Falon is the co-founder and CEO of Fireside, which she founded with Mark Cuban. Backed by top tier investors in technology, sports, media, and entertainment. Fireside is the only platform that allows brands to own their fandoms and pioneer monetized industry-first fan experiences to grow their franchise. Fireside is the first interactive streaming platform and has over 2 billion in reach of brands launching next generation networks on Fireside including household recognized D2C businesses and celebs, major brands, sports leagues, and studios/broadcasters leveraging Fireside to create the fan driven franchises and products of the future. Feel free to watch the talk Falon did with Paris Hilton (also an investor) at Milken, here is a sizzle that teases upcoming announcements, and check out the recent press in Variety and TechCrunch.
Previously, Falon was the youngest ever employee at Google and YouTube, where she built strategic partnerships including supporting the launch of YouTube Live and working on some of the industry first branded entertainment deals as it rose to prominence as the video platform of the internet. She focused specifically on go-to-market strategy, global expansion, and strategic partnerships.
Before founding Fireside, Falon also founded Node, the first prediction-as-a-service AI platform that enables companies of all sizes to build advanced artificial intelligence into their applications, products and business processes. Node had raised $40M from top tier investors and was acquired by SugarCRM in Aug of 2020. In September 2020, Falon was listed in Fortune’s 40 under 40 as one of the most influential people in Technology.
In 2019 she was also recognized as one of Goldman Sachs top 100 intriguing entrepreneurs and in Inc. Magazine as a Science Pioneer in the top 100 Women Building America’s Most Innovative and Ambitious Businesses. Falon was recognized by Fast Company in 2018 as one of the top 100 Most Creative People in Business and in the San Francisco Business Times as one of the 40 under 40 visionaries changing the Bay Area and the world. She also writes about the future of entertainment and media as a contributor on Forbes.
