with recruitment… can we keep shifting that culture by recruiting naturally curious and hungry people and maintain momentum.”
2. Hunger for learning must be role-modelled from the top
Often, staff members are eager to learn, as a psychologist working in the US college system observed, “but having leadership model this is so key”. Only then will staff members carve out the time, as he said:
“If your staff members don’t feel like they have the grace and space to allocate time in the day they’re going to say, ‘I have to do this,’ or ‘I have a meeting’ instead.”
3. Understand people’s motivations
If you can understand someone’s motivations or aspirations then you have an anchor for a conversation about their development. Brunnschweiler explained that it is important to focus on those who want to learn, not those who don’t. He said:
“Some people have little appetite for self-development. And I think we have to be cognisant of our own energy… and accepting of that fact.”
4. Create individual development plans for staff members
The aforementioned psychologist made a convincing case for staff IDPs. He said:
“We talk so much about player development plans, but do we truly have staff development plans, like, ‘here’s where you are, here’s where you can go, here are the gaps to be filled’?”
5. Place staff on secondments when possible
“We don’t put barriers in the way of our people going out on secondment,” said a director of cricket in the English game, where the season is not a 12-month schedule. This is, as Brunnschweiler observed, a cost-effective way of bringing IP back into the building. He said:
“How can we be resourceful? Can we create opportunities for people to visit places and return with knowledge without spending money?”
6. Find your critical friends
Sense-making can be difficult, but sometimes it just takes opening your phonebook. A call with a critical friend is what Brunnschweiler calls a “micro sense-making space”. He said:
“I’ve accrued a small network of people who, for example, when I’m driving, I just phone them up and I know they’ll challenge my thinking and that I’ll learn from that conversation.”
7. Learn from failures
“I’m far more interested in the failures,” said a physiotherapist at a globally renowned organisation. “When my team see me talk about failures, when things have gone wrong, that makes people listen a bit more; and I often think we should prep to fail. Are we ready to fail, so that if we fail, we can look back and say, ‘okay, we did everything we wanted to do?’” Brunnschweiler agreed, adding:
“It’s a good sign if you’ve lost and a staff team are reviewing and reflecting on it and they’re genuinely unpicking and they’re able to call each other out or go, ‘do you know what, I messed up today’. That is a real signature of a place that wants to get better.”
8. Importance of managerial vulnerability
Leaders can role-model learning, but they can also demonstrate vulnerability.
“If you can put your hands up and say, ‘I made a mistake’, that sets the culture, it sets the environment,” said a physiotherapist working in Australian sport. In building on that point, the physiotherapist from No 7 said:
“If we can guarantee that removal of blame, it will encourage us to talk about what we can learn.”
9. Job security
It sounds obvious, but managerial vulnerability goes hand in hand with job security.
“In a fast‑paced environment there is more chance of people getting sacked. I think this could be almost correlated to your hunger for learning,” said the physiotherapist based in Australia. “You might just sit there, be quiet, go insular, and just tick our day‑to‑day off – you don’t want to put your neck out there.” He has witnessed the impact of leaders reiterating that people’s jobs are safe.
“When you are told people aren’t just going to get sacked, it creates the environment for learning.”
10. Appoint a dedicated staff member for learning
“I’ve never worked somewhere that’s had a dedicated head of learning,” said an analyst working in Middle Eastern football. “It always falls on line managers and it’s hit and miss.” Brunnschweiler agreed and added:
“How does any organisation ensure that a PDR process is not just some tick-box exercise, but there’s genuine validity in what you’re going after, what you’re going to commit to, and then it’s followed up on?”
What to read next
13 Jan 2026
ArticlesWe explore athlete-involved development models and three other trends to look out for in 2026.
Cost was speaking at the 2025 Leaders Sport Performance Summit in London where he was invited to share his views on injury prevention and rehab.
He explained that while planning is important for a director of performance, the human element ensures there will always need to be a degree of flexibility when providing sports science services to athletes.
As he said, there is no “magic sauce” when it comes to reconciling coaching intent, the training required, the athlete’s experience of that training, and making tweaks as required.
Nevertheless, Cost and his peers have to be cognisant of the trends currently shaping athlete development, which we have divided into five themes.
1. The athlete as a member of your interdisciplinary team
Athlete-centric development is long been in vogue but athlete-involved approaches are starting to gain traction.
“Our goal is to put the athlete in the centre and then we fit the jigsaw pieces around them,” said Simon Rice, the Vice President of Athlete Care at the Philadelphia 76ers, in our Teamworks Special Report.
Those jigsaw pieces – the technical, tactical, physical and cognitive – will depend on the individual, which has inspired a trend towards athlete-involved development, as Jack Nayler explained in the context of his work at Premier League Everton.
“I believe that a player-involved as opposed to player-centred approach is vital in developing this knowledge,” wrote Nayler, the club’s Head of Sports Science. “Although the difference is subtle, it is an important distinction to make. In a player-centred model, the team of practitioners, ologists and experts discuss the player and develop a plan, drawing on all their expertise. A player-involved model brings the player into that process, involving them in the decision making and design of their training.”
For Nayler, the benefit is clear. “The player needs respecting as a key member of the interdisciplinary team. Not only will this help to develop the player’s understanding of their body and the training process, but also their investment and trust in the programme. This is key in a sport such as football where the link between doing physical work and performance isn’t always immediately obvious and the talent pool is global.”
2. The continued rise of external clinicians and coaches
As high profile athletes continue to work with their own personal trainers, the sports scientists of the major leagues are doing everything to bring them into the fold.
“It’s about role clarity,” Rice told the Leaders Performance Institute. “If a player has an external strength coach or external physical therapist, you try to sit down with them and work out what the player’s programme is going to look like. So what access do they have? Are they going to be working out in our facility? Are they going to do it separately?”
