By Luke Whitworth

We spend copious amounts of time in meetings and yet only 50 per cent of all meeting time is found to be well used and engaging – that percentage drops further for remote meetings.

Furthermore, 71 per cent of senior managers believe meetings are inefficient and more than 37 per cent of employees consider unproductive meetings to be the highest cost to their organisations.

These stats derive from surveys conducted across the business world and, in a recent Leadership Skills Series session, members of the Leaders Performance Institute indicated there was considerable room for improvement in their environments.

The case for more effective meetings

The Leadership Skills Series session sought to explore and discuss best practice for effective meetings, share top tips, and promote practical ideas to trial in your environment.

We started with some potential benefits when meetings are well-chaired and well-structured:

• Improved communication.
• Enhanced collaboration and creativity.
• Increased accountability.
• More effective decision making.
• A boost in employee engagement.
• Greater alignment of goals and priorities.

What works in meetings?

Attendees were invited to reflect on what they think works and what frustrates them in their usual meetings. Ideally, you’d double down on what works and adapt what isn’t working.

The group suggested the following as important:

• Have a clear agenda.
• Appoint a good moderator.
• Ensure there is engagement from everyone.
• Establish pre-reading or preparation to elevate productivity.
• Ensure there is clear alignment / positioning between the goals of the meeting and the title.
• Establish the purpose of the meeting: is it a discussion or decision focused?
• Make sure that actions and next steps are completed and communicated.
• Be considered in making sure that the right people are in the room.
• Implement an agreed set of acceptable behaviours.

What frustrates in meetings?

The group believed that the following got in the way of effective meetings. If you can avoid these eventualities you should see an immediate uplift:

• When there is a conversation between two people but there are ten in the room.
• A lack of engagement and agreements around expectations.
• A lack of preparation from others.
• If last minute cancellations occur but the meeting is still run it often means the same conversations need to happen twice.
• People ‘spectating’ or not contributing to discussions.
• Personal agendas hijacking objectives.

Best practice: before, during and after meetings

The session provided some tactics to provide right away.

Before the meeting:

Firstly, is a meeting actually required for this particular item? Too often we see meetings occur for meetings’ sake. Be diligent and reflective on the purpose and desired outcome.

If it is agreed that meeting would be useful, clearly define the purpose of the meeting before bringing the relevant people together and create an agenda with those involved. Is the purpose to make a decision? Is the purpose to brainstorm or solve a problem? On the whole, what is it and is everyone clear?

Create an agenda. This sounds simple but it’s important as many meetings skip this part which can often derail the quality of the discussions. Start and finish on time. Avoid blocks of time – calendars on laptops and phones work in blocks, but if only ten minutes is needed or 40 minutes is better, take the time it needs and not how your calendar is designed. Similarly, in the creation of the agenda, consider allocating time for items so less is more and identify a specific aim for each to give direction – what specifically do we need to take away from this agenda item? We should be able to answer that clearly and make that obvious for the people who are attending.

Identify the required resources and pre-reading required for the meeting or each agenda item.

Instead of inviting everyone, who do we want in the room who is going to enable the decision or enable the best thinking? You don’t need everyone in the room all of the time. When there is alignment on who needs to be there, assign roles: a chair or facilitator, who is leading each topic and a note taker.

Often what happens is the expert or leader of the team ends up defaulting to the chair and facilitator, look to vary this to bring fresh voices in.

During the meeting:

Start well. Start with positivity and be mindful of your body language and the impression you’re creating. We know about the emotional contagion this can create.

The chair or facilitator should look to set out the ground rules from the outset. Do this nice and early: share what the plan is, that there will be equal opportunity, expect interruption if the direction of travel isn’t where it needs to be; and be rigorous, especially around timings. It’s important for those in the room to have confidence around the agenda.

Check for buy-in and permission (at the beginning of the meeting) to stick to the above as this takes away some people feeling a bit nervous about coming in and stopping the conversation or moving it on.

Consider ‘mini diamonds’. Each agenda item becomes a mini diamond. At the top of the diamond, you look to open up the conversation and bring different people in and then the chair or facilitator needs to bring it to the end point. What were the actions and ideas that came out of the conversation?

The note taker should not be passive. They should be pushing for actions, especially if there is an agenda item being discussed with no clear actions coming out of it.

After the meeting:

This is where meetings can lose their impact. A really good discussion is had, there are some actions that come out of it, but by the time we actually get the notes from it, the momentum has been lost.

In an ideal world, the note taker has some time immediately after the meeting where the notes can be summarised and circulated. This is really useful for clear actions: who’s doing it? By when? If these can’t be done immediately afterwards, ideally it should be the same day and certainly within 24 hours or our memory starts to fade, and we’re not capturing what we need to.

Ensure all actions have a specific person is assigned to them – not a department. And ask for feedback. If you haven’t gone out to your teams or the organisation to review what people think of meetings recently, how effectively they’re being used, what’s working and what isn’t working, it’s perhaps an idea to do that.

Some final top tips to try:

1. ‘Peel away’

Nina Sunday is a renowned expert in workplace culture and someone who specialises in meetings. She talks about the notion of ‘peeling away’. Sunday suggests that if you organise your agenda well enough, relevant people can leave after each specific agenda item if there isn’t a need for them to be there. It prevents people from sitting in the meeting and going through the motions, plus those that have got out of the meeting what they needed.

2. Vote

Often in meetings, there is a decision to be made, but what can materialise if a question is opened up on that decision, is that you hear from everybody in the room and it just becomes a conversation based on opinion that doesn’t help to make a decision. Before asking, check-in to see who thinks they know what decision they’ve already made to get a sense of if collating opinions is actually needed. You can ask for a show of hands or use different technologies, which is something that can help cut to the chase around the actual decision.

3. OPUR

OPUR stands for ‘one person ultimately responsible’. Make one person responsible for an agenda item or a particular action. It keeps things clean.

4. Fast assessment of choices

This tactic may save a lot of time but it may also prolong a meeting. On the whole, though, it will save a lot of time in the long run. Do a fast assessment of choices that considers the impact and energy of doing something. If something is low effort and it has high impact, it’s going to be a big bang. If something is going to take a lot of effort, but has high impact, it’s something that might need to be evaluated a bit more to have clarity on how it is going to be approached.

5. Stand

Finally, hold stand up meetings. The evidence shows that it brings, focus, energy and often makes meetings shorter.

By John Portch

When Australia retained the Women’s Ashes in the English summer of 2023, there were mixed feelings for future captain Alyssa Healy.

“It feels a bit dirty in a way, but we got the result we were after,” said Healy in the aftermath. “I think the gap’s not necessarily been there as much as everyone has spoke about.”

