17 Mar 2022
PodcastsChad Morrow, a command psychologist with the US Airforce, succinctly identifies the elephant in the room when it comes to multidisciplinary work.
“When you hire people who are usually at the top of their game and they’ve then got to slow down to work together,” he tells the Leaders Performance Podcast. “I think everyone says they want to do that but if they’ve never done it, I’m not sure they want to do that.”
He goes on to explain that healthcare professionals in the military can recoil when they understand that being embedded can come with limited support. In truth it is not always so different in elite sport.
In our discussion on the creation of holistic teams, we also touch upon:
John Portch: Twitter | LinkedIn
Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.
From the front offices to the locker rooms via the psychologist’s couch, we bring you ten performance lessons from the Leaders Performance Institute vaults that continue to resonate today.
1. Athletes need to feel a sense of belonging
The WNBA is renowned for its advocacy of social justice issues and one of the its leading lights, the Seattle Storm, have been at the vanguard under CEO and President Alisha Valavanis. Backed by one of sports few all-female leadership groups in Force 10 Hoops LLC, the Storm has won three championships and made every effort to ensure the players find an inclusive, cohesive locker room where everyone is committed to representing the Storm’s vest.
“It starts with establishing personal relationships and building relationships on trust and connection so that players can share with us what their hopes are off the court,” said Valavanis, speaking to the Leaders Performance Institute in 2020. “There’s a real intentional effort to learn all about all of the individuals in our organisation and we certainly have conversations with players on how we can support them and make sure that everyone is clear what it means to be part of this organisation.”
2. Engage your athletes in their development
When athletes feel secure then you can empower them in both their personal development and the collective. “I’m a big believer in getting players to collaborate, present back, research, share with the group, present to the coaching group and vice versa,” said Jess Thirlby, the Head Coach of the England netball team on the Leaders Performance Podcast in 2020. “It’s a good way for me to check understanding from the group and it helps inform how to set direction and invest my energy when I hear the playing group back and they’ve demonstrated really sound understanding of themselves and the opposition and, not only that, but coming up with ways in which we’re going to pit strengths against their weaknesses.”
3. Make space in your schedule for independent development
Thirlby’s emphasis on empowerment is matched by Lucy Skilbeck, the Director of Actor Training at the Royal Academy of Dramatic Art [RADA]. “One of the things we’re looking at is how we can develop a more facilitative relationship with the student and how we make more space within the timetable for the student’s independent development,” she told a Leaders Performance Institute Webinar in 2021. “We’re also looking at how can we foster in them a greater sense of independence and understanding of themselves as artists and actors; as people who can make and create work as well as deliver other people’s work. Pedagogically, how do we work with them to facilitate the growth of their individuality rather than a monocultural process?”
4. Take a step back
Paula Dunn is the Head Coach of the Paralympic Programme at British Athletics. Ahead of the delayed Tokyo Games, where her team claimed 24 medals, she spoke of the perils of micromanaging. “I thought I had to be in charge, I had to be tough, I had to work the longest hours, I had to have all the answers,” she said. “It’s never good to have a decision made by one person, so I’ve tried to work with my team, understanding what their motivations are, and just being honest when I just don’t know something or if I’ve had issues.”
5. Is the athlete’s real competition the challenge of fulfilling their potential?
Anne Keothavong, the Captain of the Great Britain Fed Cup tennis team, is engaged in the development of the nation’s players and knows that no corners can be cut. As she told the Leaders Performance Institute in 2018, the challenges can differ from player to player. She said: “Every player represents a different case, depending on where they’re ranked and how old they are, how long they’ve been playing professionally, and what targets they need to hit. I’m not involved on a day to day basis but when I see them in a training or competition environment I’m looking out for whether they’re improving, consistently working on those goals, and the other things they want to focus on to help make them a better tennis player.”
6. Track athletic development through relevant tests
The best data can be linked to specific tests and Kate Weiss, the Director of Sports Science at the Seattle Mariners, walked viewers through a hypothetical process with a pitcher at our February Webinar. “When they come in, we’re going to test range of motion, we’re going to test movement capacity; how are they going to move in a general sense and a baseball-specific sense,” she says. “We’re going to look at the different components of strength, speed, power, we’re going to look at body composition. All these different things that we know contribute to and help support what they do on the field. Then what we’re going to do is look at the on-field data and link that back and go ‘OK, maybe there’s issues with their shoulder separation on the mound.’ We’re going to look through everything and go ‘OK, is it coming from a range of motion issue? Is it coming from just a movement capacity issue?’ Or if it’s not those things maybe it’s just a coaching issue that we have to work on and come up with specific drills.”
7. Data: spend less time capturing data and more time analysing and feeding back
“For data capture and analysis, we have a mantra at the EIS: ‘we should spend less time capturing data and more time analysing and feeding back’,” said Julia Wells, the Head of Performance Analysis at the English Institute of Sport. “That’s something that’s been rooted in us since the inception of our Performance Analysis team.” She and her team supported Great Britain’s athletes at the 2020 Tokyo Games and, as she told the Leaders Performance Institute in the aftermath, they prioritise harnessing the latest tech and relationships with the end users. “The software available now is immense,” she added. “There’s so much to choose from, which can be a challenge but we honed in on data visualisation and our ability to translate data into usable insights.”