It is increasingly common for group chats including the athlete, their personal coach, and the key members of a team’s high performance staff. “We want all the information in one place so at least we know what everyone else is doing, and then it allows me in my role to make sure we’re not doubling up on things,” added Rice. “Can we agree on what the goals are for this player, understanding that we may be trying to get there in different ways with different philosophies, but what are the key points that we can agree on and can we get the data in one place so we can all access it and share it? We’re trying to work together, not fight against what the other people are doing.”
3. Better defined performance and clinical psychology
The highest-performing teams will understand psychology’s role in preparing their athletes.
This is a problem for many. As mental skills specialist Aaron Walsh wrote, “In other areas of performance, we give a clear mandate of what we want to happen in the programme, there are regular checkpoints to ensure we are on track, and we review the work after the season. With the mental stuff [skills] we tend to find a person and just let them loose, we don’t follow best practice.”
Walsh argues that is important to define the scope of the work, establish a clear framework, and provide the right content so that the delivery lands.
Whether it’s performance psychology, mental skills or a clinical issue, all staff members are called upon to play their part, as Dr Lyndell Bruce of Deakin University told a Leaders Virtual Roundtable.
“It’s not a once-off conversation because they flagged on the wellbeing this week and then two weeks later they’re back in their normal range – we continue that conversation and check-in,” she said of her work at Deakin.
“Where pathways are regularly communicated, [it’s about] checking for understanding of do you know when to use it, how to use it, what the process is, destigmatising it through education, through raising awareness so it becomes a normal part of life,” said Emily Downes, the General Manager of Leadership & Wellbeing at High Performance Sport New Zealand. “It’s not something that you go and necessarily do when you’re at your worst. So how can you use all of these services proactively to keep you actually performing?”
4. AI as a useful ‘sparring partner’
However AI is used in athlete development, there are some fundamentals that are likely to hold true, as Maximilian Lankheit explained to the Leaders Performance Institute.
“If you don’t know the question, if you don’t know what you’re asking for, you’ll never get a good answer,” said the Senior Medical and Performance Manager at European Football Clubs, which is the representative body for Europe’s football clubs.
“People don’t know what they’re actually looking for. They’re trying to find something in the data that either validates their bias or whatever, but you need to know what you’re looking for.”
With that first question answered, Lankheit believes AI could be “a useful sparring partner that can make you more efficient” when it comes to areas such as devising periodisation protocols.
However, he preaches caution. “When it comes down to everybody’s individual work, I think it will make us much better, but the human sense-making is important.” He cited Apple Co-Founder Steve Wozniak, who said: “I have AI myself: actual intelligence”.
“Without actual intelligence,” Lankheit added, “artificial intelligence doesn’t matter because we as the human users need to add the right context.”
John Bull of Management Futures says it as he sees it, but stresses that all teams can improve their teamwork.
“One of the things I see, certainly in the corporate world, is that people mistake ‘good’ for high performing,” said the Head of High Performance at Management Futures. “In my experience, genuine high-performing teamwork is much rarer than people would admit.
“We know what it feels like when a team is dysfunctional and something’s not working, but when a team is harmonious and there are fairly good relationships, people mistake that for being a high-performing team.”
He presented this distinction between dysfunction and high performing as different ends of a continuum:

“In order to get to the right-hand side of this continuum, high-performing teamwork requires people to lean into behaviours that don’t come naturally,” added Bull.
He then explained that there is also a risk in over-collaborating. “This is about quality not quantity. Our efforts to get more out of teamwork can sometimes slow down performance.”
There is also a distinction between working within a ‘stable team’ (e.g. a department within a high performance team) and teamwork across boundaries, between people who rarely work together or don’t see themselves as one team (e.g. business and performance functions).
The aviation industry, Bull said, excels at cross-boundary teamwork.
“If you think about when you have a critical incident while flying, you’ve often got people in the crew who don’t know each other. The crew must collaborate with air traffic control on the ground, and they won’t know them,” he continued. He explained that the industry has long valued listening and speaking up.
It has also placed an emphasis on ‘diamond thinking’, which looks like this:

“In aviation, when you have to solve an issue, as a rule of thumb, you should spend 50 percent of the time opening the diamond up,” he said. “You get a lot of input but you’re then clear on who’s going to make the final call. Some of us in the coaching space struggle with the balance between democracy and a leader making a decision. Diamond thinking allows for that.”
Bull then led the table into a discussion on his four building blocks of team performance:

He explained each in turn and their different elements.
1. Unifying focus
“If you don’t have clarity you can’t create any of the other conditions.”
2. Quality of interaction
“Trust enables us to lean into more uncomfortable conversations and have the real performance conversations in a way that doesn’t put those relationships at risk.”
3. Quality of action
“High-performing teamwork emerges when people go for the gap.”
4. Shared responsibility
“It’s getting people to recognise that when the team’s not performing they should feel empowered to step in and say something about it and not just rely on the team leader.”
As a follow on, Bull highlights six human factors that can serve to inhibit team performance:

Again, he shared his thoughts on each:
Unequal contribution: “We know from research that if you have a group or a team of eight people 70 percent of the contribution will come from two or three… Status and personality has more of an impact on who speaks than who knows stuff, and that should scare you as a team leader.”
Groupthink: “It’s a hardwired principle of how our brains work that we will conform to the thinking of the group if we don’t have a strong view… One of the best ways to combat groupthink is to get people to think individually before a group discussion.”
Low psychological safety: “Probably the biggest thing that kills team performance is a lack of psychological safety.”
Fixed position: “One of the things that hurts psychological safety the most is defensiveness, where people are in a fixed position. The way you deal with the fixed position that I’ve seen work best is to deal with it one-to-one.”
Tribal or siloed behaviour: “We’re wired as humans to be tribal and there are two types of tribal behaviour. One is where you are deliberately trying to beat the other. What is much more common is you’re not competing but you just don’t think about the other ‘tribe’ as much.”
Poor use of time: “Humans tend to be pretty bad at how we use time together in groups. A quick win is to get the team thinking about when we had our best team meeting, what was it about that, what’s getting in the way of it.”