There was a sense amongst Australia’s players that their success owed to a quirk in the format. Yes, they had won the series’ only Test match, but they had lost both limited-overs series 2-1 to England. Nevertheless, the scoring system was weighted in favour of the Test and, at the series’ conclusion, the teams were tied on eight points each, which meant Australia retained the Ashes as holders.

It was not the type of emphatic victory to which Australia and their Head Coach Shelley Nitschke had become accustomed. After years of blazing a trail and lifting trophies galore, Australia’s rivals were beginning to bridge the gap.

“There were just a few signs along the way that the game was changing and other teams were getting close to us,” Nitschke told an audience at February’s Leaders Sport Performance Summit at Melbourne’s Glasshouse.

She also spoke of her team’s resilient but laboured performances in their 2022 Commonwealth Games semi-final and final. Those matches against South Africa and India, respectively, could have gone the other way were it not for decisive moments of inspiration from Australia’s serial winners.

“We were finding ourselves in those positions more often than I would have liked,” Nitschke continued.

She had led Australia into the Commonwealths as Interim Head Coach and was appointed on a permanent basis after the competition. For all the planning that went into retaining the Ashes, the drawn series rang alarm bells in Nitschke’s mind, and the post-tour debrief was not going to her liking.

“We were happy to bring the Ashes home, but we knew there was work to do heading into the T20 World Cup [taking place in the UAE in October] and the discussions just weren’t moving the dials as much as I was hoping.”

Nitschke responded by pushing for change and her efforts have so far been vindicated by Australia’s subsequent results. The holders enter the World T20 as the favourites to defend their title.

Here, we explore the four steps Nitschke has taken to keep Australia ahead of the chasing pack.

1. She found the reason for change

Nitschke had noted Australia’s opponents’ increased aggression and strategic use of powerplays [ten-over spells in an innings where the fielding team is restricted in the number of players they can place outside of a 30-yard circle around the batting team’s wicket]. Without adaptation, Australia’s approach would not cut it at the highest level for much longer. “I went to the analysts and started to crunch the numbers and have a look at what other teams were doing and where we fared in regards to the rest of the world,” said Nitschke. “We like to think that we would have been ahead of the game, particularly around powerplays, but there were certain parts of the game where we just weren’t.” It led to a fresh set of winning measurements and KPIs; and Nitschke had her vision for change.

2. Then she found the right words

It would not be what Nitschke said but how she said it. As she prepared her pitch for change she first presented to her Team Psychologist Peter Clarke, a popular figure within the playing group. Nitschke said: “He was really useful in recommending the language to use; saying ‘don’t dumb it down and ‘don’t say it’s not a huge challenge’ or ‘just a few tweaks’.” Clarke guided Nitschke in her use of words and reassured her that in several key elements, such as assessment, stakeholder analysis and change strategy, she and Australia had already made a start. Armed with the right delivery, Nitschke could begin to instil the team’s revamped style and strategy.

3. She asked for input

After the initial pitch, Nitschke would deliver a data-informed dossier to every player during Australia’s October 2023 series with the West Indies. The coaches had already decided it was not the moment to implement wholesale change. “We contacted them and just let it stick with them for a while – it probably would have hit a few between the eyes.” It was a frank admission and not without risks. The trick was to ask each player for their opinion. “It led to some really good suggestions,” said Nitschke, who also consulted her staff, several of whom chipped in with ideas from beyond cricket.

4. She identified her change agent

When leading a transition, you need influential people to have your back when enduring setbacks. “We’ve lost a few games we ordinarily may have won,” said Nitschke, who was keen to take advantage of the relatively low stakes series following the Ashes. She would lean heavily on Alyssa Healy, who was appointed Australia captain in December 2023. “Alyssa was involved from the start in driving [the change] through the playing group.” Nitschke would need to call upon every bond of trust developed between the duo in their six years working together. She continued: “There were some senior players that were probably challenged a little bit through being asked to play a little differently than what they had been for the last few years, even though they’d been successful. It could have gone in a completely different direction because if we didn’t have buy-in from the captain then we probably weren’t going to get buy-in from the rest of the team.”

By John Portch

Since Beijing in 2008, British Cycling has topped the medals table in cycling at each subsequent Summer Olympics and Paralympics.

The ‘marginal gains’ philosophy of Sir Dave Brailsford, who served as British Cycling’s Performance Director between 2003 and 2014, was at the heart of this success throughout.

It was Brailsford’s “daily bread” said Jon Norfolk, the Head Coach at British Cycling, at last year’s Leaders Sport Performance Summit in London.

British Cycling, long after Brailsford had departed, continued to focus on maximising the one percenters – and it worked.

“These were really exciting times for the organisation,” Norfolk continued. “We were quick, we were agile, we were really detailed.” There was, however, a price to pay.

“I think I’m going to call it a ‘cost’. I think a cost of that agility and that speed was that we were moving very quickly. I’m not sure at each point we understood genuinely what created that performance.”

By January 2020, Norfolk and his colleagues had identified that cost and decided that the solution lay in better performance planning. They hoped to implement a change in emphasis after the Tokyo Games but, when the worsening pandemic caused their postponement in March 2020, they could begin that process earlier than anticipated.

Here, we explore British Cycling’s motivations and their rationale for ripping up a way of operating that was working – and still worked – in favour of a new approach weighted in favour of collaborative performance planning.

What was wrong with the ‘marginal gains’ philosophy?

Three factors rendered the philosophy unfit for purpose, even as the team continued to be successful:

1. British Cycling was so focused on the one-percenters that it couldn’t fully account for the performance of its riders.
2. The International Cycling Union [UCI] shifted its Olympic programme away from straight-line to more volatile competitions, with fewer of the ‘controllables’ beloved of GB Cycling.
3. The team was forced by an UCI law (introduced in 2023) that declared any equipment used in competition must be commercially available. The secrets born from marginal gains had to be shared with Great Britain’s competitors.

Why was performance planning British Cycling’s first port of call?

An internal audit revealed an inconsistent approach to planning across its numerous disciplines that too often did not harness the talent in the building. Some performance plans were good but too often people had little scope for influencing a rider’s plan because it was too protected. Sometimes the plans were downright unclear. “People were struggling to get their handprints on the plan, to make an impact, to improve the plan,” said Norfolk.

What needed to change?

A good performance plan will tell an athlete where they’re going and how to get there; coaches will use that plan to stretch their athletes and be bold in their approach; and, if the plan is clear, leaders will be able to ask how the plan is tracking and where they can support the athlete and the coach. If British Cycling gets that right then the sky’s the limit. Said Norfolk: “I want an environment where coaches can leverage their plan, stretch athletes, and aim for things they may not be able to reach; but as a consequence, we’ll get a lot further because we’ve set clear, brave and long-term targets.”

