Adam will be joining us to take us through the workings behind some of these specific campaigns; how and why Pepsi have decided to invest so heavily into sports partnership for so long, what it actually looks like to produce these campaigns, and how working with influencers and celebrities has changed from simply adding a face to a label or a cameo to an advert to something more subtle and nuanced…
Adam has worked with PepsiCo for the last 16 years, across a number of their brands such as Walkers and Doritos, to leading their partnership with the UEFA Champions League back in 2015, to now heading up their global sports partnership strategy across all brands
PepsiCo have a long history in sports sponsorship, from their memorable mid-noughties ads featuring Ronaldinho dribbling through train stations to their current strategic partnership with UEFA which sees Europe’s answer to a Super Bowl halftime show