Bull then returned to the themes of psychological safety and fixed positions when sharing and describing the three types of “thinking environments” in groups and teams as revealed by Management Futures’ research:

“The bottom two points are ineffective,” said Bull. “The definition of open dialogue is where people are saying what they think, but as soon as they’ve put their view out they’re inviting disagreement. It’s not about trying to win the argument, it’s about trying to get to a collective insight of what we know as a group. It’s very different to trying to influence colleagues.”
With time running out, Bull shared a final slide highlighting four key skills to encourage collaboration, with a series of questions for members to ponder: 
In a recent Leaders Virtual Roundtable, members discussed how their team cultures are evolving, with one readily embracing the global hit Bluey in its pursuit of performance.
“We used an episode to bring to life our ‘embrace change’ value,” said the team’s performance lead at a recent virtual roundtable.
It made sense. For one thing, the eponymous character, an Australian cattle dog (known colloquially as a Blue Heeler) puppy, is cute; secondly, the show’s themes of self-development and selflessness resemble the values often espoused in dressing rooms.
With his fellow Leaders Performance Institute members smiling, the performance lead explained that his playing group had gone as far as creating a ‘Rusty Award’, which is named in honour of Bluey’s friend Rusty, an Australian kelpie, to celebrate teammates.
He continued: “At the end of each camp, the players pass the Rusty Award to whoever they think has either embodied our values or has been a real good person around their teammates over that camp or weekend.”
That insight set the scene for a conversation on how members believe their own team cultures are evolving; what is working well and where the opportunities lie.
This is a snapshot of what they shared.
Firstly, there are five things that most teams on the call tend to do well:
1. Articulate their values in a resonant way
Values have to be more than words on a wall.
“Having consistent language has worked well for us,” said the aforementioned performance lead. “We have three values or pillars – ‘embrace challenge’, ‘evolve yourself’ and ‘enjoy the ride’ – and the coaches and support staff have been forthright in using that language within sessions so that the players can always draw back to that.”
A performance support specialist from the Australian Olympic and Paralympic system spoke of her organisation’s renewed emphasis on transparency.
“We’re trying to communicate to athletes as frequently as we can to drive that connection,” she said. “If they feel like they’re well informed and they’re part of the planning, they can also hear reflected back to them things that they have potentially asked for in our feedback mechanisms.”
“We can’t leave any of this for chance,” added a head of coaching and development from the British system. “How intentional can we be with spending time on it? To start to label things so they aren’t subject to misinterpretation?”
2. Inspire personal accountability
It is a question of the standards you walk past being the standards you’re prepared to accept, whoever you are.
“That starts with leading yourself,” said the performance support specialist. “You’ve got to be able to look after yourself before you can look after your teammates.”
“When are we nudging?” said the head of coaching and development. “When are we realigning and checking and challenging the behaviours that we do not want to see or may not be in line with our desired options?”
3. Make their people feel safe
Whether you encounter resistance from long-tenured staff or you are dealing with rapid turnover, your people must feel that you are listening to them.
“Listen to the system and the system will tell you what it needs,” said the performance support specialist, adding, “I think a large part of where culture can get derailed is where people don’t feel heard and valued.”
In response, a sports scientist spoke of their institute’s desire to engender a collective sense of belonging in the pursuit of innovations.
“It’s allowed people to feel like they can make another level of contribution,” she said. “It opened the door in ways where some of our different support team members and our coaches have been given an opportunity to talk about their ‘why’ and talk about their own attachment to our values.”
From that place of interpersonal safety, teams and team members are ready to tackle the issues of the day, even if they end up down “rabbit holes” as an athlete support officer working in the UK system put it.
The first step is to establish the performance question. “That enables us to have challenging conversations without it feeling personal”. Then you must “make sure your people have the ability to express themselves, bring new ideas, problem-solve and make decisions and add their own flavour.”
3. Try new things in low-risk settings
Comfort in risk-taking cannot be separated from notions of accountability, belonging and safety.
“We have benefited from a strong, overt, and repeatedly iterated attitude from our new director and leadership team to take on and try new things,” said one long-tenured attendee presently adapting to new management at a new practice facility. “There’s a sense that we’re not writing a new story but a new chapter.”
4. Celebrate their people
The Rusty Award is a prime example, but gestures can be just as important.
“A lot of people probably perceive working on your culture as a grand gesture moment,” said one attendee, “whereas the little gestures and the little interactions matter way more because they stack and pound over time”.
On top of these encouraging signs of progress, there are three areas where teams can further strengthen their culture with simple tweaks:
1. Celebrate progress, not perfection
“I like to celebrate our imperfections and reframe expectations to give the team belief in its potential,” said a performance support specialist based in Australia. “We say pressure is a privilege, but expectation can sometimes make culture deteriorate because of the pressure and expectation to perform or to behave in a certain way.”
2. Focus on the small interactions
“Corridor conversations are key,” said the athlete support officer, “and I think we forget the impact that they can have.”
3. Keep challenging your assumptions and biases
One attendee suggested red-teaming, which is the practice of stress-testing ideas. He said: “How do we check our blind spots? How do we identify them? How do we systemise those processes?” Doing so is important because “what don’t know what we don’t know”.
What to read next
Everton’s Head of Sport Science Jack Nayler concludes his exploration of complexity in sport by outlining what it takes to be resilient and adaptable under pressure.
We also looked further at the implications for this in a sporting organisation, notably that complexity is fractal, exists at different levels, and that each person within the organisation will exert different levels of influence over the performance at any given moment.
Last week, I began to look at what this means for those in leadership positions.
Leadership in complexity requires you to have the humility to accept the ignorance of your position and the understanding that autocracy won’t work. It is impossible to micro-manage every decision in the fast pace and short turnaround of games in a professional sports season. You will not be present to control every interaction that occurs and you will not possess all of the information available to make every decision.
With the inherent fluctuations that occur in a complex environment, it is incumbent on the leaders to provide a framework within which everyone can operate, as effectively as possible, in a transdisciplinary manner.
