Robert is the chief executive and managing partner of Jung von Matt SPORTS – Europe’s most awarded creative agency in sports. Born in Germany, Robert is a true globetrotter having received elementary education and master degrees in Ireland, USA and Spain before starting his career as a creative sports marketeer in 2010.
After joining the industry as an intern at SPORTFIVE, Robert gradually developed his vision of a brands-first approach for sports. He strongly believes that the commercial core of rights holders, athletes, sponsors and publishers is built upon unique identities, social substance and cutting-edge storytelling. While a vast majority of sport organisations is caught up in a rising battle for content, tech and data ownership, Robert has contributed various publications urging for strategic and creative excellence ahead of short-term commerce and superficial customer centricity.
Since Robert was assigned with the management co-lead in 2018 the agency revenue grew by more than 50%, forming a team of 85+ experts across six different units today. Over the last years, the sports creatives from Hamburg have delivered an outstanding track record of bold campaigns and innovative marketing platforms for some of the world’s most iconic sport brands, such as adidas, FIFA, FC Bayern Munich, Hyundai, Amazon, BMW, McDonald’s, Intersport, EA Sports and the DFB. Most recently, JvM SPORTS was awarded “Best in Show” at the prestigious Hashtag Sports Award in Las Vegas – ahead of NBA, Bleacher Report, NFL, ESPN and WWE. And while looking ahead to the next FIFA World Cup 2026 and the Olympics 2028, Robert and his team have successfully initiated their launch in the US market, adding Los Angeles Football Club, Coca-Cola, Topps and Concacaf to their client roster.
Beyond his agency role, Robert has invested much of his lifetime to serve the social roots of football. Since 2011, Robert is honorary part of the advisory board of Sheffield FC – The World’s First Football Club. Further, he supports football’s leading social movement Common Goal and the digital committee of FC St. Pauli with his knowledge and global network. Having graduated from the University of Bayreuth as a Dipl. Sports Economist, Robert is also a member of the commercial council of his Alma Mater.
And if it wasn’t for any job in sports marketing, Robert’s earliest childhood dream was to become a professional tennis player, winning the French Open.
