Aubrey Levy is the Senior Vice President of Content and Marketing and Head of esports for theScore, the only fully integrated media and gaming company in North America. Since joining theScore in 2014, Aubrey has been instrumental in building theScore into one of the most exciting and forward thinking companies in the sports media and betting industry. theScore engages and empowers millions of fans through innovative digital media and sports betting products. The flagship ‘theScore’ app is the third most popular mobile sports media platform in North America and seamlessly integrates with the company’s award-winning mobile sports betting product ‘theScore Bet’.
Aubrey leads all marketing strategy, including user acquisition, promotional and branding efforts, and sponsorship activation. He plays an integral role building and growing audience and driving engagement across the Company’s popular digital offerings, including launching theScore Bet in 2019 along with its multi-state expansion.
He also oversees theScore’s content strategy, which includes all editorial and multimedia produced and shared via theScore’s media app, social channels and esports platforms. Under his leadership, all three have amassed audiences in the millions, including building ‘theScore esports’ into North America’s preeminent esports media destination, generating hundreds of millions of video views each month.
Further, Aubrey plays a major role in the Company’s business development activities, including securing and managing partnerships with major sports leagues and other third-parties integral to theScore’s growth and operations, including authorized Sports Betting Operator partnerships with the NBA, MLB and PGA TOUR as well as an exclusive partnership with Golf Canada and its prestigious National Golf Championships, the RBC Canadian Open and CP Women’s Open.