I believe there are four pillars to this framework, that are characteristics of high-performing environments.
Your role as a leader is to ensure that these are in place so your team operates as effectively as possible.
I explored the first two pillars here. Let’s now delve into the third and fourth pillars below.
The complexity of the sporting season ensures that as results wax and wane so will pressure and external noise. The processes you have in place need protecting from this pressure and the associated emotion.
For some simpler tasks and processes you can have checklists or flight manuals where processes can be recorded, ratified and referred back to (1). However, these only go so far and will be less useful as the complexity dials up.
When you and your staff are committed to helping the team perform, it is easy (or just human nature) to become overly emotional about performances (both positively and negatively), and this can leach into your decision-making processes. Leaders need to be aware of the propensity for this as well as the influence of subconscious bias on any decision making (this is a wider topic than the scope of this series but a good place to start is Thinking Fast and Slow by Daniel Kahneman, 2). Setting up your team/environment to reduce the effect of these factors is key to leading your team effectively.
As the leader, with your wider viewpoint and greater access to those higher up the organisational hierarchy, you should have a greater appreciation of the pressures you and your team face. As emotions tend to affect quality decision making, it is your job to be judicial over which pressures you allow to filter through to your team and which you will bear.
Objectivity must become a cornerstone of making decisions. We need to collect data on the subject (player or situation) over which we are trying to make a decision. This data then needs turning into information (tables, graphs and other visualisations) by adding context (use of appropriate statistics) to help the reader understand the magnitude of any effect. This information turns into knowledge when the reader reflects on the new information, with respect to what they already know and understand.
As we have discussed, each person will have their own unique take on a given set of information. Organisations that can successfully make the leap from individual to organisation level knowledge will be better prepared to perform in complexity.
The threat to an organisation if knowledge sits siloed with individuals is two-fold. Firstly, the quality of the decisions being made will fall and secondly the organisation is fragile to an individual leaving and removing the intellectual property (IP) from the building.
I believe the threat to the organisation is greater from the loss when IP walks out of your facility, than if that person was to be employed by a rival team. As each organisation is its own complex mix of culture, practitioners and athletes, it is difficult to transfer tacit knowledge from one environment directly into another.
Once you have objective information around which you can make decisions, you can begin to plan what you and your team will deliver. This planning process provides a framework for everyone involved to work within and should remain just that: a framework. Remember that in complexity the person closest to the action has the most information in a given moment. This framework provides a set of parameters that act as a fallback, against which new information can be assessed. In the moment, under pressure, this framework coupled with a clearly understood direction of travel from you as leader should help the practitioner on the ground make a better decision.
As the outcomes of the decisions we have made as a team become apparent our framework can become the basis against which we can reflect and review the decisions made, by providing a reminder of the conditions as they existed in that moment. This again helps to objectify the review process and fosters a culture of psychological safety (3).
Understanding the complex nature of this environment has helped me to appreciate that we cannot get everything right all of the time (remember there is never a perfect game) and my first thought when things fall down is: how could I, as an intrinsic part of this complex system, have acted differently through the process to have affected a better outcome? This helps me to remain less emotional when analysing failures as and when they happen. I do this before turning my lens outwards to think how we could have done better as a team.
The fact that complex systems are never perfect and we cannot predict outcomes with 100% accuracy creates uncertainty. In their book Radical Uncertainty, John Kay and Mervyn King describe uncertainty as “the result of our incomplete knowledge of the world, or about the connection between our present actions and their future outcomes.” (P. 13, 4). We need all members of the team to understand that although this space is uncertain, performance will emerge from it.
There is then a gap that exists between our expectations and the outcomes. Acknowledging the inevitable existence of this gap allows the leader to be more sanguine and less frustrated by it, putting us in a better headspace to explore why the gap exists like it does and how we can narrow it in the future. I see little point in the wasted energy that would be spent railing against this gap’s existence. Rather I see this gap as the learning space, a space to be curious about. It is the space where the information mentioned in the previous section becomes knowledge.
When we reflect on information in the context of what we already know, we develop our knowledge base. This should then spark off further questions as to why we ended with the result we did, restarting the cycle back to collecting more data. This process is critical in the complex world. As the system shifts and changes, so do our levels of expertise (5). Further, knowledge developed in other environments and populations diminishes in power the further away from that population it moves. The most powerful learning will come from research done in our own group of athletes. This should be a mix of quick and dirty in-house enquiry and more formalised research carried out with partner universities and led by in-house research and development departments.
You also need to lead your team into this gap by putting in place structures that allow your team the time and space for reflection. We are really good in team sports at planning and doing, before all too soon the next fixture rears its head. You need to be intentional about reflecting and reviewing. Reflecting skills can be learnt and should be fostered amongst your team. Make reviews normal and model behaviour by openly reviewing the things you personally have done and seeking feedback. This normalises the feedback process and creates space for you to feedback to your team members more easily (6). Mix regular small hot reviews in the moment (7) with more analytical, larger reviews. In these, review a specific subject (e.g. grade 2b hamstring injury rehab) as opposed to generalised time periods (e.g. pre-season). Signpost your reviewing – create a structure or framework around how you want to reflect and share it with the team ahead of time. Your team should then turn up in the spirit of reflection, rather than having it sprung upon them. Most critical of all is to have concrete outcomes that everyone is aware of and can be held to.
The second space we need to be mindful of as leaders is the space from which the performance of our team emerges.
In 2012, Google embarked on a large study to try and discover what made a successful team within their organisation, they called it Project Aristotle (8). Google studied 180 teams from across the business and looked many combinations of factors (e.g. personality traits, emotional intelligence, demographics and skillsets of team members) that they hoped would indicate levels of learning and performance. Whichever way they crunched the data, they could find no pattern as to what would bring success. Some of the factors that did not influence team success intuitively sounds like items that would be important when trying to build a successful team:
Eventually the researchers looked away from the hard skills and instead looked at interactions between team members, driven by the work of Amy Edmondson, Professor of Leadership and Management at Harvard Business School. Professor Edmondson’s research has also studied effective teams and the work at Google confirmed her theories. The number one factor that will describe team success is termed psychological safety, which she describes as “a shared belief held by members of a team that the team is safe for interpersonal risk-taking… a sense of confidence that the team will not embarrass, reject or punish someone for speaking up” (P. 354, 3).