8. Do not attempt to separate emotion from performance
Sports Psychologist Mia Stellberg feels attempting to shut down emotions is counterproductive for athletes. “The more they can understand emotions, they can explain and understand what they are feeling or how that feeling came to occur is the first step,” she told the Leaders Performance Podcast in 2021. “We can never control anything that we are not aware of. So you need to be aware of your emotions, sometimes this is the most tricky part of my work, to talk about emotions to young guys at age 20 who just want to rule the world, play and win the title! Then the second step is understanding how that feeling occurs or what needs to happen before it pops up, so if we want to prevent negative feelings we have to understand what happens before it comes so that we can learn how to control, how to prevent.”
9. Embrace risk, expand comfort zones
Mental performance coach Véronique Richard, who has worked with Cirque du Soleil as well as a variety of sports organisations, attempts to cultivate ‘risk-friendly’ environments. “Risk needs to be part of your environment,” she told the Leaders Performance Institute in 2018. Richard strives to foster the conditions for enhanced skill development in the athletes and performance artists with whom she works. In short, she introduces an element of chaos. “By working through that mess, people actually increase their repertoires of thoughts and actions, which contributes to creativity,” she said. “First, I ask the athlete: ‘what are you avoiding not because you’re not skilled enough but because it makes you uncomfortable?’ There’s all sorts of things we don’t do because of discomfort; it can be technical, tactical psychological, emotional, personal, ego and then, as a leader, your role is to find the right stimuli to bring the person to explore discomfort and bring people to work in this zone of discomfort; and if you manage that successfully you actually expand their zone of comfort.”
10. Do your athletes know where to turn for help?
In 2019, the Australian Institute of Sport established its Career & Education Practitioner referral network, as Matti Clements, the acting CEO, explained in her former role as Deputy Director of Athlete Wellbeing and Engagement. “That is practitioners who can provide high level expertise on vocational pathways. It’s referral-in and we’ll cover the costs of all podium-plus-level athletes and coaches,” she told an audience at Leaders Meet: Wellbeing. The AIS also provides help for the athlete wellbeing & engagement managers with the provision of a personal development programme. “This is so that we can ensure a level of risk management and skillset across those people. What we’ve done is invite the whole system, including professional sports, into that education and we’re creating community practice hubs so that they can actually have some peer support; it’s led by us, but there’s peer support there.”
What is the biggest obstacle to employees feeling valued and understood?
SC: Psychological safety and fear. People are afraid of getting it wrong or saying the wrong things or they just don’t know how to have the conversation with people. I always say if you’re not trying then you’re not going to make a mistake. If you try, you’re going to make mistakes – it’s just part of who we are as humans. It’s about your intent and your recovery as well. You’re going to make mistakes, you’re going to get it wrong, everyone is, and it’s about normalising that as well.
There can be dominant cliques or cultures in any organisation, but how can a team or organisation work to not only celebrate but see the value in cultural differences, different modes of thought or ways of thinking?
SC: It’s really about trying to break those cliques or to have one big clique so that everyone feels a part of the team. Everyone can have an activity whether it’s bonding over food or whether it’s celebrating cultural events. That in turn raises people’s awareness and helps them to become culturally competent. You’re giving them the tools to talk about it in a really friendly, informal way as well.
What is the role of leaders in supporting and promoting diversity of thought and culture?
SC: It stops and starts with leaders – that’s a part of leadership. If you think about inclusive leadership, essentially, people just want to be seen and heard for who they are. When people say to me ‘this might seem like a silly question’. No, there are no silly questions. ‘It’s fine, just say it, because I really want to know what you think and how you feel as well’. As leaders, the only way to be inclusive is to role model that inclusivity. It’s not what you say it’s what you do as well. People can work out really quickly that this person says one thing and they mean another; or it’s a tick-box exercise. It’s really about authenticity in this space and admitting to people that you’re going to make mistakes and this is where you are in your EDI journey and this is where you want to be and what support do you need and what support do you expect from people to give you that as a leader as well. It’s definitely a two-way conversation.
What can people in the cultural majority do at an organisation to support?
SC: Talk. It’s talking about it and sharing your experiences, it’s raising empathy levels and giving people the space to open up and talk and about it. Once you’ve opened up and talked about it, it’s ‘OK, what are you going to do about it?’ Because once you start asking the questions of people you need to have some sort of plan in place. And the plan doesn’t have to all be you, you can ask people ‘what do you think we need to do as an organisation? This is the vision of where I want us to be, how are we going to get there collectively?’
At what point will we not be talking about diversity, equity and inclusion?
SC: That’s the magic question, isn’t it – I’d love to be out of a job! That’s my goal in life and I have no answer to that one. The thing is it’s human behaviours and humans evolve and there’s no one mould fits all, it’s different tactics for different people. It’s about little steps every day that create and have a massive impact. Hopefully I’ll have no role – that would be the dream.
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By John Portch
“And the sense of leading or inspiring others to do things they don’t necessarily think they can do.”
Miller is speaking at our latest Keiser Webinar, which was titled ‘Developing the Person and the Practitioner’. He is joined by Duncan Simpson, the Director of Personal Development at IMG Academy and moderator Dehra Harris, who serves as Assistant Director of High Performance Operations at the Toronto Blue Jays.
The trio explored people development on a personal and professional level; what is done well, and what could be done better.