Was there any resistance?

Plenty. “It’s a really tricky thing to encourage someone to let go of something which has worked,” said Norfolk. Some coaches carried the plan in their head and found it difficult to communicate their thoughts to a multidisciplinary team; others felt threatened and exposed when laying a plan out on the table for others to check and challenge. For some coaches, it was, as Norfolk explained, a “stick”. On top of that, he explained that some environments, such as BMX, were seen as “plan-resistant” given their “free-form”, “pack-like” approach to performance. Any approach would need to consider the environment as well as the demands of the discipline.

What was the answer?

Turn that stick into a carrot. British Cycling chose to encourage performance plans that actively separate the coach from the performance outcome. It made sense. “We’ve all been in a spot where we’ve seen great coaching but the athlete hasn’t performed for a particular reason; and we’ve also seen athletes perform and it’s not really due to the coach,” said Norfolk.

If the coach is armed with a well-considered, clear and powerful plan, it will amplify their coaching. It also makes things easier on the senior management at British Cycling, who are juggling multiple individual performance plans at any given time. “The clearer your plan is, the more people can access it, the more people understand it, and the more people you’ll have back your plan.” It’s also a useful way of removing the biases of an individual in pursuit of a more compelling proposition. “When we’ve got 20 plans in front of us, we’ll back the clearest plan with resource and time.”

Have there been positive outcomes so far?

The proof will be in the pudding in Paris, but Norfolk cited some initial successes, including the greater clarity enjoyed by the British Cycling leadership team and coaches freely admitting to missteps in management meetings. Norfolk and his colleagues can now watch events and the planning is evident in the execution. “It’s not perfect, we’re not finished,” he said, “but it’s exciting because we’re learning, stretching and growing and we’ve got a systematic path towards great performance.”

By Rachel Woodland, Lottie Wright & Sarah Evans

There needs to be more support for practitioners, coaches and others working in sport when it comes to better understanding women’s health.

That is the consensus across our Women’s High Performance Sport Community, from ongoing conversations to a recent mini survey conducted during our latest Community call, where the focus turned to education for staff.

We were joined by Dr Natalie Brown who is a Research Fellow working as part of a collaboration between Sport Wales and Swansea University with the Welsh Institute of Performance Science [WIPS].

Brown leads the Sport Wales Female Health & Performance Team, which has grown to seven members and is responsible for supporting all staff at Sport Wales in their journeys towards better understanding women’s health.

Brown’s own reasons for her specialism in women’s health stem from her time as a performance scientist with Welsh and British Swimming. She wanted to know more about what she didn’t know and to support the female athletes as best as possible to optimise their performance. It was an early nod to the relevance and interconnectedness of women’s health for practitioners.

Support for female athlete health at Sport Wales

In Brown’s time, Sport Wales’ approach to female athlete support has progressed from being wrapped around individuals to three areas of focus:

1. System level support
2. Individual athlete support (and support for practitioners too)
3. Sport-specific support

There are also three key themes that span everything Sport Wales do: athlete development, health & wellbeing, and athlete environment. Where once Brown worked alone, she now oversees a multidisciplinary team of seven, with specialisms in physiotherapy, physiology, medical, nutrition, strength & conditioning. The work has gone from focusing on the menstrual cycle to include puberty, relative energy deficiency and more to fully encompass female health support.

It is critical for those practitioners to be a good fit and Brown’s team was put together by grouping those who had an interest and the drive and motivation to work in this area of sport. Across the Welsh system, it enabled a network of voices to be created, rather than a single voice; making it more embedded and more natural.

The team work both in overseeing projects and research into specific areas of women’s health and in supporting the athletes, practitioners, coaches, and sports in applying knowledge to their performances. As Brown said, “we’ve got a knowledge development, but we’ve also got application and those two things run in parallel.”

Their efforts to speak to athletes help them to better understand areas where there was suitable support and where there was not. It enabled the sports science and medicine teams to adapt their athlete support. Concurrently, Brown and her colleagues captured all this information to help inform their progress.

Surveys to better understand ways of working

Seven years ago, Brown’s team circulated a survey for all of Sports Wales’s sports science practitioners. It asked:

1. Did practitioners have conversations about the menstrual cycle in their sports, with their athletes, with the coaches?
2. How confident are they talking about the topic?
3. What is their knowledge level?

The survey was circulated at a time before women’s health proliferated as a topic of interest. It identified gaps, highlighted the steps needed to effect change, and what practitioners were requesting. And so the team came together that now works within Sport Wales.

Having a dedicated Female Health & Performance Team allows planning around how to move forward in support of both female athletes and performance practitioners; and as staff members have changed, so Sport Wales has continued to survey its people. They continually assess people’s comfort levels discussing multiple topics within female health and the factors that influence that comfort.

Brown was also particularly interested in whether or not practitioners know where to go to seek further support. The figures are startling. “20 percent still say no, which is too big,” said Brown. That 20 percent is therefore part of her team’s plan. All practitioners need to know that the Female Health & Performance Team is there to support them, and also direct them to other resources and, just as importantly, emphasise that the whole of a team behind a sport need to have this information shared with them.

A more recent survey enabled Sport Wales to better understand how it can support its system’s network of coaches and practitioners. Indeed, there is a growing cohort that see the relevance of a female health lens in addressing issues such as injury risk and performance improvements. This information has helped Brown’s team ask for additional resources and support. It also helps build the full story and picture.

The emergence of a common practice

Sport Wales conducted the survey, put together a team, worked across its sports, and what has emerged are common practices that help to embed female health as a topic within the Welsh sport system.

For example, as Brown said, “across the three themes [see above] there are always at least two people from the team asking how does that apply from a female perspective? Have we considered XYZ from a female-specific angle?”

The current approach is praised for creating an open culture. The Female Health & Performance Team have worked with the sports to normalise conversations around women’s health and how it relates to performance.

Potentially the most interesting piece to emerge from their most recent survey was around knowledge improvement and how the team want to receive information. The two highest reported options were athlete stories & experiences and resources to read. This has led to a shift in how Brown and the team are supporting practitioners and prevented them from heading down the wrong route. It also means that Sport Wales can also think about how to use the stories and experiences to support wider practitioner development. For example, what would it look like for a new starter?

It’s standard practice for all Sport Wales projects to be evaluated as they happen, which means that check-ins keep the team challenged and relevant, as well as aligned to organisation’s wider aims. Their purpose and rationale remains clear.