A psychologically safe environment is one which recognises that the space between the components of the complex system is where the magic happens and works to ensure that all members of the team can lean into said space.
In a complex world, we cannot see the connection between our decisions and their future impact, we only make sense of them with hindsight. As the author Robert Louis Stevenson said: “The worst historian has a clearer view of the period he studies than the best of us can hope to form of that in which we live. The obscurest epoch is to-day.”
However, there is evidence to suggest that better predictions and decision making come from cultures that “harness the power of collectives and encourage diverse opinions, perspectives and collaborative teamwork” (9).
The challenge we face when leading in an increasingly complex world is that it is constantly shifting in front of us, and we only see what is happening through our lens. There are a whole host of things we cannot see and second and third order effects that we cannot predict. Therefore, any time we take an immovable position or opinion, we are also opening ourselves up to being incorrect.
As leaders these positions, either polarised, immovable (or worse, both) are dangerous places to be. This is demonstrated by the work of Philip Tetlock, summarised in his book, Expert Political Judgement: How good is it, how can we know? Over a nearly 20 year period Tetlock ran forecasting tournaments with 284 experts from a variety of fields, leading to 28000 predictions (10).
Experts were only slightly more likely than chance to be correct, however the interesting part was in discovering that how the experts thought was more important than what they thought when it came to the accuracy of their predictions. Tetlock characterises these two styles as Foxes and Hedgehogs after the title of an essay by the philosopher Isaiah Berlin, based on a quote by the Greek philosopher, Archilochus: “a fox knows many things, but a hedgehog knows one big thing”.
When the hedgehog is challenged, they curl up in a ball with their spikes out to deflect the world. It is the same with the experts, their position is immovable, and they deflect critique. Experts who were more fox like were less sure of their predictions and more willing to change them as events unfolded. Foxes were more likely to be accurate in their predictions than hedgehogs in the long-term. Hedgehogs had the potential to be more precise, but with a much greater chance of being wrong. When dealing in complex environments, when you are wrong, you have the potential to be spectacularly wrong.
By contrast, foxes will recognise that they do not have a complete perspective and therefore not all of the answers. They will lean into the space between themselves and others, inviting their perspective and collaboration, seeking to co-create solutions for the best possible outcome.
To develop a climate in which foxes can flourish, we must create psychologically safe environments that protect the space between the members of our teams as sacred and encourage them to lean into these spaces to collaborate and provide diverse perspectives. Edmondson (3) describes it as “a team climate characterized by interpersonal trust and mutual respect in which people are comfortable being themselves.”
This process takes modelling from us as leaders. If we cannot show up, be true to ourselves and honestly lean into the space between us, those we lead, and our teammates, then we can never hope to engage others to do the same. If we fail to do this effectively, we may struggle to create a high performing environment.
Further thinking
Bottom line
Throughout this series, I have endeavoured to explain the way that I have come to see the world and, because I work in performance sport, how this applies in that context.
In the spirit of this, I also see how it has emerged from my own upbringing, education and experience to form in this way, at this point, and that you may well see things differently. This is OK because we all encounter this world in different ways. As my own experience grows, I am sure these ideas will develop and adapt.
The biggest messages I would wish to convey is that as a leader, show up and be authentic to yourself and your beliefs, don’t be afraid to try things and fail (as long as you’re willing to do the work to understand why) and go looking for feedback.
Writing is a fantastic way to force you to critically confront your thoughts and assumptions, and writing for an audience, to distil your ideas down as succinctly as possible. I would recommend it as an exercise for anyone leading or aspiring to lead as clear communication of your ideas helps bring people on a journey with you.
References
Renowned performance advisor Richard Young explains how serial winners cut through noise, prepare for pressure, and deliver when it counts.
It’s on every classroom wall for a reason: literacy is foundational. It’s the skill that keeps on giving.
In high performance, we need a different kind of literacy — one that helps us lead, perform, and sustain success amid noise, pressure, and constant change.
It’s the ability to navigate complexity with clarity and intent.
That’s what I call performance leadership.
Over eleven Olympic cycles, I’ve seen what separates one-off winners from serial champions. It isn’t more talent, motivation, or resources.
It’s three deeper literacies that repeat medallists — and the systems around them — consistently master. I call them The Three Literacies of Repeat Medal-Winning Systems. This idea is explored in my book Amplify: The Keys to Performance Leadership.
Beyond the surface
There’s a difference between reaching high performance and sustaining it. The first is an achievement. The second is an art.
Sustained success isn’t about pushing harder or repeating what worked before, it’s about finding and releasing the hidden friction — the small resistances that quietly wear performance down over time. Grit may get you to the summit, but clarity, alignment, and rhythm are what keep you there.
Too often, leaders chase short-term wins or mistake movement for momentum. These distractions drain energy and blur focus. Exceptional leaders rise above by cutting through the noise — focusing on the vital few forces that sustain performance over time. That’s where the Three Literacies come in: the disciplines that keep clarity sharp, alignment strong, and rhythm alive. Let’s explore each of these.
Einstein once said, “If I had an hour to solve a problem, I’d spend 55 minutes defining it and five minutes solving it.” Most teams flip that ratio.
Problem literacy isn’t about tackling a high volume of problems, it’s about knowing which problems matter most and gaining alignment around them. It’s the discipline of naming the real issue, not just the visible one.
In medal-winning systems, people don’t confuse activity for clarity. They slow down to diagnose, ask uncomfortable questions, and map the terrain before they march.
I once worked with a cycling team convinced their problem was bike technology. Our analysis revealed the real limiter wasn’t the equipment, it was the decision speed between coaches and mechanics during live races. Once they solved that, medals followed.