Scaffold your development as you scale
You are perhaps never at a better time to restructure than when you have reached a low ebb. Miller explains that British Fencing currently has just one podium athlete but that he, in his role as Head of People & Culture, is working with the wider team to build elite foundations ahead of the 2032 Olympic Games in Brisbane. He says: “[We want to] create an environment where people learn from whatever lens they’re viewing the programme through – be it a coach, be it an umpire, be it a parent or stakeholder in the journey – we’re building those world class foundations to grow and scaffolding the learning as we go through without having too much expectation placed on the individual athletes.”
The IMG Academy, which is based in Bradenton, Florida, serves 1,300 student-athletes across eight different sports, and employs over 800 staff. It is more advanced than British Fencing in its efforts to scale and support development but, as Simpson explains, there is a constant process of breaking down the silos that form between subject matter experts. For him, the key lies in its structure where the four facets of student-athlete life – school, campus life, sports and athletic & personal development – are given an almost equal footing. “How organisations are structured actually plays a massive role in the processes and how we see collaboration.”
The power of informal learning opportunities
Structures are important but culture also has a role to play and this informs the thinking around the Toronto Blue Jays’ new training facility, as Harris explains. “If we only meet separately then it doesn’t work,” she says of the staff based at the 65-acre Player Development Complex, which opened in Dunedin, Florida, in February 2021. “Having times where we’re socially together across disciplines helped and not just jumping into meeting structure but having five minutes of shooting the breeze where everybody’s just talking as humans. We recognised that we needed to shift from this relentless productivity of Zoom.”
Performance staff and coaches are also brought together through what Harris calls ‘intentional collisions’, a process that is also popular at Google. She says: “Strength & conditioning sitting down with hitting, we’re going through a bunch of players, we’re looking through an S&C lens and a hitting lens and we’re talking about a specific hitting goal. That’s a place where we’re anchoring a goal but maybe bringing people who aren’t always in the same room together.”
Do with not to the learner
“I need to have a ‘see, feel, hear’ sense of what’s going on so that I can, with the rest of the team, support [the athlete’s] learning in a way commensurate and at a tempo which is good for them,” says Miller. “Hearing, and feeling, and sensing what’s going on with the learner and how we build the learning around them in their context is really important.”
He sums it up with a pithy aphorism: “do with not to the learner.”
At IMG Academy, Simpson tells the virtual audience that learning is divided into three buckets: what the individual prefers to improve in, what they’re required to improve in, and where they are actually improving. He says: “It’s getting an understanding of those three elements. The actual development part is ‘maybe I can have a little impact there’, but it’s also getting them to understand that, ‘yes, you want to develop in this area and that’s fantastic but we can have multiple areas that we’re passionate about but your role may have evolved and changed, or the demands have changed, and you’re required to improve in this area.’”
The open conversation around those three elements, which can be scaled from the individual to the wider team, are the starting point for goal setting each year.
Comfortable being uncomfortable (and curious)
Miller wants people at British Fencing to be comfortable being uncomfortable and, for the audience, draws on his experience serving aboard a nuclear submarine in the Royal Navy. “When people join a submarine they’re walking into a learning environment, which is a high performance learning environment,” he says of an experience he and his shipmates called the ‘fourth dimension’.
“The importance of that is regardless of where you are hierarchically, when you walk into a submarine for the first time you are a learner and the philosophy and the culture inside that submarine is that we need you to be the best version of yourself as soon as possible because you might walk past an incident and you need to know how to deal with it because you’re the first person there. You can’t rely on a subject matter expert to come and bale you out, as it were. That sense of learning, that sense of curiosity, is inculcated in every fabric of every human interaction inside a nuclear submarine.
“Everybody takes responsibility for their individual learning but also their collective learning.”
It is an attitude he has taken into his post-military career with England Rugby, the English Institute of Sport and now British Fencing. “If we can help people to flex their curiosity muscle and encourage people to ask really insightful questions and be curious and want to develop themselves, where we get to is a sense where ‘it’s OK to ask a good question. It’s fine. It’s OK to not have the answer.’ But what we’re encouraging is the ability to be hungry for that learning.”
Making learners feel safe
Harris, who previously worked with medical students, recalls a time when she experienced a safety shift when delivering feedback. “A friend helped me to think about the difference between calling someone out and calling someone in,” she says. “When you call someone out there are relationship stakes. I might fire you, I might do something at you; there’s going to be something happen versus if I’m calling you in, it can be very direct but I’ve removed the relationship stakes by saying at the beginning of the conversation: ‘I appreciate that you’re here, I see all the hard work.’ This is potentially a difficult conversation but there are no stakes. This is us being honest about what is happening. I have to give difficult feedback but I want you to be very clear that we’re working on whatever I say.”
In addressing the question of belonging and psychological safety, Simpson cites American entrepreneur Charlie Munger. “He always talks about how much he underestimates the power of incentives,” he says. “When I sit down with individuals, I may have this picture of how great it is to work here, and we’re all pushing in the same direction, but I also need to understand the individual’s incentives. Why do they come to work, what are they here to do, what are they motivated by?”
Time is another factor, says Miller, who stresses the importance of trust and rapport. “Also with the learner, it’s giving them attainable goals in the short-term so that they feel success for themselves. Harris concurs, adding: “Succeeding is cooler than only failing.”
Tracking growth and development
The panel agree that evaluating learning can be difficult and Miller uses the Kirkpatrick Model, which is widely used for evaluating training and learning programmes, to explain why he feels he has fallen short at times.