Another positive consequence is that Welsh sports proactively approach Brown and her team to request help and support. There’s also now an induction for any athlete joining Great Britain’s World Class Programme. It looks across all areas of female health and includes screening from an MDT approach, which then means specific areas can be addressed for the individual, as well as from the perspective of their sport. The overall goal is to ensure that female health considerations aren’t an extra thing or a tick-box exercise that’s added on but are standard, truly embedded and normal practice for providing individual holistic support.

Compared with how things were done previously, one of the biggest changes for Brown has been planning ahead and thinking about how you upskill practitioners and how to engage with sports, as well as identifying which elements are sport-specific and require different support or consideration; and how to provide those resources for athletes, coaches, and practitioners. This is all with the key moment in mind: ‘the doing of it’.

In monthly meetings Brown’s team create scenarios and engage the practitioners in conversations around topics such as energy deficiency or puberty. It provides the space to address meaningful questions as part of the conversation, such as ‘how does that apply in practice?’ or ‘what does that mean?’ This space has potentially been the most impactful development, according to Brown.

Beyond the work that she and her team are completing, they’re linking in with the other parts of the Welsh network across other universities supporting WIPS and Sport Wales, as well as the other Home Nations of the UK. “So in terms of staying ahead of the curve, it’s always a challenge, especially with the pace at which female sport is currently moving.”

How to make female health a performance priority at your team:

• Invite people external from your female health and the performance team to come in and join the conversations, raising different questions.
• Balance individual needs versus sport specific challenges with whole system support.
• Specialist areas need to consider the female specifics as normal, for example nutrition is thought about with that lens too.
• If you’re working as a lone ranger in this space, consider how things are being embedded, knowledge is being passed on, and progress to creating a team is happening.
• Language is a really important area too. Don’t exclude anyone, but also correct. Underpinning language with evidence has been effective. Language can also be the key to confidence to talk about the topics and roll it out with athletes.
• Consider behaviour changes and the role of psychology in female health.
• Always provide the evidence of why behind knowledge, advice, support. Especially considering the volume of information, including misinformation, being shared around these topics at the moment.

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By Luke Whitworth

In the modern landscape of high performance sport, we often here the phrase ‘everything that is managed is measured’.

Such is the desire to show impact and return on investment, we are indeed measuring much of what can be measured.

Nevertheless, it can be difficult to measure the impact of areas such as coach development work or, as discussed in a recent Virtual Roundtable for Leaders Performance Institute members, mental skills work.

A number of environments on the call were already in the process of measuring their mental skills work, some to a high success level, whereas others were closer to the start of their journey.

In any case, it is fair to say that there are no teams with all the answers, but here are some points to consider.

Measuring the success of your mental skills work

While it is easy to jump into the measuring process, it is important to first build some pre-requisites.

We can’t be trapped into the tendency to measure for measure’s sake. Have you defined and discussed what you are measuring and why? Is it and will it impact performance outcomes? On the roundtable, some members suggested positioning mental skills as a development tool to impact performance; it presents a more positive and forward-thinking narrative.

Make sure you are capturing the data and insights in a valid and reliable way. Also, make time to debrief and discuss results to understand how stake holders are interpreting data.

Does trust exist in the environment between staff, players and the coaches? When we think of the success of effective mental skills or sport psychology support, trust is a cornerstone of a well-functioning approach. Build up the trust before jumping into the measurement or else the data or insight you collate may lack purity. Involve the athletes early in the process as well – working with the athlete on a version of self-evaluation that can be trusted.

Additionally, how can you work through your coaches to get athlete buy-in while garnering their feedback on the athletes’ growth and improvement?

How to capture the impact of mental skills more effectively

Separate the process from the outcome. There is a combination of quantitative and qualitative data in all evaluations of outcome or impact.

One member shared that they combine goal-setting information gleaned from their athletes and ‘progress’ notes within their athlete management system. As part of this process, there have group evaluations centred around athlete makeup twice a year.

Athletes need to have personalised baselines and, therefore, baseline profiling can enable teams to identify the individual’s unique characteristics. Athlete profiling can entail a battery of behavioural observations and group debriefs, which allow you to crowdsource your staff members’ insights into the key areas in which you are trying to measure impact. Psychometric tests may also prove a useful tool. A member at the roundtable outlined how their organisation has started to ask their coaches to provide feedback and rate their mental skills programme.

If you can identify patterns, then your programmes will be much easier to scale. An organisation at the roundtable, an environment with a large number of multisport athletes, has developed a custom in-house tool that enables them to highlight performance gaps, opportunities and focus areas.

By Luke Whitworth & John Portch

Remember: innovation doesn’t necessarily mean the introduction of new technologies but can also be simple changes to existing methods.

In high performance sport, there is increasing pressure on expenditure and efficiency of resource, but innovating within a constrained budget isn’t about cutting costs indiscriminately, it’s about strategic allocation of resources.

The topic was discussed at length during a recent Leaders Virtual Roundtable and has long been on the agenda for members of the Leaders Performance Institute.

Here, we draw on those discussions to bring you six ways to sustain innovation on a budget.

1. Set realistic targets and align with strategic objectives

Prioritise initiatives that directly contribute to your mission and long-term success. You should evaluate existing projects and programmes rigorously. One programme whose members joined the roundtable spoke of the value of simple and consistent performance planning using a ‘plan, do, review’ approach. You can also set realistic timelines for identifying trends that enable you to cut through the white noise and better support internal decision making.

2. Leverage existing resources creatively

Evaluate your projects rigorously. An attendee at the roundtable explained they are looking into efficiencies around athlete monitoring and tracking. It speaks to the constant challenge of optimising the efficiency of data inputs, with several members highlighting the collaboration within their teams of different departments around data capture and assessment. It has led to a clearer way of leveraging information and influencing delivery across coaching and other elements of their programmes.

It calls to mind Richard Burden’s presentation at Leaders Meet: Driving Step Change in Female High Performance last September at the Etihad Stadium in Manchester. “What can you do with information that you already have?” he asked an audience of Leaders Performance Institute members. From his position as Co-Head of Female Athlete Health & Performance at the UK Sports Institute [UKSI], he discussed the notion of rethinking existing evidence and spoke of the UKSI’s drive to centralise all blood screens across the British high performance system. It enabled that information to be used in a more informed and impactful way for Great Britain’s athletes.