Try this:
Before your next big decision, pause and ask: what problem are we really trying to solve?
Then get the people closest to the action to describe it.
If you hear ten different answers, you don’t have problem literacy yet.
Once the right problem is named, preparation literacy ensures you build the systems, habits, and routines that hold under pressure.
A gold medallist once told me, “When I feel pressure, I return to my basics. That’s my anchor.” True preparation is quiet, repetitive, and often invisible — like a rhizome spreading beneath the soil. You don’t see the roots growing, but they’re forming strength, connection, and resilience long before anything breaks the surface. When pressure comes, those roots hold everything together.
When the right problem is identified, the solution becomes leverageable and sustainable.
As a great leader once told me, “Think once and deliver often.” That’s the essence of preparation literacy: finding the root issue and creating a systemic solution that can deliver again and again. It’s not about reacting faster, it’s about building better. The deeper the root, the stronger and more repeatable the performance.
Try this:
Audit your preparation. Ask, “If the pressure doubled tomorrow, would our routines still hold?” Preparation literacy isn’t about doing more—it’s about building deeper. Because when the surface shakes, only what’s rooted endures.
Knowing what to do and doing it under pressure are two different skills.
Performance literacy is the capacity to act with clarity when the stakes are high and the conditions unpredictable. It’s the meeting point of preparation and reality where plans are tested, emotions surge, and choices define outcomes.
Champions train for this space. They prepare their systems, minds, and relationships to hold steady when the environment doesn’t. High performers don’t wait for calm. They rehearse in the storm. They build familiarity with chaos, practice decision-making under fatigue, and refine communication when time and pressure close in. Over time, they develop a kind of internal rhythm that holds even as everything around them speeds up.
Performance literacy shows up in the small details — the pause before reacting, the deep breath before deciding, the steady tone in the middle of noise. It’s the mark of someone who has built trust in their process and belief in their preparation.
Try this:
Pressure-proof your moments. Rehearse them. Run “what if” scenarios. Expose yourself and your team to the demands of performance before the real moment arrives. Each deliberate repetition builds readiness, confidence, and flow.
The best don’t rise to the occasion; they return to what they’ve trained for. Performance literacy ensures what you’ve trained for is enough when it matters most.
The Performance Leadership Triad
Together, the three literacies form a Performance Leadership Triad:
• Problem literacy focuses your energy on the right target.
• Preparation literacy builds the foundation to hit it.
• Performance literacy ensures delivery when it counts.
Miss one, and the system wobbles. Solve the wrong problem and effort is wasted. Prepare poorly and pressure exposes it. Neglect execution and planning stays on paper.
Literacy never ends
School teaches reading, writing, and arithmetic. High performance demands Problem, Preparation, and Performance literacy—the hidden grammar of sustained success. Because literacy doesn’t end at school — it evolves. And when you master these three, you don’t just win once; you create a system capable of winning again and again.
In my book Amplify: Performance Leadership, I explore these three literacies in depth, with stories from Olympic campaigns, diagnostic tools, and practical frameworks you can apply immediately.
Richard Young is an internationally renowned performance advisor. He has been involved with 11 Olympics as an athlete, coach, researcher, technologist, and leader working across more than 50 sports and seven countries focused on sustained high performance. He has won international gold medals and coached world champions. He founded international performance programmes including, the Technology & Innovation programmes for Great Britain and New Zealand, and a Performance Knowledge & Learning programme for the New Zealand Olympic, Winter Olympic and Paralympic teams. Across seven Olympic cycles he has researched the differences between medallists and non-medallists, their coaches, support staff, leaders and the system they are in to unlock the keys that separate them from the rest.
24 Nov 2025
ArticlesIn the third part of his miniseries exploring complexity in sport, Everton’s Head of Sport Science Jack Nayler explains the importance of a clear direction of travel and a solid, collective decision-making process.
The second part looked further at the implications for this in a sporting organisation, notably that complexity is fractal, exists at different levels, and that each person within the organisation will exert different levels of influence over the performance at any given moment.
This brings us onto this third instalment, where I begin to look at what this means for those in leadership positions.
Leadership in complexity requires you to have the humility to accept the ignorance of your position and the understanding that autocracy won’t work. It is impossible to micro-manage every decision in the fast pace and short turnaround of games in a professional sports season. You will not be present to control every interaction that occurs and you will not possess all of the information available to make every decision.
With the inherent fluctuations that occur in a complex environment, it is incumbent on the leaders to provide a framework within which everyone can operate as effectively as possible, in a transdisciplinary manner.
I believe there are four pillars to this framework, that are characteristics of high-performing environments.
Your role as a leader is to ensure that these are in place so your team operates as effectively as possible.
Below, I will run through the first two on that list. I will tackle the third and fourth pillars in another piece.
Previously we spoke about how in a game, the influence over performance grows or diminishes in relation a player’s proximity to the ball, peaking whilst they are in possession. At the complexity scale of the wider organisation, this becomes the person (practitioner) stood in front of the player.
As a leader, whilst you may previously have had boots on the ground, chances are when stepping into a leadership role, your player-facing time has diminished. You are now generally removed by at least one, if not several degrees, from working directly with players.
The challenge you face is that the responsibility for the decisions taken around the athlete(s) is still ultimately yours and, as you rise higher, the difficulty factor of the decisions increases.
As your time with athletes diminishes, so does the amount of knowledge and information you have about them. There should be no way that a head of performance in an organisation has more ready information on an athlete than the therapist who has hands on that athlete daily. The paradox is that the closer you get to the centre of the complex system (the athlete), the more difficult it is to see the whole.
There is an Indian proverb about five blind men who are presented with a different part of an elephant, each perceives that they are touching a different object (e.g. the tail is a rope, the trunk a snake etc) because they have not been presented with the whole. The more reductionist we become in complexity, the narrower our focus, the more we are reducing our bandwidth and leaving ourselves open to larger errors.