“Organisations that plan big learning and development programmes often stop at the reactionary phase, the foundation phase i.e. ‘how did it feel? What was the learning like?’” he says. “The next level to that is how you are transferring that knowledge into your context. Then Kirkpatrick will suggest, actually, it’s a bit deeper than that because it’s how are you applying it? This takes time. Where we want to get to is how has it behaviourally made a difference to the organisation?
“When I think about learning programmes now, I think about how I’m going to evaluate it in the first six to eight weeks after the experience; what does the transfer of knowledge into the context look like? I plan that, six weeks out to three months. Three months out is how they’re applying it in their context and then, finally, in a year’s time, if we review and reflect on that learning experience for those individuals, what does that look like and how does it change the human behaviours inside the organisation?”
Louis Cayer is one of the most experienced and decorated high performance coaches and coach educators in international men’s doubles tennis.
For the latest edition of the Leaders Performance Podcast, Cayer joined Leaders Performance Institute Editor John Portch to discuss his work with the Lawn Tennis Association [LTA].
Also on the conversational agenda are:
John Portch: Twitter | LinkedIn
Listen above and subscribe today on iTunes, Spotify, Stitcher and Overcast, or your chosen podcast platform.
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The Performance Director of MLS champions New York City FC is talking to the Leaders Performance Institute and Elite Performance Partners [EPP] about his own experience as both a practitioner and a leader.
“In my first leadership roles,” Bettle continues, “I really thought having the best strategy or having the best ideas, that was what was going to make me a great leader, that people would just hear my idea and say ‘this is brilliant! Let’s do it!’ And you very quickly realise that it’s all about the people that you’re going to be leading.”
Bettle speaks from his experience leading performance divisions at teams including the Anaheim Ducks and Toronto Maple Leafs. “Yes, you have to have a strategy but the other side of it is that you need to have empathy for what people are going through, their sense of threat from your new system, and the humility you must have to go into a new environment and take it all in. There’s a huge component of leadership you almost don’t realise until you’re in the job already. Hopefully you ride that storm out where you last and get to take that next step.”
The Leaders Performance Institute and EPP’s Dave Slemen and Anna Edwards are also joined by Darren Burgess, the High Performance Manager of the Adelaide Crows who also leads EPP’s search offering in Australia, and James Thomas, the Performance Director at British Gymnastics.
Although the trio offer three different perspectives from three different sports, systems and countries, they hit on the numerous performance principles that EPP, a performance consultancy and search firm, discuss with their clients on a daily basis. One such principle being the need to ensure people are developing a range of ‘human skills’ over and above their technical competence in order to prepare for leadership. Here are some of the other key considerations they identify for performance directors going into new roles.
Cultivating high performance habits
The environment is uppermost in the minds of all three, playing to EPP’s belief that culture and strategy hold equal weight in an organisation – like two strands of a DNA helix, with strong leadership binding the two together and enabling the team to retain its core structure when pressure is inevitably applied. “You don’t have to get it perfectly to succeed at all because talent will probably beat that, but where talent is equal, the environment becomes really important,” says Burgess, who has led high performance teams in the English Premier League at Liverpool and Arsenal, as well as in his native Australia, where he helped Melbourne to win the AFL Grand Final last year.
The dynamics are not quite the same in Olympic sport but the need for a clear performance vision is paramount, as Thomas explains. “I’ve always described culture as turning expectation and beliefs into behaviours, and then behaviours into daily performance habits,” says Thomas, who has previously worked with British Judo, Welsh Boxing and Great Britain Wheelchair Rugby. “The people I’ve seen be successful have had consistently high performance habits in an environment that allows people to express those habits daily, to allow them to be reinforced and celebrated in training and competition.”
It takes time to reach that point, as Bettle points out. “People need to be open-minded and have humility, both me coming into an environment and the people there,” he says. “In a positive environment, there’s a lot of work done to prepare for your entry, but that isn’t always the case and staff can have no clue as to what’s expected and why we’re making a change. You have to spend a significant amount of time on the front end just letting the staff know exactly what the new org chart looks like.” Even when you get there, leaders need to remind their teams of the culture they are trying to build on a daily basis, EPP’s Dave Slemen adds.
Stop, look and listen
That said, it is important not to rush. “I think the most important thing that I’ve done is taking some time to not do anything,” says Bettle. “Really just observing the current culture, the current systems; really taking it all in before you actually start plugging your system into it.” He admits it is an error he has made in the past. “You go in too quick and you’ve got a system that you want to drop on this new culture and you miss things that are being done really well. You lose sight of the fact that this is a big change management project, and so people can’t change as fast as you would like them to if you just go in on day one and start to change systems and processes and reporting lines.
“For 60 days, you should observe and plug in little pieces where you can, and then once you’ve done that evaluation, you can plug in your system to really complement the things that are being done really well; and you can give them small pieces to change over time, and look at it as more of a long-term project than ‘at day one you’ve got to come in and produce results’.”
Burgess concurs: “People need to feel safe and they need to feel appreciated, and they need to feel that just because there’s change that doesn’t mean there will be wholesale change, and that’s a tough balance because, in a lot of clubs, in a lot of situations, you’re brought in for a reason, and they know that and you know that and the players know that, so there is a delicate balance there you have to find.”