3. Measure, prioritise and adapt

You need to continuously monitor the impact of your innovation efforts. Use data to assess progress, adjust strategies, and reallocate resources as needed. This has been the approach in climbing, which is a new Olympic sport for Paris 2024. Budgets are small and creativity is a must. Representatives from the climbing world spoke on the roundtable about their key focus being the identification of impactful performance metrics and a more highly attuned understanding of the sport’s demands. It is important to identify projects that have the potential to create significant value or solve critical problems. The roundtable raised the question of coach development support, a “cornerstone enabler of our programme”, as one attendee put it, in environments where money is more constrained.

Similarly, an organisation in cricket on the roundtable spoke of the introduction of small-sided training matches. Though the training ground had to be modified, cricket is notorious for players in training environments inadvertently left standing around. By tweaking the design of training, players in that environment are better engaged.

4. Collaborate and share

Partner with other organisations, universities, or research institutions. Collaborative efforts can pool resources, share costs, and, ultimately, accelerate innovation. On the coach development question, an attendee at the roundtable spoke of collaborating with an academic institution with a speciality in that field. It requires less investment and all sides are reaping the rewards.

This approach has been of benefit to numerous organisations, including British Rowing, whom Burden spoke of during his presentation in Manchester. They worked with Manchester Metropolitan University and the UKSI to ask: how is the menstrual cycle influencing British Rowing’s ability to deliver training and what impact is it having on internal load, competition and the performance of athletes?

“It’s their question – it hasn’t come from research or a university – it’s come from the sport,” said Burden of the project. “We’re there to provide some of the research and innovation expertise to help them formulate the question and work out a path to answer it.”

5. Meet your people where they’re at

This goes for so much more than innovation. You have to tap into the creativity of your coaches, athletes and staff – they will often have valuable insights and ideas. Several roundtable attendees, particularly at talent pathway level, explained how they have taken steps to better engage and support their athletes, enabling them to thrive.

It called to mind the recent efforts of the Lawn Tennis Association [LTA]. Last year, Kate-Warne Holland, the Under-14 girls’ captain at the LTA, told the Leaders Performance Institute that UK pandemic restrictions compelled them to host the majority of competitions in the midlands of England where all players and coaches could travel with relative convenience. The LTA has kept these tournaments due to their transformative performance and development benefits.

“They were so valuable and they were encouraging the private coaches to be there and coach on court,” said Warne-Holland. “It provided an opportunity for the coaches to develop the players right in front of them. So they weren’t on a balcony, watching four matches, and then going home and working on it. We allowed and encouraged them to sit on court so they were able to impact on the player immediately.”

And it’s not just athletes. Performance programmes can be so much more effective when the leaders understand their people’s motivations and how they are doing away from the practice facility. Innovations can emerge from all quarters through the right levels of challenge and support.

6. Fail cheaply and learn fast

Instead of large-scale, resource-intensive projects, focus on failing cheaply in lower stakes environments and learning quickly. As a roundtable attendee suggested, you could have small cohorts of people testing and working on projects safe in the knowledge they have not been tasked with finding the ‘perfect’ solution prior to testing.

By John Portch

When Mike Anthony, the Head of High Performance at New Zealand Rugby, spoke at the Leaders Sport Performance Summit in Melbourne in February, the new All Blacks Head Coach, Scott Robertson, was sat in the audience.

Robertson then, just as now, had yet to take charge of a match. His first opportunities will come against England in a two-Test series in July, shortly after conclusion of the club rugby season.

“He’s got nine days to prepare for two Tests against England and, obviously, they can start their planning now, but they won’t get those athletes till then,” said Anthony with the tone of a person well-versed in the public scrutiny that greets the All Blacks and the New Zealand women’s national team, the Black Ferns, at every turn in their homeland.

“There’s an expectation on our teams in black that they should win everything all the time.”

This idea was prominent in the minds of New Zealand Rugby when, in 2022, the organisation launched its Strategy 2025. Their aim is for the Black Ferns to retain the Women’s World Cup in 2025 and the All Blacks to continue building towards winning the 2027 World Cup. It’s world domination, but not at all costs.

“There’s an expectation that we will continue to win, so while that’s really important to us, the way we win is critical,” added Anthony.

Strategy 2025 is New Zealand Rugby’s post-pandemic reset and, as their website states, a ‘launch pad to be bold in reimagining rugby – to look at every aspect of the game and ensure it is enjoyable, sustainable and well-positioned for any futures challenges’.

Here, the Leaders Performance Institute sets out what that looks like in practice.

The Rugby Way

As part of Strategy 2025, New Zealand Rugby is promoting Te Ara Ranga Tira, which translates from Māori as ‘The Rugby Way’. Anthony said: “This is how we want to operate as an organisation, not just within New Zealand Rugby but in rugby across the country.”

The Rugby Way sets out four guiding principles that are not just about how the game is played on the field but how it is represented, managed and integrated into the community.

1. Be welcoming (Te pou maioha): rugby is a game for all, regardless of backgrounds, beliefs or identity.
2. Be our best (Te pou hiranga): a striving for excellence on and off the field, driven by a belief that rugby can improve people’s lives.
3. Be passionate (Te pou ihilhi): a belief that rugby builds communities and fosters a lifelong love of the game.
4. Play fair (Te pou tika): this means acting with honesty and integrity at all times.

These all emphasise the importance of respect, unity, passion and fairness, which are fundamental to the spirit of rugby in New Zealand. Underneath those values are Strategy 2025’s four strategic pillars across the sport, namely:

1. Winning with mana: the bringing together of on and off-field support structures to allow for optimal performance.
2. Rugby at the heart of our communities: growing rugby at the grassroots level – its source of strength.
3. Loved game, loved brands: through increased understanding of fans and customers, creating elite sporting experiences and lifelong attachment to teams and brands.
4. Unleashing rugby’s commercial potential: seeking increased investment and developing a sustainable operating model for the future.

Anthony largely focused on the first in Melbourne – winning with mana.

What is ‘winning with mana’?

Strategy 2025 promotes the notion of ‘thriving people, thriving game’; and mana is central to that aspiration. It is a Māori concept encompassing honour, status and spiritual power – and it can only be earned. “It’s something bestowed on you,” said Anthony. ‘Winning with mana’ means winning in a way that enhances the mana of all those involved through actions on and off the field. “We want to be ruthless on the field; we want to be a team that’s feared and respected. But also off the field, that’s the humility piece; how we’re perceived.”

‘Winning with mana’ tends to manifest itself in five ways in New Zealand Rugby:

1. Smooth inductions and soft exits

New Zealand Rugby seeks to induct people in the right way while ensuring their connection to the team endures. Anthony cited the example of the New Zealand men’s rugby sevens, where the co-captains will routinely go out of their way to meet new young players – most just out of high school – at the airport. The other end of the cycle is just as important. Scott Robertson is set to lose players from his squad with more than 150 appearances between them. “How do you retain some of that DNA? What are some of the things you’re retaining in that environment?” Expect All Blacks and Black Ferns alumni to be part of the future picture.