Thus, your ability as a leader to frame the nature of the problem, provide an understanding of what the wider landscape looks like and cut through noise with your team is essential. This creates your direction of travel, a clear understanding around what you expect as a leader that frames the decisions made by your team on a daily basis. You may need to do this at larger scales (philosophy setting, season planning, game model development) as well as smaller scales (planning end stage rehab and return to performance, or where to place team meetings in the training week). Whatever the scale, you need to be able to provide a consistent thread of behaviour and values that will underpin how decisions are taken, and you need to do this regularly.
You also need to ensure that the vision you are setting fits the wider organisational goals. If necessary, this can be accompanied by some relevant key performance indicators (KPIs), but caution is advised. The aim of KPIs should be more of an outcome measure than a target in and of themselves. They should be the resultant of good practice, not become the embodiment of it. When numbers become targets, they can become a form of control placed on the complex system and, as per Goodhart’s law (1), can be gamed. A case in point is player availability. If the target is above a certain percentage availability for the team, it can lead to under-reporting by practitioners who do not want to negatively affect the standard by which performance is being assessed.
If the behaviours and values that underpin your vision can be co-created with your team, then the understanding and buy-in from the members of the team will be much greater. This will provide the basis for how your team will operate. This is less about the tacit knowledge in your team or the operational decisions that are being made (as these will be constantly adapting to the changing situation or player) but should include the values and behaviours the team want to exhibit and hold each other to. These are akin to the ‘why’ in Simon Sinek’s famed Golden Circle (2).
A clear vision with underpinning values set by the leader (with their team) creates a north star that will guide the decisions made by the team.
Even though cause-and-effect aren’t obvious in complexity and there is a degree of uncertainty in every decision made, we should not become fatalistic about making decisions and leave them to chance. We can absolutely increase the quality of the decisions that we are making.
As a part of the complex system, you are inherent in the decision-making process, but as mentioned above, you often have less information than those you lead.
In a hierarchical command structure, it takes too long to gather all of the relevant information and pass it up the chain of command to make a decision that is then passed back down again. Remember that the more you try to control a complex system, the more you leave yourself open to bigger failures.
David Marquet is a retired US naval captain who illustrates this problem well in his book Turn the Ship Around (3). He describes how he was trained to command one class of submarine and, at the last minute, was switched to another ship of a different class (at the time, the worst-performing ship in the Navy). He decided what the crew needed was licking into shape with training.
On their first voyage, Captain Marquet gave an order that was passed down the chain of command to the sailor whose job it was to enact that order. When the action didn’t happen, Marquet thought he had to gotten to the bottom of the problems that beset the boat. He marched over to the sailor demanding an explanation, and the sailor calmly informed him that what he had ordered wasn’t possible on this class of submarine. Marquet didn’t know what he didn’t know.
His experience speaks to another truism of complex environments: there is always a gap between expectation and reality, it will never play out exactly as you think. Crucially, Marquet stepped into this gap; he learned from the experience and changed the command structure from top-down order to bottom-up intention. Sailors had to declare to their superior that they intended to carry out an action, and this was then either approved or denied. The boat went from worst to best-performing ship in the US Navy the following year.
General Stanley McChrystal recognised a similar challenge whilst commanding US forces during the Iraq War in 2003 (4). US forces were picking up suspected insurgents off the streets and taking them back to base for interrogation. The information gathered was assessed by analysts before leaders made decisions and then issued orders back down the chain of command. The trouble being that by the time it took to do this, the message had been passed around the insurgents’ network, which immediately went to ground. McChrystal recognised the complexity of the situation and pushed decision making closer to the centre of the action on the front line. He trained troops to be able to question insurgents on the street and empowered them to act on what they found. This is credited as a key tactical change that helped to swing the tide of the insurgency back in the favour of the US forces.
Accepting then that in complex environments, we need to empower those in our team to make to make decisions, the most obvious way to improve decision making is to hire the best skillsets available to you. The art comes in blending these skillsets and setting them up to make good decisions.
As each person in the staff is their own complex mix of upbringing, education, skillset and experience, all may have a different viewpoint on the same set of information. Played correctly however, this is a value-add and is a key part of why diversity within your team is beneficial, each person will see things others cannot (5). Leading means you need to be able to synthesise what others are seeing and hearing and bring that together in a coherent decision.
There can be a temptation (which I have fallen for) to think you need to gather as many people/opinions together as possible when making decisions, allowing everyone in the team the opportunity to contribute. In fact, there is a limit beyond which the quality of decision-making drops. As the number of people involved in the process increases, there can be a reduction in the trust that the group members have in each other. This reduces psychological safety, and you lose agility.
For the kind of agile decision making necessary in and around a heavy fixture schedule, quality discourse will begin to reduce with as little as 5 people involved in the decision (6). A key task for the leader therefore is to figure out what the key decisions are that need to be made, and then set their team up accordingly, with the appropriate individuals correctly assigned.
Once you have your best people in place to make decisions, the next step is to ensure they are set up for success. Whilst we want people to bring all of their experience to bear on the decisions being made, we also need these to be informed by the available evidence. We should be collecting data and turning this into information (visualising it) so that the team members can then begin to process the evidence and reflect on it in relation to their existing knowledge. (I will describe this process in more detail in part four).
Leaders need to check and challenge the decision-making process effectively. They should ensure that those involved have all had the chance to contribute, check that the team have used the available evidence and provide the greater context held, if appropriate.
Also crucial is to break an impasse when it occurs, you hold the casting vote. As the leader, the more difficult decisions will be yours to make when they are beyond the scope of your team (who can help advise). You may well be in your position due to your greater level of experience. Your team will expect you to bring all this to bear when influencing the final decision that is being made. Whilst not everyone will agree with the final decision, ensuring the relevant people have had the chance to contribute and then explaining your decision will help to unite everyone behind a course of action.
Disagreeing and committing is a key skill for high performing teams, particularly when the stakes are high.
