// Leaders Sports Awards
A NIGHT SO GOOD WE HAD TO HANG IT IN A MUSEUM.
The Leaders Sports Awards just isnāt the same without the awe-inspiring venue, so for 2022 weāre delighted to announce that weāll be heading back to the Natural History Museum to celebrate the best work in the sports industry.
The Natural History Museum honours 4.5 billion years of history housed in one of the most iconic venues in the UK. Weāre looking to unearth great work from a slightly more recent period – the Leaders Sports Awards celebrates the companies and individuals driving change and making a real difference in the industry across the last 12 months.
This yearās awards will kick off Leaders Week London in style with 600 industry leaders joining us for a black tie gala like no other. There will be captivating interviews with athletes and industry icons, entertainment, and a glass or two raised under Hope (the 25-metre blue whale skeleton suspended from the ceiling) as we toast the exceptional work that makes sport so special.
Through 5 company categories, 3 purpose categories and the Leaders Under 40 Awards we celebrate every facet of the industry. Showcase your work to more than 100 top level judges and a network of industry decision makers from across the globe through our digital awards gallery.

EVER BEFORE
Why enter a national award when your work can be recognised around the world?

OR A WINK
Work is reviewed by 60+ international judges with the process overseen to the highest academic and professional standards.

EXTENDED REACH
With a digital showcase for all shortlisted and winning work on a newly designed Leaders Sports Awards Online Platform, have more eyes on your work than ever before.

RECOGNITION
Winning work will be recognised at the Natural History Museum on 27 September, kicking off Leaders Week London in style. Work will then be showcased across Leaders Week to over 1000 industry leaders.

CREATIVITY
Join the sports biz community to celebrate those who have excelled during unprecedented times.
// 2021 WINNERS
View the 2021 Winners
Community
WINNER
EFL Tackling Loneliness Together
by EFL Trust
Inclusion
WINNER
Leaders in Gender Equality
by By Tampa Bay Buccaneers and the Tampa Bay Buccaneers Foundation
Sustainability
WINNER
Extreme E
by Aurora Media Worldwide and Extreme E
Content Creation
WINNER
Formula 1: Drive to Survive Season 3
by Formula 1, Netflix and Box to Box Films Trust
Innovation
WINNER
NBA Top Shot
by Dapper Labs, NBA and WNBA
Digital Entertainment
WINNER
Southampton FC: Defying The Odds
by Southampton Football Club and Unit 9
Fan Experience
WINNER
The NBA Virtual Fan Experience and Next Gen Telecast
by NBA
Sponsorship
WINNER
Mastercard and League of Legends Esports
by Mastercard, Riot Games, Rogers & Cowan PMK, Gravity Road and FRUKT
LEADERS SPORTS AWARDS / / LEADERS UNDER 40
VIEW THE LEADERS UNDER 40
CLASS OF 2021
Following a 12 months like no other, we were on a mission to identify and recognise exceptional individuals who have moved the sports industry forward. View with 30 leaders aged under 40 have been inducted into the prestigious Class of 2021.
// Gallery












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