2. Teams rooted in their community

While not all examples are so extreme or prominent, the All Blacks delivered on their commitment to their community following the flooding at Hawke’s Bay in February 2023. They participated in the clean-up efforts and provided both community and emotional support while raising public awareness.

3. Learning, stimulation and fun

While Anthony explained his view that true performance cultures are tough places in which to survive, there is a balance to be struck between learning, stimulation and fun. During a match week, the All Blacks’ schedule will be front-loaded, with intense work and analysis done on Mondays and Tuesdays, before giving way to opportunities to socialise, decompress and eat meals together ahead of the weekend.

4. Learning that goes beyond classroom

Anthony explained that recruits to rugby in New Zealand are not necessarily “students of the game.” It is an increasingly common observation across other sports too. They will do as they are told without necessarily seeking out information. As such, New Zealand Rugby has worked to manufacture more organic learning environments. Anthony is full of praise for the Auckland-based Blues in Super Rugby, who reacted to their empty analysis suite by starting to put laptops in their café. “Players could grab a coffee and something to eat and sit around and you’d just start to talk about the game.”

5. Family voices heard

A Rugby World Cup campaign can mean players spending up to ten weeks away from their loved ones. It is not conducive to stable home environments. New Zealand Rugby invites families into the team environment and sets out expectations and demands. The families can also feed back and, thanks to this process, they now spend a couple of nights inside the camp on each tour.

By John Portch

As the saying goes, the road to hell is paved with good intentions.

In 2022, the Australian Institute of Sport [AIS] began to devise its High Performance 2032+ Sport Strategy. It launched at the end of that year and would align all peak bodies associated with Olympic, Paralympic and Commonwealth Games sports in a national high-performance strategy; more than 50 organisations united behind one vision, purpose and mission as Australia builds towards success at the 2032 Brisbane Games on home soil.

Yet six weeks into the development of the strategy, a cohort of Australian Paralympians, past, present and future, approached Matti Clements, the Executive General Manager of Performance at the AIS, and told her they would not commit to the strategy because they felt like an afterthought.

“Our system has been created around able-bodied athletes and they felt they were just a consideration once everything else had been done,” Clements told an audience at the 2023 Leaders Sport Performance Summit in London. “For them to belong to this, they needed to see themselves as part of the strategy, so we made a very considered commitment to them to ensure inclusive design for all our programmes and frameworks.”

Coaches and their wellbeing were another common afterthought. “Athletes are at the centre of high performance, but it’s coach-led and coach-informed,” said Clements. If Australia is to find, develop and retain their best talent, then coach wellbeing is a prerequisite to performance.

It’s a topic addressed by the system’s Win Well Pledge (a component of the 2032+ Strategy), which aims to create an inclusive and sustainable high-performance sporting system that prioritises both performance and wellbeing.

“Our vision is really simple: we win well to inspire Australians,” Clements added. “People think it’s a) expensive; b) hard work; c) someone else’s responsibility – it’s none of those things – if we can all commit to it, we can all achieve it.”

The AIS has adopted an “ecological” wellbeing model that considers four sets of challenges: the individual, organisational, interpersonal and the wider Australian system. Here, we look at each in turn through a coaching lens.

The individual

Whatever the situation, the AIS is there to help every individual. For example, Australian coaches concerned about their mental wellbeing can use the AIS Mental Health Referral Network. It is a national service where athletes, coaches and high performance support staff can see a mental health professional for free confidential support. It was launched in 2018 primarily for athletes but is increasingly used by coaches. That said, coaches do not necessarily need help with their mental health. It could be a single parent with two children or a coach that needs help to improve their diet, nutrition and lifestyle.

The organisation

National governing bodies are increasingly aware of issues for coaches at home, or indeed abroad. They tend to be away for 16-18 weeks a year and, to compound matters, long haul flights invariably await them. That typical scenario comes with a sense of guilt because families are being left behind but coaches are excited travel and compete. As part of the redress, the national governing bodies of Australian sport started to involve families in discussions around coaching schedules.

The interpersonal

Conversations and connection are everything. Too often Australia’s coaches speak of being ill-equipped to manage the pressures of their role or the isolation they experience. Now, the national governing bodies arrange for coaches to meet and share challenges and experiences in facilitated forums. Bill Davoren, the AIS High Performance Coach Development Manager, who joined Clements onstage to discuss their strategy, spoke of a coach at the 2022 Commonwealth Games in Birmingham, who came under intense media scrutiny following adverse results for her athlete (who nevertheless went on to claim gold). He said: “That coach spoke openly about the support that she got from others through the connections and experiences that she had.”

The system

The system is Australian and, on one hand, that means doing things in a “uniquely Australian way,” as Clements put it, which also means calling upon the nation’s rich Indigenous culture in an effort to emphasise sharing, vulnerability and support. She added: “We have the longest living culture in the world, yet we are white and middle-class and we do not utilise the knowledge of our Aboriginal and Torres Strait Islander peers about passing on knowledge from generation to generation.”

By Luke Whitworth, Sarah Evans & Rachel Woodland

What does your performance strategy look like for your female athletes?

There is sure to be an element that hones in on female athlete health, a topic that brought together members of the Leaders Performance Institute for a virtual roundtable at the end of February.

While there are gains being made in high performance environments across the world of sport, there are enduring challenges in addressing female athlete health that require more time, resource and expertise.

The first part of the group discussion highlighted five common areas of focus. They were:

1. Antenatal and maternity policy

Policy around pregnancy, particularly in the case of athletes, is an issue that came up in all quarters. One of the primary concerns is that policies are dependent on your context or sport. For example, it is proving challenging to implement a single, coherent policy across the multisport and multidiscipline Olympic or Paralympic system. One attendee made the point that a clear policy provides the basis for education within high performance environments.

2. RED-S

RED-S [relative energy deficiency in sport] is a condition that occurs when athletes do not get enough fuel to support their energy demands. Research has found that if RED-S isn’t treated sufficiently, there can be possible negative impacts on reproductive health, bone health, immunity, metabolism, cardiovascular and psychological health. Insights from the call outlined that the reason why RED-S is a large focus in many sports is the lack of education and expertise within teams to sufficiently support athletes. A number of attendees shared that they are implementing formal screening for RED-S across both female and male athletes – RED-S can also affect the male population – and formal education for both athletes and staff. As well as providing opportunities to learn about RED-S, this approach is beginning to create an environment where people feel more comfortable talking about the topic. Finally, it was not lost on the table that there’s an opportunity to work with younger age groups, to begin education early, especially as they go through puberty.