Future thinking
In the fourth and final part, I shall explore the remaining pillars: processes robust to pressure and a culture of curiosity and learning.
References
At the 2025 Leaders Sport Performance Summit, some of the most respected leaders in high performance set out their plans to build the winning teams of the future.
The South African, then with Munster, had agreed to become the Head Coach at struggling Bath in December 2021.
A few days later, he switched on the TV only to see Bath go 0-28 down after just 25 minutes of their Champions Cup tie with Leinster.
It prompted the Everest comment, as Van Graan told an audience at the 2025 Leaders Sport Performance Summit at the Kia Oval in London.
He eventually took the reins at Bath’s Recreation Ground in July 2022 and, over the next three years, led one of the most remarkable transformations in English rugby history.
In May, Bath lifted the European Challenge Cup, Premiership and Premiership Rugby Cup.
The tale of Van Graan’s ‘Rec Revolution’ set the tone for an international gathering of over 300 high-performance leaders to share knowledge, best practice and inspiration.
The agenda took its lead from our Trend Report in which more than 200 performance leaders from almost 40 sports told us how they expect the industry to develop in the years ahead.
Five trends stood out:
Van Graan is at the vanguard of several of these trends and, across both days, the Leaders Performance Institute delivered a range of guest speakers from organisations including England Rugby, the Royal Air Force, and the Haas F1 team to speak to each trend.
The following is a snapshot of what they said.
1. Alignment is now a competitive advantage
For evidence of the stock placed in being aligned, look no further than Bath’s transformation from a rabble to the best team in England in just three years.
Van Graan said: “I put up a picture of Twickenham on the very first day. I said ‘I can’t tell you how we’re going to get there, but we will get there.”
He wanted his playing group, coaches and other performance staff to coalesce around three values: connection, clarity and commitment. The trick was then bringing those to life.
Johann van Graan

Bath Head Coach Johann van Graan in conversation with host Iain Brunnschweiler.
2. Leaders increasingly seek to empower and collaborate
John Mitchell offered another inspiring story from the world of rugby union.
In 2023, when he signed on as Head Coach of the England women’s national team, it was Mitchell’s first time coaching a women’s team.
The Red Roses had a genuine shot at winning the Women’s Rugby World Cup on home soil in 2025, but a talented team needed an experienced guiding hand.
The team delivered, with Mitchell receiving plaudits for his role as England secured their first world title in 11 years.
Two months on from that achievement, the audience found Mitchell (affectionately known to his peers as ‘Mitch’) in typically reflective mood alongside the recently retired Emily Scarratt, who was part of the Red Roses’ winning squad.
Sport (and rugby union) grows ever more complex and yet, after 30 years, Mitchell feels he has never been better equipped to coach.
“You don’t have the full scope,” he says of his early coaching days in the mid-90s. “You have strengths early on that are recognised but then also you sometimes don’t know the whole of yourself. So you take the time to understand the whole of yourself.”
He came to a critical understanding. “When I was younger, I was going to try and be right. Maybe I was trying to prove myself as a coach.”
John Mitchell

England Red Roses Head Coach John Mitchell shakes hands with former England fullback Emily Scarratt at the conclusion of their panel session.
Emma Keith built on the theme of empowerment in her presentation on officer training in the Royal Air Force.
“Cultures and environments can only grow when everybody takes accountability,” said the Commandant of the RAF’s Tedder Academy of Leadership. Keith, a group captain, is the first female to run RAF officer training.
Emma Keith

Group Captain Emma Keith talks to UK Sport’s Alex Stacey following her presentation on officer training in the Royal Air Force.
3. Teams are prioritising resourcefulness over resources
As Team Principal of MoneyGram Haas F1, Ayao Komatsu knows as well as anyone that his team is competing with better resourced and more illustrious teams.
The team has 375 staff members, which may sound like a lot, but it pales in comparison to the likes of Ferrari, Red Bull and McLaren.
“If we cannot work together, if you’re not supporting each other, if you’re not aligned, we’ve got zero chance against organisations minimum three times our size,” said Komatsu, who had just flown in from the Brazilian Grand Prix in São Paulo where Haas’ Oliver Bearman achieved a creditable top-six finish the weekend before the summit.
Ayao Komatsu

Ayao Komatsu, the Team Principal of Haas F1, shares insights into life in the pitlane.
Similarly, albeit in vastly different circumstances, the Red Cross must make the most of its limited resources when emergencies strike.
Chris Davies, the Director of Crisis Response and Community Resilience at The British Red Cross, cited his team’s core operational process:
Chris Davies

Chris Davies of the British Red Cross in full presentation mode.
4. Psychology will be a game-changer
The mental and behavioural side of performance was an ever-present topic on both days of the summit. Our guests discussed several elements:
The importance of individual expression and acceptance
Johann van Graan
Belonging as a contributor to wellbeing (and performance)
Emily Scarratt
Psychological safety
Ayao Komatsu
5. Teams are engaging in a tech arms race
Professor Tom Crick spoke in his capacity as Chief Scientific Adviser at the UK Government’s Department for Culture, Media and Sport.
He presented on the growth of AI and continually stressed how important it is to keep “the human in the loop” regardless of whatever advances are coming.
To this end he offered Leaders Performance Institute members a series of recommendations.
You must be able to explain why you are using an AI tool…
“You can’t just say ‘the computer says so.’ There has to be some understanding and explainability, and there has to be trust.”
An AI tool should not replace your people…
“AI should not erode or disempower or remove agency for people within your domain. It should augment human capability, not replace it,” said Crick. He added: “It is about co-design, co-decisions and co-evolution as we go forwards – keeping humans embedded in the process.”
Don’t assume your AI tool is right…
“Don’t automatically trust the system. Always ask: is that the right data? Does that feel right? Can we verify and validate it another way?”

Tom Crick, the Chief Scientific Adviser at the UK Government’s Department for Culture, Media and Sport, answers questions from Leaders Performance Institute members.
Next stop for the Leaders Performance Institute