The performance director role must begin to engender trust. “Unless you spend the time to build the connection with somebody I’ve often found it falls a little bit short,” says Thomas, who understands the importance of giving his staff a sense of psychological safety. “I’ve always taken the time to stand next to a coach during training, watch, ask questions, be inquisitive, and give them a sense that I’m interested rather than coming in and make a big change. It might not need a big change, but unless you talk to people and find out, you’ll never really know. It’s probably quite simple, but I just stand, watch and ask questions and try to be humble. I’ve come in, I’m not going to fix everything for anybody, but I’ll happily try and help. But I need to know about what you feel, what you think the issues are, and what you think doesn’t need fixing. What you think is great and really sacred to the sport, what needs to be maintained for the next few years.” Burgess points out you also need to speak up when it’s required, which fits with the definition of psychological safety held by EPP. “It’s not just about creating an environment in which everyone can speak up and be heard, it’s about creating one where you have an obligation to if you think something is wrong,” adds Slemen.
Thomas’ inclusive approach proved useful as British Gymnastics devised its plan for the 2024 Paris Olympics. “By the time we’d launched our plan, which was just before Tokyo, everybody had seen it and heard the words, heard the language, and heard the ideas of change, so it felt quite normal,” he says. “It felt like people took and breath and just said ‘onto the next four years’. There’s a few changes and I’m sure people will have to work through that, but we’d taken on such a journey and evolved the team quite early on. There was actually a big sense of togetherness rather than a secret thing that was cooked up in a boardroom that no one had ever seen and all of a sudden now you were putting it on them.”
The importance of a criteria-based approach
As Bettle says: “You want to be clear about your standards and how people are going to be held accountable and, within that, being as supportive as you can.”
To that end, Burgess has adopted a criteria-based approach. “I tend to give the staff a practical job description and say ‘there’s your practical day to day responsibilities’ and then there’s a real clear expectation and they can be as little as ‘you’re putting out the cones for the warm-up’ to as extensive as ‘you’re responsible for delivering the training analysis to the coach’, he says. “Whether that’s a physio, doctor, psychologist, a performance analyst, they all have their practical job description and therefore they know what they’re going to be held accountable for, and that tends to be a little bit more specific and practical than a human resources-designed job description. That’s helped a lot. It’s helped us to get people aligned in what they’re doing, it’s also created its own issues when people fall short because it’s only mine and it’s not HR’s, but within our staff context it works quite well.” Which is perhaps why he’s such a good fit for EPP, who take a similar criteria-based approach to their hires, taking time upfront to ensure all are aligned on the key priorities for any role and why they are hiring, rather than getting blinded by names of prospective candidates or silverware.
For Thomas, it is a question of impact. “I’ll say, ‘where do you, as an analyst, as a physiotherapist, show impact? Can you talk me through where you impacted on performance?’” he says. “And then we move away from KPIs and job descriptions to actually showing me or telling me a story about where they impacted and connect to the team going after world championships and winning four medals; the nutritionist can tell me a story of the six weeks before and you get a real sense that somebody really can give you a great story of where they’re adding value; or if someone can’t quite describe that to you that’s where I start to think where are they? Where are they working? Where are they impacting? Moving forward, is this an area that we might want to change?”
Find your authentic voice
Authenticity is important and, in Edwards’ view, the most important leadership trait, alongside vulnerability. “It’s just what is right for me and what allows me to be my best, draw from my experiences, inspire others, but in a way that suits me,” says Thomas. “I’m not a stand on top of a desk and beat my chest person, I try to inspire through relationships, caring about people, good strategy, but actually allowing other people to feel empowered to do it. So for me it’s been learning about myself, trust myself, but do it the way it feels right for me.”
For his part, Burgess initially noted down the qualities he liked and disliked in his leaders. “I would just come back and check those quite often,” he says. “The big one for me, in every organisation, was that I barely got feedback and that might be a conversation on the pitch or more formalised feedback and those things are really important because most of the staff are just craving some sort of information on how they’re doing.”
Mentors and blind spots
Thomas found a mentor early in his career. “I wanted someone to challenge me outside of the gymnastics space,” he says. “It was a safe space where someone could really push me, get me asking the right questions, and give me feedback about how I was doing and how I was coming across.”
It’s something that I always quite pleased on, my ability to make tough decisions, and someone held the mirror back at me and said ‘you’re great at making tough decisions, but do you have tough conversations before that?’ That’s something different. Making a tough decision and just doing it, that’s one thing, but actually telling people beforehand or getting their views beforehand and having those tough conversations, that was a little bit of a blind spot for me and maybe I’m shying away from the tough discussion but then going straight to the tough decision. That’s something I’ve learnt, that they go hand in hand, but they’re two very different skills.
The importance of mentors came out as a key theme in Slemen’s dissertation for the Executive MBA he completed last summer. In interviewing ten of the UK’s top performance leaders, he found all had leant on mentors throughout their careers, and most highlighted it as the most pressing factor in their success.
Thomas advocates the same for his team. “It was something probably two years in that I pushed really hard with my senior team; ‘get yourself a mentor, get someone who can support you outside of the work environment’. It’s been a massive success for gymnastics in terms of the growth I’ve seen in my team and them enjoying more leadership responsibility. A lot of that has been in seeking feedback from other members of the team.”
Quarterly 360-feedback is now part of British Gymnastics’ programme and Thomas relies upon it. “They might not even be involved in performance, it might be PR or marketing or finance, but tell me how I’m doing, tell me how I’m coming across, what grates on you that I do that I’m not aware of, that I need to think about, where my blind spots are that I’m just not aware of day to day; and it’s that ability to reflect based on other people’s feedback has been really important.”