3. The impact of the menstrual cycle

There is an increasing amount of research into the impact of the menstrual cycle on performance output. People are investing time and resource in data collation to better understand athletes’ cycles. This enhanced understanding then informs athletes’ development programmes and provides better education opportunities for both athletes and, just as importantly, the staff that are responsible for the design and delivery of athlete development programmes.

4. Pelvic floor health

Conversations on female athlete health have tended to focus on the menstrual cycle, which is important, but pelvic floor health has often been overlooked, as some attendees admitted. There is an increase in high performance discussions around pelvic floor health but, given that it has rarely been a focus, some are starting at the bottom when it comes to those conversations and finding opportunities for education.

5. Breast health

While breast health was not discussed in such depth, it remains a cornerstone of female athlete health strategies. One attendee spoke of their environment investing time into bra fitting (taking an individualised approach) and, again, education.

Other factors that impact on female athlete health strategies

Firstly, without sufficient education, we aren’t upskilling everyone in our environments. Foundational health education for coaches and athletes is an important tool for raising awareness, improving understanding and helping people to recognise and act, both in a preventative and proactive manner. Also, we shouldn’t be blindsided by the idea of just focusing on athlete education at the upper end of the pathway. There is an opportunity to embed a clear education strategy throughout an entire pathway.

Secondly, entry screening should be a core component of our programmes in order to provide baseline data and insights where we can tailor opportunities for our athletes over time.

Thirdly, the importance of creating spaces for discussion. Some attendees shared that there are still challenges with pushback from other disciplines, notably coaches when it comes to female athlete health. With this challenge in mind, a number of sports shared how they are trying to create organic, open spaces for both athletes and staff to come together to engage in discussions around topics such as the above in order to make a positive impact.

Environmental and resource-based challenges in female athlete health

Environmental and resource-based challenges persist for female athlete health strategies. Those explored by the table in the second part of the discussion can be broadly divided into three areas:

1. Cultural misalignment

One trend is a lack of openness to engage in discussions around female athlete health in an environment due to insufficient education and alignment. A couple of different sports shared that despite a baseline understanding of the importance of female athlete health, there is still pushback around certain education resources and adapted training programmes. Whilst we were discussing some of the cultural challenges that still remain, it was also noted how improving engagement and breaking down communication barriers are also challenging, particularly in enabling a combination of knowledge and skills training for athletes and staff.

2. Education and guidance

One participant shared that the big question around education for them is how to make knowledge stick and how to know if we are being impactful. This is certainly relevant for athletes and staff, although it was noted that education in their environment is particularly important for staff. It is fair to say that there was an agreement that we are still searching for the best methods of education to make the most impact. As noted above, the wider notion of policy and guidance seems to be proving to be a challenge.

3. Resources and expertise

Many sports are still trying to build sport-specific guidance on female athlete health and best practice. Although research in this space is becoming more apparent, there is still a paucity of clear guidance available, especially due to the specific sporting contexts we are operating in. Another popular response was simply a lack of in-house expertise in our environments – some sports are looking for the right signposts and opportunities to bring experts in to provide continued professional development. Funding and financial challenges are also being felt – that to be ‘doing female athlete health well’, more research, guidance and, in some instances, financial support, is required. In some women’s sport, that opportunity isn’t currently present.

Main image: England Rugby

By John Portch

The Women’s Six Nations begins on the weekend of 23-24 March and England’s preparations, as reigning champions, have long been underway.

In January, the Red Roses’ new Head Coach, John Mitchell, announced a 38-player squad for their first training camp of 2024, which took place at St George’s Park in Staffordshire.

“We had what we call our ‘alignment camp’,” says Robin Eager, the England’s Women’s Athletic Performance Manager, of the week-long camp. “It was an opportunity for our group to reconnect for the first time since November.”

He refers to the end of the inaugural WXV 1 competition, which England won courtesy of comprehensive defeats of Australia, Canada and hosts New Zealand. Mitchell took the reins full-time at the tournament’s conclusion and the team now begins its pursuit of a sixth consecutive Six Nations title.

The Red Roses left no stone unturned at St George’s Park which, in addition to England’s 23 football teams, regularly hosts a range of elite athletes and sports teams at its 330-acre complex. SGP boasts 14 state-of-the-art pitches, which can be configured for a variety of sports, and indoor facilities including a full-size 3G pitch, a multifunctional sports hall, a strength & conditioning gym, hydrotherapy pools and a cryotherapy chamber.

“We could get some early learning done around how we want to develop our game and how we want to play,” Eager continues. “It also allowed us to complete some physical profiling on the back of reviews from the last campaign, which then informed the development plans of individual players.”

He offers an absorbing insight into the world of serial winners. In keeping with others in that bracket, it starts with their environment. “First and foremost, you’ve got to define what you want your culture to look like.”

Eager, who joined the team in June 2022, cites the platform provided by the Red Roses’ values, the specifics of which are kept in-house. “They might not translate to another team but they’re ours that we live by, constantly refer to, constantly judge ourselves by, praise positive examples of.”

The coaches look to create a psychologically safe environment that balances challenge and support. “If we want players to be the best they can be, they’ve got to push themselves to learn. If you push your boundaries then there will be times when you’re going to fail, and if you fail you’re probably going to feel vulnerable. You have to create an environment where players feel like their voice is heard, that it’s OK to feel vulnerable, and they feel safe to push themselves, as this is the only way we will grow both individually and collectively to become the team we aspire to be.”

Eager and his colleagues try to role model the blend of hard work and vulnerability they expect of the playing group. “As a management team, you must demonstrate that you’re also putting yourself in that position.”

Returning guests

The Leaders Performance Institute was at St George’s Park during the Red Roses’ alignment camp. As we strolled through the foyer of the adjacent Hilton Hotel we saw several groups of players and staff relaxing.

“Beyond preparation work, SGP provides a wonderful casual space for socialising, bonding and unwinding together as a group,” says Eager, who is talking to the Leaders Performance Institute on Teams approximately three weeks after the camp.

“We don’t just allow it to happen by accident. A lot of relationships are built on informal conversations – they’re not always built in meeting rooms – you can create environments that allow those incidental coffee and corridor conversations to happen. If you’re in the wrong venue or facility, it can detract from that effort.”

This was neither Eager’s nor the Red Roses’ first time at St George’s Park. They are regular guests and will return in March ahead of England’s first Six Nations match away to Italy. “St George’s Park is a great facility for us because it allows us to put together our best preparation model for how we want to approach a competition. This includes elements such as facilities, flow and food provision, which are absolutely vital.”

