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“The key to adoption of an idea or training programme is that the person must perceive the idea, behaviour, or product as innovative”
Dr George Nassis, Aspetar
It is a common enough problem for sports science and medical staff. There is more knowledge and expertise in circulation than ever yet these disciplines can still be viewed with suspicion by athletes and coaches who do not instantly perceive their value. As Dr George Nassis points out, it is incumbent upon leading practitioners to work more smartly to understand the needs of the athletes who come into their workplace.
Dr Nassis is a Lead Physiologist at Aspetar, the world’s leading orthopaedic and sports medicine hospital, where he heads up the Excellence in Football Project at Aspetar’s National Sports Medicine Programme.
Click here to read how he believes sports science and medicine staff can improve the adoption rates of their science and innovation programmes and ultimately help their teams keep their players in the game.