Bettle agrees. “I’ve worked with a mentor and coach for some time now and I think that that process of self-reflection has been one of the most important things in my career, certainly transitioning into leadership, just general self-awareness, self-reflection and getting to know yourself better, getting to know what my defaults are and what my blind spots are has been really important coming into environments as we try to increase diversity within an organisation; and you just know that you’ve got blind spots that you’ve got no way of knowing how other people are really thinking unless you’re really seeking it out.” Having seen the importance of such guidance in the careers of many of the leaders they work with, Edwards has undertaken a Master’s in Mentoring & Coaching, allowing EPP to offer this as an additional service to those with whom they work.
Recommended reading
Belonging: The Ancient Code of Togetherness
Lessons in The Power of Storytelling & World-Class Communication On Team Performance
Leadership Skills Series: Leading Behavioural Change
High Performance Environments – What the Research is Telling Us
Framing the topic
On our most recent Leadership Skills Series session looking at Leading Behavioural Change, there was some stimulus shared which was apt considering the topic of this particular roundtable: ‘Most efforts to change culture don’t work. We often see a gap between what we want the culture to be and aspire towards versus what people have as a lived experience. Organisations who have sustained high levels of performance over a prolonged period of time take this very seriously.’ The purpose of this virtual roundtable was to explore how we are looking to positively influence our respective cultures.
Discussion points
What are some of the things you are prioritising in relation to your current culture and why?
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Brought to you by our Main Partners Keiser, take a step inside the cultural reset that led Harlequins to the Premiership title with scrum-half Danny Care and Head of Rugby Performance Billy Millard, then explore how the team worked with performance coach Owen Eastwood to place wellbeing at the centre of their performance equation and why this approach is also shared by Google and the Toronto Blue Jays. Finally, discover why equality, diversity and inclusion can be a competitive advantage through the admirable work being done at English Premier League club Brentford FC.
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“When you invest in a new job you feel that you have to do everything but, as I’m getting older, I don’t want to have to do everything,” he tells the Leaders Performance Institute’s Jimmy Worrall.
The conversation took place in August just as West Ham and Moyes had made a promising start to the current Premier League season. The Scot was still basking in the glow of West Ham’s highest finish since 2001 and their first qualification for European football since 2006. As December arrives, they are again challenging at the top of the table.
At the time of his appointment in December 2019, however, delegation was not a priority. The club was mired in relegation trouble and Moyes’ remit was for a swift turnaround. “I think to get things up and running you need to have your hands on everything. You need to try and get all departments pulling in the right direction,” he continues.
Just three months later, the pandemic brought the 2019-20 Premier League season to a standstill. Moyes relished the opportunity to work closely with his playing group during the enforced hiatus. “We were on the pitch every day and, in a way, I think it helped me,” he says. “It certainly helped the team because I got the chance to do individual work with them every day. We were only allowed one member of staff and that was me at the time. The more I saw it, the more important I thought the individual work was. The players were probably having a closer relationship with the manager and the coaches as well.”
While positive results tend to produce a better atmosphere, and soft skills alone will never produce results, it is clear that Moyes’ players are both happy and receptive to his ideas. “I’ve played in teams here that have fought relegation and been mid-table, but in the last two seasons, what the manager has built for us, and what we’ve bought into as players, has been amazing,” West Ham midfielder Declan Rice told a press conference in September.
Rice, who represented England at the delayed Euro 2020 this summer, reported back for West Ham duty earlier than requested and has maintained his superb form in claret and blue. “It’s a place where you wake up in the morning and you look forward to going in and having breakfast with the lads. You look forward to having a laugh and you look forward to training.”
Rice’s words resonate with Dave Slemen, Founding Partner at Elite Performance Partners [EPP], a performance consultancy and search firm working across elite sport. Slemen says: “Tapping into why players love football and keeping it fun is such an underrated quality in a coach. So much pressure is put on players externally – if you can make it fun, it releases the stress so players are only in that state during games, when it matters.”
Nor has there been unrest from those fringe players with limited game time. Moyes has made every effort to ensure they feel included. “It’s like a big family,” added Rice. “I think the gaffer said it before, we’re all like a bunch of kids. Honestly, it’s such a great place to be around at the moment. With the results and how well we’re doing, that makes it that bit more special.”
“Winning makes a big difference and, in the sport we’re in, it really does change how you feel, how the media perceive you in all things,” Moyes previously told the Leaders Performance Institute. “But I would hope that I would still be treated the same way if we were losing.”
Changing perceptions
Moyes has been more directly involved in player transfers than during his first spell with West Ham. A number of his signings have sparkled including, in January 2020, Tomáš Souček [initially on loan] and Jarrod Bowen. They, along with many who made up the squad Moyes inherited, did their bit to stave off relegation that season.
“Getting a couple of players right was really important for me because suddenly we changed the dynamics, the mentality of the club,” says Moyes of his first weeks back in charge. “Yeah, the manager’s got a lot to do with it but, ultimately, it’s the players. Whether you buy them, whether they’re already in the building, you need them to be the ones to do it for you and, fortunately, we got a couple of players in the January window not by massive design, not by massive scouting networks and watching them for 20-30 games; a bit of simple work, looking at a few stats and you hit the jackpot. Now and again, you hope to be lucky and a couple of Januarys ago I was, we got these boys in.”