St George’s Park, as Eager explains, has a range of training and recovery modalities that satisfies the preferences of an international squad drawn from different clubs. “Having that breadth available so that players feel they have everything they need to best prepare themselves on a week to week basis is invaluable. If you’re used to preparing in a certain way and we can’t provide that then it brings anxiety.

“Ultimately, we want our players to feel like they’re the best-prepared players contributing to the best-prepared team so that when they go out on the field, they can feel confident that they’ve prepared properly to deal with the game when it’s got a bit messy.”

Image: England Rugby

How the Red Roses execute their plans

As Eager points out, in international rugby, there can be relatively large gaps between series and campaigns.

“One of the benefits of international environments is that you have periods where you’re completely on it and you’re executing your plan,” he says. “Then you’ve got time when players are back at their clubs and you can review and plan for the next campaign. We’re continuing to develop how we go about that process and make it as effective as possible.

“Plans enable us to align as a staffing group around what we’re trying to achieve; vision, purpose and clarity. For every session, we have clear objectives and everything in the programme has a clear rationale.”

Events will not always run smoothly but there is a firm idea of the team’s development priorities and so England can pivot swiftly. “Certain sessions can go perfectly to plan, certain other times you have to adjust around what you’re seeing in front of you.” Where appropriate, some elements are gamified. “It is a strategy that ultimately drives energy, competition, intent, memories and laughter.”

England’s plans are aligned to the playing style of Mitchell, who is striving to construct a team capable of winning the 2025 Rugby World Cup and build on the platform bequeathed by his predecessor Simon Middleton.

“We need a clear understanding of how we want to play the game,” says Eager. “Once we define that, what are the key elements that contribute to us playing our best game? For example, if we’re a team that relies heavily on moving the ball, kicking the ball, we’ve got to have the players with the capability to do that. Their passing skills and kicking skills have got to be good. A lot of ball movement comes with a lot more running, so you’ve got to be running fit. So you can see how that starts to layer in.

“From there, we’re able to say where a player’s profile sits from a rugby perspective, a physical perspective, an injury perspective, and ask: is there a gap between where they are currently at and what they need to do in order for the team to perform? And if there is, that ultimately forms their development goals. So there’s a clear link between what we need to do and why that’s important.”

Constant communication

There are key principles in the way England play that enables players to transition smoothly from the club environments to the national team, but equally essential are the relationships the Leaders Performance Institute witnessed first-hand at the Hilton.

“Unless you can connect with people first, your coaching is limited,” says Eager. “You’re never going to have close relationships with every single player, that’s just not possible, but you’ve got to make sure there are some key people within the management group that have relationships so you’ve got most bases covered with most players. You’ve got to take the time to get to know the players as people.”

He cites business professor John Maxwell’s ‘students don’t care how much you know until they know that you care’ and author Maya Angelou’s ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel’ as maxims for effective coaching.

Coaches and performance staff will proactively speak to players outside of international camps but, again, there must be a rationale. “There’s a real balance between having contacts and connection with the players at their clubs versus overdoing it,” Eager adds. “That’s their club time, they’ve also got lives to live, but connection is important to continue our growth as a group. We’re fortunate to have a relatively big coaching group, ensuring that there’s always avenues for conversation outside of camp.”

Critically, as Eager says: “you’ve got to be able to connect on a level beyond just a transactional coach-player piece, particularly with the modern player. The players have got to have confidence and trust in you and what you’re delivering because sometimes you’re pushing them to places they may not be comfortable going as part of training. When developing players, you’re pushing them, stretching them and encouraging them to fail so that they can learn. It takes a leap of faith from players to know that they won’t be judged. It’s really important: if you want to stretch players to their maximum potential you work on those relationships.”

Eager has worked with both male and female groups during his career. He notes numerous similarities across men’s and women’s rugby, as well as some subtle differences. “The women’s game is a little bit less defence and kick-dominant. There’s more open play,” he says.

Beyond rugby, some differences are sociological. He is not alone in noting that female athletes tend to ask coaches ‘why?’ more often than their male counterparts. “That shouldn’t be a bad thing. In my role, I’m ultimately responsible for how tired or fresh they feel because I’m the one pushing training loads and physical capacity. I need to make sure that my communication and rationale are on point so that when I’m asking them to go to places where they’re working hard or they’re sore, they don’t lose confidence. They understand the purpose, the benefit, and that it’s going to reap rewards on the back end of tournaments.”

Other differences are physiological, relating to factors such as hormone levels and the menstrual cycle. “That brings differences week to week which shouldn’t be seen as a negative because with that comes huge opportunities as well.

“We’re really trying to work with players on an individual basis to understand what works for them and, ultimately, it’s not a one-size-fits-all approach. At the same time, it’s a team sport, so you try to find the balance of what’s consistent from a team perspective and what flexes from an individual perspective to put people in the best position to perform.”

Image: England Rugby

The return to St George’s Park

The Red Roses will return to St George’s Park for a two-and-a-half-day camp in early March. “We’re constantly trying to layer in the developments in our game,” says Eager. “This camp will have a different theme with regards to what we’re trying to develop from a technical perspective, tactical perspective. Physically we’ve got a slightly different objective as well.

“In the alignment camp, we were looking at doing a lot more profiling and testing whereas now we’re trying to get the girls settled into more of a rhythm for our typical training weeks.

“Physically, it’s week one of eight for us. We’re back into running their athletic development programmes, we’re taking on their rugby development for the next eight weeks whereas the alignment camp was dipping our toe in, giving them some of the early information and getting engaged in where players are at. We’re starting to put the meat on the bones now.”

Eager’s excitement is palpable. “Change initially brings unknowns but it also brings huge opportunities. We’ve got a coach who’s got so much experience and we know that from a staff perspective and player’s perspective that’s only going to make us better. We’re going to learn a hell of a lot but what’s also refreshing is that Mitch recognises he’s coming into an environment that’s new for him as well, having predominantly worked in the men’s game. He’s also learning in that space.

“We’re all really excited to be able to continue to build on our last campaign. We have an opportunity to revisit the purpose of the team, our vision, what’s important to us in terms of our values, and how we want the environment to be. That sets the validation for everything else; training sessions, structures. It’s hugely exciting.”

Crucially, when the players return to St George’s Park they will all want to be there. “You can create an environment so players say ‘I can’t wait to get back in, it’s going to be great, I’m looking forward to these eight weeks’. That’s ultimately what we’re after and what we’re working hard on.”

St George’s Park provides a world-class elite training camp environment for any team or athlete wanting to optimize their performance. To find out more click here.