Georgina is a sports media specialist with over 17 years’ experience working across all sides of the industry, including IMG, Sky, MP & Silva and the London Organising Committee of the Olympic and Paralympic Games.
She combines insights, expertise and a practical approach to secure hundreds of millions of dollars’ worth of media rights deals for the world’s biggest rights holders and helps broadcasters bring sport to billions of fans around the globe.
As Head of Tennis for IMG’s Media business, Georgina goes above and beyond to deliver and manage critical deals and help drive strategic goals for clients including Wimbledon, ATP Media, US Open, Roland Garros, as well as IMG-owned tournaments like the Madrid Open and Miami Open.
Prior to IMG, Georgina led key multi-million-pound rights acquisitions across Sky’s portfolio, including with The R&A, Augusta National, PGA Tour and NBA. She also played a major role in key commercial discussions relating to Sky’s football and cricket business, with the NFL, Formula 1, RFU, England Netball and RFL.
Georgina is a champion for inclusivity within the industry and works with charities such as Solidarity Sports to change people’s lives. She is well-known for inspiring and mentoring the next generation of stars within IMG, its parent company Endeavor, and the wider industry.
As Co-Chair of the global ‘Women of Endeavor’ group – a network and community for those who identify as women and their allies, with over 1,800 members from IMG, UFC, WME, On Location, and more – Georgina is responsible for running networking events, panel discussions and community outreach days.
Georgina has climbed Kilimanjaro for charity, and is the proud mother of two amazing daughters Olivia and Abigail. In her spare time, she enjoys watching and playing sport with them, and spending time with family and friends.