First-Team Coach Kevin Nolan – a former West Ham player and the coach with perhaps the strongest links to the playing group – has spoken of the club’s growing preference for younger players with a point to prove. “We can’t match the financial side of a lot of clubs but we can match it by hard work and determination,” he told the Athletic in May. “People will want to come here and work hard and not be seen as a club where players look to finish their careers, or come and enjoy a year in London. That’s not what this club is about. The gaffer wants to make this club better day by day, week by week, month by month and year by year.”
Moyes has also taken a keen interest in the fortunes of West Ham’s youth and under-23s teams, regularly attending matches home and away when his schedule permits. He also tells Worrall of the importance of getting to know the grounds and kitchen staff at West Ham’s Rush Green training ground. “I hope in some ways to start to build the club and show people that you’re trying to build a better and brighter future for all the people who are involved in the club.”
This approach is crucial for alignment. “The team is bigger than just the players,” adds Slemen. “We believe alignment can have a big impact on the behaviours of the group and its sense of identity. It can bring people closer together, especially when things get tough.”
Perhaps this is all circumstantial. Moyes is wary of trying to pinpoint empirical evidence in a conversation of his successes and shies away from attributing his success to any particular cause, but he does highlight the organisational stability and job security he currently enjoys. His tenure has long surpassed his six-month spell in 2017-18 when he first helped West Ham to retain their Premier League status. “Getting the chance to feel that you’ve got a bit of time I think gives you the feeling that there’s stability, you can get a bit of power and you can start to make decisions that you think are correct. I think when you feel as if you’re on a short lead you find that you have to do things quickly, you’re maybe making rash decisions.
“I’ve got to say, though, when we came back in here at West Ham this time, I felt under pressure that we would have to make quick decisions. We had to stay in the Premier League.” Results were required and, when they came, he gained a little more latitude. “Sometimes, people will get jobs that are already nicely prepared for you, all nicely packaged up for you to be a success.” Most managerial appointments, however, follow a poor run of results. The incoming manager is required to firefight. “Quite often the job is that you have to correct things, put things back, and try to start again.”
Moyes is also keenly aware that he, like any manager or head coach, is just a few bad results away from being pilloried. He is familiar with both ends of the spectrum. He built his coaching credentials at third-tier Preston North End, where he began as a player-manager in 1998, and led them to promotion to the second tier in 2000. He further burnished his reputation during an 11-year spell in the Premier League at Everton. Less fondly regarded are his spells at Manchester United, Real Sociedad and Sunderland, which seem like a distant memory at this stage.
He has always backed his ability as a coach, but understands that he had to continue learning and relearning the art of coaching. “To become a better leader, you need good people and staff around you,” he says. “It’s vitally important.” Each of Moyes’ first-team coaches – the aforementioned Nolan, Billy McKinley, Paul Nevin and Stuart Pearce – have been managers in their own right. “Even leaders need to be told ‘well done’ now and again because the leaders make the decisions and, quite often, the decisions are not right. It’s not a bad thing to have people around you to say ‘well done, you’ve done a good job today’.”
“No one gets there on their own – no one,” says Slemen. “You need to be both challenged and supported in any coaching role, this is especially true of the head coach. You would hope they are having the biggest impact so need the most help to get it right. In fact, 55 percent of CEOs in FTSE 100 have executive coaches and it wouldn’t surprise me if that will be the next trend at the top of the game.”
Moyes says: “We’ll all have bad days, it might not go right, but I think that’s when you need the support even more so than when you’re winning. We can be very isolated, very lonely. Yes, you have staff to help you but you still need good mentors in the background, good people that you think you could speak to about something you’ve got a concern about; people who if you’ve got a decision that you’re torn between could maybe clear it for you. I think to have one or two people around you who can help you with that is really key when you’re in the top level in elite sports.”
Slemen suggests that Moyes is onto something. “Everyone needs help – both coaches and mentors – people to talk you through what you do but also people who have been there before that can relate specifically to the challenges you are going through,” he says, adding that during his recent MBA dissertation he interviewed ten elite sports leaders and found that their only common trait was their use of coaches and mentors at different stages of their journey.
East London calling
Moyes famously coined the phrase ‘people’s club’ at his first press conference as Everton Manager in 2002 having been inspired by the Everton jerseys he saw on the streets of Liverpool as he drove to that first media engagement. His inference being that Liverpool Football Club did not seem to be as highly represented amongst the local populace. The sentiment was warmly received at Goodison Park.
He feels West Ham, surrounded by illustrious London neighbours, can occupy a similar space in the east of the city. “I think it’s an area that needs its football team and I think, for so long, we’ve been behind it. I want us to have a new young support, I want us to have new methods of trying to attract more supporters, but I think the biggest attraction to supporters is winning, especially to young supporters. A lot of the dads who maybe want to bring their sons or daughters to the game might have been West Ham supporters but might not feel there’s been enough success to warrant getting a season ticket or coming to the games. But I think, at the moment, there’s quite an exciting young team at West Ham and some really nice young players and the team’s going well.”
Like Merseyside, he also sees east London as a hotbed of young talent. “I’d love to have 30 or 40 scouts all around the East End of London because that was the way we done it at Everton and we pulled up an awful lot of good players at that time.”
