Culture Governance Growth Sports Marketing | 19.02.16

Ralph Krueger, Southampton FC

Leading 'The Southampton Way'

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Ralph was appointed Chairman of Southampton Football Club in 2014 and, by delivering stability and strategic guidance, the club has made great strides on and off the pitch. In the 2014/15 season the club achieved its highest-ever points tally in the Premier League. His career in ice hockey as both a player and coach spanned 27 years. He coached the Swiss men’s Olympic Team at the 2010 Games in Vancouver and served as Head Coach of the NHL’s Edmonton Oilers for the 2012-2013 season. He won gold at the 2014 Sochi Winter Olympics as part of the Management/Coaching staff for Team Canada prior to becoming the Chairman of Southampton.

In this one-to-one interview Ralph discusses:

  • How do you establish the unique selling point of the Southampton Brand
  • Developing the marketing strategy
  • ‘The Southampton Way’ culture
  • Developing a core leadership group within the club

The Sport Performance Summit Atlanta

25-26 June, 2019

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