Worrall wraps things up by pointing out that Moyes seems to be smiling on the touchline these days. “I’m very much the realist and I still am – but I felt as if the realist bit is not working anymore,” says Moyes, explaining that he has to be softer with the truth. “I find some of it really hard because I only want to speak the truth. Sometimes nowadays it’s very difficult to do that, but these are the things we do as we get older and we learn a bit better.”
Moyes may be a realist but he is also an optimist. “I hope that the best period of my management is still to come, even though I’ve had some pretty good periods. I’m hoping that this period might see me doing even better than I’ve done before.”
The Leaders Performance Institute explores what Jones thinks it takes to get a team ‘humming’ and presents five points for consideration.
“You start at midnight, then you’ve got 12 hours to get to midday,” he told an audience at August’s Leaders Meet: High Performance Environments. “By that time your team has to have evolved into a winning team.” Jones, like numerous head coaches in team sports, can feel the clock ticking.
“In Premier League football, you’ve probably got eight games to get to the high performance, in international rugby you’ve probably got two years. Generally, I think it takes a team three years to be really humming when you’ve got all the bits and pieces in place.”
Here, the Leaders Performance Institute explores what Jones thinks it takes to get a team ‘humming’ and presents five points for consideration.
1. The coach as a chemist
For Jones it starts with the leader’s vision for the team. A high performance environment must support that vision and the leader must be ready to tweak things when necessary. “You’ve got to work backwards,” he says. “Get the structure to support the vision, then you’ve got to get the right people and the right behaviours. You’re like a chemist, you’re pouring little bits and things in there, taking away, and every day you’ve got to check the temperature because every day you get closer to where you are at your best and you’re also a day closer to where you’re not at your best. The cycle of life is more exacerbated in the cycle of sport.”
2. Sports science as a key accelerator
Sports science practitioners, led by the vision, must work to ensure the most efficient application. “I think when sports science came in, they wanted to be Godzilla and beat their chests and show everyone how clever they were; and now they’ve worked out that they’re just part of the package,” says Jones with a smile. “They’ve got that understanding, they’re part of the package, they’re a key accelerator of sport but not a driver; their role has become clearer.” He retells the story of an episode ahead of England’s 2019 Rugby World Cup campaign. “The first four weeks we didn’t let the players wear GPS and the coaches were sweating,” he continues. “The coaches didn’t like it, the players didn’t like it. I just said ‘work out what a good session is’. So we did that and it took away that fixation with GPS.” Keen observers will have noted that GPS technology remained a vital tool in for England throughout the tournament and beyond. Jones simply wanted underline his point. “You’ve got to make sure you manage all of that and make sure it’s in the right direction for the team.”
3. Sports psychology is the future
Jones’ tone is bellicose but he readily admits to his reliance on the high performance team, including those working in performance psychology. He says: “I think the sports psychology area is the biggest growth area of the game of any sport at the moment. If you look at any team now, do they go into the game with the right attitude and how do you get them to be at the right attitude more often than not? If you can get your team with the necessary talent and the right attitude at the start of the game, then you can beat the average, you’re winning in your competition.
“How do you get that? I think the one block that’s got the most area to investigate is performance psychology. When I say that, I mean it’s everything: that’s the relationship when you’re sitting at the table with your staff, the relationship you have between the staff and the players, the players with each other.”
Relationships are crucial given the growth of multidisciplinary teams in high performance. “If you go back 20 years ago in rugby, a player would have to have in a team environment maybe four key relationships: the head coach, maybe the strength & conditioning coach, maybe the manager – maybe three – and now they’re expected to have maybe 15 key relationships. The ability to develop that area and make that really hum and be at the level you want it to be is the key thing.”
4. The forensic psychologist as a cultural architect
Jones continues with a joke: “I reckon now you almost need three psychologists on your team, if you’re a big team I reckon you need one for the players, who are working on their individual mindset, their own individual skills. You need one for the staff – then you probably need one for the sports psychologist!”
On a more serious note, he makes the case for teams hiring a forensic psychologist to help deliver an understanding of what makes people tick. “We’ve been working with this woman who’s a forensic psychologist. I’ve been lucky enough to coach for 30 years and, in the last three weeks, I’ve learnt more about how to be more engaged, more intentional in the way I speak to people.”
5. Guardiola and Klopp as model leaders
Jones has often stated his admiration for Manchester City Manager Coach Pep Guardiola and his Liverpool counterpart Jürgen Klopp, both of whom he thinks understand how to cajole players without letting standards slip and decline. He says: “They’re tough on standards, aren’t they? You see them during the game they’re yelling and screaming but when they come off the field they’re an engaged and loving father that’s embraced the players. Our ability to engage the players is one of the hard things.”
It stems from the high performance environment and the team’s original vision. “The ability to make people work hard and do the really difficult things is getting harder and you’ve got to explore every avenue of how you do that and that’s got to be through having the best psychology and having the best performance staff.”
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17 Nov 2021
VideosSpeakers
Melisa Clottey, Founding Chair of Diversity Board, Selfridges
Kevin Yusuf, Former Head of Diversity & Inclusion, Brentford FC
Shona Crooks, Head of Diversity, Equity & Inclusion, Management Futures
Key Takeaways
Thinking Points
Recommended Reading:
Building an Inclusive Organization: Leveraging the Power of a Diverse Workforce, Stephen Frost & Raafi-Karim Alidina
Rebel Ideas, Matthew Syed